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How Oxygen Barriers Keep Beer Fresh

How Oxygen Barriers Keep Beer Fresh

Oxygen barriers are crucial for maintaining beer quality during storage and transport. By preventing oxygen from entering packaging, they help avoid oxidation, which can ruin flavours, alter colour, and shorten shelf life. This is especially important for non-alcoholic beers, which are more prone to damage due to their delicate ingredients and lack of natural preservatives like ethanol.

Key takeaways:

  • Oxidation harms beer: Leads to off-flavours like cardboard, impacts aroma, and degrades hops.
  • Packaging matters: Glass bottles, cans, and PET bottles all have varying levels of oxygen protection. Advanced solutions like oxygen-scavenging caps, barrier coatings, and multi-layer PET bottles offer better defence.
  • Non-alcoholic beers: Require stronger barriers to protect sensitive components such as botanical extracts and proteins.
  • Best practices: Use nitrogen purging, counter-pressure filling, and maintain strict temperature control during storage and shipping.

The right oxygen barrier solution depends on the beer type, shelf-life goals, and distribution method. Brewers must carefully balance quality preservation with cost and recyclability.

How Oxygen Damages Beer Quality

How Oxygen Enters Beer Packaging

Oxygen can sneak into beer packaging in several ways, even when precautions are taken. In glass bottles, while the glass itself is airtight, oxygen can still seep in through the crown cap if the seal or liner isn't perfect. Cans, made from aluminium, offer excellent protection, but the seam where the lid attaches to the can body can create weak spots, allowing oxygen to slip through. PET bottles are even more vulnerable because plastic naturally allows a higher level of oxygen permeability, especially when exposed to changes in temperature and humidity. Additionally, any air trapped in the headspace during the filling process introduces oxygen directly to the beer. Without careful control during packaging, these entry points can lead to chemical reactions that harm the beer's flavour and shelf life.

Oxygen’s Effect on Beer Flavour and Stability

Once oxygen interacts with beer, it can spark lipid oxidation, which produces unpleasant flavours often described as 'cardboard' or 'papery'. It doesn’t stop there - oxygen also alters the beer's colour and aromatic profile, taking away the vibrant qualities that make it enjoyable.

Hops, which provide much of the beer's bitterness and aroma, are particularly sensitive to oxidation. When they degrade, the beer can lose its fresh, lively taste, leaving behind a dull and flat flavour. The problem gets worse at higher temperatures, making cold storage and proper temperature management during distribution absolutely critical.

Non-Alcoholic Beer Challenges

Non-alcoholic beers face even greater hurdles when it comes to oxygen exposure. Their production processes and ingredient compositions make them more susceptible to oxidation. For example, dealcoholisation strips away natural protective compounds, leaving these beers more exposed to oxidative damage.

Take enhanced non-alcoholic beers like those from IMPOSSIBREW®, which include functional ingredients such as botanical extracts, polyphenols, and terpenes. These components are especially prone to oxidation, which can reduce their effectiveness and introduce bitter or astringent off-flavours. Traditional beers benefit from ethanol, which acts as a natural preservative and antioxidant. Without it, non-alcoholic beers need stronger packaging to maintain their quality over time.

Another issue lies in the proteins. The production processes for non-alcoholic beers can leave proteins in a more fragile state, potentially affecting clarity and mouthfeel. On top of that, temperature changes during storage and transport can worsen these problems. As a result, strict temperature control is essential to ensure the beer retains its intended flavour and stability.

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Types of Oxygen Barrier Solutions

In the brewing world, keeping oxygen out of packaging is a top priority. Oxygen exposure can seriously impact beer quality, so the industry has come up with several ways to tackle this issue. Below, we’ll explore some of the main solutions used to keep beer fresh.

Oxygen Barrier PET

Standard PET bottles have a downside - they allow oxygen to seep through, which can harm the beer inside. To counter this, oxygen barrier PET bottles are made with special oxygen-binding additives. These additives work by chemically capturing oxygen molecules as they try to pass through the bottle walls, reducing how much oxygen gets in. Multi-layer PET bottles take this further by adding extra oxygen-blocking layers. This method is particularly handy for non-alcoholic beers since they lack ethanol, which naturally helps preserve freshness.

Barrier Coatings and Scavenger Additives

Another approach involves barrier coatings and scavenger additives. Plasma coating technology creates an ultra-thin, invisible layer (often made of silicon oxide or carbon) on the inside of packaging to block oxygen transmission. Similarly, oxygen-scavenging crown caps are designed with active compounds in the liner that actively reduce oxygen in the headspace over time. Some advanced caps even offer better oxygen absorption than traditional ones, making them ideal for beers that need to stay fresh longer. Additionally, active packaging films can incorporate oxygen scavengers into areas like labels or neck bands, while inert gas flushing systems replace oxygen in the headspace with nitrogen or carbon dioxide during packaging to minimise oxygen exposure.

Comparing Different Solutions

Here’s how these solutions compare:

Solution Type Oxygen Reduction Performance Best Applications Key Advantages Limitations
Barrier PET Strong reduction in oxygen ingress Direct-to-consumer shipping, premium non-alcoholic beers Lightweight and transparent; ideal for shipping Can be costly and may pose recycling challenges
Plasma Coatings Noticeable decrease in oxygen flow Premium packaging like glass bottles Works with existing packaging; doesn’t alter appearance Requires specialised equipment and strict quality control
Scavenger Caps Reduces headspace oxygen effectively All bottle types, especially craft beers Simple to use; offers continuous protection Limited absorption capacity; sensitive to temperature changes
Multi-layer Bottles Excellent oxygen-blocking ability Long transport and export markets Excellent for ambient storage conditions Complex production process; recycling concerns

Choosing the right oxygen barrier solution depends on the product and how it’s distributed. For example, lightweight barrier PET works well for direct-to-consumer shipping, while multi-layer bottles might be better for long-distance transport. Non-alcoholic beers, which are especially sensitive to oxygen, benefit greatly from advanced packaging technologies. Brewers must weigh their options carefully to ensure their beer stays fresh and their brand maintains its reputation.

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Best Practices for Keeping Beer Fresh

Ensuring beer stays fresh from packaging to doorstep delivery requires careful attention to oxygen barrier performance.

Choosing the Right Oxygen Barrier

The first step in maintaining freshness is selecting an oxygen barrier that suits your product's needs and distribution model. For instance, non-alcoholic beers are particularly sensitive to oxygen and require stronger protection. This is crucial for preserving the quality and taste that UK consumers expect.

Think about your product's shelf-life goals and whether it will face long transit times. For direct-to-consumer sales, lightweight PET bottles with oxygen-scavenging additives can provide solid protection. On the other hand, if your product is destined for export or needs a longer shelf life, multi-layer packaging might be a better option, even if it involves a higher upfront cost.

Your choice of distribution channel also matters. Direct-to-consumer shipping can benefit from lightweight barriers that balance shipping costs with product quality. Weigh the expense of these solutions against the added benefit of keeping your beer fresher for longer.

Reducing Oxygen During Packaging

Material choice is just one piece of the puzzle - how you package the beer is equally important. Start by pre-purging bottles with nitrogen or carbon dioxide to eliminate oxygen, a step that’s especially critical for non-alcoholic beers.

Counter-pressure filling is another effective method. It stabilises CO₂ levels and minimises oxygen in the headspace. Keeping temperatures controlled during filling and sealing can further slow oxidation reactions, preserving the beer's freshness.

Sealing is just as vital. Regularly check the seals for issues using torque testing and visual inspections. Properly calibrated sealing equipment can significantly reduce the risk of oxygen sneaking in during packaging.

Storage and Shipping Requirements

Even the best packaging won’t work if post-packaging conditions aren’t managed correctly. Store your finished beer in controlled environments where temperature and humidity are monitored. Partner with logistics providers experienced in handling temperature-sensitive shipments.

For storage, keeping bottles upright can minimise oxygen exposure. If you must store bottles horizontally, regular rotation can help mitigate potential issues.

Finally, adapt your packaging approach to account for seasonal changes. Conduct regular quality checks - right after packaging and again after shipping. These checks provide valuable insights, helping you refine your methods and justify investments in better packaging solutions. Monitoring and adjusting as needed ensures your beer reaches consumers in peak condition.

New Packaging Methods for Functional Beers

The functional beer market is pushing boundaries with packaging innovations, aiming to keep these products fresh and flavourful for as long as possible. Since functional beers are particularly sensitive to oxygen exposure, advanced materials and techniques are crucial to maintaining their quality throughout their shelf life.

Advanced Sealing Systems

Modern sealing methods have taken a leap beyond the traditional crown caps. Oxygen-scavenging cap liners, for instance, actively eliminate any leftover oxygen after sealing, ensuring the beer stays fresh. Tamper-evident closures with built-in barrier properties not only protect the product but also make direct-to-consumer shipping more secure. Induction sealing, which uses electromagnetic energy to bond a foil liner to the bottle rim, creates an airtight seal that locks in freshness. Some caps even feature oxygen indicators that alert manufacturers to elevated oxygen levels. These innovations not only enhance product quality but also align with the growing shift towards eco-friendly packaging.

Lightweight and Recyclable Packaging

Sustainability is playing a big role in shaping packaging for functional beers. Bio-based PET bottles are gaining traction as they offer strong oxygen barrier properties while being less harmful to the environment. Mono-material packaging, designed with molecular tweaks and specialised treatments, simplifies recycling processes. Aluminium bottles, which provide excellent protection against oxygen, are endlessly recyclable, making them a popular choice for brands aiming to reduce their environmental footprint. Additionally, paper-based packaging with barrier coatings is emerging as a renewable alternative that still provides effective oxygen protection. Manufacturers are also finding ways to reduce the thickness of bottle walls, cutting down on material use without sacrificing durability.

How IMPOSSIBREW® Prioritises Product Quality

IMPOSSIBREW® takes its product quality seriously, combining advanced sealing techniques and sustainable packaging to ensure its beers meet the highest standards. While the brand keeps the specifics under wraps, its tightly controlled production and distribution processes showcase a strong commitment to preserving the integrity of its signature Social Blend™. This meticulous approach ensures that every pint consistently meets the expectations of UK consumers.

Conclusion

Oxygen barriers play a key role in beer packaging by preventing oxidation, which can alter the flavour, aroma, and overall quality of the beer from the brewery to the consumer's glass. Even the smallest amount of oxygen exposure can kickstart oxidative reactions, undermining the experience beer enthusiasts expect.

Non-alcoholic functional beers, with their more delicate ingredients, demand even greater protection. This is where advanced barrier technologies become indispensable [1][2]. For brands like IMPOSSIBREW®, which depend on precision, achieving this balance is essential.

Today's packaging solutions aim to not only block oxygen but also actively remove it. Innovations such as active scavenging systems and high-silica zeolite layers tackle oxygen exposure while also adsorbing flavour-damaging volatiles during storage [1][2][3]. These advancements ensure the beer's quality is preserved without compromising on manufacturability, recyclability, or cost.

The dedication of modern brewers, like IMPOSSIBREW®, is evident in their efforts to protect the integrity of products like their Social Blend™. By maintaining strict control over production and distribution, they exemplify how seriously the industry takes the challenge of oxygen protection.

FAQs

Why are non-alcoholic beers more prone to oxidation than alcoholic ones?

Non-alcoholic beers are particularly prone to oxidation because they don’t contain ethanol, which acts as a natural preservative and antioxidant in regular beers. Without this protective element, they’re more susceptible to chemical changes and microbial spoilage, which can lead to staling over time.

To keep these beers fresh and flavourful, packaging with effective oxygen barrier technology is essential. These barriers reduce oxygen exposure, helping to retain the beer’s taste and extend its shelf life.

What are the pros and cons of different oxygen barrier methods in beer packaging?

Oxygen barrier technologies are essential for preserving beer's freshness by shielding it from oxygen, which can harm both flavour and carbonation over time. Popular options include materials like EVOH, aluminium foil, and metallised films, all of which are highly effective at resisting oxygen and extending the product's shelf life. Another widely used solution is stainless steel kegs, known for their strong oxygen protection and reusability.

That said, each method comes with its own set of challenges. Multilayer films, while efficient, often present recycling difficulties, raising concerns about their environmental impact. On the other hand, stainless steel kegs, despite being durable and reusable, are bulky, less adaptable, and more expensive to transport and handle. Selecting the best option requires carefully weighing freshness, cost-effectiveness, and environmental considerations.

What steps can brewers take to maintain beer quality during storage and transport beyond using oxygen barriers?

To keep beer tasting its best during storage and transport, brewers need to pay close attention to a few critical factors: temperature, light, and packaging.

Maintaining a stable, cool temperature - ideally between 7°C and 13°C - is essential to prevent spoilage and preserve the beer's flavour. Exposure to light, particularly UV rays, is another big concern, as it can lead to unpleasant off-flavours. This is why many brewers opt for darker bottles or opaque packaging to shield their product.

Packaging also plays a vital role. Techniques like vacuum sealing or flushing with inert gases (such as CO₂) help minimise oxygen exposure, which can otherwise degrade the beer. On top of that, keeping humidity levels between 50–70% is key to avoiding damage to packaging materials and ensuring the beer stays fresh.

By focusing on these details, brewers can deliver beer that retains its intended flavour and quality for longer, even after it leaves the brewery.

Related Blog Posts

  • Flavor Stability in Non-Alcoholic Beer: Key Challenges
  • How Hop Oils Mimic Aroma in Non-Alcoholic Beer
  • Oxygen Role in Beer Fermentation
  • How Storage Temperature Affects Non-Alcoholic Beer
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Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants, immunosuppressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

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