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IMPOSSIBREW®

Starter Pack

10 Can Trial Case (Save 33%!)
Rated UK's Best AF Beer | World Beer Award
Feel the Social Blend™ Difference
PATENT-PENDING TECHNOLOGY*
Enhanced alcohol-free
Calming ingredients + <0.5% ABV
Up to 17 Calories
Per 100ml
Low Carb
Less than 1g sugar
100% Vegan
Plant-based ingredients

Select Your 10 Pack (440ml): Mixed Pack

FIRST TIME TRIAL OFFER - SAVE 33%

Trial Case - Flexible Plan
🎁 £1.99 per 440ml can – limited time
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4.8 stars

Join 100,000+ Others Finding Their Perfect Brew

Verified reviews from our customers. Filter by what matters most to you.

The taste is wonderful

I have my own micro-brewery and love ales. I have never yet found a zero alcohol beer that does the job. These guys have achieved what so many mighty brewing concerns have dismally failed to do - brewed an ale that offers everything bar the hangover! The taste is wonderful and you aren't left with that 'something missing' feeling.

Alan W.

Looks like ale, smells like ale, tastes like ale

This is what I have been waiting for, it looks like ale smells like ale and it even tastes like ale. I can drink it and drive, I can have a sneaky pint while working from home. Please make this available regularly and get it on draught everywhere you can. Love it!

Jon B.

Couldn't believe it was alcohol-free

Great tasting beer, and couldn't believe it was alcohol-free. This has to be the best tasting alcohol free beer I've ever tried. The IPA actually tastes better than many alcoholic IPAs I've had.

Patrick L.

One can gives a nice little buzz

Love the Triple Hop. One can gives a nice little buzz, which then doesn't increase after the second can. It's perfect for a tipple without compromising the morning, day, or days after. I'm definitely a fan.

Lindsey O.

Similar relaxing feeling to your first pint

These are the best tasting zero alcohol beers I have tried. The social blend gives you a similar relaxing feeling to your first pint of normal strength beer. It's exactly what I was looking for.

Samuel F.

Whatever they make it with gives me a lovely relaxed feeling

I absolutely love this beer. It has a lovely biscuity taste and whatever they make it with gives me a lovely relaxed feeling. It's become my go-to evening drink.

Amanda K.

Same social aspect, but no hangover

Absolutely loving Impossibrew - it's been a game changer for me. Same social aspect and feeling of having a few beers. But no hangover. Can't recommend it enough.

Benjamin M.

I sleep amazingly and wake up without the grog

Honestly this really helps me cut down my drinking. I sleep amazingly and wake up without the 'grog'. I wish I could afford it more - it's genuinely changed my evenings for the better.

Simon C.

No hangover and I continue to stay fit and thin

Outstanding low alcohol and low calorie beer. I do get a buzz and even if it's the placebo effect I don't care - the next morning I don't have a hangover and I continue to stay fit and thin.

Jim H.

I've completely stopped other alcoholic beers

Finally a lager I look forward to drinking! Since deciding to buy into your beers I've completely stopped other alcoholic beers and lagers. The lager is especially good in my opinion - astonishingly good when chilled. Absolutely love them.

Kevin L.

The only thing that's worked for me

If for whatever reason you want to make a serious effort to cut down on alcohol this is the only thing that's worked for me. It tastes pretty good and gives you a mellow buzz. If you persist drinking this on alcohol-free days you will find a great deal of satisfaction.

Gary G.

Celebrated one year since I stopped drinking alcohol

I recently celebrated one year since I became a person who no longer drinks alcohol. Having tried multiple non-alcoholic beers, this is a holy moly moment. Tastes bloody fabulous and after drinking half I already had a pleasant relaxed buzz going on. Now get the pubs onboard!

Howard F.

They've done the impossible - produced a true beer

I have tried a few 'non alcoholic' beers and to say the least they have something missing! However Impossibrew have really done the impossible and produced a true beer! I love it especially the Pale ales. Thanks!

Dave W.

This really tastes the most authentic

This really tastes the most authentic. Fabulous stuff. I've tried so many alcohol-free options and nothing comes close to the genuine beer experience this delivers.

Owen F.

Super impressed - light, fruity, refreshing and delicious

Purchased Impossibrew starter box for my husband on our anniversary. Ordering was simple, delivery prompt and a great gift. Loved that it came with its own glass. Super impressed - light, fruity, refreshing and delicious! Excited to try the next can.

Kerry

Best IPA on the planet

Best IPA on the planet - the fact that it is alcohol free is a bonus. I've searched everywhere for a quality AF option and nothing comes close to this.

Alice N.

By far the best alcohol free on the market

Beer is fantastic, by far the best alcohol free one on the market. Better than a lot of the standard beers too. If you're looking for an AF beer that doesn't compromise, this is it.

Tom E.

Best alcohol free beer I've ever had

Best alcohol free beer I've ever had. Really does relax you and tastes great too. Will definitely be reordering. I was sceptical at first but I would highly recommend.

Matthew P.
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⭐⭐⭐⭐⭐ 4.8/5 from 1,000+ reviews

Relax and unwind with
no hangovers

BEER + RELAXATION + NO ALCOHOL

Rated UK's Best Alcohol-Free Beer*
Unwind with Social Blend™*
From 16 Calories Per 100ml
Get Started

100,000+

Join over 100,000 others unwinding without hangovers.

Where unwinding begins.

World's First Beer with Relaxing Nootropics.

Non-Alcoholic. IMPOSSIBREW® is an impossibly relaxing non-alcoholic beer designed to replace alcohol using patent-pending technology. For a healthier daily wind down by recreating the closest possible experience - from look, taste to how it makes you feel.

Put simply, it's a way to enjoy drinking more, without worrying about your health.

From 16 Calories / 100ml

Low Calorie. Low Carb. 100% Vegan. Less than 0.5% ABV (Alcohol-free). Gluten-Free (Lager)

Award-winning Taste

Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.

Social Blend™

Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.

Powered by Social Blend™

Imagine all the good bits of alcohol without any of the bad.

Our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

*Patent pending in the UK under application number GB2415685.3

Learn More

L-Theanine

L-theanine is an amino acid found naturally in tea leaves. Traditionally used in rituals designed for relaxation. Read more here.

Ashwagandha Root

Ashwagandha (Withania somnifera) is a herb used in Ayurvedic medicine for relaxation. Read more here.

Plant Extract and Vitamin B1

Various nootropic plants designed for unwinding moments. Read more here.

71%

Felt more relaxed after drinking IMPOSSIBREW®

Read our research paper here

52

Peer-reviewed, double-blind, placebo-controlled studies.

Social Blend™ Explained in 10 Seconds.