Checklist for Choosing Adaptogen-Infused Beers

Adaptogen-infused beers combine plant-based stress relief with the social enjoyment of a drink. These beverages aim to promote relaxation without the downsides of traditional alcohol. With anxiety rates rising and more people seeking natural options, these beers have gained popularity. However, not all are created equal. Here's what to look for:
- Safety: Start with small amounts to test your body's response. Consult a healthcare professional if you have medical conditions or take medications.
- Ingredients: Choose beers with transparent labelling, organic or sustainably sourced adaptogens, and minimal additives.
- Brewing Process: Look for methods that preserve the adaptogens' effectiveness and avoid products with exaggerated claims.
- Taste and Lifestyle: Match the flavour to your preferences and check for options that align with your dietary needs (e.g., vegan, gluten-free, low-calorie).
Popular adaptogens include ashwagandha (stress relief), rhodiola (focus), and holy basil (mood support). For example, IMPOSSIBREW® offers non-alcoholic beers with adaptogen blends aimed at relaxation and mental calm, catering to various lifestyle needs.
Choosing the right adaptogen-infused beer means balancing wellness, safety, and taste preferences. Use this checklist to make informed decisions and enjoy a drink that supports your goals.
Impossibrew 0.5 % mood enhancing lager as seen on Dragons Den.
What Are Adaptogens and Their Benefits
Adaptogens are plants and fungi that may help the body handle stress, anxiety, and fatigue more effectively [3].
These natural substances work through the hypothalamic-pituitary-adrenal (HPA) axis, helping to reduce the body's sensitivity to stress and increasing its overall resistance [4][5]. Research highlights their potential to offer a range of benefits, such as protecting the brain, combating fatigue, easing anxiety, lifting mood, boosting cognitive function, and stimulating the central nervous system [5]. They help maintain balance in the body by acting on the HPA axis and other key stress-response systems [5].
Studies suggest that adaptogens are most effective when used for shorter periods, typically under six months, as the body may become less responsive to their effects over time [3]. This makes them particularly suitable for occasional use, such as during social events.
The growing interest in adaptogens has also found its way into the functional beer market. In fact, the adaptogen drink market was valued at around £960 million in 2020 and is projected to grow to £2.4 billion by 2026 [6]. This integration into functional beers reflects the increasing demand for beverages that offer more than just refreshment.
Common Adaptogens in Beers
Several adaptogens are now being incorporated into functional beers, each offering unique benefits tailored to relaxation and mental performance.
Ashwagandha is one of the most extensively studied adaptogens used in beverages. Clinical studies show its ability to reduce stress and anxiety in adults [2]. Beyond that, it can enhance brain function, alleviate depression, improve fertility, regulate blood sugar, and support better sleep [7]. These properties make it an excellent choice for beers designed for evening relaxation.
Rhodiola is known for its energy-boosting and mental performance-enhancing qualities. It helps improve stamina, energy, and mental capacity while supporting the body in adapting to physical and environmental stress [7]. Rhodiola is also associated with reducing stress, enhancing athletic performance, and improving mood and focus [2]. These qualities make it a great addition to beers meant for social settings where mental clarity is key.
Holy Basil (Tulsi) is prized for its mood-lifting effects. It helps improve resilience to stress and infection, enhances stamina, and promotes an overall sense of well-being [7]. Holy Basil works well in beers crafted for unwinding after a long day.
L-Theanine, though technically an amino acid rather than a traditional adaptogen, is a common ingredient in functional beers. Found naturally in tea leaves, L-theanine can help reduce stress, elevate mood, and encourage relaxation [8]. For example, IMPOSSIBREW® combines L-theanine with 5-HTP and Vitamin B1 to support serotonin production and create a calming effect [7].
Understanding the specific effects of each adaptogen can help you choose the right beer for your needs.
Matching Adaptogens to Your Health Goals
The choice of an adaptogen-infused beer depends on your personal wellness goals and the kind of experience you're looking for. Each adaptogen offers distinct effects, ranging from calming and balancing to energising and uplifting [7].
- For stress relief and relaxation, beers infused with ashwagandha or L-theanine are ideal. Ashwagandha, in particular, is effective for managing daily stress and promoting a sense of calm.
- If you're aiming to stay sharp and focused during social events, rhodiola-based beers are a great option. This adaptogen supports mental clarity and reduces stress, helping you stay engaged in conversations.
- For an uplifted mood and overall well-being, holy basil is a solid choice. It provides a sense of resilience and positivity without causing drowsiness, making it suitable for social occasions.
Sarah Pflugradt, PhD, a registered dietitian and adjunct professor at American University, highlights the appeal of these beverages:
"They are considered functional beverages, which means they offer something more than just a drink. They offer something that has the potential to benefit your body. The other reason is that many of them are marketed as an alternative to alcoholic drinks to get that same feeling of stress relief minus the alcohol." [2]
When trying adaptogen-infused beers, it’s important to consider how your body responds. Some adaptogens may feel energising for certain people, while others might find them calming. Starting with lower concentrations is a good way to gauge your individual reaction before making them a regular part of your routine.
Checklist for Choosing Adaptogen-Infused Beers
If you're considering adaptogen-infused beers, having a clear checklist can help you pick options that are both safe and aligned with your wellness goals.
Check Dosage and Safety
Start by understanding how dosage and safety apply to these products. Since functional beers aren't formally regulated [2], it's essential to do your homework on each product.
Begin with a small amount to see how your body reacts, and adjust gradually [9]. If you have any medical conditions, are pregnant, or are taking medications, it's crucial to consult with a healthcare professional before trying adaptogen-infused beers [2][9]. Pay close attention to your body's response and follow any warnings on the product label, especially those about potential interactions.
Once you're confident about dosage and safety, it's time to dig into the ingredient details.
Check Ingredient Transparency
A trustworthy adaptogen-infused beer will provide full disclosure about its ingredients and sourcing practices. Look for detailed ingredient lists that clearly outline the types and amounts of adaptogens included. Reputable brands often highlight the specific benefits of each adaptogen and ensure their ingredients are free from unnecessary additives [10][11].
Prioritise beers made with organic or sustainably sourced adaptogens, and check for dietary certifications like vegan or gluten-free. A brand that openly shares its sourcing and production practices is usually a good sign of quality. Be cautious of products with long lists of artificial additives or preservatives - these can dilute the wellness benefits you're seeking.
Once you've reviewed the ingredients, take a closer look at how the beer is brewed to ensure the adaptogens retain their effectiveness.
Check Brewing Methods and Claims
The brewing process plays a big role in maintaining the effectiveness of adaptogens. Look for details about how the adaptogens are incorporated into the beer. Proper brewing methods should preserve the adaptogens' beneficial properties, even when factors like temperature and pH come into play.
Some brands use techniques like pre-mixing adaptogens with room-temperature water to form a paste before brewing. This approach helps to maintain their potency. Additionally, check if the process includes steps to ensure thorough mixing, such as filtering out undissolved particles or preventing clumping - these details suggest careful attention to quality.
Finally, examine any health or wellness claims made by the brand. Reliable companies will back their claims with clear, research-based explanations, showing their expertise in crafting functional beverages.
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Taste and Lifestyle Factors
Adaptogen-infused beers strike a balance between wellness benefits and a satisfying drinking experience. While the functional ingredients are important, the taste and how well the beer fits into your lifestyle are equally crucial. These aspects can determine whether the beer becomes a natural part of your routine or social life.
Flavour Profiles and Social Experience
The flavour of the beer should align with your personal preferences and the occasion. For example, crisp lagers are perfect for casual, laid-back settings, while citrus-forward pale ales offer a more intricate flavour journey with fruity and hop-forward notes.
When evaluating the taste, consider the beer's appearance, aroma, flavour, and mouthfeel. The aftertaste plays a significant role too, as the harmony between these elements shapes your overall experience.
The setting in which you’ll enjoy the beer can also guide your choice. If you're unwinding after a long day, a malty lager with a smooth, clean finish might be ideal. On the other hand, a tropical pale ale could be a better fit for social gatherings with friends. Additionally, keep in mind that some adaptogens contribute distinct herbal or earthy flavours. It's a good idea to explore how these might influence the beer's overall taste, especially if you're sensitive to such notes. These sensory details and social contexts enhance the functional benefits of the beer.
Lifestyle Features to Check
Beyond taste, think about how the beer aligns with your dietary and lifestyle needs. For those who are health-conscious, low-calorie options are a great choice. Traditional beers often contain 150-200 calories per 330 ml, whereas adaptogen-infused alternatives tend to have fewer calories [12].
If you have specific dietary requirements, look for vegan-friendly or gluten-free certifications, especially if you have coeliac disease or adhere to a vegan lifestyle.
Sugar content is another factor to consider, as beverages with added sugars can quickly impact your health goals. Check the label to ensure the beer supports your well-being.
Adaptogen-infused beers are also crafted to suit various lifestyle needs. Some include herbs like maca, ginseng, or rhodiola, which are thought to aid stamina and recovery [13]. Others focus on promoting relaxation with ingredients like ashwagandha or reishi. Many of these beers are caffeine-free, making them a great option for evening enjoyment without disrupting your sleep [13].
"If you choose to drink, pick the beverage you prefer. Choose which one will be more satisfying, as this may lead to less drinking overall. At the end of the day, it's your overall alcohol intake that matters for health." - Amy Brownstein, MS, RDN [12]
IMPOSSIBREW®: Example of Adaptogen-Infused Beers
IMPOSSIBREW® is a standout example of adaptogen-infused beers in the UK. Launched in 2021 by Mark Wong, this innovative brand has reimagined the concept of alcohol alternatives. Using patent-pending technology, IMPOSSIBREW® crafts non-alcoholic beers that aim to deliver both the taste and relaxing experience of traditional brews, all while incorporating wellness benefits.
Unlike many non-alcoholic options that simply remove alcohol from existing recipes, IMPOSSIBREW® has built its products from the ground up with a focus on creating a functional drinking experience.
Features of IMPOSSIBREW®
At the heart of IMPOSSIBREW®'s offerings is their proprietary Social Blend™. This unique formulation combines adaptogens and nootropics, including L-Theanine, Organic Ashwagandha Root Extract, Soluble Plant Fibres, Citrus Extract, and Vitamin B1.
"Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology. Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions)." - IMPOSSIBREW® [14]
Developed in collaboration with leading UK scientists, Social Blend™ is designed to promote relaxation and mental calm by optimising serotonin levels without causing drowsiness. The blend works by combining L-theanine's ability to enhance GABA, serotonin, and dopamine levels with ashwagandha’s effects on the HPA axis and cortisol regulation. This synergy provides a calm, relaxed state while maintaining alertness.
A survey involving 775 participants revealed that 70.6% reported feeling more relaxed, and 87.7% reduced their alcohol consumption after trying IMPOSSIBREW® [15]. This focus on transparency, precise dosing, and traditional brewing methods aligns with the brand’s commitment to quality.
From a lifestyle perspective, IMPOSSIBREW® ticks several boxes. Their beers are vegan-friendly, low-calorie, and include options that cater to specific dietary needs. For instance, the Enhanced Lager is certified gluten-free, tested to contain less than 10 parts per million (PPM) of gluten [17]. The Enhanced Hazy Pale, on the other hand, is low carb and keto-friendly [18].
Product Range and Taste Profile
IMPOSSIBREW® currently offers two core beers, both infused with their Social Blend™:
- Enhanced Lager: Crisp and dry with a clean citrus finish, this beer is perfect for lager lovers.
- Enhanced Hazy Pale: A tropical and fruity option with a smooth texture, ideal for craft beer enthusiasts.
Both beers contain less than 0.5% ABV and are priced from £1.97 per can. Seasonal editions and bundles are also available, such as the Bestseller Bundle (£49.99), which includes 18 beers (9 of each variety), a free glass, free delivery, and a detailed tasting guide.
The brewing process combines traditional methods with Social Blend™ integration, ensuring that the functional ingredients don’t compromise the drinking experience. Taste profiles are carefully crafted to satisfy both wellness goals and the palate.
Customer feedback highlights the brand's success, with 95% of participants recommending IMPOSSIBREW® to a friend and three-quarters describing it as "the most complete alcohol alternative currently available on the market today" [16].
It’s worth noting that IMPOSSIBREW® products are not suitable for pregnant or breastfeeding women, individuals with certain medical conditions, or those taking specific medications. Additionally, ashwagandha may cause overstimulation if combined with thyroid medication [16].
Conclusion: Making the Right Choice
When selecting an adaptogen-infused beer, it’s essential to balance wellness, safety, and taste preferences. A thoughtful checklist can guide you through this growing market, ensuring your choice provides both enjoyment and potential benefits.
Prioritise safety and transparency. Always review dosage information and ingredient lists, especially if you’re on medication or managing a health condition. As Dana Ellis Hunnes, Senior Clinical Dietitian at UCLA Medical Center and Assistant Professor at UCLA Fielding School of Public Health, explains:
"It's unknown whether the dose that most people can buy of adaptogens on the market are high enough to produce a medicinal effect, so, what you think you're buying may not actually contain as much [or may sometimes contain more] than you think." [1]
Focus on quality and sourcing. Opt for beers brewed with organic and sustainably sourced adaptogens. Transparent labelling is another marker of a trustworthy brand.
Consider taste and lifestyle. Experiment with flavour profiles to find one that suits your preferences. Think about how these beverages fit into your social habits and daily routine - this helps ensure they complement your lifestyle seamlessly.
Adaptogens work best as part of a broader wellness plan. With the market for adaptogenic beverages projected to grow to around £1.9 billion over the next decade [1], there’s clearly a rising interest in functional drinks. By following this checklist, you can confidently explore options that not only align with your health goals but also enhance your social experiences.
Choose wisely, and enjoy a drink that supports both your well-being and your lifestyle.
FAQs
What should I know about the safety and dosage of adaptogen-infused beers?
When trying beers infused with adaptogens, it’s wise to start with small servings and stick to any recommended guidelines. Drinking too much can lead to unpleasant side effects, so keeping things moderate is always a smart choice.
If you’re pregnant, breastfeeding, on medication, or dealing with a health condition, it’s a good idea to check with a healthcare professional before giving these drinks a go. While most adaptogens in functional beers are added in controlled, safe amounts, it’s always better to make sure they suit your specific health requirements.
For a well-rounded option, consider products like IMPOSSIBREW®, which are thoughtfully crafted to offer both great taste and functional benefits, all while prioritising safety.
How can I tell if the adaptogens in a beer are effective and responsibly sourced?
When choosing a beer infused with adaptogens, it's worth checking if the adaptogens are supported by scientific research or clinical studies. These studies often outline potential benefits, such as stress reduction or improved stamina. Trustworthy brands usually reference these studies or offer clear details about how their ingredients work.
If sustainability matters to you, opt for beers that use adaptogens from suppliers with ethical and transparent sourcing practices. Look out for certifications or commitments to responsible harvesting, as these can signal high-quality and environmentally conscious ingredients. Balancing both effectiveness and sustainability ensures you’re making a well-informed decision when picking adaptogen-infused beers.
What are the benefits of adaptogens like ashwagandha and rhodiola in functional beers?
Adaptogens like ashwagandha and rhodiola bring intriguing possibilities to the world of functional beers. Take ashwagandha, for instance - this adaptogen is often praised for its ability to help lower cortisol levels. By doing so, it may ease stress, encourage relaxation, and even improve sleep quality. What's unique is that it promotes calmness without leaving you feeling sluggish or drowsy.
Then there’s rhodiola, which offers a different set of benefits. It’s celebrated for its potential to boost energy, sharpen focus, and help you better handle stress. Rhodiola supports mental clarity and helps maintain a balanced mood, making it a natural choice for anyone looking to stay energised yet composed.
Together, these adaptogens could enhance overall well-being, making them a thoughtful addition to beers crafted for relaxation and stress relief.
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What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.