Frequently Asked
How to enjoy IMPOSSIBREW®?
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most relaxing and complete alcohol alternative. Their beers are designed to closely mimic the sensory experience and relaxing effects of traditional beer, while being healthier with low calories, low carbs, and <0.5% ABV (Is this alcohol-free?).
IMPOSSIBREW® uses a proprietary blend called Social Blend™ in their beers, which includes active botanical ingredients like L-Theanine, Ashwagandha and various others. This unique combination is crafted to boost serotonin levels and promote relaxation, replicating the "one or two pint feeling" without the negative effects of alcohol.
Their current product line includes an award-winning Lager and a Pale Ale. The Lager is crisp and refreshing with a clean citrus finish, while the Pale Ale features tropical fruit flavors like peach, pineapple and mango.
Founder Mark Wong started IMPOSSIBREW® after being advised to stop drinking alcohol due to health reasons. Determined to create a satisfying alternative, he teamed up with university professors to develop a functional non-alcoholic beer that many initially thought was impossible - hence the brand name.
How is IMPOSSIBREW® made?
IMPOSSIBREW® is crafted using a unique, cryogenic, one-to-one brewing process that involves the same level of craftsmanship, time, and resources as traditional craft beer. Unlike many other non-alcoholic beers, IMPOSSIBREW® is never diluted, watered-down, or have its alcohol content removed after brewing. This results in a full-flavoured beer with comparable production costs to alcoholic craft beer.
The brewing process starts with standard beer ingredients including water, malted barley, wheat, hops and yeast.What sets IMPOSSIBREW® apart is the addition of their proprietary Social Blend™ - a combination of active botanical ingredients designed to boost serotonin levels and promote relaxation.
How do I drink IMPOSSIBREW®?
Here are some tips on how to best enjoy and serve both IMPOSSIBREW® Enhanced Lager and Pale Ale:
Glassware:
- Lager: Serve in our signature glass (get it for free with our Bestseller Bundle), or a traditional lager glass or pilsner glass to enhance the visual appeal and concentrate the beer's delicate aromas.
- Pale Ale: Serve in our signature glass (get it for free with our Bestseller Bundle), or in a tulip or snifter glass to capture the complex aromas and support the fluffy head.
Temperature: Both the Lager and Pale Ale are best enjoyed chilled, between 4-6°C (39-43°F), to refresh and deliver their crisp, clean taste.
Food Pairing:
- Lager: Pairs wonderfully with light appetizers, seafood, or grilled chicken for a complementary tasting experience.
- Pale Ale: Complements spicy foods, grilled meats, and aged cheeses.
Occasions: Both beers are perfect for social gatherings, sporting events, or as a refreshing drink after a long day. Their non-alcoholic nature makes them a great choice for any time.
Pouring Technique: Tilt the glass at a 45-degree angle when pouring to create the perfect head, allowing for the release of aromas and a smooth tasting experience.
When enjoying IMPOSSIBREW®, take a moment to appreciate its appearance:
- Lager: Clear, golden amber color topped with a fluffy white head.
- Pale Ale: Hazy, golden hue with a frothy, lasting head.
Inhale the inviting aroma:
- Lager: Fresh with notes of traditional lager maltiness, subtle hops, and a hint of citrus.
- Pale Ale: Tropical and juicy with notes of peach, pineapple, mango, and a hint of kiwi.
As you sip, notice the mouthfeel and flavor profile:
- Lager: Delightfully clingy mouthfeel, soft carbonation, clean and balanced with a crisp, refreshing finish.
- Pale Ale: Smooth, medium-bodied with a bitter finish featuring tropical fruit flavors.
Remember, both beers are designed to provide a relaxing, mood-enhancing experience without the negative effects of alcohol, thanks to the proprietary Social Blend™. Enjoy responsibly and savor the unique non-alcoholic craft beer experience IMPOSSIBREW® offers.
Where can I buy IMPOSSIBREW®?
The best place to buy our beers is online at impossibrew.co.uk, get them delivered to your door in 1-3 working days and find them in some of the best bars and independent stores across the UK. You can find our full stockist list here by chatting with our AI Brewer.
We are always adding more, so follow us on Instagram @impossibrewbeer and sign up to our mailing list for updates.
How should I store IMPOSSIBREW®?
Here are some tips on how to properly store your IMPOSSIBREW® non-alcoholic beers to maintain their quality and flavour:
- Refrigerate: Always keep your IMPOSSIBREW® cans refrigerated at a temperature between 4-7°C (39-45°F). This helps preserve the beer's freshness, aroma, and taste.
- Store upright: Place the cans upright in your refrigerator to minimize the surface area exposed to air, which can cause oxidation and affect the beer's flavor.
- Avoid light exposure: Keep your IMPOSSIBREW® cans away from direct sunlight and fluorescent light, as UV rays can cause the beer to become "light-struck", resulting in an unpleasant aroma and taste.
- Consume within 12 months: For the best taste and quality, enjoy your IMPOSSIBREW® beers within 12 months of purchase. While the beer will remain safe to drink after this period, its flavour and aroma may begin to deteriorate.
- Don't freeze: Avoid storing your IMPOSSIBREW® in the freezer, as this can cause the beer to expand and potentially explode the can. Freezing can also alter the beer's flavor and texture.
- Serve chilled: When you're ready to enjoy your IMPOSSIBREW®, serve it chilled at a temperature between 4-6°C (39-43°F) for the best taste and refreshment.
Can I try your product before I buy it?
Sure! Get our IMPOSSIBREW® Welcome Bundle with our love-it-or-return-it guarantee so you can enjoy them risk-free. Don't like them? Just let us know within 30 days of purchase and we'll refund you.
How it works and Ingredients
How will I feel with IMPOSSIBREW®?
When drinking IMPOSSIBREW®, you can expect to feel more relaxed, mentally calm, and in a better mood, without any of the drowsiness or impairment that comes with consuming alcohol.
It's designed to give you a mellow, positive vibe - like having a beer or two with friends, but without the intoxication or hangover the next day.
- 71% of our customers felt more relaxed after drinking IMPOSSIBREW®
- Read our Latest Research paper
The exact effects may vary from person to person, but overall IMPOSSIBREW® aims to provide a satisfying, functional non-alcoholic beer experience that enhances your state of mind in a natural, responsible way.
You get the familiar flavours and social aspects of drinking craft beer, with the added benefit of plant-powered relaxation, without the hangovers or calories associated with normal beer.
How much IMPOSSIBREW® can I drink?
While there are no explicit guidelines on how much IMPOSSIBREW® you can drink in one sitting or over time. However, we can offer some general recommendations:
- We recommend consuming 1 can first to see how you feel, especially on an empty stomach. As a general guideline, it's advisable to start with one can of IMPOSSIBREW® and assess your individual tolerance and response to the Social Blend™ ingredients. Pay attention to how you feel and don't overdo it, even though the beers are alcohol-free.
- We do not recommend consuming more than 6 cans a day, but this is a personal recommendation based on our team's experience.
- Moderation is key - just like with alcoholic beverages or any other functional drink. Listen to your body, drink responsibly, and stop if you experience any discomfort. When in doubt, consult a healthcare professional for personalised advice based on your specific circumstances and health status.
Additionally, our products are not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to avoid IMPOSSIBREW® or consult with your doctor first.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
Can I drive after having IMPOSSIBREW®?
There is nothing in IMPOSSIBREW® that would make it illegal for you to drive.
Having said that, everyone reacts to our drinks differently and should be responsible for their actions, just as if you were tired, or have had too much caffeine.
We always think it is best to be on the safe side, so advise waiting up to an hour to drive after drinking IMPOSSIBREW®.
Does it have caffeine in it?
There is no caffeine in it.
Caffeine is not listed as one of the active ingredients in the Social Blend™ for our core Lager and Pale Ale products. The blend is designed to promote relaxation, boost serotonin levels, and provide a mood-enhancing experience without the use of stimulants like caffeine.
Is it vegan & gluten-free?
Both our Lager and Pale is 100% vegan.
However, only our Lager is gluten-free (<10ppm).
Is it alcohol free?
IMPOSSIBREW® is certified as non-alcoholic.
Our drinks do contain trace amounts of alcohol, just like overripe fruit, kombucha & orange juice (less than 0.5%), and less than a burger roll (1.5%)!
Is it sugar-free?
IMPOSSIBREW® beers are not completely sugar-free, but they are very low in sugar:
- IMPOSSIBREW® Enhanced Lager contains less than 0.7g of sugar per 100ml.
- IMPOSSIBREW® Enhanced Hazy Pale also contains less than 0.1g of sugar per 100ml. This is a very small amount, making it nearly sugar-free.
Why is it more expensive than mainstream non-alcoholic beers?
It's true that we're not the cheapest out there.
There are several reasons why IMPOSSIBREW® non-alcoholic beers may be perceived as expensive compared to other non-alcoholic or traditional beers:
- One-to-one brewing process: IMPOSSIBREW® uses a unique brewing technique where their beers are never diluted, watered-down, or have their alcohol content removed after brewing. This means that their production process involves the same level of craftsmanship, time, and resources as traditional craft beer, resulting in comparable production costs.
- Premium ingredients: IMPOSSIBREW® uses high-quality, premium ingredients in their beers, such as specialty malts and hop extracts. These ingredients are more expensive than those used in mass-produced beers and can significantly increase production costs.
- Effective nootropics: IMPOSSIBREW® includes a proprietary blend of high-quality nootropic ingredients, like L-Theanine, Ashwagandha, in their beers. These active ingredients are carefully dosed to promote relaxation and boost serotonin levels. The cost of these nootropics can be more than double the alcohol tax for a 5% ABV beer. (Read paper)
- Small-scale brewing: As a growing business, IMPOSSIBREW® currently operates on a smaller scale compared to large, commercial brewers. This makes us less competitive in terms of production costs and pricing.
We can make them cheaper, but it'll mean we'll have to sacrifice the quality ingredients we use and get rid of Social Blend which won't be ideal.
If you're still undecided, try our Welcome Bundle today with our love-it-or-return-it guarantee so you can enjoy risk-free.
Is IMPOSSIBREW® halal?
The permissibility of IMPOSSIBREW® under Islamic law is not entirely clear-cut and may depend on individual interpretation and consultation with religious authorities.
Here are the key points to consider:
- Non-alcoholic beers in general are often considered halal because they are brewed with no alcohol content (or less than orange juice, a ripe banana or burger rolls with around 0.5% ABV). This suggests that IMPOSSIBREW®, as a non-alcoholic beer, could potentially be permissible.
- However, the consumption of functional or enhanced non-alcoholic beers like IMPOSSIBREW® that produce a relaxing effect raises some questions. If the relaxing effect is similar to the intoxicating effects of alcohol, it could be considered haram.
- The permissibility also depends on the intent behind consumption. If the relaxing effect is a side effect of other ingredients added to improve health or well-being, such as herbs or vitamins, it would likely be considered halal as long as it does not contain prohibited ingredients and has been prepared according to Islamic guidelines.
- IMPOSSIBREW® contains a proprietary blend called Social Blend™ which includes ingredients like L-Theanine, Ashwagandha, and Vitamin B1. These are intended to promote relaxation and boost serotonin levels. The permissibility may depend on whether these effects are considered intoxicating or simply health-promoting.
- According to Islamic law, if a beverage is not an "intoxicant," then its permissibility seems clearer. This suggests that if IMPOSSIBREW® does not cause intoxication, it is more likely to be considered halal.
However, it is always best to consult with a trusted religious authority for a definitive ruling based on one's personal beliefs and practices.The information provided should be taken as general guidance rather than specific religious instruction. Read more here.
Are any of IMPOSSIBREW®'s ingredients on WADA's prohibited list?
Based on the latest information on the World Anti-Doping Agency (WADA) prohibited list, there is no mention of any of IMPOSSIBREW®'s ingredients being on it.
However, it is important to note that WADA's prohibited list is subject to change, and athletes should always consult with their governing bodies or sports organisations for the most up-to-date information and guidance on supplement use.
Shipping and Sustainability
Is your packaging recyclable?
Yes, IMPOSSIBREW®'s packaging is now infinitely recyclable, and always sustainably sourced. We use recycled material whenever possible. We care about the environment and seek to re-use materials as much as we can. Got any ideas on how we could do better? Email us at hello@impossibrew.co.uk with your suggestions and we will do our best to try them!
When will I receive my order?
For UK mainland deliveries, normal orders processed on the IMPOSSIBREW® website will take 1-3 business days to arrive. There is also an optional upgrade to Next Day Delivery available, with a 12pm cut-off time.
After placing your order, you will receive a confirmation email that includes the delivery details for tracking your package.
IMPOSSIBREW® offers free UK mainland delivery when you order over £35. For orders under £35, there may be a shipping fee.
Currently, IMPOSSIBREW® only ships to the UK mainland and Northern Ireland. For Northern Ireland deliveries, additional courier charges may apply. We aim to expand internationally in the future.
If you have any questions about your order, please don't hesitate to get in touch with us at hello@impossibrew.co.uk
What is your shippings and returns policy?
You can contact us through our contact page! We will be happy to assist you.
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IMPOSSIBREW® Bestseller Bundle
Description
Experience the Best in Alcohol-Alternative Innovation
Discover our award-winning Enhanced Hazy Pale and Lager (440ml), brewed with our impossibly relaxing Social Blend™.
- UK's Best Alcohol-Free Beer - World Beer Awards
- From 6 calories and less than 0.1g of sugar per 100ml
- Gluten-Free (Lager only)
-
Vegan
Enhanced Hazy Pale: Tropical and bitter, with fruity notes of peach, pineapple, and mango, coupled with a lasting citrusy finish. Our unique low-temperature brewing process yields a hazy, fluffy, and full-bodied pale ale with an exceptionally smooth texture.
Enhanced Lager: Based on a premium Japanese recipe, this lager is dry-hopped and patiently conditioned for maximum flavour. The result is a refreshingly crisp and dry lager with a clean and lingering citrus finish that rivals any full-strength lager.
Gluten-Free (Lager): Our Enhanced Lager is gluten-free. Our innovative enzyme process ensures our lager contains less than 20ppm (parts per million) gluten, the level at which food & drink products are ‘gluten-free’, while allowing us to maintain traditional brewing methods by using barley and wheat.
Brewed with Social Blend™: Our impossibly relaxing alcohol-alternative. Designed to replicate the sensory and social experience of drinking, minus the headaches (and bad decisions).
What will I receive? You’ll receive a total of 18 IMPOSSIBREW® Beers (9x Lager and 9x Haze Pale) and a free nucleated glass (designed for an improved drinking experience).
18+. Consume responsibly. Please enjoy responsibly. Not recommended for individuals who are breastfeeding, pregnant, have certain medical conditions (including GI disorders, heart disease, hypertension) or are taking specific medications (including antidepressants, MAO inhibitors, blood thinners, SSRIs). Consult your healthcare provider if you have any medical concerns.
FAQs
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.