Non-alcoholic beers are becoming a key feature at workplace events in the UK. With over 75% of employees preferring alcohol-free gatherings and a 50% rise in demand for non-alcoholic drinks at corporate events, it's clear that preferences are shifting. These drinks cater to diverse needs - health, religious, or personal - and help create a welcoming environment for everyone.
Key benefits include:
- Inclusion: Suitable for employees who avoid alcohol for various reasons.
- Well-being: No hangovers or impaired judgment, supporting productivity.
- Quality options: Modern non-alcoholic beers offer rich flavours and cater to dietary needs like gluten-free and vegan preferences.
Brands like IMPOSSIBREW® stand out, offering products with added ingredients for relaxation and health benefits. By choosing non-alcoholic beers, companies can ensure their events are enjoyable, inclusive, and supportive of employee wellness.
193: Finding a New Normal with NA Beer
Benefits of Non-Alcoholic Beers for Office Events
Non-alcoholic beers offer much more than just an alternative beverage option - they can reshape workplace events by encouraging employee engagement and creating a more welcoming environment for everyone. Here's how they make a difference.
Inclusion and Diversity
Having non-alcoholic beers at office events ensures that everyone can take part. For instance, around 28% of Gen Z choose not to drink alcohol[2], a notable portion of the workforce that might otherwise feel left out during traditional celebrations.
This inclusivity isn't limited to one group - it spans across employees of all ages and backgrounds. Whether it's due to religious beliefs, health conditions, pregnancy, recovery programmes, or personal wellness goals, many people opt not to drink alcohol. Offering high-quality non-alcoholic options allows these individuals to participate without feeling singled out or scrutinised.
Even small gestures, like serving non-alcoholic beers in the same glassware as alcoholic drinks, can make a big impact. It helps everyone feel part of the same social experience and shows that the organisation values each employee equally. This approach fosters a sense of psychological safety, where people feel comfortable being themselves.
Beyond inclusion, these choices also prioritise employee well-being.
Health and Safety
Non-alcoholic beers remove the risks associated with alcohol while keeping the social vibe alive[2]. Employees can maintain mental clarity during events, which leads to better networking, more meaningful conversations, and improved participation in team activities.
Unlike alcohol-heavy celebrations, which often result in hangovers, reduced productivity, and absenteeism, non-alcoholic options allow employees to socialise without compromising their work performance. They can enjoy the event and return to work energised and focused.
From an organisational perspective, reducing alcohol-related risks also means fewer potential HR issues or legal concerns stemming from alcohol-fuelled incidents. It’s a win-win for both employees and employers.
Plus, non-alcoholic beers align with broader health goals. They generally contain fewer calories and less sugar compared to alcoholic versions, making them a great option for health-conscious team members[9]. Some even include ingredients aimed at relaxation and stress relief, offering benefits without the downsides of alcohol.
With health and safety covered, these choices naturally contribute to a stronger workplace culture.
Better Workplace Culture
Offering non-alcoholic beers signals an organisation's commitment to employee well-being and thoughtful team building.
When alcohol isn’t the centre of attention, interactions often feel more genuine. Employees can focus on meaningful conversations, shared interests, and professional goals, which helps build deeper connections and stronger teams.
Normalising alcohol-free options also reduces the stigma around not drinking. Employees feel more comfortable making choices that align with their personal values, whether for health, religious, or family reasons. This openness makes it easier to plan events during work hours or at times that accommodate those with family commitments[4].
How to Select Non-Alcoholic Beers
Choosing the right non-alcoholic beers involves focusing on authentic flavour, meeting dietary needs, and offering social perks. These factors resonate strongly, with over 75% of employees and 78% of event professionals valuing them highly [6][5]. Here's a closer look at what to consider for a successful selection.
Taste and Quality
The cornerstone of a great non-alcoholic beer is its authentic flavour and ability to deliver a satisfying drinking experience. A poorly crafted option can leave people unimpressed, reducing their interest in future events.
To ensure quality, look for beers made using specialised brewing techniques rather than simply removing alcohol, which often results in a bland or watery taste. The best options retain the complex flavours of traditional beer while being alcohol-free.
Awards can also signal quality. For example, IMPOSSIBREW® won the first-ever Gold Medal in the No/Low beer category at the London Beer Competition. Their Lager and Pale Ale were also named the UK's best non-alcoholic beers by the World Beer Awards in 2023 [1]. These accolades underscore the high standards they meet, making them ideal for professional settings.
As IMPOSSIBREW® puts it:
"We tested one on a friend who didn't even realise it wasn't the real thing." [1]
Customer reviews are another valuable resource. The top-rated non-alcoholic beers in the UK consistently earn 4.0–4.7 stars, with users praising their authentic taste and hangover-free enjoyment [8]. To cater to a range of preferences, consider offering a variety of styles.
Health and Dietary Requirements
Modern workplaces increasingly demand inclusive options that cater to diverse dietary needs. With growing awareness around health and wellness, employees are looking for choices that align with their goals, such as low-calorie, vegan-friendly, and gluten-free beers [8][5].
Non-alcoholic beers often contain fewer calories than their alcoholic counterparts - some as low as 16 calories per 100ml [1]. This makes them an excellent choice for health-conscious team members who want to enjoy a drink without compromising their lifestyle.
For those with specific dietary restrictions, look for clear labelling and third-party certifications. For example, IMPOSSIBREW®'s Enhanced Lager is certified gluten-free, containing less than 10 parts per million (PPM) of gluten, and all their products are vegan-friendly [1].
The rise of the sober curious movement has further amplified the demand for such options, as more employees seek healthier alternatives that fit into an inclusive workplace culture [4][5].
Added Benefits
Some non-alcoholic beers go beyond taste and dietary considerations by offering additional wellness benefits. These next-generation options are specifically designed for social settings, providing unique advantages.
Take IMPOSSIBREW®, for instance, which incorporates science-backed ingredients in its proprietary Social Blend™. This blend mimics the relaxing effects of alcohol without the negative side effects [10]. A 2025 study involving over 2,000 participants revealed that 84% felt more relaxed after consuming IMPOSSIBREW®’s Social Blend™, and 88% reported drinking less alcohol since discovering the product [1].
As IMPOSSIBREW® explains:
"Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol." [1]
These enhanced options are particularly effective for office events, fostering a social atmosphere without the risks associated with alcohol. Employees can relax, connect with colleagues, and maintain their professionalism, ensuring they’re productive the next day.
The demand for non-alcoholic drinks at corporate events has surged by at least 50% since the pandemic, reflecting their growing importance [5]. Choosing options with added benefits not only supports employee wellness but also positions your organisation as forward-thinking in promoting a healthier workplace culture.
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Adding Non-Alcoholic Beers to Office Events
Once you've selected high-quality non-alcoholic beers, the next step is to seamlessly include them in your event plans. With 78% of event professionals highlighting the importance of alcohol-free options, integrating these beverages thoughtfully can make a big difference in the success of your workplace gatherings [6].
Planning and Presentation
The way you present non-alcoholic beers can significantly impact their appeal. Place them prominently alongside traditional drinks at the front of drink stations or even create a dedicated alcohol-free bar area. This makes it easy for guests to explore and enjoy these options without hesitation [3][7].
Serve non-alcoholic beers in the same stylish glassware as their alcoholic counterparts to ensure no one feels singled out. Avoid labels like "for non-drinkers" and instead use neutral, inclusive signage such as "Non-Alcoholic Beer" or "Alcohol-Free Options" [3][7].
To make the offering feel intentional, consider featuring a "signature non-alcoholic beer" for the event. For example, IMPOSSIBREW® Enhanced Lager could add a touch of uniqueness and show that these options are a key part of the experience [3][7].
Train your serving staff to offer non-alcoholic beers naturally, without making assumptions about guests' preferences. This ensures everyone feels comfortable making their choice, free from awkwardness or undue attention.
Event Types
Non-alcoholic beers can enhance a variety of workplace events, from team-building activities to celebrations and networking sessions. These beverages encourage clear-headed interactions and create a more inclusive atmosphere.
For networking sessions, consider rebranding traditional "cocktail hours" as "social hours" to shift the focus to connection rather than drinking. Pair non-alcoholic beers with light snacks and soft background music to create a relaxed and welcoming environment.
Workplace celebrations, such as end-of-year parties or milestone achievements, are perfect opportunities to showcase non-alcoholic beers. Pair them with festive food and interactive games to demonstrate that memorable celebrations don’t need to revolve around alcohol.
The flexibility of non-alcoholic options allows you to host events at different times of the day. Whether it’s a lunch gathering, an afternoon coffee break, or an early evening session, these options accommodate employees with varying schedules, including parents with after-work commitments [4]. Aligning event themes with the growing interest in mindful drinking can further enhance engagement.
For something interactive, set up a mocktail bar using non-alcoholic beers as a base. Provide mixers, garnishes, and flavoured syrups so employees can create their own personalised drinks. This not only adds a creative element but also encourages conversation and participation [4].
Getting Feedback and Making Changes
After your events, gathering feedback is essential for improvement. Use anonymous surveys to ask targeted questions about the non-alcoholic beer selection, presentation, and overall satisfaction [3][7]. For example, find out which beer styles were most popular, whether the variety met expectations, and how attendees felt about the accessibility of these options.
Place suggestion boxes around the office for ongoing feedback, and have informal chats with employees during or right after events while their impressions are fresh [3][7].
Regularly reviewing this input will help you refine future events. If employees request more variety, consider adding new styles or seasonal offerings like IMPOSSIBREW®'s limited editions. If presentation is flagged as an issue, adjust your serving methods or update signage to better meet expectations.
Track attendance and satisfaction levels to fine-tune your approach over time. Documenting what works and what doesn’t will give you a solid foundation for planning future events. Sharing successful strategies with other departments or offices can help create consistency and foster collaboration across your organisation.
As mindful drinking continues to gain traction, offering quality non-alcoholic options will only grow in importance. With 28% of Gen-Z opting not to drink, ensuring your events cater to a variety of preferences positions your workplace as inclusive and forward-thinking [2].
IMPOSSIBREW®: A Recommended Non-Alcoholic Beer Option
If you're planning an office event and want a non-alcoholic beer that’s both inclusive and high-quality, IMPOSSIBREW® is a standout choice. Here’s an overview of its background, features, and why it’s a great fit for workplace gatherings.
About IMPOSSIBREW®
IMPOSSIBREW® is a UK-based brand that has reshaped the non-alcoholic beer scene with its unique brewing methods. The company was founded by Mark Wong in collaboration with Dr Paul Chazot, Chair of Pharmacology at Durham University. Their range includes the Enhanced Lager, Enhanced Hazy Pale, and limited seasonal editions, all crafted to deliver more than just the taste of beer - they aim to recreate the whole social experience.
The Enhanced Lager is crisp and dry, with a refreshing citrus finish, while the Enhanced Hazy Pale brings tropical, fruity notes with a smooth texture. These flavours ensure employees have an authentic beer experience, even in alcohol-free settings.
Main Features and Benefits
IMPOSSIBREW® stands out thanks to its Social Blend™, a proprietary mix of ingredients like L-Theanine, Ashwagandha Root, Vitamin B1, and other nootropic extracts. In a flagship 2025 study involving over 2,000 participants, 84% reported feeling more relaxed after consuming IMPOSSIBREW® products [1].
The brand also caters to a range of dietary preferences. The Enhanced Lager is certified gluten-free, with less than 10 parts per million of gluten, making it suitable for those with coeliac disease or gluten sensitivities. Both varieties are vegan-friendly and low in calories - just 16 calories per 100ml. With reduced carbohydrate and sugar levels compared to traditional beers, IMPOSSIBREW® offers a way to enjoy the social aspects of drinking without the downside of a hangover.
Why IMPOSSIBREW® Works Well for Office Events
IMPOSSIBREW® solves many challenges that come with planning inclusive workplace events. It allows employees to relax and enjoy the social atmosphere without alcohol, ensuring that everyone - regardless of their drinking preferences - feels included.
Individual cans are priced from £1.97, while bulk options like the Bestseller Bundle (18 beers, a free glass, and free delivery) cost £49.99. Impressively, 88% of users report reducing their alcohol intake since discovering IMPOSSIBREW® [1]. With its UK roots, commitment to local sourcing, and free UK delivery on qualifying orders, the brand aligns perfectly with both corporate sustainability goals and event planning convenience.
One customer’s words highlight its appeal:
"Really gives you that nice buzz and relaxed feeling even after just 1 can."
– Thomas M., IMPOSSIBREW® Customer [1]
Conclusion
Non-alcoholic beers have become a game-changer for modern office events, aligning with the growing preference for alcohol-free options. This shift mirrors broader societal trends and evolving workplace norms, where inclusivity and employee well-being take centre stage.
These beverages go beyond just being an alternative - they actively contribute to corporate wellness. Brands like IMPOSSIBREW® are paving the way by offering drinks that cater to a variety of dietary needs, including gluten-free and vegan options, while also being lower in calories. This allows companies to promote healthier choices without losing the social aspects that bring teams together.
Perhaps most importantly, non-alcoholic beers help cultivate a workplace culture built on respect and inclusivity. Whether an employee avoids alcohol due to health concerns, religious beliefs, pregnancy, or personal preference, providing a thoughtful alternative shows that their choices are valued. Since the pandemic, the demand for non-alcoholic options at workplace events has risen by over 50% [5], highlighting this growing need.
Innovative brands like IMPOSSIBREW® take this a step further, offering authentic flavours and their signature Social Blend™ for a relaxing experience - no compromises needed. By incorporating non-alcoholic beers into office events, companies can maintain the lively, social atmosphere while ensuring everyone feels included. The result? Stronger connections, happier employees, and a more united team.
FAQs
How can companies make non-alcoholic beers a welcoming choice at workplace events?
When incorporating non-alcoholic beers into office events, it's essential to present them as an appealing and thoughtful choice, not just an afterthought. Focus on their quality and unique features, like their great taste, potential health perks, or innovative blends. For example, IMPOSSIBREW® offers a relaxing, social experience without the effects of alcohol - a perfect option for those looking to unwind without compromise.
To make the experience inclusive, provide a variety of options to suit different tastes. Think lagers, pale ales, or even seasonal editions. Clearly label these drinks and display them alongside other beverages, ensuring they don't feel singled out. This inclusive approach ensures everyone feels welcome, whether they opt for non-alcoholic drinks for health reasons, personal preference, or simply to enjoy something different.
What should I consider when choosing non-alcoholic beers for different dietary requirements?
When choosing non-alcoholic beers for workplace events, it’s worth considering options that align with varied dietary preferences. Aim for beers that are vegan-friendly, gluten-free, and lower in calories to ensure everyone feels included.
IMPOSSIBREW® provides a selection of non-alcoholic beers that meet these criteria. Their range is thoughtfully crafted to suit different dietary needs, making them a flavourful and inclusive choice for office gatherings.
How can non-alcoholic beers promote a healthier and more inclusive workplace environment?
Non-alcoholic beers can be a great addition to workplace events, creating a more inclusive and enjoyable atmosphere for everyone. They let employees take part in social moments without the potential drawbacks of alcohol, like loss of focus or feeling sluggish the next day.
IMPOSSIBREW® takes this idea further by offering non-alcoholic beers designed to do more than just taste like the real thing. These drinks are crafted with carefully chosen, science-backed ingredients aimed at encouraging relaxation and making social interactions feel more natural. Plus, with options that are low in calories, vegan-friendly, and gluten-free, they tick the boxes for a range of dietary and health preferences - perfect for office gatherings where inclusivity matters.
