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Rated 4.8/5 with over 1,000+ reviews

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Give £5 to a friend and get £5!

Rated 4.8/5 with over 1,000+ reviews

Over 1 Million IMPOSSIBREW®s sold!

Give £5 to a friend and get £5!

Rated 4.8/5 with over 1,000+ reviews

Over 1 Million IMPOSSIBREW®s sold!

Give £5 to a friend and get £5!

Rated 4.8/5 with over 1,000+ reviews

Over 1 Million IMPOSSIBREW®s sold!

Give £5 to a friend and get £5!

Rated 4.8/5 with over 1,000+ reviews

Over 1 Million IMPOSSIBREW®s sold!

Give £5 to a friend and get £5!

Rated 4.8/5 with over 1,000+ reviews

Over 1 Million IMPOSSIBREW®s sold!

Give £5 to a friend and get £5!

Rated 4.8/5 with over 1,000+ reviews

Over 1 Million IMPOSSIBREW®s sold!

Give £5 to a friend and get £5!

Rated 4.8/5 with over 1,000+ reviews

Over 1 Million IMPOSSIBREW®s sold!

Give £5 to a friend and get £5!

Rated 4.8/5 with over 1,000+ reviews

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The Impact of Winter on Your Sleep: How Alcohol-Free Alternatives Can Help

The Impact of Winter on Your Sleep: How Alcohol-Free Alternatives Can Help

The Impact of Winter on Your Sleep: How Alcohol-Free Alternatives Can Help

As the days grow shorter and the nights longer, many of us find ourselves struggling with our sleep patterns. The change in seasons can leave us tossing and turning, desperately seeking a good night's rest. Here's why.

 

Why Winter Wreaks Havoc on Our Sleep

Ever wonder why you feel like hibernating when winter rolls around? There's solid science behind it:

 

Less Sunlight, More Melatonin

Shorter days mean less exposure to natural light. This throws our circadian rhythm for a loop.

Research shows that reduced sunlight exposure leads to increased melatonin production. A study in the journal Frontiers in Neuroscience found that humans experience 30 minutes more REM sleep in winter compared to summer.

This extra melatonin can make us feel drowsy during the day, but paradoxically, it can disrupt our sleep at night.

 

The Cold Truth

Colder temperatures affect our sleep quality too. Our bodies naturally cool down as we prepare for sleep, but if it's too cold, we might struggle to drift off.

A study in the Journal of Physiological Anthropology found that exposure to cold temperatures before bedtime can delay the onset of sleep and reduce sleep quality.

 

The Alcohol Trap: Why It's Not Your Sleep Saviour

When the winter blues hit, it's tempting to reach for a nightcap. But here's why alcohol might actually do the opposite of what we hope it will:

 

Disrupted Sleep Cycles

While alcohol might help you fall asleep faster, it wreaks havoc on your sleep cycles. Research published in "Alcoholism: Clinical & Experimental Research" shows that alcohol reduces REM sleep, the crucial stage for memory consolidation and emotional processing.

 

Dehydration Station

Alcohol is a diuretic, meaning you'll take more trips to the bathroom at night. This can lead to dehydration, which further disrupts sleep. A study in the journal "Sleep" found that even mild dehydration can negatively impact sleep quality.

 

The Sugar Saboteur

Ever had a couple of pints and found yourself tossing and turning at 4am? The culprit might be the sugar in your beer. Regular beers often contain significant amounts of sugar, which can cause rapid spikes and drops in blood glucose levels.

A study published in the "Journal of Clinical Sleep Medicine" found that higher sugar intake is associated with more restless sleep and increased nighttime awakenings. This sugar roller coaster can leave you wide awake when you should be fast asleep.

 

Alcohol-Free Alternatives: Your Winter Sleep Allies

So, what's a sleep-deprived soul to do? Try alcohol-free alternatives:

The Power of Hops

Non-alcoholic beers, especially those containing hops, can be a game-changer for sleep. A study in "PLOS One" found that the hops in non-alcoholic beer increased the activity of GABA, a neurotransmitter that promotes sleep.

 

IMPOSSIBREW®: The Sleep-Friendly Option

Here's where IMPOSSIBREW® comes in. The Enhanced alcohol-free beer gives you a relaxing wind-down feeling without the sleep-disrupting effects of alcohol. The proprietary Social Blend™ alcohol-alternative blend is designed to help you unwind without compromising your sleep quality.

 

The L-Theanine Advantage

One of the key ingredients in IMPOSSIBREW®'s Social Blend™ is L-theanine, an amino acid found naturally in tea leaves. L-theanine has been shown to have significant sleep-promoting effects:

  • A study in the journal "Nutrients" found that L-theanine improved sleep quality in both animals and humans.
  • Research published in the "Journal of American College of Nutrition" showed that L-theanine reduced stress-related symptoms and improved sleep in healthy adults.
  • L-theanine works by increasing levels of GABA, serotonin, and dopamine - neurotransmitters that regulate mood, alertness, and sleep.

Herbal Teas

Chamomile, valerian root, and passionflower teas have been shown to improve sleep quality. A study in "Molecular Medicine Reports" found that chamomile tea significantly improved sleep quality in elderly individuals.

 

Tips for Winter Sleep Success

  • Stick to a consistent sleep schedule, even on weekends
  • Aim for 7-9 hours of sleep per night
  • Create a cool, dark sleep environment (ideal temperature: 15-19°C)
  • Limit screen time before bed (blue light can suppress melatonin production)
  • Stay hydrated (aim for 2-3 litres of water per day)
  • Try IMPOSSIBREW® as your evening wind-down drink

FAQs

Is the 0.5% ABV in non-alcoholic beer enough to affect sleep?

No, the trace amount of alcohol in 0.5% ABV drinks is effectively zero. In fact, everyday foods like ripe bananas, orange juice, and burger rolls often contain more alcohol.

 

How long before bed should I stop drinking fluids?

Try to limit fluid intake 2 hours before bedtime to reduce nighttime bathroom trips. However, a small amount of IMPOSSIBREW® or herbal tea shouldn't disrupt your sleep.

Can non-alcoholic beer really help me sleep?

Yes! The hops in non-alcoholic beer have been shown to have sedative effects. Plus, the ritual of enjoying a beer-like drink can help you unwind without the negative effects of alcohol. With IMPOSSIBREW®, you get the added benefits of L-theanine for even better sleep support.

Winter might be tough on our sleep, but with the right strategies and alcohol-free alternatives like IMPOSSIBREW®, you can sail through the season feeling refreshed and well-rested. Sweet dreams!

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Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.
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