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Description
Start your Journey with the Best in Alcohol-Alternative Innovation
Discover our award-winning Enhanced Hazy Pale and Lager (440ml), brewed with our impossibly relaxing Social Blend™.
- UK's Best Alcohol-Free Beer - World Beer Awards
- From 6 calories and less than 0.1g of sugar per 100ml
- Gluten-Free (Lager only)
-
Vegan
Enhanced Hazy Pale: Tropical and bitter, with fruity notes of peach, pineapple, and mango, coupled with a lasting citrusy finish. Our unique low-temperature brewing process yields a hazy, fluffy, and full-bodied pale ale with an exceptionally smooth texture.
Enhanced Lager: Based on a premium Japanese recipe, this lager is dry-hopped and patiently conditioned for maximum flavour. The result is a refreshingly crisp and dry lager with a clean and lingering citrus finish that rivals any full-strength lager.
Our Enhanced Lager is gluten-free. Our innovative enzyme process ensures our lager contains less than 20ppm (parts per million) gluten, the level at which food & drink products are ‘gluten-free’, while allowing us to maintain traditional brewing methods by using barley and wheat.
Brewed with Social Blend™: Our impossibly relaxing alcohol-alternative. Designed to replicate the sensory and social experience of drinking, minus the headaches (and bad decisions).
What will I receive? You’ll receive a total of 10 beers (5x Lager and 5x Hazy Pale).
18+. Consume responsibly. Please enjoy responsibly. Not recommended for individuals who are breastfeeding, pregnant, have certain medical conditions (including GI disorders, heart disease, hypertension) or are taking specific medications (including antidepressants, MAO inhibitors, blood thinners, SSRIs). Consult your healthcare provider if you have any medical concerns.
Nutritional Information
IMPOSSIBREW LAGER - PER 100ML
Energy: | 17kCal / 71.1kJ |
Fat: | 0g |
Of which saturates: | 0g |
Carbohydrates: | 3.4g |
Of which sugars: | 0.7g |
Protein: | 0.5g |
Salt: | <0.1g |
Social Blend™ | 375mg |
IMPOSSIBREW HAZY PALE - PER 100ML
Energy: | 6kCal / 27kJ |
Fat: | <0.1g |
Of which saturates: | <0.1g |
Carbohydrates: | 1.2g |
Of which sugars: | <0.1g |
Protein: | <0.1g |
Salt: | <0.1g |
Social Blend™ | 375mg |
Bestseller
What's included?
Description
Experience the Best in Alcohol-Alternative Innovation
Discover our award-winning Enhanced Hazy Pale and Lager (440ml), brewed with our impossibly relaxing Social Blend™.
- UK's Best Alcohol-Free Beer - World Beer Awards
- From 6 calories and less than 0.1g of sugar per 100ml
- Gluten-Free (Lager only)
-
Vegan
Enhanced Hazy Pale: Tropical and bitter, with fruity notes of peach, pineapple, and mango, coupled with a lasting citrusy finish. Our unique low-temperature brewing process yields a hazy, fluffy, and full-bodied pale ale with an exceptionally smooth texture.
Enhanced Lager: Based on a premium Japanese recipe, this lager is dry-hopped and patiently conditioned for maximum flavour. The result is a refreshingly crisp and dry lager with a clean and lingering citrus finish that rivals any full-strength lager.
Gluten-Free (Lager): Our Enhanced Lager is gluten-free. Our innovative enzyme process ensures our lager contains less than 20ppm (parts per million) gluten, the level at which food & drink products are ‘gluten-free’, while allowing us to maintain traditional brewing methods by using barley and wheat.
Brewed with Social Blend™: Our impossibly relaxing alcohol-alternative. Designed to replicate the sensory and social experience of drinking, minus the headaches (and bad decisions).
What will I receive? You’ll receive a total of 18 IMPOSSIBREW® Beers (9x Lager and 9x Haze Pale) and a free nucleated glass (designed for an improved drinking experience).
18+. Consume responsibly. Please enjoy responsibly. Not recommended for individuals who are breastfeeding, pregnant, have certain medical conditions (including GI disorders, heart disease, hypertension) or are taking specific medications (including antidepressants, MAO inhibitors, blood thinners, SSRIs). Consult your healthcare provider if you have any medical concerns.
Nutritional Information
IMPOSSIBREW LAGER - PER 100ML
Energy: | 17kCal / 71.1kJ |
Fat: | 0g |
Of which saturates: | 0g |
Carbohydrates: | 3.4g |
Of which sugars: | 0.7g |
Protein: | 0.5g |
Salt: | <0.1g |
Social Blend™ | 375mg |
IMPOSSIBREW HAZY PALE - PER 100ML
Energy: | 6kCal / 27kJ |
Fat: | <0.1g |
Of which saturates: | <0.1g |
Carbohydrates: | 1.2g |
Of which sugars: | <0.1g |
Protein: | <0.1g |
Salt: | <0.1g |
Social Blend™ | 375mg |
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The boozy buzz you've been waiting for.
Beer + Relaxation + No Alcohol
- Unwind, No Hangovers*
- Award-winning Taste
- From 27 Cal Per Can
*Patent-pending technology (GB2415685.3)
The World's First Alcohol-Alternative Beer
IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers.
Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.
Keep the pleasure and ritual of drinking without worrying about your health.
Get StartedIMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers.
Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.
Keep the pleasure and ritual of drinking without worrying about your health.
Get StartedAward-winning Taste
Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.
27 Calories Per 440ml Can
Low Calorie. Low Carb. Vegan-friendly. <0.5% ABV. Gluten-Free (Lager)
Relax with Social Blend™
Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.
Why do people choose IMPOSSIBREW®?
IMPOSSIBREW® puts an end to the search for a non-alcoholic beer that truly hits the spot.
Both our Lager & Pale were both voted as the UK's best non-alcoholic beers by the World Beer Awards in 2023.
IMPOSSIBREW® is brewed with Social Blend™, our proprietary alcohol-alternative, designed to unwind.
Formulated to replicate all of the things we like about drinking, while eliminating all of those that we don't.
- 71% felt more relaxed after drinking IMPOSSIBREW®
- 3/4 said it is the 'most complete alcohol alternative'
- Developed with leading scientists like Dr. Paul Chazot from Durham University.
No hangovers, ultra-low calorie, vegan, and gluten-free options available.
We're on a mission to brew a better beer. One that works for you, not the other way around.
IMPOSSIBREW® puts an end to the search for a non-alcoholic beer that truly hits the spot.
Both our Lager & Pale were both voted as the UK's best non-alcoholic beers by the World Beer Awards in 2023.
IMPOSSIBREW® is brewed with Social Blend™, our proprietary alcohol-alternative, designed to unwind.
Formulated to replicate all of the things we like about drinking, while eliminating all of those that we don't.
- 71% felt more relaxed after drinking IMPOSSIBREW®
- 3/4 said it is the 'most complete alcohol alternative'
- Developed with leading scientists like Dr. Paul Chazot from Durham University.
No hangovers, ultra-low calorie, vegan, and gluten-free options available.
We're on a mission to brew a better beer. One that works for you, not the other way around.
Really gives you that nice buzz and relaxed feeling even after just 1 can.
Thomas M.
I was sceptical but it's definitely worth it. Tastes incredible, gave me a really nice buzz.
Connor W.
Bought the starter pack from a friend's recommendation. Both taste amazing and you do definitely feel "different", in a good way after drinking.
Dave A.
I'm somewhat hooked! Maybe it's the "Social Blend" working it's magic :-)
Geoff P.
Got Questions?
Check out our frequently asked questions below, chat with our new AI Brewer (beta) directly or reach out to our support team here.
How long will it take for my IMPOSSIBREW®s to arrive?
For UK mainland deliveries, you can expect your IMPOSSIBREW® order to arrive within 1 to 3 business days after it has been processed.
If you place your order before 12 p.m. on a weekday, it should be dispatched the same day or the next working day. There is also an option for Next Day Delivery if you need it sooner, just be sure to place your order before the 12 p.m. cut-off.
You'll receive a confirmation email once your order is placed, along with tracking details when it’s dispatched.
Is 0.5% alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
How will I feel after drinking IMPOSSIBREW®
When enjoying IMPOSSIBREW®, many customers report feeling more relaxed and mentally calm, akin to the pleasant effects of having a beer without the intoxication or hangover.
The unique Social Blend™ used in IMPOSSIBREW®—which includes ingredients like L-Theanine and Ashwagandha—is designed to boost serotonin levels and promote relaxation.
In fact, research indicates that around 71% of customers felt more relaxed after consuming IMPOSSIBREW®. The experience aims to replicate the social and sensory aspects of traditional beer while enhancing your mood in a healthier way.
How many IMPOSSIBREW® can I have in an evening?
There are no strict guidelines on how many IMPOSSIBREW® you can enjoy in one sitting, it’s generally advisable to start with one can, especially if you're new to it.
This allows you to gauge how you feel, particularly if consumed on an empty stomach.
As a general recommendation, it's best not to exceed six cans in a day. However, moderation is key, just as with any beverage. Listening to your body and drinking responsibly is essential.
If you have any specific health concerns or are taking medication, it might be wise to consult a healthcare professional.
What if I don't feel anything?
If you find that you don't feel the desired effects after drinking IMPOSSIBREW®, it could be helpful to consider a few factors.
Some people report feeling a more pronounced "buzz" when they consume it on an empty stomach, so that might be worth trying.
Additionally, individual responses can vary; not everyone will experience the same effects, and some may need to experiment a bit to find what works best for them.
If you continue to feel no effects and have concerns, it might be wise to stop drinking it and consult with a healthcare professional, especially if you're on any medications.
Can I drive after drinking IMPOSSIBREW®?
Yes, you can legally drive after consuming IMPOSSIBREW®, as there is nothing in it that would make it illegal to do so.
However, it's important to remember that everyone reacts differently to the ingredients in the drink.
Just as with caffeine or if you were feeling tired, it's wise to assess how you feel before getting behind the wheel.
If you're unsure, it's always best to err on the side of caution and wait for about 30-40 minutes or longer, depending on how you feel.
Your safety and the safety of others should always come first.
Larger is really nice as a change from normal beers. Having a couple each night works well for me.
Onto our second order and I’m still enjoying the taste of both the lager and IPA . A satisfying alternative to traditional beers.
Great concept , but as some one who cannot drink because of its effects, due to my medication . it filled the niche of what i missed the flavour , the effect , and no hangover . but it still gave me some after symtoms that put me off . you cant win them all . in moderation ;1 can i can handle . but just reminds me of what was. still its tasty refreshing and nearly as good .
Arrived dented late and overpriced
Pale ale is really tasty Lager is tasteless sorry. Probably get some more. But just the ale. It does give a little buzz. Haven’t a clue why though 🤨
FAQs
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology*.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Unique Selling Point
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.