The Earliest Days

Ninkasi was so pleased with her discovery that she decided to share it with the rest of the world. She taught the people of Sumer how to make beer, and it quickly became a staple in their diet. The Sumerians believed that beer was a gift from the gods and that it had the power to bring people together and promote harmony.
Non-alcoholic beer was also consumed in ancient Egypt, they called it "zythos" which was consumed by all social classes, including children and pregnant women. They believed that beer, which was made from barley, was a nutritious and healthy drink that provided essential vitamins and minerals. They also believed that the fermentation process helped to purify the beer and make it safe to drink.
A Bit Later

Hopkins came up with a clever marketing campaign that emphasized the health benefits of non-alcoholic beer. He claimed that Schlitz's near beer was made with pure, natural ingredients and was free from the impurities found in regular beer. He also stressed that it was a safe alternative for people who wanted to enjoy the taste of beer without the negative effects of alcohol.
The campaign was a huge success, and Schlitz's near beer became one of the most popular non-alcoholic beers of the time. However, it was later revealed that the near beer still contained a small amount of alcohol and that Hopkins had made false claims about the purity of the product. Despite this, the campaign had already done its job and Schlitz's near beer continued to be popular even after the truth was revealed.
Where We Are Today

There are a number of companies now, big and small, to tackle the problem that non-alcoholic beer options were limited and not very satisfying.
Now, there are a lot more non-alcoholic beers that are more fully flavored and satisfying, using ingredients such as hops, malt, and yeast to create a taste that is similar to that of traditional beers.
Where We Are Going

Imagine a world where non-alcoholic beers are infused with ingredients that not only taste great but also provide specific benefits traditionally (perceived to be) fulfilled by alcohol, like reduced anxiety, or improved sleep. These non-alcoholic beers will be designed to mimic the effects of alcohol, giving consumers the feeling of a buzz without the negative side effects associated with drinking too much.
One company that's at the forefront of this trend is "IMPOSSIBREW", they've developed a line of non-alcoholic beers infused with nootropics - compounds that promote relaxation. Their beers are formulated with a blend of natural ingredients such as L-Theanine, amino acids, and B-vitamins that are known to support alert relaxation with GABA receptors in the brain. They have become extremely popular among office workers, students, and gamers who want to enjoy a beer, able to reduce stress, anxiety and improve sleep - all without sacrificing their morning the next day.
Conclusion
About IMPOSSIBREW
IMPOSSIBREW makes alcohol-free beer brewed with Social Blend™ (L‑theanine, ashwagandha, magnesium and vitamin B1), developed with pharmacologists at Durham University, for the calm, relaxed feeling of a drink without the alcohol.
Gold Medal for our Lager at the London Beer Competition, the first alcohol‑free beer to win Gold there. Judges noted citrus, light lemon and tropical aromas with a crisp finish.
Voted the UK's best-tasting alcohol‑free lager at the World Beer Awards (Gold and Country Winner). Enhanced Lager and Enhanced Hazy Pale also each hold a Great Taste Award.
60% fewer calories than a standard 5% lager. Enhanced Lager is gluten-free (below 20ppm) and vegan.
As seen on BBC's Dragons' Den, with more than 100,000 customers.
*Highest TrustScore among alcohol‑free beer brands with over 1,000 Trustpilot reviews, checked 28 October 2026. See the scores.






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![IMPOSSIBREW Enhanced Lager can, glass and box: alcohol-free beer plus Social Blend [lab-gallery-v1]](http://impossibrew.co.uk/cdn/shop/files/impossibrew-lab-n-lager-hero.jpg?v=1793611221&width=1400)
![IMPOSSIBREW price per 100ml comparison vs alcohol-free beer, mood drink and pub pint [cmp-slot2-v10a]](http://impossibrew.co.uk/cdn/shop/files/impossibrew-per-100ml-comparison-lab-enhanced-lager-v2-440_22edb3e8-1bc3-4596-a31a-ba901a766c73.jpg?v=1793617086&width=2048)



![IMPOSSIBREW price per 100ml comparison vs alcohol-free beer, mood drink and pub pint [cmp-slot2-v10]](http://impossibrew.co.uk/cdn/shop/files/impossibrew-per-100ml-comparison-impossibrew_-triple-hopped-ipa-copy.jpg?v=1793626791&width=2048)


