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Explainer
Why Are So Many People Taking A Break From Alcohol?
This Is What Happens to Your Body When You Cut Down On Boozing - You May Be In For Some Pleasant Surprises.
84% of global drinkers are looking to curb their alcohol consumption - but why are they doing that?
You might have heard of Dry January, where millions around the world cut their alcohol consumption for a full month, but what will it actually do for you?
If you'd like to try it and don't know where to start, we have just the right guide for you: 5 EASY STEPS TO MAKE DRY JANUARY EFFORTLESS.
Many studies have shown that even limiting drinking for short period, the health benefits are immense. Whether you have already decided to cut back or even just thinking about it, here is What Happens to Your Body When You Limit Drinking.
Improved Mood
Our general mental health has been deteriorating long before Lockdowns began. If you think alcohol is going to help, you may be in for a rough ride.
If you're already feeling stressed or anxious, drinking is likely to make it much worse. It is technically true that alcohol is a (liquid) solution, but not a solution to your problems.
Many have pointed out the 'fear' after a boozy night out and it is no secret that alcohol affects your mood the next day, leaving you feeling low, exhausted and anxious.
By drinking less, you'll likely feel happier, for longer periods of time*.
More R.E.M. Sleep
While some people swear by alcohol's ability to help them drop off, it is also common for them to suffer from lower quality sleep.
There are two main types of sleep, REMS and Non-REMS (REMS stands for Rapid Eye Movement Sleep). REM sleep is essential for restorative sleep and is often associated with dreams.
Alcohol is a well-known disruptor of REM sleep. Studies have shown that prolonged REMS deprivation can lead to significant impairments with learning and cognitive problem-solving skills.
Now that you're limiting your intake, you should notice your sleep quality improving. A good way to measure that is to use Sleep Analytic Apps like Sleep Cycle.
Better Focus
In a never-boring world filled with unlimited distractions, focus is the new currency.
You don't need to have a pounding headache for alcohol to start affecting your work the next day. Studies have shown that there are both short and long term effects on concentration and memory associated with excessive alcohol consumption.
With reduced consumption, you'll be looking at achieving states of deep focus when working which is rather rare nowadays.
May Lose Weight
Alcohol is loaded with calories. Everyone knows that. A standard serving of beer at 12 ounces is nearly 330 calories and a normal 5 ounce glass of wine contains more than 120 calories.
Moreover, the calories in alcohol are known to be 'empty calories', ones that do not provide any nutritional value.
According to a 2017 study in the American Journal of Preventive Medicine, those who binged on alcohol at a minimum of once a month were 41% more likely to become overweight!
If you're a woman, drinking more than four glasses of wine in one sitting already counts as binge drinking.
Better Immune System
Nowadays, especially with COVID rampaging all across the globe, a healthy immune system is ever more important.
According to The National Institute on Alcohol Abuse and Alcoholism, alcohol significantly suppresses your immune system, making it harder to fight off illnesses.
It does so by interfering with your body's ability to naturally produce cytokines, a chemical that is known to fend off infections.
Better Looking Skin
Dehydration is one of the easiest ways to damage your skin, evidenced by the abundance of moisturising skincare products. Alcohol acting as a potent diuretic, it can increase fluid loss and lead of dehydration.
Although you may not feel its effects immediately, damage has been done. Studies have shown that alcohol increases the rate of premature skin ageing. When people stop drinking, noted by Dr. Wakim-Fleming, their skin often appears healthier.
Conclusion
So there you have it, this is why so many drinkers around the world are actively trying to limit their drinking - and rightly so for the benefits it brings are immense!
If you are interested in alcohol alternatives that offer more than just taste and flavour, feel free to check out IMPOSSIBREW Lager, alcohol-free beer that is brewed for relaxation.
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FAQs
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology*.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Unique Selling Point
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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