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Ultimate Guide to Nootropics in Functional Drinks
Nootropic drinks are becoming popular as alcohol-free alternatives that promote relaxation, mental clarity, and social connection. These beverages combine ingredients like L-Theanine, Ashwagandha, and plant extracts to support mood and brain function. Here's what you need to know:
- What Are Nootropics? Substances that enhance mental focus, reduce stress, and improve mood.
- Why Functional Drinks? They offer a healthier way to unwind without the side effects of alcohol.
- Key Ingredients: Caffeine + L-Theanine for calm energy, Ashwagandha for stress relief, and amino acids for brain health.
- Safety Tips: Avoid if you're pregnant, have medical conditions, or are on medications like antidepressants.
Functional drinks like IMPOSSIBREW®'s Social Blend™ are designed to mimic the social experience of drinking while keeping you sharp and productive. With growing interest in health-conscious lifestyles, nootropic drinks are a great way to relax and stay in control.
| Feature | Nootropic Drinks | Alcohol |
|---|---|---|
| Mental Clarity | ✔ Yes | ✘ No |
| Stress Relief | ✔ Yes | ✔ Short-term, ✘ Long-term |
| Hangover-Free | ✔ Yes | ✘ No |
| Calorie Control | ✔ Low | ✘ High |
| Social Integration | ✔ Mimics traditional drinks | ✔ Yes |
If you're looking for a smarter way to unwind, nootropic drinks could be the perfect choice. Start small, check the ingredients, and enjoy the benefits of clear-headed relaxation.
Functional drinks: adaptogens and nootropics can have the ...
Main Nootropic Ingredients
Caffeine + L-Theanine
Caffeine and L-Theanine are a well-known pairing in functional drinks, thanks to how they work together. L-Theanine, an amino acid found naturally in tea leaves, helps balance the stimulating effects of caffeine. This combination promotes a calm but alert state, reducing the jitters and anxiety that caffeine alone can sometimes cause. Together, they create a smooth, focused energy - perfect as a base for more advanced plant-based nootropics.
Natural Plant Extracts
Plant extracts are a core part of functional beverages, offering a range of benefits. For example, Ashwagandha, a herb used in Ayurvedic medicine, is known for its calming properties. In drinks like IMPOSSIBREW®'s Social Blend™, it helps manage stress and creates a more relaxed feeling. Other key extracts include Rhodiola, which supports mental endurance, and Ginkgo biloba, often linked to improved cognitive function. Soluble plant fibres are also included to round out the formula.
Amino Acids
Amino acids are essential for brain health and mood balance. IMPOSSIBREW® has even developed a patent-pending method to improve how these amino acids are delivered. In a study with over 1,000 participants, 75% described IMPOSSIBREW® as "the most complete alcohol alternative currently available on the market today" [1].
It's worth noting that while these ingredients are generally considered safe, functional drinks with nootropics aren't suitable for everyone. They should be avoided by pregnant or breastfeeding women, individuals with medical conditions like hypertension or gastrointestinal issues, and anyone taking certain medications such as antidepressants or blood thinners.
Safety and Results
Research Findings
Recent studies indicate that combining natural plant extracts with amino acids might help improve cognitive function. However, results can differ from person to person, and more independent research is needed to confirm these findings.
Safety Concerns
When used as directed, nootropic drinks are generally considered safe. That said, they shouldn’t be mixed with prescription medications that affect brain chemistry, alcohol, or other stimulants. People with existing health conditions should be especially cautious - starting with a smaller serving can help gauge tolerance. Reputable brands like IMPOSSIBREW® include clear serving recommendations and usage guidelines on their labels to help consumers make informed choices.
UK Rules and Standards
In the UK, nootropic beverages must meet strict regulatory standards to protect consumers. The Food Standards Agency requires manufacturers to:
- Provide full transparency about ingredients.
- Perform third-party lab testing.
- Clearly label active compounds, usage instructions, and warnings for sensitive groups.
Additionally, products must comply with the Novel Food Regulations, ensuring that any new ingredients are thoroughly reviewed for safety. This framework ensures nootropics are safely incorporated into functional drinks available in the UK.
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Replacing Alcohol
Effects vs Alcohol
Nootropic drinks are offering a new way to unwind socially, building on the proven safety and benefits of their ingredients. Unlike alcohol, which can cloud judgement and affect coordination, these beverages are designed to enhance mental clarity without causing impairment. For example, IMPOSSIBREW®'s Social Blend™, developed with Dr Paul Chazot, a Bioscience Professor at Durham University, uses science-backed ingredients to create a reliable alternative to alcohol’s effects [1].
Social Benefits
These drinks allow people to enjoy social events while staying alert and in control. The advantages go beyond personal well-being, seamlessly fitting into group settings.
| Benefit | Description |
|---|---|
| Mental Clarity | Stay sharp and focused during social events |
| Next-Day Productivity | No hangover to worry about |
| Calorie Control | Extremely low in calories |
| Social Integration | Mimics the sensory experience of traditional drinks |
IMPOSSIBREW®: A Case Study
IMPOSSIBREW® showcases how these social benefits translate into real-life scenarios. Their unique Social Blend™, featuring L-Theanine and Ashwagandha, promotes relaxation while keeping your mind clear [1].
"We exist because we believe in a world where social connection doesn't demand compromise. Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control." - IMPOSSIBREW® [1]
Their Enhanced Lager and Enhanced Pale Ale, each with less than 0.5% ABV, have been celebrated as the UK's Best Non-Alcoholic Beer at the World Beer Awards [1]. This recognition highlights how nootropic beverages can replicate the enjoyable aspects of traditional drinks while offering added advantages.
Picking Your Drink
Selection Basics
Choose a nootropic drink based on the mental effect you're looking for, and make sure to carefully review its ingredients. Ingredients like L-Theanine and Ashwagandha are often included for their potential to support relaxation and mental clarity. For instance, IMPOSSIBREW®'s Social Blend™ uses these ingredients in precise amounts, with 71% of customers reporting feeling more relaxed after use [1].
Here are some key factors to consider:
| Factor | What to Look For |
|---|---|
| Intended Effect | Whether it supports relaxation, focus, or energy levels |
| Ingredient Quality | Ensure third-party testing and certifications |
| Health Considerations | Check for allergens and possible medication interactions |
| Dietary Requirements | Look at calories, sugar content, and vegan suitability |
| ABV Content | Should be below 0.5% for alcohol-free alternatives |
Understanding Labels
Once you've decided on the effect you want, make sure the product's label supports your choice. Look for details like active ingredients, dosages, warnings, and quality certifications to ensure the drink is safe and effective.
When reading labels, focus on:
- Active ingredients: Look for nootropics with scientific backing.
- Dosage information: Confirm that the quantities are effective.
- Warnings: Pay attention to any contraindications or safety notes.
- Certifications: Check for markers of quality assurance.
Finding Your Match
Your drink should fit your lifestyle and specific needs. For social settings, beverages with relaxation-enhancing ingredients - like those in IMPOSSIBREW®'s Social Blend™ - can be a great choice. Their Enhanced Lager and Enhanced Pale Ale, for example, have received a 4.8/5 rating from over 1,000 reviews [1].
Think about your activities when selecting a drink. For evenings, relaxation-focused options work well, while daytime might call for something more energising. Many customers have shared positive experiences, such as:
"I really did feel chilled out after drinking it (and also slept remarkably well)" - IMPOSSIBREW® Customer [1]
Be sure to follow any safety guidelines mentioned earlier for proper use [1].
Looking Ahead
Main Points
The market for nootropic drinks is on the rise as more people look for alcohol-free options that support relaxation and social connection. Recent data highlights increasing interest in beverages designed to promote a sense of wellbeing and ease in social settings [1].
Here are some key trends shaping the nootropic drinks industry:
| Trend | Impact |
|---|---|
| Health-Conscious Socialising | More people are choosing functional beverage alternatives |
| Scientific Advances | Improved formulations using ingredients like L-Theanine |
| Consumer Trust | Positive feedback, including industry awards and an average rating of 4.8/5 from over 1,000 reviews [1] |
| Market Expansion | Growing interest in alcohol-free drinks with added benefits |
These developments suggest that nootropic drinks are becoming a popular choice for those looking to balance health and social enjoyment.
Next Steps
If you're curious about nootropic beverages, now is a great time to explore your options. Look for drinks that clearly state their active ingredients and effects. A good example is IMPOSSIBREW®'s Social Blend™, which is formulated based on scientific research [1].
For the best experience, try these tips:
- Start with small servings to see how your body reacts.
- Pay attention to which ingredients suit your needs and preferences.
- Track how you feel after trying different blends.
- Choose the right time to drink them - some blends are better for unwinding in the evening, while others are geared towards daytime focus.
As healthier socialising options gain traction, nootropic drinks are set to become a staple for many. With new products catering to diverse tastes and needs, the market is well-positioned to grow.
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What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
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Our customer support is available Monday to Friday: 9am - 5:30pm.
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