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Health
How Functional Beers Improve Social Connections
Functional beers are non-alcoholic beverages crafted with ingredients like L-Theanine and Ashwagandha to promote relaxation, ease social anxiety, and boost confidence - all without the drawbacks of alcohol. They combine traditional brewing with nootropics and adaptogens, making them ideal for social events where staying clear-headed and engaged is important.
Key Benefits:
- Relaxation Without Alcohol: Mimics the calming effects of alcohol without impairments.
- Boosts Confidence: Helps reduce social anxiety and encourages meaningful interactions.
- Health-Conscious Choice: Avoids dehydration, fatigue, and other alcohol-related issues.
| Aspect | Traditional Alcohol | Functional Beer |
|---|---|---|
| Purpose | Social bonding with alcohol | Relaxation and social ease |
| Effects | Impaired judgment, fatigue | Calm, focused interactions |
| Health Impact | Dehydration, hangovers | Supports mental clarity |
Functional beers like IMPOSSIBREW® offer a refreshing way to connect socially while prioritizing well-being, making them a great option for gatherings, networking, or casual meetups.
Is Non-Alcoholic Beer Better For You?
What Are Functional Beers?
Functional beers blend traditional brewing with scientifically backed ingredients to elevate social experiences. These drinks aim to mimic the social effects of alcohol, minus the downsides.
The Science Behind Functional Beers
These beers are crafted with nootropics and adaptogens, such as L-Theanine and Ashwagandha, which help reduce stress and improve mental clarity - all while keeping you alert. For instance, IMPOSSIBREW®'s Social Blend™ is designed to recreate the relaxing effects of alcohol without the impairments. In fact, 70% of users report feeling more relaxed after consuming it. This approach makes functional beers stand out from typical non-alcoholic options.
Functional vs. Non-Alcoholic Beers
| Aspect | Traditional Non-Alcoholic Beer | Functional Beer |
|---|---|---|
| Purpose | Alcohol-free alternative | Designed for relaxation and social ease |
| Ingredients | Standard brewing ingredients | Infused with nootropics and adaptogens |
| Effects | Focused on taste | Encourages relaxation and sociability |
| Social Benefits | Limited | Specifically crafted to enhance social vibes |
Functional beers offer the familiar taste and ritual of beer while incorporating active ingredients for added benefits. Their growing popularity reflects a shift toward mindful drinking, where people value the social experience without compromising well-being.
How Functional Beers Improve Social Interactions
Interest in functional beers is growing, largely due to their ability to transform social experiences. These beverages provide relaxation and confidence without the downsides of alcohol, offering a new way to connect with others.
Relaxation Without Alcohol's Drawbacks
According to IMPOSSIBREW®, over 70% of users report feeling relaxed, and 88% cut back on alcohol after switching to functional beers. Ingredients like L-Theanine and Ashwagandha create a sense of calm alertness, mimicking the relaxed feeling of having a pint or two - without the negative effects.
| Social Scenario | Traditional Alcohol Drawbacks | Functional Beer Advantages |
|---|---|---|
| Evening Gatherings | Can cause fatigue and poor judgment | Encourages calm and focus |
| Business Networking | Risk of unprofessional behavior | Supports clear, professional interactions |
| Long Social Events | Overconsumption risk | Sustained relaxation |
These drinks go beyond relaxation - they also tackle a common social hurdle: confidence.
Boosting Confidence in Social Settings
"Beer functions as a social adhesive, bringing people together regardless of their disparate backgrounds."
This quote from Craft Beer Girls [1] highlights beer's role in social bonding. Functional beers take this a step further by enhancing social confidence through mood-boosting blends. For example, IMPOSSIBREW®'s Social Blend™ combines traditional brewing with ingredients designed to lift mood and sharpen focus.
By addressing social anxiety, functional beers help users stay present and engaged in meaningful conversations. This makes them especially useful for community events, casual meetups, or any setting where forming genuine connections is key.
When paired with other confidence-building strategies, functional beers can be an effective way to enhance social interactions.
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Ingredients and Health Benefits of Functional Beers
These beverages merge traditional brewing with natural compounds designed to promote relaxation and focus.
Ingredients for Relaxation and Mood
Functional beers rely on specific active ingredients to create a calming yet engaging experience. Here's a closer look at their key components:
| Ingredient | Primary Benefit | Social Impact |
|---|---|---|
| L-Theanine | Encourages calm alertness | Helps maintain focused conversations |
| Ashwagandha | Eases stress and anxiety | Boosts natural confidence |
| Vitamin B1 | Improves mood | Supports mental clarity |
IMPOSSIBREW®'s Social Blend™ brings these ingredients together for maximum effect.
These mood-enhancing elements are just the start. Functional beers also align with modern health and wellness priorities, offering more than just a social boost.
Health Benefits of Functional Beers
Functional beers not only elevate social experiences but also support overall health through thoughtful, alcohol-free formulations.
"88% of participants reduced their alcohol consumption after discovering functional beers, while 95% recommended the product to friends" [2][3]
Without alcohol, these beers help you stay clear-headed, avoiding dehydration and fatigue. By pairing active ingredients with a health-conscious approach, functional beers provide a balanced, no-alcohol alternative that promotes both well-being and meaningful social connections.
Using Functional Beers in Social Life
Exploring Functional Beers
Choosing the right functional beer can add a special touch to social moments. For example, Enhanced Lager offers a crisp, citrusy finish that’s great for casual get-togethers. On the other hand, Enhanced Hazy Pale brings tropical flavors that pair wonderfully with food. Both options have less than 0.5% ABV, so you can stay sharp during conversations and activities.
Here’s how different types of functional beers fit various occasions:
- Dinner parties: Crisp and clean finishes complement a wide range of dishes.
- Game nights or long gatherings: Smooth, tropical flavors keep things light and enjoyable.
- Networking events: Low-alcohol options help maintain focus and professionalism.
Adding Functional Beers to Social Gatherings
Functional beers can bring a refreshing twist to traditional social events. Try hosting tastings to create an inclusive environment where both drinkers and non-drinkers can join the fun. Explore different styles and how they enhance the atmosphere.
A few ideas to get started:
- Pair specific beer styles with themed activities or meals for a memorable experience.
- Introduce new traditions, like after-work meetups or game nights, featuring functional beer options.
The goal is to blend these beers naturally into your social routines. Whether you’re hosting a dinner party or hanging out with friends, functional beers can keep the vibe enjoyable while ensuring everyone stays engaged and clear-headed.
Conclusion: Functional Beers and Social Drinking
Functional beers, like IMPOSSIBREW®'s Enhanced Lager and Hazy Pale, show how brewing can create social experiences without the typical downsides of alcohol. These drinks blend brewing traditions with modern advancements to offer alternatives that support social interactions.
This trend highlights a shift toward more mindful social habits. By using ingredients such as L-Theanine and Ashwagandha, these beverages promote relaxation and connection while supporting overall wellness. They provide the soothing effects people often associate with alcohol but allow you to stay clear-headed and focused in social settings.
As drinking habits change, functional beers are showing that alcohol isn't necessary for meaningful social moments. Their calming effects and inclusive nature make them a great option for fostering connections, proving that you can enjoy socializing while prioritizing wellness. They’re helping redefine what social drinking looks like today.
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What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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