95%
Have told friends about IMPOSSIBREW® after trying it.
*Customer Survey - May 2024
Where unwinding begins.
Powered by Social Blend™
Imagine all the good bits of alcohol without any of the bad.
Our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
*Patent pending in the UK under application number GB2415685.3
Learn MoreL-Theanine
L-theanine is an amino acid found naturally in tea leaves. Traditionally used in rituals designed for relaxation. Read more here.
Ashwagandha Root
Ashwagandha (Withania somnifera) is a herb used in Ayurvedic medicine for relaxation. Read more here.
Plant Extract and Vitamin B1
Various nootropic plants designed for unwinding moments. Read more here.
71%
Felt more relaxed after drinking IMPOSSIBREW®
52
Peer-reviewed, double-blind, placebo-controlled studies.
Social Blend™ Explained in 10 Seconds.
TASTE
Not only both our beers have a Great Taste Award, both are also rated "UK's Best Tasting Alcohol-Free Beer" in the Lager and Pale Ale category by World Beer Awards.
RELAX
Our beers are brewed with Social Blend™, our proprietary alcohol alternative made from a blend of science-backed ingredients, designed to replicate the sensory, social and relaxing experience of drinking.
HEALTH
From not having hangovers, headaches (or bad decisions), to low calories, vegan and low carb.
World's First Beer with Relaxing Nootropics.
Non-Alcoholic. IMPOSSIBREW® is an impossibly relaxing non-alcoholic beer designed to replace alcohol using patent-pending technology. For a healthier daily wind down by recreating the closest possible experience - from look, taste to how it makes you feel.
Put simply, it's a way to enjoy drinking more, without worrying about your health.
From 6 Calories / 100ml
Low Calorie. Low Carb. 100% Vegan. Less than 0.5% ABV (Alcohol-free). Gluten-Free (Lager)
Award-winning Taste
Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.
Social Blend™
Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.
Our Story
"We definitely felt ourselves unwind more after drinking this."
“Felt exactly the same twinkly boost from drinking.”
“It tastes lovely, it really tastes good.” - Deborah Meaden (Dragons' Den Star)
"Imitate the feeling of relaxation induced by traditional beer."
'We tested one on a friend who didn’t even realise it wasn’t the real thing."
“I don’t really like beer, but I can sit and drink the whole glass." - Sara Davis (Dragons' Den Star)
Ingredients
Our ingredients range from classic beer ones, to innovative nootropics inspired by ancient traditions.
Tasting Notes
Lager. Dry-hopped with a clean and lingering citrus finish, coupled with floral and toffee notes.
Tasting Notes
Hazy Pale. Tropical, bitter and juicy notes of pineapple, grapefruit with a hint of kiwi and citrus.