Frequently Asked
Got questions? Check out the FAQ below about our new IMPOSSIBREW® Labs Reward.
What is Labs Rewards (Beta)?
Labs Rewards is our loyalty program that lets you earn Lab Points every time you buy beer.
Earn Lab Points to redeem perks and FREE exclusive Labs Edition beers.
What are Labs Edition Beers?
Labs is our range of ultra-low-volume, prototype-style beverages that are designed to remind us that (alcohol or none) drinking is meant to be fun.
Labs Edition beers are only redeemable only using Lab Points.
How are Labs Edition beers different to Limited Edition beers?
Exclusivity
Labs Edition beers are ultra-low-volume and experimental creations, available in much smaller quantities than our Limited Edition runs.
Flavour Profiles
Labs Edition beers feature more daring flavour combinations as we push the boundaries of non-alcoholic brewing.
Limited Edition beers will often introduce new flavours, but they're usually more aligned with our established craft brewing style.
Availability
As experimental and ultra-low-volume batches, Labs Edition releases are typically available for an even shorter time than our Limited Edition runs.
Purpose
The primary goal of Labs Edition is to drive innovation, showcase experimental flavours and brewing styles, and remind us that drinking - at the end of the day - is meant to be fun.
Can you tell me more about Labs Edition #001 Fruit Pastille Lager?
Our first Labs Edition beer - LABS #001 - Fruit Pastille Lager is a dry lager with an explosively fruity aroma.
It's A boozy take on a nostalgic candy. Tasting notes include tangerine, blackcurrant, lemon & lime.
- Brewed with Social Blend™.
- <1g Sugar Per 100ml.
- 100% Vegan. Gluten-Free.
How can I earn Lab Points?
There are two main ways to earn Lab Points.
- Earn 11 Lab Points for every £1 you spend on IMPOSSIBREW® Beers. That includes our core Lager and Pale Ale, as well as Limited Edition beers.
- Completing Additional Tasks. You can earn by referring a friend (coming soon), following us on social media, and you'll also earn Lab Points on your birthday.
Soon, we'll introduce loads more ways to earn, including a Lab Points multiplier, accelerating your earning as you reach new tier levels in the future.
When will I get my Lab Points?
After you've placed an order, you'll receive your Lab Points when the order is fulfilled (i.e., when you receive your tracking information), which is normally in a couple of hours.
It may up to 24 hours during busy periods.
Is there a limit to how many Lab Points I can earn?
No, there is no limit to how many Lab Points you can earn.
How do I redeem rewards?
You can redeem rewards either by coming to this page, or via logging into your account, and navigating to the 'Labs Rewards' tab within the side bar.
What about my past purchases before Labs Reward?
Unfortunately, Lab Points will only start accumulating once a Labs Reward account is open.
I forgot to sign in when I placed an order, what should I do?
Don't worry, just contact our support team at hello@impossibrew.co.uk and we'll get it all sorted for you.
What if we run out of Labs Edition Beers?
Unfortunately that might happen, as these are ultra-low-volume beers.
They are available on a first-come, first-served basis, so once they're gone, they're gone.
Contact Us