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Dry January
5 Tips to Make This Dry January a Breeze - or at Least Make it Feel Like One!
Follow These Easy Steps to make This Years's Dry January Effortless.
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Dry January is becoming an increasingly popular new year resolution. By being alcohol-free for a month, many are looking to reap the health benefits of abstinence.
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Studies have shown that even a slight reduction of alcohol intake can improve health and general wellbeing.
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However, it tends to be easier said than done. Most don't last more than two weeks on average.
What is Dry January?
Dry January is a health trend where millions of people take a month-long break from any alcohol consumption.
It began in 2013 by the Alcohol Concern organisation from the UK, with the aim of helping people rethink "their relationship with alcohol".
There are numerous benefits to abstaining for a month, these include:
- Weight Loss
- Improved Immune System
- Better Sleep
- Healthier Skin
And many more... Learn more about the benefits of Dry January here: Here Is What Happens To Your Body When You Limit Your Drinking, And You'd Be Suprised.
However, most don't last more than two weeks. To make sure you reap the health benefits, follow these easy steps below and your Dry January will be effortless.
Step 1: Identify the Why.
"He who has a why can bear almost any how." - Friedrich Nietzsche.
If you want to make sure this is not just another failed new year resolution, which is highly common, you need to have a 'Why'.
Ask yourself: "Why am I doing Dry January?". Write it down, physically. Ideally post it somewhere as a visual reminder.
It is very important to clearly identify your purpose behind doing it. Otherwise, when times get tough or when friends come calling, you less likely to make it.
Step 2: Align with Existing Goals.
Many overlook the power of association, it is perhaps one of the most effective methods of creating habits that stick - just ask Pavlov and his Dogs.
This can be made especially easy in 2021, as it is likely that you've already built up some new habits and goals during Lockdown. Align your 'why' with other general goals you have.
Say for example, you've committed to becoming healthy - Dry January is then a very natural extension from that. Or you've set a new resolution this year to be productive, then you can associate the benefit of clear thought and no hangovers to this existing goal.
If you don't have some existing goals, don't worry. Try to align Dry January to something that you're already doing on auto-pilot and find a way for limiting drinking to fit in there.
Step 3: Anticipate Urges.
If you're heading to a zoom party with friends (the most fun you can have nowadays) or going to your 'support bubble' for dinner, social situations are one of the most likely places for your brain to cue "I need a drink".
Plan ahead. Know what to say when friends ask you why you're not drinking or when they encourage you to "just have one".
Think of urges like a wave; once you ride the peaks out, it'll eventually break. If you don't act on it, it will go away.
Sometimes, a quick change of scene will also help. Walk outside, take a deep breath. Or if you're on zoom, turn off the camera for a bit and get some alone time.
Step 4: Have Alternatives Ready.
"If you're using alcohol as a coping mechanism or a way of relaxing, maybe try some other way of doing that." says George Kobb, PhD, director of the NIAAA (National Institute on Alcohol Abuse and Alcoholism)
When you're not in social situations, one of the best solution is Exercise. If you've already aligned your goals of Dry January with some other fitness related resolution, that's even easier.
However, if you're having a zoom social session, a quiet night in or if it's just not a right time for exercise, there are plenty of alcohol-free alternatives on the market.
If you're a fan of beer, there's been quite a few alcohol-free only review pages around. I've found one just for alcohol-free beer: Non-Alcoholics Reviewed.
Step 5: Don't Be a Perfectionist.
You've set your goals and identify your 'Why", told your friends about it and have written it down on a post-it in your room. But it's now a week into January and with Lock-down 'depression' kicking in, you poured yourself a drink.
Don't worry, you didn't blow it. If you force yourself into an 'all or nothing' approach when you're not ready, it will backfire.
Remember your 'Why'. If your purpose is to improve health, one drink is not going to completely ruin your plans. Of course being able to stick to complete abstinence is great, but you shouldn't kick yourself for giving into temptation.
The most important thing is being able to bounce back.
90% Dry January is better than thinking: "I already blew it, might as well have a few more.".
SO WHAT IF YOU WANT SOMETHING ELSE?
If you're interested in other solutions that makes sobriety a more approachable goal, check out IMPOSSIBREW.
We know how it feels to miss out when you're not drinking because of health, lifestyle choices or commitments. To solve that problem, you need an alternative that not only looks but also feels close to the real thing.
The problem is that nothing currently exists on the market.
We believe everyone should be able to enjoy good times, without compromising their health.
That’s why we create seemingly impossible alcohol-free beers - combining both pleasure and health.
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Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Unique Selling Point
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™.
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How does 'Social Blend™' work?
The Social Blend™ by IMPOSSIBREW® is designed to provide a relaxing and mood-enhancing experience without the negative effects of alcohol. It achieves this through a combination of nootropic herbs and active plant-based ingredients that work synergistically to promote relaxation and stress relief.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Got more questions?
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
Our customer support is available Monday to Friday: 9am - 5:30pm.