- Enhanced Lager: Crisp, citrusy, and gluten-free. At 17 calories per 100ml, it’s perfect for those seeking low-calorie alcohol-free beer with a clean finish.
- Enhanced Hazy Pale: Bursting with tropical notes like peach and mango. At 16 calories per 100ml, it’s a vegan-friendly choice but contains gluten.
- Bestseller Bundle: A mix of both beers, offering variety and value with extras like a free glass and express delivery.
Both beers include IMPOSSIBREW®’s proprietary Social Blend™, combining botanicals like L-Theanine and Ashwagandha for a relaxing experience. With prices starting at £1.97 per can (with subscriptions), these beers cater to modern drinkers prioritising taste and wellness.
Quick Comparison
| Product | Key Features | Calories/100ml | Gluten-Free | Price (per can) |
|---|---|---|---|---|
| Enhanced Lager | Crisp, citrusy, low sugar | 17 | Yes | From £1.97 |
| Enhanced Hazy Pale | Tropical, juicy, vegan | 16 | No | From £1.97 |
| Bestseller Bundle | Variety pack + free extras | 16-17 | Mixed | £49.99 (total) |
IMPOSSIBREW® combines flavour with wellness, making it a standout choice for alcohol-free beer enthusiasts.
IMPOSSIBREW Premium Alcohol-Free Beer Comparison: Enhanced Lager vs Hazy Pale vs Bestseller Bundle
1. IMPOSSIBREW® Enhanced Lager
Taste Profile
Crafted using a premium Japanese recipe, the Enhanced Lager offers a crisp, refreshing experience. Thanks to dry-hopping and extended conditioning, it delivers a clean, citrusy finish that lingers. Among 1,147 surveyed drinkers, 78% rated it as the best alcohol-free beer they’ve ever tried[3]. Alan W., a micro-brewery owner, shared his thoughts:
"I have never yet found a zero alcohol beer that does the job... The taste is wonderful and you aren't left with that 'something missing' feeling"[3].
Customers often highlight its biscuity undertones and authentic beer-like aroma. It’s no surprise that the lager earned recognition from the World Beer Awards as the UK's Best Tasting Alcohol-Free Lager[3]. These accolades pave the way for a closer look at its health-conscious and dietary features.
Health and Dietary Features
At just 17 calories per 100ml and 0.7g of sugar, making it a potential post-workout recovery drink, the Enhanced Lager is both vegan and gluten-free (gluten content <20ppm), achieved through a specialised enzyme process. Each 440ml can includes a carefully designed Social Blend™ - a mix of 375mg L-theanine, Ashwagandha root extract, and Vitamin B1 - intended to promote relaxation. Verified customer Samuel F. described the effect:
"The social blend gives you a similar relaxing feeling to your first pint of normal strength beer. It's exactly what I was looking for"[3].
However, it’s worth noting that this lager isn’t suitable for pregnant or breastfeeding individuals, or those with heart conditions, hypertension, or who are taking antidepressants or blood thinners[3]. Alongside its health benefits and premium taste, the lager also delivers excellent value.
Value for Money
A 12-pack is priced at £29.99 (£2.49 per can), with the option to subscribe for £25.49 per pack, saving up to 30% over time[3]. Orders over £35 qualify for free next-day UK delivery, while smaller orders incur a £3.49 delivery charge. It’s important to note that the higher production costs stem from reinvesting funds - typically spent on alcohol tax - into premium nootropic botanicals[1]. With an impressive 4.7/5 rating from 1,189 reviews and a 60-day money-back guarantee, the Enhanced Lager stands out as a functional alcohol-free option. Plus, each 440ml can provides a more generous serving compared to the standard 330ml size[4].
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2. IMPOSSIBREW® Enhanced Hazy Pale
Taste Profile
Building on the success of the Enhanced Lager, the Enhanced Hazy Pale brings a fresh twist to IMPOSSIBREW®'s range. This brew is bursting with tropical, juicy flavours like peach, pineapple, and mango, all balanced by a hint of bitter citrus. Thanks to a specialised low-temperature brewing process, it boasts a "fluffy" texture and a rich, creamy body, reminiscent of traditional craft beers. Served chilled, it delivers its full flavour potential and has even earned recognition at the World Beer Awards[5]. Its bold taste is matched by an equally thoughtful nutritional composition.
Health and Dietary Features
With just 16 calories and less than 0.6g of sugar per 100ml, the Enhanced Hazy Pale is a low-calorie option packed with 375mg of Social Blend™ in every 100ml. This blend includes L-theanine, Ashwagandha extract, and Vitamin B1[5]. Amanda K. shared her thoughts:
"Whatever they make it with gives me a lovely relaxed feeling. It's become my go-to evening drink"[5].
The beer is entirely vegan and low in carbs, but it’s not gluten-free as it contains malted barley, wheat, oats, and rye. It’s also unsuitable for pregnant or breastfeeding individuals, as well as those with gastrointestinal disorders, heart conditions, or hypertension. Additionally, it’s not recommended for anyone taking antidepressants, MAO inhibitors, SSRIs, or blood thinners[5].
Value for Money
The Enhanced Hazy Pale’s premium price reflects its unique formulation and quality. A 10-pack is priced at £29.99 (around £2.99 per can), with a subscription option available for £25.49 per pack. Subscriptions offer flexible delivery and savings of up to 15%[5]. The product has an impressive 4.7/5 rating from 1,189 reviews. Simon C. commented:
"I sleep amazingly and wake up without the 'grog'. I wish I could afford it more - it's genuinely changed my evenings for the better"[5].
The higher cost is due to the premium nootropic ingredients, which are significantly more expensive than the alcohol tax on a typical 5% ABV beer[2]. Plus, orders over £35 qualify for free delivery within the UK.
3. IMPOSSIBREW® Bestseller Bundle
Taste Profile
The Bestseller Bundle brings together the best of IMPOSSIBREW® with a selection of nine cans each of the Enhanced Lager and Enhanced Hazy Pale. This duo caters to a range of tastes and occasions, offering a refreshing, crisp lager alongside a more aromatic, flavour-packed pale ale. Thanks to a cryogenic fermentation process, these beers retain their authentic craft beer flavours without the need to remove alcohol, ensuring a genuine drinking experience[1].
Deborah Meaden from Dragons' Den had high praise for the taste:
"It tastes lovely, it really tastes good." [6]
Both beers in the bundle have earned top honours, being crowned the UK's best in their categories at the 2023 World Beer Awards. This makes the bundle an excellent introduction to the award-winning range IMPOSSIBREW® is known for[1].
Health and Dietary Features
What sets these beers apart is their incorporation of the proprietary Social Blend™, designed to offer a relaxing, hangover-free alternative to traditional alcoholic beverages[1]. In a 2025 study involving over 2,000 participants, 84% reported feeling more relaxed after consuming the Social Blend™[1].
From a health perspective:
- Each beer is low in calories and contains less than 0.1g of sugar per 100ml, offering several health benefits compared to alcoholic beer.
- The Enhanced Lager is gluten-free (tested to contain less than 10ppm of gluten).
- The Hazy Pale is vegan-friendly and low-carb, although it does contain gluten[1].
However, it's worth noting that these beers are not suitable for pregnant or breastfeeding individuals or those on medications like antidepressants, MAO inhibitors, SSRIs, or blood thinners[1]. Beyond health benefits, the bundle delivers great value and convenience.
Value for Money
At £49.99 (reduced from £66.00), the Bestseller Bundle offers a saving of £17.50. This works out to approximately £2.47 per can, making it an affordable way to enjoy premium craft beer alternatives[6][7]. The bundle also includes:
- A bespoke nucleated glass
- An Experience Manual
- Express Delivery at no extra cost[6]
With an impressive average rating of 4.7/5 stars from 1,194 reviews, customers consistently highlight the authentic taste and the relaxing effects of the Social Blend™. One verified customer, Connor W., shared:
"I was sceptical and it took me a while to go ahead due to the price but it's definitely worth it. Tastes incredible, gave me a really nice buzz." [1]
The slightly higher price reflects the premium nootropic ingredients used, which cost more than double the UK alcohol tax for a standard 5% ABV beer. Plus, with free delivery on orders over £35, the Bestseller Bundle qualifies automatically, adding even more value[1].
Advantages and Disadvantages
Each IMPOSSIBREW® option has its own highlights, though there are some compromises to consider. The Enhanced Lager, for instance, stands out as a certified gluten-free beer (tested to less than 10 ppm), making it a solid pick for those with gluten sensitivities. Its crisp, citrus-forward flavour with a hint of honey is designed to appeal to fans of traditional lagers. As Siobhan Grogan from The Independent noted:
"The lager is genuinely refreshing with a touch of citrus and honey and a decent mouth feel, although it is a touch heavy on the hops for a lager." [4]
On the other hand, the Enhanced Hazy Pale offers a richer and more complex flavour profile, featuring tropical and juicy notes. However, it is brewed with wheat and barley, meaning it isn’t gluten-free, which may limit its appeal for certain drinkers.
For those looking for variety, the Bestseller Bundle combines both beers, providing a balanced mix of flavours and value. Priced at £49.99 (down from £66.00), this bundle includes both beer options, a free nucleated glass, and express delivery.
One common criticism, however, is the price. These beers are positioned at a premium compared to typical alcohol-free supermarket offerings. According to IMPOSSIBREW®, this reflects the cost of their nootropic ingredients, which are reportedly more expensive than the UK alcohol tax for a standard 5% ABV beer [1]. The trade-off is clear: customers pay for the added functional benefits alongside the award-winning taste. Notably, these beers were named the UK's Best Non-Alcoholic Beers at the 2023 World Beer Awards [1].
Here’s a quick comparison of the key features, challenges, and pricing for each option:
| Product | Key Strengths | Main Drawbacks | Price |
|---|---|---|---|
| Enhanced Lager | Gluten-free, crisp taste, award-winning | Slightly hoppy for a lager | From £1.97/can |
| Enhanced Hazy Pale | Rich flavour, tropical notes, vegan-friendly | Contains gluten | From £1.97/can |
| Bestseller Bundle | Variety, value, free glass included | Higher upfront cost | £49.99 total |
Both beers are impressively low in calories, containing just 16 calories per 100ml and less than 0.1g of sugar per 100ml [1][2]. With a 4.8/5 star rating from over 1,200 reviews, many customers appear to feel that the premium pricing is justified by the authentic flavour and relaxing effects these beers deliver.
Conclusion
Choosing between these two options comes down to personal taste and dietary preferences. The Enhanced Lager offers a crisp and refreshing experience with zesty citrus notes and a clean finish. It's an excellent choice for fans of pilsner-style beers and those needing a gluten-free option (tested to less than 10 PPM) [1].
On the other hand, the Enhanced Hazy Pale caters to those who enjoy bold and rich flavours. Bursting with tropical hints of peach, pineapple, and mango, it provides a juicier, fuller profile, though it’s not gluten-free.
If you’re new to these beers or simply want to try both, the Bestseller Bundle is a fantastic option. It includes nine cans of each beer, a free nucleated glass, and free delivery, giving you the chance to explore the full range of the Social Blend™.
With just 16 calories per 100ml and an impressive 4.8/5 star rating from over 1,200 reviews, these award-winning beers combine great taste with functional benefits, making them a standout choice.
IMPOSSIBREW® blends outstanding flavour with a focus on wellness and fitness, offering a premium alcohol-free experience for those looking to relax without compromise.
FAQs
What is the Social Blend™ in IMPOSSIBREW® alcohol-free beers?
The Social Blend™ is a standout feature of IMPOSSIBREW® alcohol-free beers, crafted to transform the way non-alcoholic beverages are experienced. This specialised brewing method boosts the flavour, delivering a well-rounded and satisfying taste that can hold its own against traditional beers.
Carefully developed, the Social Blend™ provides a high-quality, enjoyable choice for anyone looking for alcohol-free drinks that don’t sacrifice taste or enjoyment.
Are IMPOSSIBREW® beers suitable for people with specific dietary needs?
IMPOSSIBREW® beers are designed with a range of dietary needs in mind. They are completely vegan and gluten-free, making them a great option for those on plant-based diets or avoiding gluten.
By prioritising quality and accessibility, IMPOSSIBREW® makes it possible for everyone to enjoy a high-quality alcohol-free beer without having to worry about dietary restrictions or personal health goals.
How is IMPOSSIBREW® priced compared to other alcohol-free beers in the UK?
IMPOSSIBREW® stands out as a premium choice in the alcohol-free beer market, thanks to its top-tier quality and distinctive brewing techniques. While exact price comparisons aren't mentioned, it's worth noting that premium alcohol-free beers generally come at a higher price than their standard or budget counterparts.
What sets IMPOSSIBREW® apart is its dedication to providing a superior experience. With carefully selected ingredients like nootropics and natural spring water, the brand justifies its elevated price point. For those looking for a wellness-oriented, high-quality drink, IMPOSSIBREW® delivers a product that reflects its craftsmanship and attention to detail.
