IMPOSSIBREW Pale Ale (440ML) - Functional Non-Alcoholic Beer
IMPOSSIBREW Pale Ale (Ingredients) - Functional Non-Alcoholic Beer
IMPOSSIBREW Pale Ale (Case, x12) - Functional Non-Alcoholic Beer


Regular price£29.98
VAT Incl. | From £5.65 Per Litre
  • That 'one or two pint feeling'
  • 0.5%* ABV (Social Blend™)
  • 14 Calories Per 100ml

  • In stock, ready to ship
  • Inventory on the way
Case Size

  • FREE shipping over £20

Brewed in the UKMood EnhancedNon-Alcoholic62 Calories Per Can



Functional pale ale beer brewed for relaxation - no alcohol required. 

A hazy, fluffy and exceptionally full-bodied pale ale with tropical, fruity notes of peach, pineapple and mango coupled with a lasting hoppy finish. 

Brewed with our Social Blend. Enhanced with active, plant-powered ingredients designed for boosting serotonin, without drowsiness. Perfect for winding down when you don’t want hangovers the next day.



Our team of experts include Dr. Paul Chazot, a leading biosciences professor at Durham University. For over two years, we've perfected the craft to deliver the most uncompromising drinking experience. 


impossibrew features

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic?
  • Most things we consume daily have more than 0.5% ABV
    • Burger Rolls
    • Orange Juice
    • Ripe Banana
  • After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

IB LAGER: Water, Malted Barley, Wheat, Hops, Social Blend™ (L-Theanine, Ginseng Extract, Griffonia Seed Extract, Lemon Balm Extract, Vitamin B1), Yeast.



IB HAZY PALE: Water, Malted Barley, Hops, Wheat, Social Blend™ (L-Theanine, Ginseng Extract, Griffonia Seed Extract, Lemon Balm Extract, Vitamin B1), Yeast.



Energy: 15kCal / 60kJ
Fat: <0.1g
 Of which saturates: <0.1g
Carbohydrates:  2.9g
Of which sugars: 0.2g
Protein: 0.1g
Salt: 0.02g
Social Blend 375mg




Energy: 14kCal / 57kJ
Fat: <0.1g
 Of which saturates: <0.1g
Carbohydrates:  2.6g
Of which sugars: <1.8g
Protein: 0.1g
Salt: 0.1g
Social Blend






Customer Reviews

Based on 146 reviews
Really impressed with this

After an initial delivery issue (resolved by Mark personally) I am really impressed with these beers. The lager is delicious and does seem to have a relaxing effect. A much better option for the couple of 'decompression beers' at the end of a busy day and ideal for those wanting an effortless way to reduce alcohol intake.

Hi Ed, thanks for your review of Impossibrew! We're glad you enjoyed the lager and found it to have a relaxing effect. Reducing alcohol intake can be difficult, but with Impossibrew it's easy! Thanks for choosing us and we hope you'll continue to enjoy our beers.

Nice taste, would love a lower price point!

I bought these as a gift for my partner and he really enjoyed them. I liked them as well, I found it was a slow drinker (i.e. not one that I would want to chug down) because of the full flavour but that is not a bad thing! However in order to purchase more regularly we would need a lower price point.

Thank you for your kind words, Sarah! We're glad to hear that you and your partner enjoyed our Impossibrews. We completely understand that a higher price point can be a barrier for some people, so we're constantly looking for ways to make our product more accessible. Thank you again for your support, and we hope you'll continue to enjoy our beers in the future!

C Bonning
Great beers!

A friend of mine introduced me to the lager and I was very impressed. I recently ordered the pale and likewise enjoyed them too. The only downside is the cost, I can buy much cheaper alcohol substitutes from the supermarket although admittedly they’re not half as nice. Will definitely buy again, perhaps as more of a treat

Thank you for your kind words about our beer, C. We're glad you enjoy them! I'm sorry to hear that the cost is a downside for you, but I hope you'll continue to enjoy them as a special treat.

We appreciate your business and look forward to serving you again soon.

john baig
Great taste

Awesome taste, the best substitute I’ve had to the real thing, definitely worth it, not sure of the other claimed effects eg, calming ingredients etc however, for an non alcoholic substitute, bang on!👍🏾

Hi John, thanks for the great review of our Impossibrew! We're really glad you enjoy the taste and that it's been a good substitute for the real thing. Thanks again for your support!

Colette Brown
Very plesantly surprised

As quite a major craft beer drinker there is always scepticism around non alcoholic lagers but I was really pleasantly surprised by this. This does not taste like your typical lager but I really like the herbal flavours that the 'enhanced' ingredients bring and yet it still tastes like a beer but not overly sweet like a lot of non alcoholic beers are. Great addition to the market, you do get a nice relaxed buzz and I can definitely see myself having a regular supply

Thank you for trying Impossibrew, Colette! We're so happy to hear that you enjoyed it. Our goal was to create a beer that tastes like the real thing, without the alcohol. We're glad we were able to achieve that and that you can see yourself having a regular supply. Thanks again for your support!