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How Storage Temperature Affects Non-Alcoholic Beer
Non-alcoholic beer needs to be stored between 0°C and 4°C to maintain its flavour, quality, and safety. Unlike traditional beer, it lacks alcohol's preservative properties, making it more sensitive to temperature changes. Poor storage can cause:
- Taste changes: Warm temperatures speed up oxidation, leading to off-flavours and reduced carbonation.
- Safety risks: Higher temperatures can encourage bacterial growth.
- Alcohol content fluctuations: Warm conditions may cause slight secondary fermentation.
To avoid these issues, store non-alcoholic beer in cool, shaded spaces, use proper containers, and maintain a steady cold chain during distribution.
The 3:30:300 Rule
Temperature Effects on Beer Quality
Temperature changes can significantly affect the taste and aroma of non-alcoholic beer. To maintain its freshness and overall quality, it’s crucial to store it consistently at cool temperatures.
Chemical Changes and Taste Impact
Temperature plays a big role in how non-alcoholic beer’s flavour develops over time. Warmer storage speeds up oxidation, which can lead to off-flavours, reduced hop aroma, and changes in sweetness or carbonation. Since non-alcoholic beers don’t have alcohol’s natural preservative properties, they’re especially vulnerable to these shifts. Studies have shown that cooler storage helps retain the beer’s sensory qualities better than storing it at room temperature. This sensitivity also applies to the functional ingredients found in enhanced beers.
Preserving Active Ingredients
In functional non-alcoholic beers like IMPOSSIBREW®’s Social Blend™, keeping bioactive compounds stable requires cool storage. Monitoring temperature carefully during distribution helps ensure the beer’s flavour and functional benefits remain intact. The stability of these key components is essential for maintaining the beer’s unique qualities and intended effects.
Temperature-Related Safety Issues
Keeping non-alcoholic beer safe during storage heavily relies on proper temperature control. Unlike alcoholic beverages, which benefit from alcohol's preservative qualities, these drinks need extra attention to ensure their quality and safety.
Bacterial Growth at High Temperatures
Higher temperatures can encourage the growth of harmful bacteria in non-alcoholic beer. Take IMPOSSIBREW® as an example: their strict quality control measures and Social Blend™ formulation are designed to maintain the product's quality, even under varying temperature conditions. This highlights the importance of using effective production techniques to address such risks.
Safety Processing Methods
To limit microbial contamination, modern brewing methods use techniques such as:
- Flash pasteurisation: A quick heat treatment to kill microbes.
- Sterile filtration: Special filters that remove contaminants.
- Aseptic packaging: Filling the product in sterile environments to keep it safe.
Careful temperature monitoring is essential during these steps to ensure they work as intended. IMPOSSIBREW® enforces strict temperature controls throughout production and distribution, guaranteeing their beers arrive in the best possible condition.
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Alcohol Content Changes During Storage
Storage temperature doesn’t just affect the quality and safety of non-alcoholic beer - it can also lead to slight changes in its alcohol content. Even trace amounts of alcohol can fluctuate depending on how it’s stored.
Secondary Fermentation
When stored in warm conditions, trace amounts of residual sugars may react with leftover yeast, causing minor secondary fermentation. This is why IMPOSSIBREW® relies on cryogenic fermentation to keep alcohol levels well within legal limits.
Here are a few factors that can influence fermentation:
- Higher residual sugar levels and extended storage times
- Presence of residual yeast
- Temperature changes during storage
- Overall storage duration
By managing these factors, storage protocols help preserve the quality and integrity of the beverage.
Container Types and Alcohol Stability
IMPOSSIBREW® uses specially designed containers that ensure thermal stability. These containers, combined with proper storage in cool, shaded environments with steady temperatures, help protect the active ingredients responsible for IMPOSSIBREW®'s distinct flavour and effects.
For best results, store the product in a cool, shaded place and inspect the packaging regularly. Monitoring temperature consistently during storage helps maintain both product quality and compliance with non-alcoholic beverage standards.
Storage Guidelines
Storing non-alcoholic beer the right way is essential to maintain its quality and flavour.
Recommended Temperature Range
Non-alcoholic beer stays at its best between 0°C and 4°C. This temperature range helps prevent unwanted chemical changes and keeps the beer tasting as it should. IMPOSSIBREW® products, in particular, thrive with consistent cold storage.
| Temperature Range | Impact on Non-Alcoholic Beer |
|---|---|
| Below 0°C | Beer may freeze, causing container damage |
| 0°C to 4°C | Best for preserving flavour and ingredients |
| 5°C to 10°C | Shortened shelf life and noticeable flavour loss |
| Above 10°C | Rapid spoilage and potential secondary fermentation |
These temperature ranges align with the stability measures mentioned earlier.
Container Selection
IMPOSSIBREW® uses specially designed containers to protect the beer. These containers block UV light, stabilise temperature, and prevent oxidation. With multiple protective layers, they shield the beer from temperature swings and light exposure, ensuring it maintains its quality from production to when it’s enjoyed.
Temperature Control in Distribution
Maintaining the right storage conditions isn’t enough - distribution plays a big role too. Refrigerated vehicles, quick transfers, digital temperature monitors, and climate-controlled warehouses with backup systems are all crucial. For retailers and distributors, keeping the cold chain intact ensures that products like IMPOSSIBREW® reach customers in perfect condition.
Conclusion
Keeping non-alcoholic beer at the right temperature is crucial for preserving its flavour, shelf life, and overall quality. Storing these beverages between 0°C and 4°C is essential to maintain their original taste and characteristics.
Temperature control isn't just about storage - it plays a role throughout the production and packaging process. For example, brands like IMPOSSIBREW® use advanced brewing techniques and packaging designs to protect both the flavour and the functional ingredients in their drinks.
Research shows that cold, stable storage prevents unwanted chemical changes, keeps flavours consistent, and ensures the beer tastes as intended. The key takeaway? Keep the temperature steady and cool throughout the supply chain to safeguard the beer's crisp taste and unique qualities.
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Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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