While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Just crack open the can and we're good to go! We love having IMPOSSIBREW® first thing after work. The best time to have it is when you're empty-stomached for maximum effect.

But to be honest, we just drink it any time throughout the day.

At IMPOSSIBREW Co., we defined by our mentality to take on the impossible.

We're a challenger team of plant scientists, expert brewers and beer-drinkers who got fed up with hangovers and decided to not settle for the status quo.

By curating active ingredients from nature, combined with modern science, we strive to offer new ways to relax and unwind - without needing alcohol.

Absolutely not. Since hangovers are caused by alcohol consumption - with a 0.5% alcohol content (less than a ripe banana), you will not experience a hangover.

Instead, enhanced with our active ingredients - you'll be able to enjoy an evening of pleasure without any headaches or regrets the next day.

It refers to beers that are enhanced with various naturally active ingredients for a mood-enhancing effect.

Everyone's different. We aim to provide relaxation, connection and clear conversation. Some say it feels like they've had a pint or two, others say they feel a wave of calm washing over them... Let us know how you feel and tell us at hello(@)impossibrew.co.uk

That's right. All beverages under 1.2% ABV is exempt from alcohol duty.

So why is it still similarly priced to alcoholic beer?

That's because of our relaxing nootropics.

Using only the highest quality nootropics in effective doses makes up 20% of every IMPOSSIBREW® beer!

IMPOSSIBREW is suitable for vegans.

Though it is not Certified Vegan, nothing in our product has anything to do with animals, only plants.

We ship to the UK Mainland and to Northern Ireland (at extra cost).

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

We don't recommend more than 6 bottles/cans a day.

Combining with alcohol is also not recommended as it may intensify its effects.

Either pregnant, breastfeeding, taking any medications (like SSRIs) or under medical supervision, please consult your healthcare professional before drinking IMPOSSIBREW. 

Stop drinking immediately and consult a doctor if you experience any adverse reactions.

IMPOSSIBREW LAGER - PER 100ML

Energy:15kCal / 60kJFat:<0.1g Of which saturates:<0.1g Carbohydrates: 2.9g Of which sugars:0.2g Protein:0.1g Salt:0.02g Social Blend™375mg

IMPOSSIBREW HAZY PALE - PER 100ML

Energy:14kCal / 57kJFat:<0.1g Of which saturates:<0.1g Carbohydrates: 1.2g Of which sugars: <0.1g Protein:0.1g Salt:0.1g Social Blend™375mg

IMPOSSIBREW LAGER: Water, Malted Barley, Wheat, Hops, Social Blend™ (L-Theanine, Ginseng Extract, Griffonia Seed Extract, Citrus Extract, Vitamin B1), Yeast.

(Vegan-Friendly)

IMPOSSIBREW HAZY PALE: Water, Malted Barley, Hops, Wheat, Social Blend™ (L-Theanine, Ginseng Extract, Griffonia Seed Extract, Citrus Extract, Vitamin B1), Yeast.

(Vegan-Friendly)

The shelf life of IMPOSSIBREW® is 12 months from production date if your can is unopened and stored in a dry, cool environment, away from direct sunlight. Don’t worry about keeping track, there is a best before date printed on the can.

Once you’ve prepared your IMPOSSIBREW®, keep it refrigerated for 24 hours.

Please note, we try to send out product with as long as possible before the best before date to give you enough time to consume your IMPOSSIBREW®, however this does depend on levels of stock. There may be some cases where you receive something with 3 months until the date.

If you receive something with less than 3 months, please reach out to us at help@impossibrew.co.uk so we can help.

While the cans are infinitely recyclable, the labels of IMPOSSIBREW cans are sadly not recyclable, currently. They are made of a composite of plastic outer layer for strength and to ensure they are waterproof.

We could make the labels recyclable tomorrow, from biodegradable material. However, the compromise is that they will be weaker, will start to break down in the presence of moisture. Therefore, we think overall using the current stronger, light blocking non-recyclable pouches actually creates less waste overall.

As part of our promise to move to more recyclable packaging ahead of our 2025 target, we are working on making all of our pouches recyclable!

Click here to view our Delivery questions page for information on when your IMPOSSIBREW® order will arrive in your region or follow the shipping estimate update on the product page.

We work quickly to pick and pack your items. Unfortunately, this means your order can't be amended or cancelled once you've placed it. This includes swapping products, changing your delivery address, and changing payment methods.

You can always return any unwanted orders to us for a refund.

Just check your subscription confirmation email to manage your subscription. Here you can do a number of things including updating your details, skipping a delivery or cancelling your subscription.

If you can't find the email, just let us know at hello(@)impossibrew.co.uk and we'll sort everything out for you.

Every person you refer will save £5 on their first order over £25, and you’ll get £5 off your next order over £25 too!