IMPOSSIBREW STORY
THE FRUSTRATIONS OF A BEER-LOVER COMBINED WITH AN ACCIDENT.
IT ALL BEGAN WITH A LOVE OF BEER.
Mark loves beer. He loved it so much that he started studying alcohol professionally the moment he turned 18. His passion for complex flavours led him to became one of the youngest French Wine Scholars (FWS).
AN UNEXPECTED EVENT.
Before his 22nd birthday, Mark received worrying news from the doctor and was advised to stop drinking. He tried many alternatives but nothing gave him what he wanted.
THE SEARCH FOR AN ALTERNATIVE.
So Mark began the search for a healthy alternative to beer that is more than just alcohol-free.
During a research project, he accidentally came across a copy of The Kissa Yōjōki (喫茶養生記), published in 1211 AD Japan. It detailed our ancestors were using plants for their effects on the mind.
"WHAT you're looking for is impossible."
Mark brought his findings and enlisted help from plant scientists and experts across leading UK Universities.
However, when attempted to challenge the brewing status quo, he was met with skepticism. One brewer in particular told him:
"What you're looking for is impossible..."
screw it. let's take on the impossible.
So Mark set up a team and started brewing in his own kitchen. Though it wasn't pretty, their beer surprisingly won several start-up competitions and received positive feedback from early tasters!
Mark realised that we have forgotten how to relax with what nature has to offer. Health and pleasure need not be separate, and we can have both, without alcohol.
