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OUR STORY
How It All Started
IT ALL BEGAN WITH A LOVE OF BEER.
Mark loves beer. He loved it so much that he started studying alcohol professionally the moment he turned 18. His passion for complex flavours led him to became one of the highest scoring French Wine Scholars (FWS).
One day he received worrying news about his health and he was advised to stop drinking. He missed the experience of drinking but none of the alcohol alternatives did it for him.
THE SEARCH FOR AN ALTERNATIVE.
Mark began searching for a healthy, relaxing alternative to booze that is more than just ‘alcohol-free’.
During a research project, he came across the Kissa Yojoki - published in 1211 AD Japan. It detailed how his ancestors were using herbs for their effects on the body and mind.
DEEP INTO THE DRAGONS' DEN
An unexpected email from a BBC producer came through and invited him to go onto their Dragons' Den.
Less than even 6 months old, the business was too early. But Mark, even though he was terrified, he decided to go anyway.
SUPPORT & SKEPTICISM.
Mark bought his findings and enlisted help from various experts but many thought his project was impossible.
In the end, Dr Paul Chazot, FBPhs, a world-leading biosciences professor at Durham University supported his vision, bringing decades of experience to the team.
THE IMPOSSIBREW.
So Mark set up a team and started brewing in his kitchen. Though it wasn’t pretty, they managed to win several start-up competitions - and IMPOSSIBREW was born.
Defined by rejection and the absolute refusal to accept the status quo, this is the beginning - of the future of beer.
ENHANCED BEER
Get that 'one or two pint feeling', without hangovers.
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