A Search For The Secrets Of Slumber: Ft. Dr Hope-Ross and Dr Chell
The Definitive Guide to Sleeping Tight and Waking Up Right.
SLEEP: THE MIRACLE DRUG?
- Makes you live longer
- Makes you run faster, stronger and longer
- Makes you feel better
- Has no side effects
- And is free and available to you now!
If you saw this AD regularly, all of which is true, would you feel differently about sleep?
WHY WE SLEEP?
MAJOR SLEEP BENEFITS
- Consolidates memory and improves brain function—creativity, mood, and cognitive function
- Boosts and strengthens immunity
- Stimulates growth and repair
- Reduces inflammation
- Allows optimal functioning in organs
- Increases athletic performance
When you learn something new, the information is sent to your brain’s short-term storage during the day. And when you fall to sleep, this information is transferred to your long-term storage compartment for permanent storage. It is sleep that consolidates your memory and gives permanence to your learning.
HOW LONG SHOULD I SLEEP?
Aristotle Onassis famously said,
“Don’t sleep too much, you will have an extra month and a half to succeed in”.
He died at the age of 69.
PHASES OF SLEEP:
- Optimum sleep duration is between 7 and 9 hours
- Sleep is composed of REM and non-REM sleep
- Sleep has 4-5 cycles every night
- Each sleep cycle has varying amounts of REM and non-REM sleep
And it’s not just the number of hours you sleep, but the quality of sleep that matters. There are two main types of sleep, REM and non-REM sleep. REM is rapid eye movement, a phase of sleep when dreaming occurs and the eyes and body are moving. Non-REM is deep sleep when muscles are paralysed and little if any movement is seen. The quality of sleep reflects an appropriate mix of these two types of sleep.
There are 4-5 cycles of sleep per night, lasting for around 90 minutes. Each cycle is composed of varying amounts of REM and non-REM sleep. During Non-REM deep sleep, repair and regeneration of the body is carried out. During REM sleep, new information is processed, memory is consolidated, related memories are linked, and redundant information discarded.
WHAT MAKES YOU SLEEP?
You are tied to this light-dark cycle. You are tied to your circadian rhythm, and you need to work with it, not against it! You have a body clock in each one of your 31 trillion cells. These clocks ensure that things happen at the right time of day or night. In health, all your body clocks chime together. You are in synchrony.
Every day, morning light resets your master clock and the master clock in turn resets all your body clocks. When your body clocks chime together, you sleep well, you age well, and you are not prone to long-term disease. When they do not, you pay the price: your energy levels drop, you gain weight, you can’t sleep, your metabolism goes awry, and your well-being suffers.
Sleep is a perfect example of circadian rhythm at work; the sleep orchestra is a harmonious mix of multiple hormones, rising and dipping in time with the light-dark cycle. The starting gun is sounded by melatonin, and then other chemicals waft you off to sleep!
Figure 2. The rise and fall of key hormones, involved in generating sleep. The sharp rise in melatonin is the starting gun for sleep. The drop in body temperature is a key aspect of falling asleep. As the night goes on, melatonin drops, cortisol rises waking you up, and preparing you for the day.
WHAT STOPS YOU SLEEPING?
A recent study in the US, showed that more than a quarter of adults slept less than the recommended minimum of 7 hours. Social jet lag—weekend sleep deprivation—was present in nearly half of the study group—also the cause of that Monday morning feeling! 30 per cent of people reported trouble sleeping and daytime sleepiness was found in 27 per cent! Put another way, over a quarter of people driving on the motorways, more than a quarter of your colleagues, and more than a quarter of bus drivers suffer from daytime sleepiness. Losing even one or two hours of sleep doubles the risk of a collision!
A multiplicity of factors makes for poor sleep quantity and quality: work, late-night eating, social jet lag, disordered circadian rhythm (see below), drugs including alcohol, sleep apnoea, obesity and stress.
POOR CIRCADIAN RHYTHM
Their brain says, “it is the night”, as it is dark, and their gut says, “it is the day”, as they are eating. Conflict between the brain’s master clock and the gut clock results in metabolic chaos. Humans are not programmed to cope with this alteration in our body clocks. Nothing happens in the right order, nor at the right time. It is a sad fact that shift workers pay a heavy price to keep the wheels of industry turning!
Yet, even though most of us are not shift workers, we often live as shift workers. We eat and drink late into the night. At the weekends, we go to bed and rise later than normal, creating social jet lag. But all this comes with adverse health effects, like those seen in shift workers.
Routine, as boring as it may sound, is one of the keys to a good circadian rhythm. Respecting your circadian rhythm means finishing eating and drinking 3-4 hours before bedtime, so that digestion may finish before sleep. Your gut and your gut bugs need a rest too!
DRUGS AND SLEEP
ALCOHOL AND SLEEP
Alcohol harms the quality of your sleep, and the restorative and reparative effects of your sleep are lost. If you lose your quality sleep, you never catch up. You can’t pay back the sleep debt. Alcohol like Macbeth, “does murther sleep”.
Alcohol is one of the most powerful suppressors of REM sleep and alcohol keeps you in the lighter stages of sleep. Normal memory consolidation is affected when you lose REM sleep. Worse still, memory consolidation fails, not just for the day that you drink, but also for memories from the day before and the day before that. And it affects your ability to learn both mental and physical tasks the following day. The adverse effects on memory are so marked, that many sleep scientists advise complete abstinence from alcohol.
A wearable sleep monitor makes the effects of alcohol very visible. Comparing nights without alcohol, to those with alcohol, reveal quite a difference in your sleep scores—and the amount your body battery was recharged overnight.
If you don’t have a sleep monitor, you can usually tell whether you are sleep deprived by listening to your body. You probably haven’t slept well if—you wake up feeling tired—you need an alarm clock to wake you up—you reach for two or three cups of coffee in the morning—you are sleepy during the day, particularly early afternoon.
IMPOSSIBREW® AND SLEEP
IMPOSSIBREW® is also a functional beer, containing the botanicals, L-theanine, 5-hydroxytryptophan (5HTP) and Vitamin B1. These ingredients have beneficial sleep, mood and cognitive effects.
L-theanine is a non-protein amino acid, a component of polyphenols. These are beneficial antioxidants found in black and green tea. They form part of a healthy and well-balanced diet. L-theanine has been shown to help sleep and causes neither sedation nor drowsiness. On the contrary, it induces a relaxed but alert mental state. Studies have shown that it does not reduce the quality of sleep.
Stress and anxiety are potent sleep disruptors and L-theanine supports sleep by reducing stress and anxiety. L-Theanine is regarded as a safe, natural sleep aid, and is non-addictive.
WHAT HELPS YOU TO SLEEP?
The most important aspect of sleep is to keep it regular. And that includes the weekends when social jet lag disrupts your sleep. Small things matter, when you get everything right, your sleep will improve. You will not only feel better, but you will have more energy and you will be more successful!
TIPS FOR GOOD SLEEP from Dr Hope-Ross and Dr Chell.
- Finish your exercise 2-3 hours before bedtime, to allow your body temperature to cool down.
- Finish eating and drinking 3-4 hours before bedtime, to allow your gut to complete food processing, before you sleep.
- Avoid caffeine after midday.
- Avoid all alcohol if you can, if not drink very little and finish at least four hours before bedtime.
- Bright blue light programmes your body clocks every day. To keep your clocks in harmony, spend some time in bright morning light and enjoy dim light after dark. If you need light during the night, use blue-free light, which is red or amber coloured light.
- Try to escape all nightly interruptions from your pets, phones, partners, and children.
- If you have a daytime nap, limit this to 20 minutes or under, and finish your nap before 15.00.
- Enjoy a relaxing pre-bedtime routine, perhaps have a bath, read a book or listen to music.
- Develop a bedtime routine. Establish a specific time for bed, a time for sleep and consider setting an alarm when it is time to go to bed!
- Make your bedroom sleep friendly. It should be a quiet, relaxing, uncluttered haven.
- Remove all screens from your bedroom, including TV, electronic, computer and phone screens.
- Your bedroom temperature should be between 15 and 19.4°C (60-67°F).
- Looking after yourself is not selfish, it is self -caring, don’t give away your sleep. Work with your family/partner/housemates to improve everyone’s sleep and make it a shared project.
For more information find us at www.dietwhisperer.com in collaboration with IMPOSSIBREW® at www.impossibrew.co.uk.
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Any questions we haven't answered?
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Unique Selling Point
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™.
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How does 'Social Blend™' work?
The Social Blend™ by IMPOSSIBREW® is designed to provide a relaxing and mood-enhancing experience without the negative effects of alcohol. It achieves this through a combination of nootropic herbs and active plant-based ingredients that work synergistically to promote relaxation and stress relief.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Got more questions?
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.