- IMPOSSIBREW® Enhanced Lager: A crisp, citrus-forward lager with a biscuity malt base. Low in calories (16 kcal/100ml), gluten-free, and includes the Social Blend™ for relaxation. Priced at £2.49 per 440ml can.
- IMPOSSIBREW® Enhanced Hazy Pale: A tropical pale ale with peach, pineapple, and mango notes. Vegan-friendly and low in sugar (0.6g/100ml). Priced from £1.97 per can.
- IMPOSSIBREW® Bestseller Bundle: Combines both beers (18 cans total) with a free glass and delivery for £49.99. Ideal for variety and cost savings.
Key Features:
- Both beers contain the Social Blend™ (L-Theanine, Ashwagandha, Vitamin B1) for a calming effect.
- Low calorie and alcohol-free (0.5% ABV).
- Award-winning flavours recognised at the 2023 World Beer Awards.
Quick Comparison:
| Product | Calories (per 100ml) | Gluten-Free | Key Flavours | Price (per can) |
|---|---|---|---|---|
| Enhanced Lager | 16 kcal | Yes | Citrus, honey, malt | £2.49 |
| Enhanced Hazy Pale | 16 kcal | No | Peach, pineapple, mango | £1.97 |
| Bestseller Bundle | 16–17 kcal | Mixed | Variety | £49.99 (18 cans) |
For those keen on cutting back alcohol while enjoying great taste, these beers offer a premium option with added relaxation benefits.
IMPOSSIBREW Alcohol-Free Beer Comparison: Features, Nutrition & Pricing
1. IMPOSSIBREW® Enhanced Lager
Taste Profile
Crafted using a premium Japanese recipe, IMPOSSIBREW® Enhanced Lager offers a crisp, golden body with a refreshing citrus finish. It starts with a biscuity malt base, complemented by vibrant citrus notes and a touch of honey. Unlike many alcohol-free beers that lose flavour through dealcoholisation, this lager uses a cryogenic fermentation process where alcohol is never removed. The result? A genuine beer-like mouthfeel without the overly sweet aftertaste found in some alternatives.
The lager's hop-forward character is slightly bolder than typical commercial lagers, giving it a craft beer vibe. Siobhan Grogan from The Independent highlighted its relaxing qualities:
I definitely felt myself unwind more after drinking this than with other alcohol-free beers. Don't expect to get drunk but the mild mood boost still makes this one of the best alcohol-free lagers on the market.
It was named the UK's Best Non-Alcoholic Lager at the World Beer Awards 2023. Among 1,147 surveyed customers, 78% rated it as the best alcohol-free beer they had ever tried [2].
Health Benefits
With only 16 calories per 100ml and less than 1g of sugar per 100ml, this lager is a great choice for those watching their calorie intake. It’s gluten-free (tested to less than 10–20 parts per million), vegan, and contains just 0.5% ABV - about the same as the natural alcohol in a ripe banana.
The lager also features the proprietary Social Blend™, a mix of L-Theanine, Ashwagandha, and Vitamin B1, designed to promote relaxation and reduce stress. In a 2025 study involving over 2,000 participants, 84% reported feeling calmer after consuming the blend, and 88% said it helped them cut back on alcohol. This formula is backed by 52 randomised, double-blind, peer-reviewed studies, combining functionality with flavour.
Value for Money
Priced at 56.6p per 100ml (£2.49 for a 440ml can), IMPOSSIBREW® Enhanced Lager sits at the premium end of the alcohol-free market. The cost reflects the inclusion of high-quality nootropics, which are more expensive than the UK alcohol tax on a standard 5% ABV beer. One customer, Connor W., shared his experience:
Worth every penny. I was sceptical and it took me a while to go ahead due to the price but it's definitely worth it. Tastes incredible, gave me a really nice buzz.
With a 4.8/5-star rating from over 1,200 reviews [1] and a Gold Medal from the London Beer Competition, this lager stands out in the premium alcohol-free category, offering benefits that go beyond the usual alternatives.
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2. IMPOSSIBREW® Enhanced Hazy Pale
Taste Profile
The Enhanced Hazy Pale delivers a vibrant mix of tropical flavours, with peach, pineapple, and mango leading the charge. These fruity notes are complemented by a satisfying bitter finish, staying true to the essence of a craft pale ale. Thanks to an advanced cryogenic fermentation process, this beer retains its rich, citrus-forward flavour while offering a "hazy, fluffy, and exceptionally full-bodied" texture [3].
The result is a beer with a refreshing citrusy aftertaste that mirrors the depth of a traditional ale. Alan W., a micro-brewery owner, shared his thoughts:
I have never yet found a zero alcohol beer that does the job. These guys have achieved what so many mighty brewing concerns have dismally failed to do - brewed an ale that offers everything bar the hangover! [3]
This standout beverage earned the title of "UK's Best Non-Alcoholic Pale Ale" at the World Beer Awards 2023 [1]. Additionally, 78% of surveyed customers rated it as the best alcohol-free beer they’ve ever tried [3].
Health Benefits
With just 16 calories and under 0.6g of sugar per 100ml [3], the Enhanced Hazy Pale is a great choice for those mindful of their health. It’s entirely vegan, low in carbohydrates, and contains only 0.5% ABV, which qualifies it as alcohol-free under UK regulations [1].
What sets it apart is the proprietary Social Blend™, a unique mix of L-Theanine, Ashwagandha, and Vitamin B1. This blend is designed to mimic the relaxing effect of having a pint, but without the hangover. Amanda K., a verified customer, highlighted this feature:
Whatever they make it with gives me a lovely relaxed feeling. It's become my go-to evening drink [3].
This combination of health-conscious ingredients and satisfying taste makes it an excellent option for those seeking balance in their beverage choices.
Value for Money
Priced from just £1.97 per can, the Enhanced Hazy Pale offers a premium experience without breaking the bank. The inclusion of nootropic ingredients justifies its price point, which reflects more than double the typical UK alcohol tax applied to a standard 5% ABV beer [1].
For those looking for variety and savings, the Bestseller Bundle includes 18 beers (nine Lager and nine Hazy Pale) and a complimentary taster glass for £49.99. Subscription plans provide up to 30% savings over time, and orders over £35 qualify for free mainland UK delivery [4, 11]. Up next, we’ll delve into the IMPOSSIBREW® Bestseller Bundle and what makes it a standout choice.
3. IMPOSSIBREW® Bestseller Bundle
Taste Profile
The IMPOSSIBREW® Bestseller Bundle brings together two standout brews: the Enhanced Lager and the Hazy Pale. The Enhanced Lager delivers a crisp finish with hints of honey and citrus, while the Hazy Pale bursts with tropical notes of peach, pineapple, and mango. Both options feature the innovative Social Blend™, designed to create a soothing and relaxing effect. Together, these beers offer a well-balanced drinking experience that highlights the distinct qualities of each.
Health Benefits
Beyond great taste, this bundle offers health-conscious drinkers a guilt-free option. Both beers are low in calories (just 16–17 calories per 100ml), vegan, and gluten-friendly. The Social Blend™ adds functional benefits, with studies showing that 84% of over 2,000 participants reported feeling more relaxed after drinking IMPOSSIBREW® [1]. Additionally, 71% experienced a calming effect [4].
One customer, Connor W., shared his experience:
Tastes incredible, gave me a really nice buzz and then I had the best night's sleep ever [1].
Moreover, 88% of surveyed customers have reduced their alcohol consumption since switching to IMPOSSIBREW® [1], making it a great choice for those looking to cut back while still enjoying the ritual of a good beer.
Value for Money
For those seeking premium alcohol-free alternatives, the Bestseller Bundle offers excellent value. At £49.99 (down from £66.00), it includes 18 cans (9 Enhanced Lager and 9 Enhanced Hazy Pale), a glass worth £12, an instruction manual, and free express delivery valued at £5.50 – saving buyers £17.50 [4]. Plus, it comes with a 30-day money-back guarantee, making it a risk-free option for first-time customers.
The pricing reflects the premium quality of the nootropic ingredients, which cost significantly more than the alcohol duty for a typical 5% ABV beer in the UK [1]. With a stellar 4.7/5 rating from 1,194 reviews and accolades as "UK's Best Non-Alcoholic Beers" at the World Beer Awards 2023 [4], this bundle is a top choice for Londoners wanting a high-quality, alcohol-free experience.
Pros and Cons
This section highlights the key features and limitations of each IMPOSSIBREW® product, showcasing what makes them stand out and where they might fall short.
The Enhanced Lager is the only option certified as gluten-free (under 10 ppm)[1], making it a great choice for those with coeliac disease or gluten sensitivity. With its crisp, citrus-honey flavour profile, it's a refreshing choice, though some reviewers have mentioned that its "heavy on the hops" taste might not suit everyone[5]. At just 16 calories per 100ml[1], it also appeals to those keeping an eye on their calorie intake.
The Enhanced Hazy Pale, celebrated as one of the UK's best tasting alcohol-free beers at the World Beer Awards 2023[1], delivers bold tropical notes that craft beer lovers enjoy. However, since it's brewed with wheat and barley, it isn't an option for those avoiding gluten.
All products include the popular Social Blend™, adding a distinctive touch to the range.
Here's a quick comparison to help you decide:
| Product | Strengths | Drawbacks |
|---|---|---|
| Enhanced Lager | Gluten-free; crisp, refreshing flavour; low calorie (16 kcal/100ml); recognised in competitions | Hop-forward taste may not suit everyone |
| Enhanced Hazy Pale | Award-winning; bold tropical flavours; rich craft ale texture | Contains gluten; unsuitable for gluten-free diets |
| Bestseller Bundle | Great value at £49.99; includes free glass and delivery; 30-day guarantee | Higher upfront cost; less appealing for single-flavour fans |
The Bestseller Bundle stands out for its variety and cost savings, offering an attractive package at £49.99, complete with a free glass and delivery. However, the upfront cost may deter those who prefer sticking to a single style. Across the board, a common drawback is the premium pricing compared to supermarket alcohol-free beers. IMPOSSIBREW® explains this by highlighting that their high-quality nootropics cost more than twice the UK alcohol duty for a typical 5% ABV beer[1].
Important Note: These products are not recommended for pregnant or breastfeeding individuals or anyone taking medications that interact with Ashwagandha[1].
Conclusion
For Londoners in search of a genuine alcohol-free beer experience, IMPOSSIBREW® offers more than just great flavour. Both the Enhanced Lager and Enhanced Hazy Pale are crafted with its patent-pending Social Blend™ technology, designed to provide a unique drinking experience [1].
Each beer caters to different tastes while maintaining high standards. The Enhanced Lager is gluten-free, with only 16 calories per 100ml, making it a great choice for those mindful of their diet. On the other hand, the Enhanced Hazy Pale appeals to those who enjoy bold, tropical flavours and a fruity hop character. For those wanting to try both, the Bestseller Bundle is available for £49.99, including 18 beers, a free glass, and free delivery [1].
According to data, 88% of users reported reducing their alcohol intake, and 70% felt more relaxed after trying these beers [1]. Developed with scientific expertise, these results highlight the effectiveness of the Social Blend™ technology.
Whether you're looking to wind down after a long day, stick to a sober lifestyle, or explore a healthier alternative, IMPOSSIBREW® combines great taste with functionality. While it comes at a premium price, the 30-day money-back guarantee ensures you can try it without worry. This fusion of flavour and wellness sets a new benchmark for alcohol-free beers in London.
FAQs
Will the Social Blend™ make me feel drowsy?
The Social Blend™ won't leave you feeling drowsy. Since it’s an alcohol-free drink, it avoids the common drowsiness often linked to alcohol consumption.
How many cans can I drink in an evening?
The number of cans you can drink varies based on your personal tolerance, health, and the alcohol content of the drink. Alcohol-free beers typically have an ABV of 0.5% or less, which makes them a lower-risk option compared to regular alcoholic beverages. That said, it’s always wise to consume them responsibly and in moderation.
Is IMPOSSIBREW® safe with medications?
IMPOSSIBREW® is a brand of non-alcoholic beer. Although there aren't specific safety details available about its interaction with medications, it's always a good idea to speak with a healthcare professional before drinking non-alcoholic beers if you're on any medication.
