“It tastes lovely, it really tastes good.” - Deborah Meaden
Rated 4.6/5 - Based on 1,400+ Reviews
“I don’t really like beer, but I can sit and drink the whole glass." - Sara Davis
Rated 4.6/5 - Based on 1,400+ Reviews
Rated 4.6/5 - Based on 1,400+ Reviews
Rated 4.6/5 - Based on 1,400+ Reviews
Rated 4.6/5 - Based on 1,400+ Reviews
Rated 4.6/5 - Based on 1,400+ Reviews
World's First Beer With Relaxing Nootropics.
Non-Alcoholic. IMPOSSIBREW® is an impossibly relaxing non-alcoholic beer designed to replace alcohol. For a healthier daily wind down by recreating the closest possible experience - from look, taste to how it makes you feel.
Put simply, it's a way to enjoy drinking more, without worrying about your health.
Shop NowWorld's First Beer With Relaxing Nootropics.
Non-Alcoholic. IMPOSSIBREW® is an impossibly relaxing non-alcoholic beer designed to replace alcohol. For a healthier daily wind down by recreating the closest possible experience - from look, taste to how it makes you feel.
Put simply, it's a way to enjoy drinking more, without worrying about your health.
Shop NowAward-winning Taste
Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.
From 6 Calories / 100ml
Low Calorie. Low Carb. Vegan-friendly. <0.5% ABV. Gluten-Free (Lager)
Social Blend™
Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.
50,000+
Join 50,000+ others enjoying the future of beer, hangover-free.
Not only both our beers have a Great Taste Award, both are also rated "UK's Best Tasting Alcohol-Free Beer" in the Lager and Pale Ale category by World Beer Awards.
Our beers are brewed with Social Blend™, our proprietary alcohol alternative made from a blend of science-backed ingredients, designed to replicate the sensory and relaxing experience of drinking. (Read paper)
From not having hangovers, headaches (or bad decisions), to low calories, vegan and low carb.
Not only both our beers have a Great Taste Award, both are also rated "UK's Best Tasting Alcohol-Free Beer" in the Lager and Pale Ale category by World Beer Awards.
Our beers are brewed with Social Blend™, our proprietary alcohol alternative made from a blend of science-backed ingredients, designed to replicate the sensory and relaxing experience of drinking. (Read paper)
From not having hangovers, headaches (or bad decisions), to low calories, vegan and low carb.
Social Blend™
Our proprietary alcohol alternative made from a blend of science-backed ingredients, designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Learn MoreSocial Blend™
Our proprietary alcohol alternative made from a blend of science-backed ingredients, designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Learn MoreL-Theanine
L-theanine is an amino acid found naturally in tea leaves. Traditionally used in rituals designed for relaxation. Read more here.
Ashwagandha Root
Ashwagandha (Withania somnifera) is a herb used in Ayurvedic medicine for relaxation. Read more here.
Plant Extract and Vitamin B1
Various nootropic plants designed for unwinding moments. Read more here.
71%
Customers felt more relaxed after having Social Blend™
52
Randomised, Double-Blind, Peer Reviewed Studies
Join 50,000+ others enjoying a new way to unwind.
Connor W.
Worth every penny
I was sceptical and it took me a while to go ahead due to the price but it's definitely worth it.
Tastes incredible, gave me a really nice buzz and then I had the best night's sleep ever. Safe to say next month I'm setting up a subscription.
Geoff P.
Relaxing AF
I'm somewhat hooked! Maybe it's the "Social Blend" working it's magic :-)
Dave A.
Surprisingly amazing
Bought the starter pack from a friend's recommendation and finished it within a few days. Both Lager and Pale taste amazing and you do definitely feel "different", in a good way after drinking.
Thomas M.
Game changer!
Really gives you that nice buzz and relaxed feeling even after just 1 can.
This is our story.
Mark loves beer, but it doesn't always love him back.
Embarking on a journey to better health, he found himself looking for a relaxing beer for after work, without the downsides.
New Look. Now Infinitely Recyclable.
Same great taste. Brand new look.
Hearing your feedback on our packaging over the last 3 years, we’ve stripped it back to only include what’s important.
We hope that you now feel just as good about what’s on the outside as what’s on the inside. The new cans feel incredibly special in person, and we can’t wait to get them out to you.
Less plastic. Less waste. More recyclable.
Before
After
Get started with IMPOSSIBREW® today.
IMPOSSIBREW® Bestseller Bundle
Beer with Relaxing Nootropics. Non-alcoholic.
"UK's Best Alcohol-Free Beer" by World Beer Awards
Alcohol-Free. From 6 Calories per 100ml. Vegan
Free Glass and UK mainland delivery with this bundle.
Any questions we haven't answered?
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How does 'Social Blend™' work?
The Social Blend™ by IMPOSSIBREW® is designed to provide a relaxing and mood-enhancing experience without the negative effects of alcohol. It achieves this through a combination of nootropic herbs and active plant-based ingredients that work synergistically to promote relaxation and stress relief.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.