95%

Have told friends about IMPOSSIBREW® after trying it.

*Customer Survey - May 2024

Where unwinding begins.

Powered by Social Blend™

Imagine all the good bits of alcohol without any of the bad.

Our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

*Patent pending in the UK under application number GB2415685.3

Learn More

L-Theanine

L-theanine is an amino acid found naturally in tea leaves. Traditionally used in rituals designed for relaxation. Read more here.

Ashwagandha Root

Ashwagandha (Withania somnifera) is a herb used in Ayurvedic medicine for relaxation. Read more here.

Plant Extract and Vitamin B1

Various nootropic plants designed for unwinding moments. Read more here.

71%

Felt more relaxed after drinking IMPOSSIBREW®

Read our research paper here

52

Peer-reviewed, double-blind, placebo-controlled studies.

Social Blend™ Explained in 10 Seconds.

TASTE

Award-winning Flavours

Not only both our beers have a Great Taste Award, both are also rated "UK's Best Tasting Alcohol-Free Beer" in the Lager and Pale Ale category by World Beer Awards.

RELAX

Brewed with Social Blend™

Our beers are brewed with Social Blend™, our proprietary alcohol alternative made from a blend of science-backed ingredients, designed to replicate the sensory, social and relaxing experience of drinking.

HEALTH

Consequence-Free Drinking

From not having hangovers, headaches (or bad decisions), to low calories, vegan and low carb.

World's First Beer with Relaxing Nootropics.

Non-Alcoholic. IMPOSSIBREW® is an impossibly relaxing non-alcoholic beer designed to replace alcohol using patent-pending technology. For a healthier daily wind down by recreating the closest possible experience - from look, taste to how it makes you feel.

Put simply, it's a way to enjoy drinking more, without worrying about your health.

From 6 Calories / 100ml

Low Calorie. Low Carb. 100% Vegan. Less than 0.5% ABV (Alcohol-free). Gluten-Free (Lager)

Award-winning Taste

Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.

Social Blend™

Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.

Our Story

"We definitely felt ourselves unwind more after drinking this."

Rated 4.6/5 - Based on 1,400+ Reviews

“Felt exactly the same twinkly boost from drinking.”

Rated 4.6/5 - Based on 1,400+ Reviews

“It tastes lovely, it really tastes good.” - Deborah Meaden (Dragons' Den Star)

Rated 4.6/5 - Based on 1,400+ Reviews

"Imitate the feeling of relaxation induced by traditional beer."

Rated 4.6/5 - Based on 1,400+ Reviews

'We tested one on a friend who didn’t even realise it wasn’t the real thing."

Rated 4.6/5 - Based on 1,400+ Reviews

“I don’t really like beer, but I can sit and drink the whole glass." - Sara Davis (Dragons' Den Star)

Rated 4.6/5 - Based on 1,400+ Reviews

Ingredients

Tasting Notes

Lager. Dry-hopped with a clean and lingering citrus finish, coupled with floral and toffee notes.

Tasting Notes

Hazy Pale. Tropical, bitter and juicy notes of pineapple, grapefruit with a hint of kiwi and citrus.

Customer Reviews

Based on 864 reviews
87%
(752)
10%
(89)
1%
(12)
1%
(7)
0%
(4)
C
Chris Peck
Its like real Beer!

I`d tried 3 or 4 of both the pale and lager, and am really impressed. It is so close to the real thing. Tried a few alcohol free beers over the years, and this is the best one by some margin. I can now come home from work, and really enjoy a guilt free beer . Well done!

D
Doug Rumbles
Great beer.

Love the beer . pity soldout of one and no rhubarb weiss to reorder.

J
Julian Rogers
Pale Ale is a hit, Lager isn’t

I really like the Pale Ale it doesn’t feel like I’m missing out. I also like how light the calories are. If I had only bought the IPA this would have been a five star review. However, I don’t like the lager at all, it tastes thin. I have no idea why it warrants the extra calories, it certainly isn’t flavour.

J
Jules
Give them a try...

Well after being more than a little sceptical I have to say I was nicely suprised. For me they still are not like the real thing...BUT..they are damn good and the "buzz" certainly works on me...about to order again... :-)

M
Matt
Good, but not perfect

For non-alcoholic beers, these