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Announcement
IMPOSSIBREW® Raises 6-figure Crowdfunding Campaign, Achieves Funding Target in Under 10 mins.
LONDON, UNITED KINGDOM — April, 2022 — IMPOSSIBREW®, the innovative beer startup known for its nootropic alcohol alternative Social Blend™, is excited to announce the launch of its crowdfunding campaign on Crowdcube.
Now raised over £750,000, IMPOSSIBREW® has achieved its initial crowdfunding target of £400,000 in under 10 minutes since the campaign launched. The campaign aims to raise funds to fuel the company's expansion and continue its mission to create the world's most complete alternative to alcohol that offers an experience beyond taste.
Founded by Mark Wong in 2021, IMPOSSIBREW® has quickly gained recognition for its unique approach to non-alcoholic beverages, combining active herbs, adaptogens, botanicals, and nootropic ingredients to create a relaxing and enjoyable drinking experience without the negative effects of alcohol. The company's flagship product, the Social Blend™, has been developed in collaboration with leading scientists and professors across top UK universities and is designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
IMPOSSIBREW® has already achieved significant success, with a valuation of £3.2 million and over £100,000 in sales within 24 hours of its appearance on BBC's Dragons' Den. Despite not securing an investment on the show, the company has since attracted significant angel investment and interest from the crowd, who have contributed to its rapid growth.
According to the brand, "Being only 2% of the total beer market, non-alc beer is the fastest growing segment in the UK. Globally, it is expected to reach $23.27 bn in 2025 at a CAGR of 8.7%. In providing for relaxation in No/Low alcohol, we are rated 4.5/5 on Trustpilot with 350+ reviews across multiple platforms by our customers. Available on Amazon, Deliveroo and with a number of independent bars, we have been featured on the BBC, Metro, Business Live and MSN, as one of their top 10 non-alcoholic beers. Our appearance on Dragons’ Den resulted in £33k+ online sales in 1 hour and our online sales grew +1,124% from Q4 21’ to Q1 22’".
The funds raised through the Crowdcube campaign will be used to support IMPOSSIBREW®'s expansion plans, including increasing production capacity, improving D2C customer experience, and developing new innovative products to cater to the growing demand for healthier and more functional drink options.
To learn more about IMPOSSIBREW®'s crowdfunding campaign and to become a part of its exciting journey, visit https://www.crowdcube.com/companies/impossibrew-co/pitches/b65QjZ.
For more information on IMPOSSIBREW® and its innovative Social Blend™, visit https://impossibrew.co.uk/blogs/newsroom/introducing-social-blend.
About IMPOSSIBREW®:
IMPOSSIBREW® is a UK-based beverage technology startup on a mission to create the world's most relaxing alcohol alternatives. Founded in 2021, the company is dedicated to developing innovative, functional, and delicious non-alcoholic beers using active nootropic ingredients.
IMPOSSIBREW®'s flagship beers, Enhanced 0.5% ABV Lager and Hazy Pale, both contain their proprietary ingredient, Social Blend™, is a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
As seen on BBC's Dragons’ Den, their IMPOSSIBREW® Enhanced Lager is the first ever non-alcoholic beer to win a Gold Medal at London Beer Competition and their IMPOSSIBREW® Enhanced Pale has been awarded the prestigious Great Taste award.
IMPOSSIBREW® is now the most followed beer brand on Tiktok, globally - with over 15M+ organic views.
For more information, visit https://impossibrew.co.uk
Media Contact:
Sam Woodhams
sam@impossibrew.co.uk
020 4540 6000
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Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How does 'Social Blend™' work?
The Social Blend™ by IMPOSSIBREW® is designed to provide a relaxing and mood-enhancing experience without the negative effects of alcohol. It achieves this through a combination of nootropic herbs and active plant-based ingredients that work synergistically to promote relaxation and stress relief.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.