OUR STORY

Nothing is impossibrew.
Glasses of wine and alcohol academic books opened on table for Mark wong, the founder of Impossibrew theanine lager.
IT ALL BEGAN WITH A LOVE OF BEER.

Mark loves beer. He loved it so much that he started studying alcohol professionally the moment he turned 18. His passion for complex flavours led him to became one of the highest scoring French Wine Scholars (FWS).

AN UNEXPECTED EVENT.

One day he received worrying news about his health and he was advised to stop drinking. He missed the experience of drinking but none of the alcohol alternatives did it for him.

Mark Wong in a brewery looking at beer and pouring beer.
blurred blood test showing liver damage, part of the founding story of impossibrew theanine lager.
a closeup vectored image of kissa yojoki, context for impossibrew's theanine lager.
THE SEARCH FOR AN ALTERNATIVE.

Mark began searching for a healthy, relaxing alternative to booze that is more than just ‘alcohol-free’. 

During a research project, he came across the Kissa Yojoki - published in 1211 AD Japan. It detailed how his ancestors were using herbs for their effects on the body and mind.

SUPPORT & SKEPTICISM.

Mark bought his findings and enlisted help from various experts but many thought his project was impossible

In the end, Dr Paul Chazot, FBPhs, a world-leading biosciences professor at Durham University supported his vision, bringing decades of experience to the team. 

THE IMPOSSIBREW.

So Mark set up a team and started brewing in his kitchen. Though it wasn’t pretty, they managed to win several start-up competitions - and with the prize money and his own savings, IMPOSSIBREW was born

We are defined by our mentality to make the impossible, possible - finding new ways to unwind, without alcohol.

Mark wong, founder of impossibrew handed an award in a ceremony.

ENHANCED BEER

Get that 'one or two pint feeling', without hangovers.

IB-SL-440-12

IMPOSSIBREW LAGER

Customer Reviews

Based on 146 reviews
82%
(119)
17%
(25)
1%
(2)
0%
(0)
0%
(0)
E
Ed BP
Really impressed with this

After an initial delivery issue (resolved by Mark personally) I am really impressed with these beers. The lager is delicious and does seem to have a relaxing effect. A much better option for the couple of 'decompression beers' at the end of a busy day and ideal for those wanting an effortless way to reduce alcohol intake.

Hi Ed, thanks for your review of Impossibrew! We're glad you enjoyed the lager and found it to have a relaxing effect. Reducing alcohol intake can be difficult, but with Impossibrew it's easy! Thanks for choosing us and we hope you'll continue to enjoy our beers.

S
Sarah
Nice taste, would love a lower price point!

I bought these as a gift for my partner and he really enjoyed them. I liked them as well, I found it was a slow drinker (i.e. not one that I would want to chug down) because of the full flavour but that is not a bad thing! However in order to purchase more regularly we would need a lower price point.

Thank you for your kind words, Sarah! We're glad to hear that you and your partner enjoyed our Impossibrews. We completely understand that a higher price point can be a barrier for some people, so we're constantly looking for ways to make our product more accessible. Thank you again for your support, and we hope you'll continue to enjoy our beers in the future!

C
C Bonning
Great beers!

A friend of mine introduced me to the lager and I was very impressed. I recently ordered the pale and likewise enjoyed them too. The only downside is the cost, I can buy much cheaper alcohol substitutes from the supermarket although admittedly they’re not half as nice. Will definitely buy again, perhaps as more of a treat

Thank you for your kind words about our beer, C. We're glad you enjoy them! I'm sorry to hear that the cost is a downside for you, but I hope you'll continue to enjoy them as a special treat.

We appreciate your business and look forward to serving you again soon.

j
john baig
Great taste

Awesome taste, the best substitute I’ve had to the real thing, definitely worth it, not sure of the other claimed effects eg, calming ingredients etc however, for an non alcoholic substitute, bang on!👍🏾

Hi John, thanks for the great review of our Impossibrew! We're really glad you enjoy the taste and that it's been a good substitute for the real thing. Thanks again for your support!

C
Colette Brown
Very plesantly surprised

As quite a major craft beer drinker there is always scepticism around non alcoholic lagers but I was really pleasantly surprised by this. This does not taste like your typical lager but I really like the herbal flavours that the 'enhanced' ingredients bring and yet it still tastes like a beer but not overly sweet like a lot of non alcoholic beers are. Great addition to the market, you do get a nice relaxed buzz and I can definitely see myself having a regular supply

Thank you for trying Impossibrew, Colette! We're so happy to hear that you enjoyed it. Our goal was to create a beer that tastes like the real thing, without the alcohol. We're glad we were able to achieve that and that you can see yourself having a regular supply. Thanks again for your support!

Cart

IB-PL-440-12

IMPOSSIBREW PALE

Customer Reviews

Based on 146 reviews
82%
(119)
17%
(25)
1%
(2)
0%
(0)
0%
(0)
E
Ed BP
Really impressed with this

After an initial delivery issue (resolved by Mark personally) I am really impressed with these beers. The lager is delicious and does seem to have a relaxing effect. A much better option for the couple of 'decompression beers' at the end of a busy day and ideal for those wanting an effortless way to reduce alcohol intake.

Hi Ed, thanks for your review of Impossibrew! We're glad you enjoyed the lager and found it to have a relaxing effect. Reducing alcohol intake can be difficult, but with Impossibrew it's easy! Thanks for choosing us and we hope you'll continue to enjoy our beers.

S
Sarah
Nice taste, would love a lower price point!

I bought these as a gift for my partner and he really enjoyed them. I liked them as well, I found it was a slow drinker (i.e. not one that I would want to chug down) because of the full flavour but that is not a bad thing! However in order to purchase more regularly we would need a lower price point.

Thank you for your kind words, Sarah! We're glad to hear that you and your partner enjoyed our Impossibrews. We completely understand that a higher price point can be a barrier for some people, so we're constantly looking for ways to make our product more accessible. Thank you again for your support, and we hope you'll continue to enjoy our beers in the future!

C
C Bonning
Great beers!

A friend of mine introduced me to the lager and I was very impressed. I recently ordered the pale and likewise enjoyed them too. The only downside is the cost, I can buy much cheaper alcohol substitutes from the supermarket although admittedly they’re not half as nice. Will definitely buy again, perhaps as more of a treat

Thank you for your kind words about our beer, C. We're glad you enjoy them! I'm sorry to hear that the cost is a downside for you, but I hope you'll continue to enjoy them as a special treat.

We appreciate your business and look forward to serving you again soon.

j
john baig
Great taste

Awesome taste, the best substitute I’ve had to the real thing, definitely worth it, not sure of the other claimed effects eg, calming ingredients etc however, for an non alcoholic substitute, bang on!👍🏾

Hi John, thanks for the great review of our Impossibrew! We're really glad you enjoy the taste and that it's been a good substitute for the real thing. Thanks again for your support!

C
Colette Brown
Very plesantly surprised

As quite a major craft beer drinker there is always scepticism around non alcoholic lagers but I was really pleasantly surprised by this. This does not taste like your typical lager but I really like the herbal flavours that the 'enhanced' ingredients bring and yet it still tastes like a beer but not overly sweet like a lot of non alcoholic beers are. Great addition to the market, you do get a nice relaxed buzz and I can definitely see myself having a regular supply

Thank you for trying Impossibrew, Colette! We're so happy to hear that you enjoyed it. Our goal was to create a beer that tastes like the real thing, without the alcohol. We're glad we were able to achieve that and that you can see yourself having a regular supply. Thanks again for your support!

Cart

IB-2PL-440-12

IMPOSSIBREW PALE - EXTRA HOPPED | LIMITED EDITION

Customer Reviews

No reviews yet
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
Cart