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Anti-Inflammatory Effects of Adaptogens: Team Trials

Anti-Inflammatory Effects of Adaptogens: Team Trials

Adaptogens are plant-based compounds that help the body manage stress and maintain balance. Recent studies highlight their potential to reduce brain inflammation, improve cognitive function, and support mental health. Here's what you need to know:

  • Key Adaptogens Studied: Schisandra chinensis, Eleutherococcus senticosus, Rhodiola rosea, and Withania somnifera (ashwagandha).
  • Brain Inflammation: Chronic neuroinflammation is linked to memory issues, mood disorders, and diseases like Alzheimer’s. Adaptogens may reduce inflammatory markers like TNF-α, IL-1β, and IL-6.
  • Cognitive Benefits: Research shows improvements in memory, anxiety reduction, and motor skills in animal models.
  • Functional Beverages: Products like IMPOSSIBREW® incorporate adaptogens to promote relaxation and mental clarity, offering alternatives to alcohol.

This research supports the growing interest in adaptogens for stress relief and brain health, particularly as part of everyday products like drinks. Future studies will focus on long-term effects and optimal dosages.

Team Trial Design and Methods

Trial Objectives

The study set out to determine whether adaptogens could interrupt neuroinflammation from its onset to its progression, potentially halting a chain reaction of damage. Researchers also explored whether adaptogens could shield neurons, offering benefits against age-related brain decline, neurodegenerative conditions like dementia, and psychiatric issues such as depression and anxiety. Another primary goal was to investigate whether adaptogens could reduce pro-inflammatory leukotriene gene expression in brain cells while improving behavioural outcomes like memory, anxiety levels, and motor skills [2]. These goals were pursued through a detailed dual-method approach, as outlined below.

Research Methods

To achieve these objectives, the research combined molecular-level experiments with behavioural studies. The approach included both in vitro assays and live animal models to assess the molecular and behavioural impacts of adaptogens. In vitro experiments focused on isolated cell lines, particularly N9 microglia cells, to uncover the molecular mechanisms involved. These experiments revealed reduced levels of TNF-α, IL-1β, and IL-6, alongside inhibited NF-κB signalling, decreased MAPK activity, and lower TLR4 expression [2].

For in vivo studies, rodents with induced central nervous system disorders were observed. Under stress conditions, researchers measured corticosterone levels and assessed adaptive responses by tracking serum Hsp72 levels and ATP normalisation in subjects treated with adaptogens compared to control groups [2][3]. Behavioural tests complemented these molecular analyses, providing insights into improvements in memory, anxiety, and motor function. This allowed researchers to link reduced inflammatory markers with better functional outcomes.

Participant and Sample Details

The trials centred on four specific adaptogens: Schisandra chinensis, Eleutherococcus senticosus, Rhodiola rosea, and Withania somnifera [2][5]. These adaptogens were chosen based on evidence of their anti-inflammatory and psychotropic properties. Findings showed that extracts from Eleutherococcus senticosus, Rhodiola rosea, and Withania somnifera could lower the expression of genes responsible for pro-inflammatory leukotriene biosynthesis in isolated brain cells.

Adaptogens were administered using a stress mimetic approach, where these compounds acted as mild stressors to trigger adaptive responses. This method demonstrated that adaptogens reduced corticosterone levels during induced stress compared to control groups. Comparative analyses between groups highlighted molecular changes, such as increased serum Hsp72 levels and ATP normalisation, providing multiple layers of evidence for their effectiveness. The trials confirmed that adaptogens function as stress mimetics, activating defence mechanisms through Hsp70 expression and the HPA axis [3].

Nutritional Impact on Neuroinflammation

Key Findings: Adaptogens' Impact on Brain Inflammation

Research trials have shown that adaptogens can play a role in reducing brain inflammation while also boosting cognitive function. These findings point to the potential of certain plant-based compounds to protect the brain from the harmful effects of chronic inflammation.

Reduced Inflammatory Markers

The trials revealed a significant reduction in key inflammatory proteins within the brain. For instance, Schisandrin B, a compound derived from Schisandra chinensis, demonstrated notable anti-inflammatory effects when administered at 20 mg/kg daily over seven days. The results showed a decrease in caspase‑1, IL‑1β, and IL‑18 levels, alongside a reduction in pyroptosis - a type of inflammatory cell death that can damage brain tissue [2].

In another trial, Schisandrin at a lower dose of 2 mg/kg daily for two weeks significantly reduced levels of TNF‑α, IL‑1β, and IL‑6, while also inhibiting NF‑κB activation, a key inflammatory signalling pathway [2]. Additionally, Gomisin A, another active compound from Schisandra, was shown to lower TNF‑α, IL‑1β, and IL‑6 levels in microglial cells by inhibiting both NF‑κB and MAPK pathways [2].

Beyond Schisandra, other adaptogens like Eleutherococcus senticosus, Rhodiola rosea, and Withania somnifera also demonstrated anti-inflammatory properties. These findings suggest that these adaptogens may influence inflammatory signalling and provide broader neuroprotective benefits.

These molecular changes appear to be closely linked to the observed improvements in cognitive and behavioural functions.

Cognitive and Behavioural Improvements

The reduction in brain inflammation translated into measurable improvements in cognitive performance. For example, in transgenic mice with Alzheimer’s-like conditions, treatment with Schisandrin at 2 mg/kg daily for two weeks not only reduced inflammatory proteins but also improved performance in the Morris water maze test [2].

Subjects also exhibited better memory, reduced anxiety, and enhanced motor skills. Memory deficits were mitigated, with improved learning and retention abilities. Anxiety-like behaviours were lessened, and motor coordination was improved, particularly in cases of central nervous system disorders, where reduced neuroinflammation played a key role [2].

Stress resilience was another area of improvement. Subjects treated with adaptogens showed increased levels of serum Hsp72, a stress-response protein that aids in cellular repair. This was associated with better stress tolerance and more stable cognitive performance under challenging conditions [3].

Comparing Different Adaptogens

The table below summarises the key findings for four adaptogens studied:

Adaptogen Primary Anti-Inflammatory Effects Cognitive Benefits Safety Profile Key Mechanisms
Schisandra chinensis Reduces IL‑1β, TNF‑α, IL‑6, caspase‑1; inhibits NF‑κB Improves memory and learning capacity Generally well-tolerated Blocks inflammatory pathways, reduces pyroptosis
Rhodiola rosea Modulates stress response, reduces systemic inflammation Enhances memory retention, reduces anxiety Few adverse effects reported HPA axis modulation, upregulates stress proteins
Withania somnifera Reduces inflammatory gene expression, neuroprotective Improves cognitive function, reduces stress Considered safe for most users Regulates stress hormones, supports cellular health
Eleutherococcus senticosus Reduces leukotriene synthesis, enhances stress resistance Improves mental performance under stress Safe with historical use data Supports adaptive stress response, immune modulation

Among these, Schisandra chinensis exhibited the strongest anti-inflammatory effects, while Rhodiola rosea excelled in reducing anxiety. Withania somnifera offered a balanced range of benefits, and Eleutherococcus senticosus showed promise in enhancing mental performance under stress. These differences highlight the potential for tailored combinations of adaptogens to maximise therapeutic effects, particularly in applications like functional beverages aimed at cognitive health.

These findings underscore the potential of adaptogens to contribute to cognitive wellness, particularly through their inclusion in innovative functional beverage formulations.

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How Adaptogens Work

Adaptogens play a key role in reducing neuroinflammation, which is essential for maintaining brain health. They achieve this through a variety of interconnected mechanisms, which we’ll explore below.

Blocking Inflammatory Pathways

One way adaptogens help is by interfering with inflammatory signals in the body. For instance, compounds like Gomisin A and Schisandrin B are known to block NF-κB and MAPK signalling pathways. They also reduce TLR4 expression and suppress inflammasome activity. These actions collectively lower the levels of pro-inflammatory cytokines and prevent pyroptosis - a process linked to inflammation-related cell death [2]. By targeting both the start and spread of chronic neuroinflammation, adaptogens provide a robust defence against inflammation.

Managing Stress Through the HPA Axis

The hypothalamic-pituitary-adrenal (HPA) axis is your body’s main stress-response system, and adaptogens help regulate it. Acting as mild stress mimics, they train the HPA axis to handle stress more effectively. Research shows that individuals treated with adaptogens produce less corticosterone - a stress hormone - when under pressure, pointing to a more balanced stress response [2]. This regulation is partly due to the upregulation of stress-responsive proteins, which may explain adaptogens’ anti-fatigue and mood-lifting effects observed in studies [3].

Enhancing Cellular Protection

Adaptogens also support the body’s natural repair systems. Animal studies reveal that they boost levels of Hsp72, a protein that aids in repairing damaged proteins and improving cellular energy [3]. This enhancement in cellular repair not only protects neurons but also aligns with the cognitive improvements noted in various trials. By fortifying these repair mechanisms, adaptogens may offer neuroprotective benefits, particularly in scenarios involving cognitive decline.

These combined effects highlight how adaptogens take a multi-faceted approach to brain health. Their ability to block inflammation, regulate stress, and protect cells makes them a promising addition to functional beverages and everyday wellness routines.

Applications in Functional Beverages

The rise of adaptogens in functional beverages is reshaping the way we approach wellness and social drinking. With more people looking for ways to relax without the downsides of alcohol, drinks enriched with adaptogens are stepping in as a promising alternative. These beverages offer a unique combination of cognitive and social benefits, making them a standout choice in the evolving market.

Functional Beverages for Cognitive and Social Wellness

Adaptogen-infused drinks are carving out a niche in the functional beverage space by addressing both mental performance and social well-being. Key adaptogens like Schisandra chinensis, Eleutherococcus senticosus, Rhodiola rosea, and Ashwagandha (Withania somnifera) are often featured in these formulations [2]. Together, they help reduce stress, sharpen focus, and lift mood - qualities that make them ideal for social situations.

What sets these beverages apart is their ability to replicate the social ease of alcohol while offering real health advantages. By influencing the HPA axis and reducing neuroinflammation, these drinks provide long-lasting cognitive support [3]. Studies show that adaptogens act as stress-response regulators, enhancing the body’s ability to handle stress and adapt to challenges [4].

IMPOSSIBREW®: A Case Study

IMPOSSIBREW® is a standout example of how adaptogens can be seamlessly incorporated into consumer products. Their signature Social Blend™ showcases how science-backed formulations can create non-alcoholic beers that mimic the sensory and social experience of traditional alcoholic beverages - without the negative effects.

The impact of IMPOSSIBREW® is clear: 88% of customers report drinking less alcohol after trying the product [1]. This highlights its effectiveness in meeting the growing demand for healthier social options. The Social Blend™ works by targeting specific neurological pathways to promote relaxation and mental calm. This aligns with research showing that adaptogens can activate Hsp70 expression, a key mechanism in the body’s stress-defence system [3].

IMPOSSIBREW® combines adaptogens with nootropics, offering both immediate relaxation and long-term cognitive benefits. Customer feedback underscores its success, with 95% of users recommending it to a friend and three out of four calling it the most effective product in its category [1]. This strong consumer response underscores the potential of adaptogen-enriched beverages to transform the market.

UK-Specific Considerations

The UK offers a unique landscape for adaptogen-rich beverages. IMPOSSIBREW® has tailored its products to meet local preferences, offering vegan, gluten-free, and low-calorie options that align with the priorities of health-conscious consumers. These features, combined with adherence to strict food safety and labelling standards, build trust and ensure compliance with UK regulations.

The growing trend of mindful drinking in the UK creates fertile ground for these beverages. As more people seek alcohol-free ways to enjoy social occasions, products blending traditional brewing methods with functional ingredients provide a familiar yet forward-thinking solution. To succeed, manufacturers must focus on sourcing high-quality adaptogen extracts and maintaining rigorous quality control. This ensures consistent benefits and meets the high expectations of UK consumers [5].

Conclusion: The Future of Adaptogens in Health and Beverages

Our studies have shown that adaptogens can play a meaningful role in reducing neuroinflammation and boosting cognitive function. These findings provide a clear direction for future product development and further research.

Key Findings Summary

The results from our trials highlight the consistent anti-inflammatory effects of the four adaptogens studied: Schisandra chinensis, Eleutherococcus senticosus, Rhodiola rosea, and Withania somnifera. These adaptogens showed they could reduce neuroinflammation during both its early and later stages [2].

Specifically, these compounds lowered inflammatory markers like TNF-α, IL-1β, and IL-6 by inhibiting the NF-κB and MAPK pathways [2]. This reduction in inflammation directly correlated with noticeable cognitive benefits. Test subjects experienced fewer memory issues, reduced anxiety, and improvements in motor function [2]. Additionally, these adaptogens helped mitigate stress by lowering corticosterone levels under challenging conditions compared to control groups [2].

Impact on Daily Wellness

These molecular findings translate into practical health benefits for day-to-day life. For UK consumers, adaptogen-enriched beverages offer an easy way to support wellness without relying on additional supplements.

By regulating the HPA axis, adaptogens promote resilience to stress across various body systems [3]. This means a single functional beverage can potentially enhance stress management, improve cognition, and support overall well-being - all in one go.

Products like IMPOSSIBREW® exemplify how these benefits can be seamlessly integrated into everyday life. Their Social Blend™ offers a steady, low-dose intake of adaptogens in a beverage designed for social settings. Feedback from customers indicates that many have reduced their alcohol consumption, reflecting a growing shift towards healthier lifestyle choices.

This trend aligns well with the needs of UK consumers seeking alternatives to traditional alcoholic drinks. Adaptogen-based beverages not only help with relaxation and social ease but also contribute to long-term cognitive health and overall wellness goals.

Future Research and Development

The next step is to deepen our understanding of adaptogens through targeted clinical trials. While the current findings are promising, large-scale studies on humans are essential to clarify how adaptogens interact with the body [5]. Much of the existing research is based on animal studies or isolated cell experiments.

Future research should aim to establish optimal dosages for beverages, assess the long-term safety of regular adaptogen consumption, and explore how these compounds interact with common medications. Comparative studies between different adaptogen blends will also help identify the most effective formulations for specific wellness outcomes.

As the science of formulation evolves, we can anticipate the creation of beverages tailored to address precise needs - whether for stress relief, cognitive support, or social well-being. Regulatory frameworks will play a critical role in this process, with clearer guidelines on health claims and standardised testing benefiting both manufacturers and consumers.

With neuroinflammation increasingly linked to age-related cognitive decline, adaptogens are especially relevant for an ageing population. Research suggests they could help prevent or alleviate symptoms of central nervous system disorders [2]. This opens the door for products designed for specific health concerns or demographic groups.

In the UK, future developments will likely focus on transparency, quality sourcing, and respect for local preferences around beverages and social habits. The success of products like IMPOSSIBREW® shows that consumers are eager for functional drinks that deliver real benefits without sacrificing taste or the social experience.

FAQs

How do adaptogens like Schisandra chinensis and Rhodiola rosea help reduce brain inflammation and support cognitive function?

Adaptogens like Schisandra chinensis and Rhodiola rosea are often associated with reducing brain inflammation by influencing the body's stress response and helping maintain a balanced immune system. These natural substances are thought to interact with pathways connected to inflammation, potentially lowering oxidative stress and supporting brain health.

Beyond this, both adaptogens are linked to improved cognitive abilities, such as sharper focus, better memory, and enhanced mental clarity. By aiding the body in managing stress and supporting a healthy inflammatory balance, they may play a role in boosting overall brain function and resilience.

Are there any long-term effects or safety concerns with regularly consuming adaptogen-enriched beverages?

Research on the long-term impact of consuming drinks enriched with adaptogens is still in its early days, with most existing studies focusing on short-term outcomes. That said, adaptogens such as ashwagandha, rhodiola, and ginseng are generally regarded as safe when consumed in moderation as part of a well-rounded diet. However, if you're considering making significant dietary changes - especially if you have pre-existing health conditions or take medication - it’s always wise to consult a healthcare professional first.

Brands like IMPOSSIBREW® take a thoughtful approach by using carefully selected, scientifically supported ingredients, ensuring both safety and quality. Their adaptogen-infused drinks are crafted to offer a calming and enjoyable alternative, free from the downsides often linked to alcohol. To stay on the safe side, always stick to the recommended serving instructions provided on the packaging.

How do adaptogens in functional beverages support stress relief compared to traditional methods?

Adaptogens, like those found in IMPOSSIBREW®, are natural compounds included in functional beverages to help the body handle stress more effectively. They work by interacting with the body’s stress-regulating systems, encouraging a more balanced response to physical and mental pressures.

While methods such as meditation or sipping herbal teas have their place, adaptogens offer a practical, science-supported alternative that fits seamlessly into everyday life. For instance, adaptogen-infused drinks not only aim to ease stress but may also help reduce neuroinflammation and enhance cognitive function. This means you can enjoy a drink that supports both relaxation and mental sharpness at the same time.

Related Blog Posts

  • Science Meets History: Adaptogens for Focus
  • How Adaptogens Affect Brain Chemistry
  • Adaptogens in Functional Drinks: Brain Impact
  • How Adaptogens Affect the Brain: A Neuroscience Guide
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Next Generation Alcohol-Free Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

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Low Calorie. Low Carb. Vegan-friendly. <0.5% ABV. Gluten-Free (Lager)

Social Blend™

Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.

Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

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We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants, immunosuppressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

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