PATENT-PENDING
Social Blend™
Our proprietary alcohol alternative formula using patent-pending technology*
What is Social Blend™?
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
*Patent pending in the UK under application number GB2415685.3
71%*
Feel more relaxed after Social Blend™.
Alcohol affects the brain by interacting with GABA receptors and influencing dopamine release, which contributes to feelings of relaxation and pleasure.
Social Blend™ is designed to promote relaxation by supporting alpha brain wave activity and working in harmony with, not against, your body’s dopaminergic receptors.
*Study conducted with over 700 participants.
Read Our Latest Research PaperL-Theanine
An amino acid found in tea leaves, traditionally used in rituals, and known for its calming effects.
Ashwagandha Root
Ashwagandha (Withania Somnifera) is a root extract used in Ayurvedic medicine to promote relaxation and recovery.
Plant Extract & Vitamin B1
Science-backed herbal nootropics designed for alcohol-free relaxation.
L-Theanine
An amino acid found in tea leaves, traditionally used in rituals, and known for its calming effects.
Ashwagandha Root
Ashwagandha (Withania Somnifera) is a root extract used in Ayurvedic medicine to promote relaxation and recovery.
Plant Extract & Vitamin B1
Science-backed herbal nootropics designed for alcohol-free relaxation.
52
Peer-reviewed, randomised controlled trials on ingredients listed in Social Blend™
3/4
Of customers say this is the most complete alcohol-alternative*
*Available on the market.
Customer survey May 2024.
Scientific Studies
Dive deep into the science of it all. Peer-reviewed, double-blind, placebo controlled studies from all over the world.
1. Mason R. L-Theanine Boosts Alpha Waves, Promotes Alert Relaxation. Alternative and Complementary Therapies.2001;7(2):91-95. doi:10.1089/10762800151125092
- This study evaluates the effects of L-theanine, an amino acid found in green tea, on alpha waves in the brain. The study had healthy adult participants who were given either a placebo or 200 mg of L-theanine. The results showed that L-theanine significantly increased alpha wave activity in the brain, indicating a state of alert relaxation. The study concluded that L-theanine may be beneficial for promoting relaxation without causing drowsiness.
2. Higashiyama A, Htay HH, Ozeki M, Juneja LR, Kapoor MP. Effects of l-theanine on attention and reaction time response. Journal of Functional Foods. 2011;3(3):171-178. doi:10.1016/j.jff.2011.03.009
- This study investigated the effects of l-theanine, an amino acid found in green tea, on attention and reaction time response. Adult healthy participants were randomly assigned to receive either l-theanine or placebo. The results showed that l-theanine significantly improved both accuracy and reaction time in a task measuring attention and reaction time response. Furthermore, l-theanine was found to reduce heart rate and salivary immunoglobulin A levels, indicating a decrease in stress levels. These results suggest that l-theanine may be beneficial for improving attention and reaction time response in healthy individuals.
3. Gomez-Ramirez M, Kelly SP, Montesi JL, Foxe JJ. The effects of L-theanine on alpha-band oscillatory brain activity during a visuo-spatial attention task. Brain Topography. 2009;22(1):44-51. doi:10.1007/s10548-008-0068-z
- This study investigated the effects of L-theanine, an amino acid found in green tea, on alpha-band oscillatory brain activity during a visuo-spatial attention task. The study found that L-theanine increased alpha-band activity in the occipital, parietal regions of the brain, and decreased alpha-band activity in the frontal regions of the brain, suggesting that it may reduce anxiety and stress. The results of this study suggest that L-theanine may be beneficial for improving attention and focus while reducing anxiety and stress.
4. Kobayashi K, Nagato Y, Aoi N, et al. Effects of L-Theanine on the Release of ALPHA-Brain Waves in Human Volunteers. Journal of the agricultural chemical society of Japan. 1998;72(2):153-157. doi:10.1271/nogeikagaku1924.72.153
- This study examined the effects of L-theanine on the release of α-brain waves in human volunteers. The study found that L-theanine increased the release of α-brain waves in the volunteers, indicating that it may have a calming effect. The study also found that the effect of L-theanine was dose-dependent, meaning that higher doses of L-theanine resulted in greater increases in α-brain wave release. The results suggest that L-theanine may be a useful supplement for reducing stress and anxiety.
5. Rogers PJ, Smith JE, Heatherley SV, Pleydell-Pearce CW. Time for tea: mood, blood pressure and cognitive performance effects of caffeine and theanine administered alone and together. Psychopharmacology. 2007;195(4):569-577. doi:10.1007/s00213-007-0938-1
- This study examined the effects of caffeine and theanine, two compounds found in tea, on mood, blood pressure, and cognitive performance. The study found that the combination of caffeine and theanine had the greatest effect on mood, with participants reporting increased alertness and reduced fatigue. The combination also had the greatest effect on cognitive performance, with participants showing improved accuracy and speed on cognitive tasks. The combination also had the greatest effect on blood pressure, with participants showing a decrease in systolic and diastolic blood pressure. The study concluded that the combination of caffeine and theanine had the greatest effect on mood, and blood pressure.
6. Vuong QV, Bowyer MC, Roach PD. L-Theanine: properties, synthesis and isolation from tea. Journal of the Science of Food and Agriculture. 2011;91(11):1931-1939. doi:10.1002/jsfa.4373
- This study provides an overview of the properties, synthesis, and isolation of L-theanine, an amino acid found in tea. It is known to have a calming effect on the body and mind, and is used in many relaxation and stress-reduction products. The article discusses the chemical structure of L-theanine, its synthesis from other amino acids, and the various methods used to isolate it from tea. It also provides an overview of the potential health benefits associated with L-theanine, including its ability to reduce stress and anxiety, improve sleep quality, and enhance cognitive performance.
7. Kimura K, Ozeki M, Juneja LR, Ohira H. l-Theanine reduces psychological and physiological stress responses. Biological Psychology. 2007;74(1):39-45. doi:10.1016/j.biopsycho.2006.06.006
- This study examined the effects of l-theanine, an amino acid found in green tea, on psychological and physiological stress responses. The results showed that l-theanine reduced stress responses in both psychological and physiological measures. Specifically, l-theanine reduced heart rate, salivary immunoglobulin A (s-IgA) levels, and self-reported feelings of stress. These findings suggest that l-theanine may be a useful tool for reducing stress and promoting relaxation.
8. Unno K, Tanida N, Ishii N, et al. Anti-stress effect of theanine on students during pharmacy practice: positive correlation among salivary α-amylase activity, trait anxiety and subjective stress. Pharmacology, Biochemistry, and Behavior. 2013;111:128-135. doi:10.1016/j.pbb.2013.09.004
- This study investigated the anti-stress effects of theanine, an amino acid found in green tea, on pharmacy students during their practice. The results showed that theanine had a positive correlation with decreased salivary α-amylase activity, trait anxiety, and subjective stress. This suggests that theanine can be used as a natural remedy for stress relief in pharmacy students.
9. Juneja L. L-theanine—a unique amino acid of green tea and its relaxation effect in humans. Trends in Food Science & Technology. 1999;10(6-7):199-204. doi:10.1016/s0924-2244(99)00044-8
- L-theanine is a unique amino acid found in green tea that has been found to have a relaxation effect in humans. In a study conducted by Juneja et al., the effects of L-theanine on relaxation were investigated. The study found that L-theanine was able to reduce both physiological and psychological stress responses in humans. Additionally, the study found that L-theanine was able to increase alpha wave activity in the brain, which is associated with relaxation. The study concluded that L-theanine has a unique ability to induce relaxation in humans.
10. Kyrou I, Christou A, Panagiotakos D, et al. Effects of a hops (Humulus lupulus L.) dry extract supplement on self-reported depression, anxiety and stress levels in apparently healthy young adults: a randomized, placebo-controlled, double-blind, crossover pilot study. HORMONES (Athens). 2017;():171-180. doi:10.14310/horm.2002.1738
- This study examined the effects of a hops dry extract supplement on self-reported levels of depression, anxiety, and stress in healthy young adults. The study was a randomized, placebo-controlled, double-blind, crossover pilot study. The results showed that the hops dry extract supplement was associated with a significant reduction in self-reported levels of depression, anxiety, and stress compared to the placebo. These findings suggest that hops dry extract may be a useful supplement for reducing symptoms of depression, anxiety, and stress in healthy young adults.
11. Zanoli P, Rivasi M, Zavatti M, Brusiani F, Baraldi M. New insight in the neuropharmacological activity of Humulus lupulus L. Journal of Ethnopharmacology. 2005;102(1):102-106. doi:10.1016/j.jep.2005.05.040
- This study provides new insight into the neuropharmacological activity of Humulus lupulus L., commonly known as hops. The study found that hops have a calming effect on the central nervous system, which can help reduce stress and anxiety. Additionally, hops have been found to have sedative and hypnotic effects, which can help induce sleep. The study concluded that hops can be used as a natural remedy for relaxation.
12. Shishehgar R, Rezaie A, Nazeri M. Study of Sedation, Pre-Anesthetic and Anti-Anxiety Effects of Hop (Humulus lupulus L.) Extract Compared with Diazepam. Journal of Animal and Veterinary Advances. Published online 2012.
- This study compared the sedative, pre-anesthetic, and anti-anxiety effects of a hop extract to those of diazepam. The results showed that the hop extract was as effective as diazepam in reducing anxiety and providing sedation and pre-anesthetic effects. The hop extract was also found to have fewer side effects than diazepam, making it a potentially safer option for relaxation.
13. Franco L, Bravo R, Galán C, Rodríguez AB, Barriga C, Cubero J. Effect of non-alcoholic beer on Subjective Sleep Quality in a university stressed population. Acta Physiologica Hungarica. 2014;101(3):353-361. doi:10.1556/APhysiol.101.2014.3.10
- This study examined the effects of non-alcoholic beer on subjective sleep quality in a university student population. The results showed that non-alcoholic beer consumption improved subjective sleep quality in the participants. The study concluded that non-alcoholic beer may be a useful tool for improving sleep quality in university students who are under stress.
14. Cooper R. Green tea and theanine: health benefits. International Journal of Food Sciences and Nutrition. 2011;63(sup1):90-97. doi:10.3109/09637486.2011.629180
- This study examines the potential health benefits of green tea and theanine, a naturally occurring amino acid found in green tea. The study found that green tea and theanine have a range of health benefits, including improved cardiovascular health, improved cognitive function, and improved relaxation. The study also found that green tea and theanine can help reduce stress and anxiety, and can help improve sleep quality. The study concluded that green tea and theanine can be beneficial for overall health and wellbeing.
15. KIMURA R, MURATA T. Influence of Alkylamides of Glutamic Acid and Related Compounds on the Central Nervous System. I. Central Depressant Effect of Theanine. Chemical & Pharmaceutical Bulletin. 1971;19(6):1257-1261. doi:10.1248/cpb.19.1257
- This study investigated the central depressant effects of l-theanine, an alkylamide of glutamic acid, on the central nervous system. The results showed that theanine had a significant central depressant effect, suggesting that it could be used as a relaxant to reduce anxiety and stress.
16. Twaij HAA, Elisha EE, Khalid RM. Analgesic studies on some Iraqi medicinal plants.International Journal of Crude Research.1989;27:109–112.
- Ashwagandha is an analgesic that soothes nervous system from pain response (Twajj et al., 1989). The powerful anti-arthritic properties (Singh et al. 1984, 1986) of Ashwagandha are now widely accepted and documented; it is furthermore found to be effective as antipyretic as well as analgesic also.
- Ashwagandha produced significant analgesic activity for a rat experiencing heat analgesia induced by hot plate method. The peak analgesic effect of Ashwagandha was recorded as 78.03 percent at 2nd hour of administration. The involvement of pain mediators; prostaglandin and 5-hydroxytryptamine in analgesic activity of Ashwagandha was studied by pretreatment with paracetamol (100 mg/kg, ip) and cyproheptadine (10 mg/kg, ip). The analgesic activity of Ashwagandha was potentiated significantly by cyproheptadine, however, paracetamol failed to exhibit any significant change in its activity, suggesting the involvement of serotonin, but not prostaglandins in the analgesic activity of Ashwagandha (Mazen et al., 1990).
17. Bhattacharya SK, Goel RK, Kaur R, Ghosal S. Anti - stress activity of Sitoindosides VII and VIII. New Acylsterylglucosides fromWithania somnifera.Phytother Res.1987;1:32–37.
- Bhattacharya et al. (1987) extracted Sitoindosides and acylsterylglucosides in Ashwagandha and tested its anti-stress properties. Active principles of Ashwagandha, for instance the sitoindosides VII-X and Withaferin-A, have been shown to have significant anti-stress activity against acute models of experimental stress.
18. Archana R, Namasivayam A. Antistressor effect ofWithania somnifera.J Ethnopharmacol.1999;64:91–93.
- Archana & Namasivayam, (1999) found Ashawagandha to have similar anti-stress activity in rats. An aqueous suspension of Ashwagandha root was used at 100 mg/kg/oral dosage. The results indicate a significant increase in the plasma corticosterone level, phagocytic index and avidity index in rats subjected to cold swimming stress. In the rats pretreated with the drug, these parameters were near control values and an increase in the swimming time was observed. These results indicate that Withania somniferaused in the crude form is a potent anti-stress agent.
- The cortisol content of adrenals was reduced significantly in animals subjected to 5 h constant swimming as compared to non-swimmer group. Pretreatment with WS prevented reduction of the cortisol content of adrenals. The ascorbic acid content was also reduced significantly after 5 h of swimming as compared to the animal of non-swimmer group. Pretreatment with WS prevent reduction in ascorbic acid content which occurs after swimming stress. Thus,Withania somniferatreatment prevents, decrease of adrenal cortisol and ascorbic acid which occurs due to swimming stress.
19. Singh RH, Udupa KN.Clinical and experimental studies on rasayana drugs and rasayana therapy.New Delhi: Special Research Monograph, Central Council for Research in Ayurveda and Siddha (CCRAS), Ministry of Health and Family Welfare; 1993.
- This study investigated the effects of Ashwagandha on the Central Nervous System, specifically its cognitive promotion proporties. Ashwagandha is a well known Ayurvedic Rasayana, and belongs to a sub-group of Rasayanas known as Medhyarasayanas. Medhya typically refers to the mind and mental/intellectual capacity. Thus, Medhya Rasayana like Ashwagandha, is used to promote intellect and memory. The cognition-promoting effect of Medhya Rasayanas is best seen in children with memory deficits, or when memory is compromised following head injury, or a prolonged illness and in old age (Singh and Udupa., 1993).
20. Abdel-Magied EM, Abdel-Rahman HA, Harraz FM. The effect of aqueous extracts ofCynomorium coccineumandWithania somniferaon testicular development in immature Wistar rats.J Ethnopharmacol.2001;75:1–4.
- Ashwagandha induced a calming anxiolytic effect that was comparable to the drug Lorazepam in all three standard Anxiety tests: the elevated plus-maze, social interaction and the feeding latency in an unfamiliar environment. Further, both Ashwagandha and Lorazepam, reduced rat brain levels of tribulin, an endocoid marker of clinical anxiety, when the levels were increased following administration of the anxiogenic agent, pentylenetetrazole.
- Ashwagandha also exhibited an antidepressant effect, comparable with that induced by imipramine, in two standard tests, the forced swim-induced ‘behavioral despair’ and ‘learned helplessness’ tests. The investigations support the use of Ashwagandha as a mood stabilizer in clinical conditions of anxiety and depression. (Abdel-Magied et al., 2001)
Disclaimer and claims
*None of these are medicinal or health claims. We do not claim to treat, diagnose or cure any diseases. All statements are reflective of the objective findings in various clinical studies.
(Who actually read these studies, am I right? But if you're reading this, I thank you. This took me a long time and here's a 10% off discount code for you - WOWYouActuallyFoundMe10)
Get started with IMPOSSIBREW®
IMPOSSIBREW®
Bestseller Bundle
71% of participants felt more relaxed after Social Blend™ (Read paper).
Rated "UK's Best Tasting Alcohol-Free Beer" by World Beer Awards.
Alcohol-Free. From 6 Calories per 100ml. Vegan.
Free Glass and UK mainland delivery with your order.
✔ 30-Day Refund Guarantee
Description
Experience the Best in Alcohol-Alternative Innovation
Discover our award-winning Enhanced Hazy Pale and Lager (440ml), brewed with our impossibly relaxing Social Blend™.
- UK's Best Alcohol-Free Beer - World Beer Awards
- From 6 calories and less than 0.1g of sugar per 100ml
- Gluten-Free (Lager only)
-
Vegan
Enhanced Hazy Pale: Tropical and bitter, with fruity notes of peach, pineapple, and mango, coupled with a lasting citrusy finish. Our unique low-temperature brewing process yields a hazy, fluffy, and full-bodied pale ale with an exceptionally smooth texture.
Enhanced Lager: Based on a premium Japanese recipe, this lager is dry-hopped and patiently conditioned for maximum flavour. The result is a refreshingly crisp and dry lager with a clean and lingering citrus finish that rivals any full-strength lager.
Gluten-Free (Lager): Our Enhanced Lager is gluten-free. Our innovative enzyme process ensures our lager contains less than 20ppm (parts per million) gluten, the level at which food & drink products are ‘gluten-free’, while allowing us to maintain traditional brewing methods by using barley and wheat.
Brewed with Social Blend™: Our impossibly relaxing alcohol-alternative. Designed to replicate the sensory and social experience of drinking, minus the headaches (and bad decisions).
What will I receive? You’ll receive a total of 18 IMPOSSIBREW® Beers (9x Lager and 9x Haze Pale) and a free nucleated glass (designed for an improved drinking experience).
18+. Consume responsibly. Please enjoy responsibly. Not recommended for individuals who are breastfeeding, pregnant, have certain medical conditions (including GI disorders, heart disease, hypertension) or are taking specific medications (including antidepressants, MAO inhibitors, blood thinners, SSRIs). Consult your healthcare provider if you have any medical concerns.
Got questions? Ask our AI Brewer
FAQs
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.