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Can Hops and Silicon Protect the Brain?
Yes, hops and silicon may help support brain health. Research suggests that hops, found in non-alcoholic beer, contain compounds like xanthohumol and bitter acids that combat oxidative stress and inflammation, which are linked to cognitive decline. Silicon, also present in some non-alcoholic beers, helps remove aluminium from the body, a toxin associated with neurodegenerative diseases like Alzheimer’s.
Key Points:
- Hops: Contain antioxidants and anti-inflammatory compounds that may reduce amyloid-beta deposits and improve memory.
- Silicon: Aids aluminium detoxification and reduces inflammation, potentially slowing cognitive decline.
- Non-Alcoholic Beer: Combines these elements, offering a low-calorie, alcohol-free option that may support brain function and relaxation.
While promising, most studies are based on animal models, and human-specific research is still limited. For those in the UK, brands like IMPOSSIBREW® offer non-alcoholic beers with these ingredients, catering to health-conscious lifestyles.
The Brain-Protective Properties of Hops
Key Active Compounds in Hops
Hops are packed with compounds that may play a role in supporting brain health. Among these, iso-α-acids (IAAs), matured hop bitter acids (MHBAs), and xanthohumol stand out. IAAs are formed during the brewing process when α‐acids are transformed by heat. These compounds have been shown to improve memory tied to the hippocampus and enhance cognitive functions associated with the prefrontal cortex, largely through their effects on dopamine neurotransmission. Meanwhile, MHBAs - oxidised derivatives from aged hops - are thought to improve memory by influencing norepinephrine neurotransmission [7].
Interestingly, the levels of IAAs and MHBAs can vary between beer types. For example, IPAs typically contain higher concentrations of these compounds compared to lagers. Additionally, xanthohumol and humulone contribute important anti-inflammatory, antioxidant, and neuromodulatory effects [8].
Hops' Antioxidant and Anti-Inflammatory Effects
Hops also boast impressive antioxidant properties. Xanthohumol, for instance, is about nine times more effective than Trolox at neutralising peroxyl radicals and three times more potent against hydroxyl radicals [1]. Isoxanthohumol is equally effective as Trolox in scavenging hydroxyl radicals but surpasses it in targeting peroxyl radicals [1].
In laboratory studies, these antioxidants have been shown to reduce harmful substances like amyloid-beta, cytokines, and other neurotoxic factors. For example, in 5xFAD mice - a model often used to study familial Alzheimer’s disease - supplementing the diet with IAAs at 0.05% w/w for three months led to reduced amyloid-beta deposits and decreased levels of pro-inflammatory cytokines, such as IL-1β, and chemokines like macrophage inflammatory protein (MIP)-1α [7].
"Daily supplementation with hop-derived bitter acids (e.g., 35 mg/day of MHBAs) may be a safe and effective strategy to stimulate the vagus nerve and thus enhance cognitive function."
- Tatsuhiro Ayabe, Researcher, Kirin Company Ltd [7]
Beyond their antioxidant activity, hop extracts are known to lower the production of pro-inflammatory cytokines and nitric oxide. This is primarily achieved by inhibiting NF-κB activation, which helps maintain a balanced redox environment and shields brain cells from harmful stimuli [1]. These molecular effects lay the groundwork for improved brain function, as later studies have demonstrated.
Potential Benefits for Cognitive Function
Emerging human research supports the cognitive benefits seen in lab studies. In one clinical trial, taking 35 mg/day of MHBAs for 12 weeks led to improved cognitive performance and reduced feelings of fatigue and anxiety [7].
"These results suggest that supplementation with MHBAs may be effective for the maintenance of cognitive function."
- Fukuda et al. [7]
The cognitive benefits appear to be closely tied to the vagus nerve. Animal studies have shown that the positive effects of IAAs and MHBAs diminish when the vagus nerve is severed. IAAs seem to work by enhancing dopamine signalling, while MHBAs rely on norepinephrine pathways.
For those exploring functional beverages like IMPOSSIBREW®, these findings are especially intriguing. Over 70% of participants in related studies reported feeling relaxed after consumption [9]. This suggests that beverages crafted with traditional hops and scientifically supported ingredients may offer a relaxing and potentially brain-protective experience. By shedding light on the active compounds in hops and their effects on the brain, this research highlights the potential of non-alcoholic beers to support cognitive health.
How Silicon Supports Brain Health
Silicon and Toxic Metal Removal
Silicon plays an important role in safeguarding the brain by aiding in the removal of aluminium, a known neurotoxin associated with Alzheimer's disease and other health conditions. Silicic acid, found in silicon-rich mineral water, binds with aluminium to form hydroxyaluminosilicate, which is then excreted by the kidneys [12].
"Aluminium is a toxin which has been strongly linked to the development of Alzheimer's as well as other human diseases."
- Professor Chris Exley [12]
Studies have shown that drinking one litre of silicon-rich mineral water daily can reduce the body's aluminium levels by up to 70% over 12 weeks [12]. This method of detoxification is considered safer for long-term use compared to EDTA [11]. For those looking to include silicon in their daily routine, Professor Chris Exley advises choosing mineral water with at least 30 mg/L (or 30 ppm) of silica [12]. This detoxifying property is a cornerstone of silicon's broader benefits for brain health.
Silicon's Role in Reducing Brain Inflammation
Silicon offers more than just detox benefits - it also helps combat brain inflammation. Research on diabetic rat models has shown that silicon-enriched diets can reduce damage in the brain's cortex, enhance antioxidant defences (like superoxide dismutase and arylesterase), and lower levels of inflammatory markers such as GFAP, IL-6, and TNF-α [13][14]. Additionally, silicon has been found to inhibit NF-κB activation, with fewer pNF-κB-labelled cells observed and reduced immunoreactivity in the cortex and hippocampus [14].
Silicon's impact extends to restoring brain insulin signalling and normalising glucose uptake via GLUT3, which supports acetylcholine preservation. This shift in metabolism may help reduce the risk of neurodegenerative diseases. Silicon also lowers levels of harmful oxysterols (25-OHC and 27-OHC) in the brain, bringing them closer to those seen in early-stage type 2 diabetic rats [13].
Effects on Brain Degenerative Diseases
Silicon's anti-inflammatory properties are complemented by its potential to slow the progression of brain degenerative diseases. By reducing aluminium bioavailability and promoting anti-apoptotic and anti-inflammatory responses, silicon may help protect against conditions like Alzheimer's disease [15].
One significant study from the PAQUID cohort in France, which tracked 1,925 participants over 15 years (1988–2003), found that increasing silica intake by just 10 mg per day was linked to a lower risk of dementia (adjusted RR = 0.89, p = 0.036). The protective effects were particularly noticeable against Alzheimer's [16].
Clinical trials reinforce these findings. In one study, Alzheimer's patients who drank up to one litre of silicon-rich mineral water daily for 12 weeks showed increased aluminium excretion through urine compared to controls [15][10]. Over this period, their aluminium burden decreased, and some patients experienced improvements in cognitive function [10]. Other research has highlighted the link between higher aluminium intake from drinking water (≥0.1 mg/day) and faster cognitive decline, emphasising the importance of reducing aluminium exposure while boosting silicon consumption [16].
When combined with the brain-supporting properties of hops, silicon further enhances the benefits found in non-alcoholic beers like IMPOSSIBREW®.
Hops and Silicon: Combined Effects in Non-Alcoholic Beer
How They Work Together for Brain Health
When it comes to brain health, the combination of hops and silicon in non-alcoholic beer offers a fascinating double act. Hops are rich in polyphenols, which fight oxidation and inflammation, while silicon plays a key role in detoxifying the body, especially by protecting cells from aluminium toxicity. Research highlights that hops have exceptional antioxidant properties, while silicon stands out for its ability to inhibit anticholinesterase activity - essential for maintaining acetylcholine levels, a neurotransmitter crucial for cognitive function[2]. Together, these two components work to neutralise harmful free radicals and support brain health.
This pairing becomes even more powerful in tackling aluminium toxicity. Silicon helps flush aluminium out of the body, reducing oxidative stress, while hops step in to repair and protect against cellular damage. This teamwork has shown promising results in experimental models.
Evidence from Non-Alcoholic Beer Studies
A 2018 study by Merino et al explored the effects of non-alcoholic beer on male Wistar rats exposed to aluminium nitrate toxicity. Over three months, the rats were given 5 mL of non-alcoholic beer daily (0.9% v/v). The results were striking: the beer inhibited acetylcholinesterase activity and activated the Nrf2 transcription factor, which is vital for the body's antioxidant defences[4]. Behavioural tests like swimming and rearing showed that rats treated with non-alcoholic beer, silicon, or hops performed significantly better than those exposed only to aluminium nitrate[2].
Beyond brain protection, other studies have shown that matured hop bitter acids in non-alcoholic beer can improve mood by reducing anxiety, depression, and fatigue, while boosting energy and vigour. A three-week intervention involving 35 mg of these compounds also led to better sleep and enhanced work performance[17]. These findings suggest that non-alcoholic beer is more than just a pleasant beverage - it could play a meaningful role in mental well-being.
Benefits of Functional Beverages like IMPOSSIBREW®
Taking inspiration from this research, IMPOSSIBREW® has crafted functional beverages designed to support brain health. Their Enhanced Lager and Enhanced Hazy Pale Ale are packed with beneficial hop compounds and include their unique Social Blend™, which promotes relaxation and cognitive support.
IMPOSSIBREW®'s brewing process ensures the preservation of these valuable compounds, while the silicon naturally present in the brewing water contributes to its neuroprotective properties. With less than 0.5% ABV, these drinks provide the benefits of hops and silicon without the drawbacks of alcohol.
In addition to hops and silicon, IMPOSSIBREW® incorporates nootropic and adaptogenic ingredients into their Social Blend™. Research suggests that non-alcoholic beer can reduce anxiety by up to 20% during stressful situations[6]. Unlike traditional alcoholic beverages, it avoids the diuretic effects that can lead to dehydration[6]. Starting at £2.99, these beverages offer UK consumers an enjoyable, health-conscious option that supports cognitive well-being while delivering a satisfying drinking experience.
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Adding Non-Alcoholic Beers to a Healthy UK Lifestyle
Practical Tips for Enjoying Non-Alcoholic Beers
Non-alcoholic beers can be a refreshing addition to social events, offering a way to enjoy yourself without compromising health goals.
For those watching their calorie intake, non-alcoholic beers are a smart choice. Take IMPOSSIBREW® as an example - it contains just 27 calories per 440 ml can, or 6 calories per 100 ml[18][19]. That’s a fraction of the calories in regular beers, making it an appealing option for anyone aiming to cut back on calories.
Athletes, particularly marathon runners, may also find non-alcoholic beers beneficial. Research shows that consuming 1–1.5 litres before and after a race can reduce respiratory illness by over threefold[18]. Plus, the electrolytes in these beers help with rehydration after intense exercise.
For designated drivers, non-alcoholic beers offer an enjoyable and safe alternative. With a minimal alcohol content of 0.5% ABV, IMPOSSIBREW® allows drivers to stay within legal limits while still feeling included in social settings. These benefits make non-alcoholic beer a versatile and functional option for a variety of lifestyles.
While these advantages are encouraging, it’s worth keeping in mind the current limitations of the research in this area.
Understanding the Research Limitations
Although studies on hops and silicon suggest some health benefits, it’s important to acknowledge the gaps in our understanding. Much of the research on neuroprotective effects has been conducted on animals - often using aluminium toxicity models - with limited data on how these findings apply to humans.
Additionally, the duration and dosage in these studies vary widely, leaving questions about the best way to incorporate non-alcoholic beer into a daily routine. Individual responses also differ depending on factors like existing health conditions, medications, or tolerance levels. If you’re taking specific medications or have underlying health issues, it’s always a good idea to check with your doctor before adding functional beverages to your diet. Pregnant and breastfeeding women, in particular, should avoid any drinks containing alcohol, no matter how minimal.
There’s also some evidence that pilsner-style non-alcoholic beers may have fewer side effects compared to mixed or wheat varieties, though more research is needed to confirm this[20].
Given these uncertainties, choosing a trusted brand like IMPOSSIBREW® can help ensure quality and reliability.
Why Choose IMPOSSIBREW® in the UK?
IMPOSSIBREW® has positioned itself as a standout option for UK consumers looking for non-alcoholic beer. The brand’s impact is clear: 88% of customers report cutting back on their alcohol consumption since discovering its products[18][19].
The quality of IMPOSSIBREW® is reflected in its accolades, including a Gold Medal in the No/Low beer category at the London Beer Competition, and glowing customer reviews averaging 4.8 out of 5. The Enhanced Lager is crisp and dry with a citrusy finish, while the Enhanced Hazy Pale offers tropical, fruity notes with a smooth texture.
From a cost perspective, IMPOSSIBREW® is accessible, with prices starting at £2.99 per unit. The Bestseller Bundle, priced at £49.99 (down from £72.49), includes 18 beers, a free glass, free delivery, and a tasting guide - offering excellent value for regular drinkers. On top of that, the Enhanced Lager is gluten-free, and all products are vegan-friendly and sugar-free, catering to a variety of dietary needs.
In the UK, where nearly half of adults regularly choose alcohol-free options[20], IMPOSSIBREW® combines the tradition of beer-drinking with the growing trend of mindful consumption. It’s a modern take on a classic beverage, designed to align with today’s health-conscious lifestyles.
Conclusion: The Promise of Hops and Silicon for Brain Health
Brain-Boosting Potential of Hops and Silicon
Emerging research highlights the brain-supporting qualities of natural compounds found in hops and silicon. Hops help combat oxidative stress, while silicon assists in detoxifying aluminium and reducing inflammation - key factors in protecting brain health [3]. With the World Health Organisation estimating dementia cases could rise to 131.5 million globally by 2050 [5], these compounds, even in non-alcoholic beer, may offer helpful cognitive support.
Jianguo Fang, Lead Researcher, notes:
"In traditional Chinese medicine, hops have been used to treat a variety of ailments for centuries. The presence of a high concentration of Xn in beers might be linked to the epidemiological observation of the beneficial effect of regular beer drinking." [3]
A 2018 study further demonstrated this potential, showing that rats exposed to aluminium and treated with non-alcoholic beer, silicon, and hops experienced reduced inflammation and improved antioxidant levels [5].
Additionally, moderate beer consumption has been associated with reduced risks of Alzheimer’s, dementia, and diabetes [21]. These findings have inspired the creation of innovative products like IMPOSSIBREW®, blending traditional brewing with scientific advancements.
Functional Beverages: A Smart Choice for Health
The growing interest in functional beverages reflects a shift in consumer preferences. In the UK, this market is expanding rapidly, with projections suggesting it could reach £8.5 billion by 2030, growing at an annual rate of 8.3% from 2025 [22]. This trend highlights the demand for drinks that do more than just quench thirst.
Non-alcoholic beers infused with beneficial compounds like hops and silicon offer a promising way to counter neurodegenerative effects linked to aluminium exposure [2]. For UK consumers looking for brain-supportive options, IMPOSSIBREW® provides a thoughtful solution. Its proprietary Social Blend™ and traditional brewing methods ensure the preservation of these beneficial compounds, while its low-calorie, vegan-friendly profile caters to health-conscious lifestyles.
Getting closer to using beer hops to fight disease
FAQs
Can hops and silicon in non-alcoholic beer help protect brain health?
Non-alcoholic beer might offer more than just a refreshing taste - it could also support brain health thanks to its ingredients, hops and silicon.
Hops are celebrated for their antioxidant and anti-inflammatory properties. These qualities can help combat oxidative stress in the brain, which is often linked to ageing and other health concerns. Additionally, hops are known to boost the activity of GABA, a neurotransmitter that helps promote relaxation and a sense of calm.
Silicon plays its part by potentially inhibiting enzymes like acetylcholinesterase, which are associated with cognitive decline. By working together, these two compounds might provide a natural way to support brain health, especially when paired with a balanced and healthy lifestyle.
Can hops and silicon in non-alcoholic beer help protect brain health?
Research indicates that hops and silicon, two ingredients often present in non-alcoholic beers, might play a role in supporting brain health. Hops are known for their antioxidant properties and their ability to inhibit cholinesterase, which may contribute to better brain function and a more balanced mood. Meanwhile, silicon is believed to help reduce the build-up of harmful substances in the brain, potentially lowering the chances of cognitive decline.
Although further research is needed to fully understand these effects, these natural components could be beneficial for brain health when included as part of a well-rounded lifestyle.
How can non-alcoholic beer support brain health as part of a healthy lifestyle?
Non-alcoholic beer can be a calming way to wind down in the evening, and it might even play a small role in reducing stress - a key element in maintaining brain health. Interestingly, some varieties contain ingredients like hops and silicon, which researchers are exploring for their potential to support brain function.
For the best results, enjoy non-alcoholic beer as part of a diet rich in nutrients that benefit the brain. Think omega-3 fatty acids, leafy greens, and whole grains. Of course, it’s always wise to take your individual health needs into account, so if you’re unsure about adding it to your routine, a quick chat with a healthcare professional can provide clarity.
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What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
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Our customer support is available Monday to Friday: 9am - 5:30pm.
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