For those who want to drink, you have two choices. Only two.
You either drink alcohol and accept certain negative side effects, or choose to not drink at all.
Yes or no. Black or white. Drunk or sober.
There was no other choice. There was no other way. It was not possible for beer drinkers who wanted to relax without the need for drinking alcohol.
Alcohol-free beer exists. At best, they mimic the flavour of their alcoholic counterpart. At worst, a watery, poor-quality substitute. This is not the future of beer.
Introducing IMPOSSIBREW®. We are beverage technology company focused on making one thing - the world's most complete, better-than-alcohol, beer alternative.
All our IMPOSSIBREW® beers are made with Social Blend™ - a science-backed formula of active ingredients from nature - designed to recreate the sensory, social and relaxing experience of booze; matched with award-winning taste credentials even against full-ABV beer, all without the negative side effects.
This, is the future of beer.