Skip to content

Get a FREE T-Shirt with your first order!

Rated 4.8/5 with over 1,000+ reviews

FREE Delivery over £35 (UK Mainland)

Give £5 to a friend and get £5!

Over 1 Million IMPOSSIBREW®s sold!

Open search
  • Shop Now
    • Bundles
    • Lager
    • Hazy Pale
    • Limited Edition
      • Triple Hopped IPA
      • Cask Reserve Amber
    • Accessories
  • Discover
    • Social Blend™
    • Our Story
    • Journal
    • LABS Loyalty
    • Refer a Friend
    • Got Questions?
      • Reviews
      • Frequently Asked Questions
      • Support
      • Research
    • Trade
      • Trade Store
  • Gift a Friend
  • FAQs
  • Login
IMPOSSIBREW®

Country

Open search Open account page Open cart
0
  • Gift a Friend
  • FAQs
  • Login

Country

Account
  • Bundles
  • Lager
  • Hazy Pale
  • Accessories
  • Social Blend™
  • Our Story
  • Journal
  • LABS Loyalty
  • Refer a Friend
  • Triple Hopped IPA
  • Cask Reserve Amber
  • Reviews
  • Frequently Asked Questions
  • Support
  • Research
  • Trade Store
0

Your cart is empty

Continue shopping
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts

How Adaptogens Affect the Brain: A Neuroscience Guide

How Adaptogens Affect the Brain: A Neuroscience Guide

Adaptogens are plant-based compounds that help your brain manage stress and improve focus. They work by regulating stress hormones, boosting neurotransmitters like serotonin and dopamine, and protecting brain cells from damage. Popular adaptogens include ashwagandha for stress relief, rhodiola rosea for reducing fatigue, and Siberian ginseng for mental endurance.

Functional beverages, like those from IMPOSSIBREW®, now incorporate these compounds, offering stress support and mental clarity in everyday drinks. Their Social Blend™ combines adaptogens with nootropics like L-Theanine, creating a calming yet focused experience without alcohol's downsides. While research shows promise, more studies are needed to confirm long-term benefits and standardise dosages.

Are Adaptogens The Best Brain-boosting Supplements? - Brain Health Support Network

Brain Health Support Network

How Adaptogens Work in the Brain

Adaptogens interact with key neurotransmitters, helping maintain mood stability and improve focus [1].

Effects on Neurotransmitters and Mood

Adaptogens play a role in balancing several important brain chemicals:

  • Help maintain serotonin levels, which are crucial for mood regulation.
  • Support GABA activity, encouraging a state of calm yet focused alertness.
  • Regulate dopamine, enhancing motivation and mental clarity.

These effects make adaptogens suitable for regular use. For example, IMPOSSIBREW® incorporates these well-researched compounds into its Social Blend™ formula, designed to support mental equilibrium.

Next, we’ll delve into how adaptogens influence the HPA axis and cortisol levels.

Top Adaptogens for Mental Performance

Adaptogens play a fascinating role in supporting neurotransmitter balance, but some are particularly valued for their ability to enhance mental performance. These natural compounds have been studied for their potential to improve various aspects of brain health, including stress management, focus, and mental stamina. Let’s take a closer look at the ones that stand out for cognitive support.

Ashwagandha: Stress Reduction and Mental Clarity

Ashwagandha has long been a staple in Ayurveda, known for its ability to restore both physical and mental balance. It works by regulating stress hormones like cortisol and calming the hypothalamic-pituitary-adrenal (HPA) axis, making it a go-to choice for managing chronic stress.

In addition to stress relief, ashwagandha is recognised for its impact on cognitive functions. Studies show it can improve attention, memory, and processing speed. By lowering cortisol levels and reducing anxiety, it helps create an ideal mental state for tackling high-pressure tasks, whether in the workplace or during intense study sessions.

Rhodiola Rosea: Fighting Fatigue and Sharpening Focus

Rhodiola rosea is prized for its ability to combat both mental and physical fatigue, making it a powerful ally against burnout. This adaptogen enhances the body’s resilience to stress, ensuring that cognitive performance doesn’t falter under demanding conditions.

Its benefits are especially noticeable during high-stress scenarios, where it boosts focus, working memory, and mental clarity. Beyond its effects on the mind, rhodiola also improves physical stamina, making it a versatile option for staying productive and energised throughout challenging days.

Schisandra Chinensis and Siberian Ginseng: Sustaining Endurance

Schisandra chinensis and Siberian ginseng form a dynamic duo when it comes to supporting both mental and physical endurance. Schisandra chinensis has a history of use for enhancing stamina, reducing fatigue, and promoting mental clarity. It’s particularly effective in helping maintain focus and accuracy under pressure.

Siberian ginseng (also known as Eleutherococcus senticosus) complements these effects by increasing resilience in stressful environments. It helps regulate stress responses while boosting attention, speed, and accuracy, ultimately enhancing overall energy levels and work capacity.

Together, these two adaptogens provide a comprehensive approach to mental endurance, making them ideal for those with demanding schedules or professions requiring sustained focus over long hours.

IMPOSSIBREW® has expertly blended these adaptogens into its Social Blend™ formula, designed to support mental balance and performance in both social and professional environments.

sbb-itb-a752bf8

Research Evidence for Adaptogens

Emerging studies suggest that adaptogens can help manage stress and improve cognitive function. While early clinical trials show promise, more research is necessary to determine the best dosages and to understand their long-term effects. These findings lay the groundwork for understanding how adaptogens might support stress relief and mental clarity.

Stress Reduction Studies

Clinical trials highlight some intriguing results in stress management. For instance, ashwagandha has been shown to lower stress markers and improve how individuals perceive their stress levels. Similarly, Rhodiola rosea has been linked to decreased fatigue and improved overall well-being. Siberian ginseng, another adaptogen, appears to ease stress symptoms and enhance emotional resilience. However, these findings require further validation through more rigorous and standardised studies to confirm their effectiveness and establish consistent dosing guidelines.

Cognitive Function Research

Research into cognitive benefits is equally promising. Ashwagandha has been found to enhance memory and concentration. Schisandra chinensis shows potential for maintaining accuracy during prolonged mental tasks, while Rhodiola rosea appears to improve resistance to mental fatigue. Some formulations, like IMPOSSIBREW®'s Social Blend™, combine these adaptogens to target cognitive performance. While these blends may amplify individual benefits, additional studies are needed to fully understand their overall impact on mental function.

Research Gaps and Future Studies

Despite encouraging results, significant gaps remain. Many studies are short-term, leaving questions about long-term safety and effectiveness unanswered. Variations in dosages and extraction methods make it difficult to compare results across studies, underscoring the need for standardised research protocols. Additionally, the mechanisms driving the combined effects of adaptogens and individual responses are not yet fully understood. Future research should focus on addressing these uncertainties and exploring personalised approaches to adaptogen use for sustained mental and emotional health.

IMPOSSIBREW®'s Adaptogen Approach

Staying true to its focus on brain health, IMPOSSIBREW® takes a science-driven path when incorporating adaptogens into its functional beverages. By leaning on neuroscience research, the company has developed formulas aimed at supporting brain function and promoting relaxation.

The Social Blend™ Formula

At the heart of IMPOSSIBREW®'s adaptogen approach is their unique Social Blend™. This proprietary mix of active botanical ingredients and nootropics is designed to mimic the relaxing effects of alcohol - without the downsides. Developed in partnership with Dr. Paul Chazot, Chair of Pharmacology at Durham University, the blend reflects a combination of scientific expertise and innovative thinking [2].

Key ingredients in the Social Blend™ include L-Theanine, sourced from green tea. Studies show that L-Theanine can help with relaxation, improve alertness, and even enhance reaction times [3].

Another standout is Organic Ashwagandha Root Extract, a well-known adaptogen that aids in stress relief and promotes a sense of calm. The formula is further enriched with soluble plant fibre, citrus extract, Vitamin B1 (Thiamine), and a variety of plant extracts and nootropic herbs - all carefully chosen for their roles in supporting mental well-being [2].

Product Health Features

IMPOSSIBREW® doesn’t just prioritise brain health - it also ensures its beverages meet modern dietary preferences. The drinks are low in calories, with the Enhanced Lager being gluten-free, and both products are vegan-friendly.

With an alcohol content of less than 0.5% ABV, these beverages minimise the negative effects of alcohol while maintaining the sensory and social experience of drinking. This thoughtful nutritional profile aligns with the company’s mission to promote functional brain health.

Science-Based Product Design

IMPOSSIBREW® goes beyond simply blending herbs into a drink. Their approach to product development is grounded in an understanding of neuroscience and how various compounds interact with brain chemistry. They also consider how brewing methods influence the bioavailability of these compounds, ensuring the ingredients deliver their intended benefits.

By pairing adaptogens like ashwagandha with nootropics such as L-Theanine, the Social Blend™ is crafted to create a synergistic effect, helping to ease stress while improving mental clarity. The company’s collaboration with academic researchers ensures that their formulations are based on peer-reviewed science, not just marketing claims.

The result is a product range that combines the art of traditional brewing with cutting-edge neuroscience, offering consumers a way to support their brain health while enjoying the simple pleasure of a social drink.

Conclusion: Using Adaptogens for Better Brain Health

Research into adaptogens shows how these natural compounds can support brain health by balancing the HPA axis, regulating neurotransmitters, and shielding neurons from oxidative stress. Their ability to help the brain adapt to various challenges - whether it's stress, mental fatigue, or the need for sharper focus - makes them an excellent fit for today’s fast-paced world, where cognitive demands are constantly changing. This scientific groundwork has opened doors to creative uses, including their inclusion in functional beverages.

Take IMPOSSIBREW®'s Social Blend™ as an example. By combining ingredients like ashwagandha, known for its stress-relieving properties, with other complementary elements, it delivers a blend aimed at boosting mental well-being while supporting long-term brain health - all wrapped up in a social and enjoyable experience.

FAQs

How do adaptogens support mood and focus through brain chemistry?

Adaptogens influence key brain chemicals like serotonin, dopamine, and GABA, which are crucial for mood, motivation, and relaxation.

By increasing serotonin and dopamine levels, adaptogens can help stabilise your mood and sharpen focus. Meanwhile, their effect on GABA activity encourages relaxation and eases stress. This balance contributes to mental clarity and helps you stay calm and productive, even in challenging situations.

Can adaptogens support long-term brain health?

Adaptogens are thought to support long-term brain health by providing neuroprotective, anti-fatigue, and nootropic effects. These properties may help sustain cognitive abilities, potentially reducing stress, sharpening focus, and boosting mental clarity when used correctly.

That said, research highlights that adaptogens tend to be most effective when taken for short to medium periods, typically under six months. Extended use might lead to diminishing benefits. While early studies show potential, further research is necessary to fully grasp their long-term effects on brain health.

How do adaptogens and nootropics in IMPOSSIBREW®'s Social Blend™ support mental clarity and stress relief?

The adaptogens and nootropics in IMPOSSIBREW®'s Social Blend™ are carefully selected to ease stress and sharpen mental focus. Adaptogens like Ashwagandha and Reishi are widely recognised for their role in managing stress hormones such as cortisol, helping to encourage relaxation and emotional balance.

On the other hand, nootropics such as Lion's Mane and Bacopa are known for boosting brain function. They support memory, enhance focus, and improve overall mental performance. Together, these ingredients work in harmony to reduce mental fatigue, promoting a calm yet focused mindset. This unique combination makes IMPOSSIBREW®'s Social Blend™ an enjoyable way to unwind while staying mentally sharp.

Related Blog Posts

  • Adaptogens vs. Nootropics: Key Differences
  • Science Meets History: Adaptogens for Focus
  • How Adaptogens Affect Brain Chemistry
  • Adaptogens in Functional Drinks: Brain Impact
Share

Reading next

Study: Nutrient Additions in Low-Alcohol Beer

Study: Nutrient Additions in Low-Alcohol Beer

How Oxygen Barriers Keep Beer Fresh

How Oxygen Barriers Keep Beer Fresh

Shop Now

View all
Save 27%
IMPOSSIBREW® Bestseller BundleIMPOSSIBREW® Bestseller Bundle
IMPOSSIBREW® Bestseller Bundle4.7
Sale price£49.50 Regular price£67.49
4.7
On sale
IMPOSSIBREW® Enhanced Hazy PaleIMPOSSIBREW® Enhanced Hazy Pale
IMPOSSIBREW® Enhanced Hazy Pale4.7
Sale priceFrom £29.50 Regular price£35.00
4.7
IMPOSSIBREW® Enhanced LagerIMPOSSIBREW® Enhanced Lager
IMPOSSIBREW® Enhanced Lager4.7
Sale priceFrom £29.50
4.7
Invalid password
Enter

Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants, immunosuppressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

Shop IMPOSSIBREW® Now

Unsure if IMPOSSIBREW is right for you?

Chat with your favourite AI assistant to discover why IMPOSSIBREW might be suitable for you.

ChatGPT Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Join 100,000+ others enjoying a new way to unwind.

Sign up to get exclusive deals, limited edition beers and much more.

Shop Now+
  • Get Started
  • Lager
  • Hazy Pale
  • Limited Edition
  • Accessories
Discover+
  • Our Story
  • How It Works
  • Research
  • FAQs
  • Journal
  • Refer a friend
  • Trade
  • Invest
  • Careers
  • Newsroom
Others+
  • Terms of Service
  • Privacy Policy
  • Health Claims
  • Shipping Policy
  • NHS Discount
  • Support
  • FAQ
  • Login

Country

American Express Apple Pay Diners ClubDiscoverMaestroMastercardShop Pay Union PayVisa

© 2025, IMPOSSIBREW®. Powered by Shopify

Shopify store optimized by Thails