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Functional Beers vs. Sleep Supplements
If you’re looking for ways to relax or improve your sleep, functional beers and sleep supplements offer two very different options. Functional beers, like IMPOSSIBREW®, combine beer-like flavours with stress-relieving ingredients such as hops and Ashwagandha, making them ideal for unwinding socially without alcohol. Sleep supplements, on the other hand, use specific compounds like melatonin and valerian to directly improve sleep quality.
Key Points:
- Functional Beers: Alcohol-free, stress-relieving drinks that mimic the social and sensory experience of traditional beer.
- Sleep Supplements: Pills or powders targeting sleep and stress with ingredients like melatonin, magnesium, and valerian root.
- Comparison: Functional beers focus on relaxation and social rituals, while sleep supplements are more targeted for sleep issues.
Quick Comparison:
| Aspect | Functional Beers | Sleep Supplements |
|---|---|---|
| Purpose | Relaxation and mood improvement | Sleep quality and stress reduction |
| Key Ingredients | Hops, L-Theanine, Ashwagandha | Melatonin, valerian, magnesium, zinc |
| Social Experience | Beer-like drinking ritual | None |
| Effect Timing | Gradual relaxation | Fast-acting for sleep (30 mins–2 hours) |
| Cost | ~£2.78 per bottle (IMPOSSIBREW®) | £5–£20 per month |
| Accessibility | Online purchase | High street shops, pharmacies, online |
Both options cater to different needs. If you enjoy the ritual of a drink and want to relax socially, functional beers are a great fit. For targeted sleep support, sleep supplements are more effective but lack the sensory and social appeal of a drink.
The BEST Mineral for Deep SLEEP | Dr. Mandell
How They Work: Active Ingredients and Effects
To better understand the differences between relaxation and sleep-enhancing methods, it's important to look at how functional beers and sleep supplements operate. Both aim to improve relaxation and sleep quality, but they rely on distinct ingredients and mechanisms to achieve these outcomes.
Active Ingredients in Functional Beers
Functional beers use a mix of ingredients designed to promote relaxation, steering clear of alcohol's downsides. Key components include hops, adaptogens, and nootropics, each contributing to stress relief and better sleep in unique ways.
Hops aren't just for flavour - they contain compounds like 2-methyl-3-buten-2-ol that boost GABA activity in the brain. GABA, the main inhibitory neurotransmitter in the central nervous system, helps calm the mind and may improve sleep quality [5].
Adaptogens, such as functional mushrooms like Reishi, Lion's Mane, Cordyceps, and Shiitake, are another key ingredient. These natural substances support the body in managing stress and maintaining balance. Zoey Henderson, Founder of Fungtn, explains their role:
"Adaptogens are an igneous class of plants and fungi that help the body balance and perform at its best - helping regulate hormone levels, immunity function, blood sugar and cognitive functions such as focus and sleep patterns." [6]
The rising popularity of functional drinks reflects a shift in consumer preferences. With nearly a third of British adults cutting back on alcohol, the global functional drinks market is expected to hit £208 billion by 2024 [6]. As Henderson notes:
"We are at a crossroads where consumers want more from the foods and drinks they consume." [6]
How Sleep Supplements Work
Unlike functional beers, sleep supplements take a more direct approach, using specific compounds to influence neurotransmitter systems and regulate the sleep–wake cycle. Common ingredients include melatonin, valerian, magnesium, and L-Theanine.
Melatonin and valerian are central to many sleep supplements. Melatonin helps regulate the body's internal clock, signalling when it's time to sleep. Valerian, on the other hand, promotes relaxation by interacting with GABA receptors through compounds like valerenic acid and isovaleric acid.
Magnesium plays a dual role, supporting both GABA activity and proper muscle and nerve function. Sleep difficulties are often linked to magnesium deficiencies [2].
However, as Dr Dustin Cotliar, MD, MPH, advises:
"It's important to be a savvy consumer and ensure that any product you're considering taking is of high quality and certified by a third party." [1]
Since sleep supplements aren't as tightly regulated as medications, quality and purity can vary [2]. These differences highlight the unique approaches of functional beers and sleep supplements.
Key Differences in How They Work
The main distinction between functional beers and sleep supplements lies in their methods for promoting relaxation and sleep. Functional beers use a combination of hops, adaptogens, and nootropics to create a broader, more gentle effect on stress and relaxation. Sleep supplements, however, focus on specific compounds like melatonin and valerian to target particular biological pathways, such as the sleep–wake cycle and GABA receptors.
Timing also sets them apart. Sleep supplements with melatonin typically take effect within 30 minutes to 2 hours, while functional beers may offer immediate sensory enjoyment through their taste and the ritual of drinking, even though their active ingredients work over a similar timeframe. Sleep supplements are more tailored for maintaining sleep throughout the night, whereas functional beers are better suited for unwinding in the evening.
Functional beers, like IMPOSSIBREW®, also provide the comforting experience of enjoying a beer-like drink, which can be both socially engaging and psychologically soothing - something sleep supplements lack.
Although both approaches influence neurotransmitter systems like GABA, they do so in different ways. Ultimately, the choice between functional beers and sleep supplements depends on individual needs, preferences, and goals for managing stress or improving sleep.
Side-by-Side Comparison: Functional Beers vs Sleep Supplements
Let’s break down the key differences between functional beers and sleep supplements to help you decide which might align better with your lifestyle and wellness needs.
Comparison Table: Effects, Safety, and Use
| Aspect | Functional Beers | Sleep Supplements |
|---|---|---|
| Primary Ingredients | Hops (providing matured hop bitter acids), plus adaptogens and nootropics | Usually include melatonin, valerian, L-theanine, and magnesium |
| Stress Relief | Gradual mood improvement; may work by activating the vagus nerve and increasing norepinephrine [7] | Directly affects neurotransmitter regulation |
| Sleep Quality | Improves relaxation and mood, indirectly supporting better sleep [7] | Directly supports the sleep-wake cycle |
| Social Experience | Provides a familiar and enjoyable social ritual | Typically consumed alone |
| Long-term Safety | Generally safe for regular use, especially in non-alcoholic forms | Potential risks of dependency and side effects with prolonged use [9] |
| Cognitive Effects | May enhance work performance and energy levels [7] | Certain formulations may cause memory issues, often linked to antihistamines [9] |
| Dependency Risk | Low, especially with minimal alcohol content | Varies, with some risk of dependency [9] |
The Case for Functional Beers
Research points to the benefits of functional beers containing 35mg of matured hop bitter acids (MHBAs). After just three weeks of regular use, these compounds have been shown to significantly improve mood, reduce anxiety, and combat fatigue [7]. By activating the vagus nerve and increasing norepinephrine levels, functional beers not only help with stress relief but also enhance overall vitality and even work performance [7].
What sets functional beers apart is their ability to combine wellness benefits with a social experience. Unlike popping a pill, sipping on a beer - especially a non-alcoholic one - feels familiar and enjoyable, making it easier to incorporate into your daily routine. For those pursuing a low- or no-alcohol lifestyle, these beverages offer a gradual path toward relaxation and stress relief without the risks associated with stronger substances.
However, the effects of functional beers tend to build over time, so they may not suit those looking for immediate results.
The Case for Sleep Supplements
Sleep supplements, on the other hand, are designed for targeted support. Melatonin-based options, for instance, are widely recognised for their ability to regulate the circadian rhythm, making them a go-to solution for those struggling with sleep disorders. They’re also convenient - easy to carry and consume, whether at home or on the move.
But there are downsides. Dependency risks are a major concern, with studies showing that over 68% of people prescribed sleeping pills use them longer than recommended, leading to issues like rebound insomnia [9]. Over-the-counter options can also come with unwanted side effects, such as daytime drowsiness, dizziness, and digestive discomfort [8][10]. Additionally, antihistamines found in some sleep aids have been linked to memory problems, particularly in older adults [9].
Another drawback of sleep supplements is the lack of a sensory or social element. Unlike functional beers, they don’t offer the psychological benefits of a calming ritual, which can be just as important for relaxation. Quality control is another factor to consider, as supplements don’t always meet the same regulatory standards as medications.
A Balanced Solution: IMPOSSIBREW® Functional Beers
For those who value a combination of relaxation, social enjoyment, and science-backed wellness, IMPOSSIBREW® functional beers stand out as a compelling option. With their unique Social Blend™ formulation, these beers deliver a satisfying taste alongside stress-relieving benefits. At £2.99 per bottle, they’re an affordable way to enhance your evening routine while promoting relaxation and well-being.
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Practical Considerations for UK Consumers
When deciding between functional beers and sleep supplements, UK consumers face several practical factors that go beyond just how effective these products are. Elements like cost, availability, and regulatory standards play a significant role in shaping how these options fit into everyday relaxation routines.
Cost and Availability
IMPOSSIBREW® offers clear pricing for its functional beers. For example, the Enhanced Lager and Enhanced Hazy Pale start at £30.00 per pack, while the Bestseller Bundle, which includes 18 beers and a free glass, costs £49.99. This works out to about £2.78 per bottle, with free delivery available on UK mainland orders over £35 [12].
However, many functional beers are only available online, which can limit access for some consumers.
On the other hand, sleep supplements are widely accessible through high street shops, pharmacies, and online retailers across the UK. Prices typically range from £5 to £20 per month. It's worth noting that melatonin, a common sleep aid, is classified as a prescription-only medicine in the UK [15]. This means obtaining it often requires a GP consultation, which may involve additional NHS or private healthcare costs.
While sleep supplements are readily available for immediate purchase, functional beers like those from IMPOSSIBREW® offer the convenience of home delivery and even money-back guarantees, as seen with their Welcome Bundle [12].
UK Consumer Preferences
Price aside, British habits and traditions also influence product choices. The nation's well-established drinking culture plays a key role in stress-relief behaviours. Over the past 15 years, sales of low‐alcohol and non‐alcoholic beers in Europe have grown by 50% [11], showing a shift toward alcohol-free alternatives among UK consumers.
Functional beers naturally fit into these social traditions. For many, the simple act of opening a bottle and enjoying a drink feels more enjoyable - and familiar - than swallowing a capsule or tablet. This is especially true for those looking to reduce or replace regular alcohol consumption while maintaining a similar experience. Sleep supplements, while effective, often feel more clinical and less suited to social settings.
Additionally, IMPOSSIBREW®'s position as a UK-based company [12] appeals to consumers who prioritise domestically produced goods. In the post-Brexit era, British-made products often carry added appeal.
Regulation and Quality Standards
Regulations not only ensure safety but also build trust among consumers. However, the rules governing functional beers and sleep supplements in the UK vary significantly, which can influence both confidence and accessibility.
Functional beers must meet HMRC approval and adhere to HACCP-based food safety systems, with all ingredients authorised for sale in the UK [14]. These measures ensure consistent safety and quality across products.
Sleep supplements, meanwhile, are regulated under the Food Safety Act 1990, requiring them to meet strict safety standards and avoid making medicinal claims [13]. A notable difference is that melatonin is only available by prescription in the UK [15]. Its production and distribution are closely monitored by the Medicines and Healthcare Products Regulatory Agency (MHRA) [15], which can limit consumer access and add costs due to the need for professional consultations.
For UK consumers seeking convenience, strict safety compliance, and a product that fits seamlessly into social traditions, functional beers like those from IMPOSSIBREW® offer an appealing option. They align with British cultural habits while meeting high regulatory standards for quality and safety.
Conclusion: Choosing the Right Option for Relaxation and Recovery
Key Takeaways
Deciding between functional beers and sleep supplements often comes down to your personal lifestyle, goals, and habits.
Functional beers stand out by blending the familiar social experience of beer with proven relaxation benefits. They fit seamlessly into British drinking culture, offering the ritual and sensory enjoyment of a traditional pint - minus the downsides of alcohol. The rise in adaptogenic drinks highlights a growing interest in proactive stress management [4], especially among younger adults who are prioritising fitness and moderation [4].
Studies have shown that non-alcoholic beers containing hop components can improve sleep quality. One such study noted that moderate consumption of these beverages "will favour night-time rest, due in particular to its hop components" [16].
On the other hand, sleep supplements provide targeted relief with precise dosing and clinically supported results. They’re often more affordable and effective for specific sleep concerns, though they lack the social and sensory appeal of functional beers.
Ultimately, your choice might depend on balancing cost and experience. Functional beers may require a higher initial investment but offer a more engaging and enjoyable experience. Sleep supplements, meanwhile, provide a straightforward and budget-friendly option. Both paths can contribute to better relaxation and sleep, as discussed earlier.
For those curious about functional beers, IMPOSSIBREW® is a standout example worth exploring.
Why Consider IMPOSSIBREW® Functional Beers?
IMPOSSIBREW® takes functional beers to the next level, offering a practical and enjoyable way to unwind. Designed for modern relaxation, it combines science-backed benefits with social enjoyment, all without the downsides of alcohol.
The results speak for themselves: over 70% of users reported feeling more relaxed after trying IMPOSSIBREW®, and 88% reduced their alcohol intake [17]. Its proprietary Social Blend™ - a mix of L-Theanine, Ashwagandha, and other adaptogens - delivers on its promise, with three-quarters of participants rating it as a leading alcohol alternative [17].
For health-conscious UK consumers, IMPOSSIBREW® offers even more perks. With just 17 calories per 100ml serving [17], it’s a low-calorie option that’s also vegan-friendly and gluten-free. Its recognition as the UK's Best Alcohol-Free Beer by the World Beer Awards 2023 [17] further underscores its quality and appeal.
As Linda May-Zhang, Ph.D., vice president of science and innovation at Blue California, puts it:
"With a steadfast commitment to scientific integrity and consumer-centric innovation, the future holds immense potential for advancing relaxation and stress relief formulations within the beverage industry" [3].
IMPOSSIBREW® embodies this vision, offering a refined solution for those seeking relaxation without the drawbacks of alcohol. Whether you’re cutting back on drinking, looking to improve your sleep, or simply want a relaxing ritual, IMPOSSIBREW® provides a scientifically supported, socially enjoyable alternative that aligns with today’s wellness trends while honouring the traditions of British drinking culture.
FAQs
How do functional beers compare to traditional sleep supplements for relaxation and recovery?
Functional beers bring together the pleasure of enjoying a drink with ingredients that are designed to help you relax. They offer a refreshing alternative to traditional sleep aids, delivering a more natural way to ease stress without the usual drawbacks of alcohol, like dehydration or disrupted sleep patterns.
Take IMPOSSIBREW®, for example. Their functional beers are specially crafted to promote a calming effect without relying on synthetic additives commonly found in supplements. Plus, they’re a great choice for anyone looking for a healthier option - low in calories, vegan-friendly, and perfect for supporting stress relief and recovery.
How do functional beers help with stress relief and better sleep?
Functional beers are crafted with active ingredients like L-theanine, Rhodiola rosea, Ashwagandha, and hop bitter acids. These natural compounds are associated with easing anxiety, boosting mood, and soothing the nervous system.
Blending these elements, functional beers offer a way to encourage relaxation and support recovery. They stand out as an option for those seeking to unwind or enhance sleep quality without turning to conventional supplements or alcoholic beverages.
Are functional beers safer for long-term use compared to traditional sleep supplements?
Functional beers, particularly non-alcoholic varieties infused with scientifically supported ingredients, are crafted to promote relaxation without the downsides linked to alcohol. That said, moderation is key. Even non-alcoholic options can have unintended health effects if consumed excessively, so they’re best enjoyed as part of a well-rounded lifestyle.
When it comes to traditional sleep aids like melatonin, they’re generally safe for short-term use. However, relying on them for extended periods might interfere with your body’s natural sleep rhythms or lead to minor side effects. To stay on the safe side, it’s always wise to consult a healthcare professional before making any product - whether it’s functional beers or sleep supplements - a regular part of your routine.
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Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
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Our customer support is available Monday to Friday: 9am - 5:30pm.
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