IMPOSSIBREW® Raises 6-figure Crowdfunding Campaign, Achieves Funding Target in Under 10 mins.

LONDON, UNITED KINGDOM — April, 2022 — IMPOSSIBREW®, the innovative beer startup known for its nootropic alcohol alternative Social Blend™, is excited to announce the launch of its crowdfunding campaign on Crowdcube.

Now raised over £750,000, IMPOSSIBREW® has achieved its initial crowdfunding target of £400,000 in under 10 minutes since the campaign launched. The campaign aims to raise funds to fuel the company's expansion and continue its mission to create the world's most complete alternative to alcohol that offers an experience beyond taste.

Founded by Mark Wong in 2021, IMPOSSIBREW® has quickly gained recognition for its unique approach to non-alcoholic beverages, combining active herbs, adaptogens, botanicals, and nootropic ingredients to create a relaxing and enjoyable drinking experience without the negative effects of alcohol. The company's flagship product, the Social Blend™, has been developed in collaboration with leading scientists and professors across top UK universities and is designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.

IMPOSSIBREW® has already achieved significant success, with a valuation of £3.2 million and over £100,000 in sales within 24 hours of its appearance on BBC's Dragons' Den. Despite not securing an investment on the show, the company has since attracted significant angel investment and interest from the crowd, who have contributed to its rapid growth.

According to the brand, "Being only 2% of the total beer market, non-alc beer is the fastest growing segment in the UK. Globally, it is expected to reach $23.27 bn in 2025 at a CAGR of 8.7%. In providing for relaxation in No/Low alcohol, we are rated 4.5/5 on Trustpilot with 350+ reviews across multiple platforms by our customers. Available on Amazon, Deliveroo and with a number of independent bars, we have been featured on the BBC, Metro, Business Live and MSN, as one of their top 10 non-alcoholic beers. Our appearance on Dragons’ Den resulted in £33k+ online sales in 1 hour and our online sales grew +1,124% from Q4 21’ to Q1 22’".

The funds raised through the Crowdcube campaign will be used to support IMPOSSIBREW®'s expansion plans, including increasing production capacity, improving D2C customer experience, and developing new innovative products to cater to the growing demand for healthier and more functional drink options.


To learn more about IMPOSSIBREW®'s crowdfunding campaign and to become a part of its exciting journey, visit https://www.crowdcube.com/companies/impossibrew-co/pitches/b65QjZ.

For more information on IMPOSSIBREW® and its innovative Social Blend™, visit https://impossibrew.co.uk/blogs/newsroom/introducing-social-blend.