Introducing Social Blend™: The Nootropic Alcohol Alternative Revolutionising the No/Low Alcohol Industry.

LONDON, UNITED KINGDOM — IMPOSSIBREW®, an innovative beer startup, is proud to announce the launch of Social Blend™, a groundbreaking nootropic alcohol alternative ingredient designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.

Social Blend™ is a proprietary blend of natural ingredients, including L-Theanine, 5-HTP from Griffonia Seed, and Vitamin B1 along with other nootropics, which work together to optimise serotonin levels, boost relaxation, and promote mental calm without drowsiness.

The global functional drinks market is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030, while the no/low alcohol market surpassed $11 billion in 2022. Social Blend™ is poised to become a strong contender in this rapidly growing market, offering a unique combination of natural, active, relaxing ingredients designed to cater to the rapidly growing demand for relaxing non-alcoholic drinks among Generation Z.

Recent studies show that Generation Z consumers drink 20% less alcohol than Millennials, and this trend is expected to continue. As the world's largest cohort, accounting for a third of the global population, Gen Z's preferences are driving significant changes in the beverage industry. Their focus on health, wellness, and conscious consumption has led to a surge in demand for mood-lifting alcohol alternatives and functional non-alcoholic drinks.

This unique combination of ingredients sets Social Blend™ apart from other alcohol alternatives, offering consumers a healthier and more enjoyable drinking experience. Developed with leading scientists and professors across top UK universities, including Dr. Paul Chazot from Durham University. 

The key benefits of Social Blend™ include:

• Mood enhancement: By optimising serotonin levels, Social Blend™ helps to improve overall mood and well-being.
• Relaxation: L-Theanine promotes relaxation and stress-relief without causing drowsiness.
• No hangovers: Unlike traditional alcoholic beverages, Social Blend™ does not cause hangovers, allowing consumers to enjoy their night out without any negative side effects.

For more information on Social Blend™, please visit: https://impossibrew.co.uk/pages/social-blend

About IMPOSSIBREW®:

IMPOSSIBREW® is a UK-based beverage technology startup on a mission to create the world's most relaxing alcohol alternatives. Founded in 2021, the company is dedicated to developing innovative, functional, and delicious non-alcoholic beers using active nootropic ingredients.

IMPOSSIBREW®'s flagship beers, Enhanced 0.5% ABV Lager and Hazy Pale, both contain their proprietary ingredient, Social Blend™, is a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.

As seen on BBC's Dragons’ Den, their IMPOSSIBREW® Enhanced Lager is the first ever non-alcoholic beer to win a Gold Medal at London Beer Competition and their IMPOSSIBREW® Enhanced Pale has been awarded the prestigious Great Taste award.

IMPOSSIBREW® is now the most followed beer brand on Tiktok, globally - with over 15M+ organic views.

For more information, visit https://impossibrew.co.uk

Media Contact:
Sam Woodhams
sam@impossibrew.co.uk
020 4540 6000