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Lifecycle Assessment for Non-Alcoholic Beer: Unique Factors

Lifecycle Assessment for Non-Alcoholic Beer: Unique Factors

Non-alcoholic beer production has a larger environmental footprint than regular beer due to additional processing steps, particularly dealcoholisation. Here's what you need to know:

  • Raw Materials: Malted barley contributes over 50% of brewing's total impact. Biological methods reduce malt use by 66%.
  • Energy Use: Thermal dealcoholisation is energy-intensive, while biological methods cut CO₂ emissions by 1,260 tonnes per 100,000 hectolitres.
  • Water Usage: Direct fermentation saves 37% more water compared to thermal methods.
  • Packaging: Aluminium cans are lighter and more recyclable than glass but require more energy to produce. Reusable packaging can help but depends on short distribution loops.
  • Financial Benefits: Sustainability measures can achieve a benefit-cost ratio of 3.02 and a return of 16.92%.

Switching to efficient methods like direct fermentation and optimising packaging choices can cut costs and lower environmental impacts. However, voluntary guidelines and limited research make consistent assessments challenging.

Just Say NA! Risks and Learnings in Non-Alcoholic Beer Production

Main Stages of Lifecycle Assessment for Non-Alcoholic Beer

Taking a closer look at the lifecycle stages of non-alcoholic beer production helps pinpoint where its environmental impacts arise and how they compare to traditional brewing. Each phase plays a unique role in shaping the overall environmental footprint, offering distinct insights into how production choices can make a difference.

Raw Material Production

Malted barley is a major factor in the environmental impact of beer production, contributing to about 51% of total environmental impacts in craft beer manufacturing[2]. Growing, processing, and transporting grains result in significant carbon emissions, water consumption, and land use.

Non-alcoholic beer production methods vary in their reliance on malted barley. For instance, thermal dealcoholisation requires brewing full-strength beer, maintaining similar malt usage to traditional methods. On the other hand, biological methods using specialised yeasts can cut malt requirements by 66%[5].

Where raw materials are sourced also plays a big role. Studies show that sourcing from Brazil instead of Europe can reduce environmental impacts by up to 22% in craft beer production[2]. However, these benefits must be weighed against the emissions generated by longer transportation routes.

Some producers are innovating to avoid traditional dealcoholisation altogether. IMPOSSIBREW®, for example, uses a cryogenic fermentation process to create non-alcoholic beer (under 0.5% ABV) without removing alcohol. According to the company, their process requires "the same level of craftsmanship, time, and resources as a traditional craft beer", implying similar resource use during initial brewing while sidestepping the environmental costs of dealcoholisation.

The choice of raw materials directly influences the brewing methods that follow.

Brewing and Dealcoholisation Processes

This stage is where non-alcoholic beer production diverges most significantly from traditional brewing, especially in terms of energy and water use.

Thermal dealcoholisation is the most common method worldwide for producing non-alcoholic beer[5]. It involves brewing full-strength beer as usual and then heating it to remove the alcohol. This process consumes a lot of energy for both heating and subsequent cooling, making it resource-intensive. Additionally, it ties up brewing tanks for longer periods, further increasing energy demands.

Biological methods, on the other hand, utilise specialised yeasts that prevent alcohol formation during fermentation. This eliminates the need for dealcoholisation entirely. These methods complete fermentation in just 1–1.5 days[5], freeing up tanks more quickly and reducing energy use. The shorter brewing cycle also allows breweries to produce more beer with the same equipment.

The environmental benefits of biological methods are striking. Producing 100,000 hectolitres of non-alcoholic beer using these yeasts instead of thermal dealcoholisation can cut carbon emissions by around 1,260 tonnes of CO₂ equivalent - roughly the same as driving around the globe 100 times by car[5]. Water savings are equally impressive, reducing the need by 59,499 hectolitres[5], or about 37% of the water required for thermal dealcoholisation.

Energy efficiency during brewing can also vary. For instance, in craft beer production, the first filtration stage is responsible for 68% of total exergy destruction[2], highlighting a key area where efficiency improvements could make a big difference, regardless of whether the beer contains alcohol.

Packaging and Distribution

Packaging is one of the most impactful stages in the beer production lifecycle[3]. Choices between aluminium cans, glass bottles, and other materials significantly affect the environmental footprint, with differences in production processes, transportation weight, and recycling potential.

Refrigerated storage also adds to the environmental burden, particularly for beer[3]. Non-alcoholic beer might have different storage needs or shelf-life characteristics, though current research offers limited comparative data.

Transportation contributes about 31% of environmental impacts in beer production[2], making it the second-largest factor after raw materials. For non-alcoholic beer, transportation impacts depend on the distance raw materials travel to the brewery, as well as the journey from the brewery to distribution centres and retailers.

While specialised ingredients for biological brewing methods may require longer transport distances, the 66% reduction in malt use can help offset these impacts by reducing the overall volume of materials shipped.

Regional sourcing strategies can also help cut transportation-related emissions. For example, sourcing raw materials strategically reduced environmental impacts by 22% in some cases[2]. Breweries must carefully balance ingredient quality, availability, and transportation distances to optimise their supply chains.

Each of these stages plays a crucial role in shaping the overall lifecycle assessment, pointing the way toward more sustainable production practices.

Environmental Factors in Non-Alcoholic Beer Production

The environmental impact of non-alcoholic beer production hinges on its manufacturing process. While brewing traditional beer is relatively straightforward, producing non-alcoholic beer introduces additional complexities, particularly in terms of energy and water usage. These challenges are most evident during the dealcoholisation process. By understanding these differences, breweries can identify areas for improvement, with the choice between thermal dealcoholisation and direct fermentation being a key decision. The environmental considerations primarily fall into two categories: energy consumption and water usage, both critical for sustainable brewing.

Energy Consumption in Dealcoholisation

Thermal dealcoholisation is one of the most widely used methods for creating non-alcoholic beer [5]. This process involves brewing beer to its full strength and then heating it to remove the alcohol through evaporation, followed by cooling it back down. The heating and cooling cycles demand significant energy, and additional equipment such as vacuum systems and cooling infrastructure further increases energy consumption and environmental costs [5].

On the other hand, direct fermentation offers a more energy-efficient alternative. By using specialised yeasts like Pichia kluyveri, breweries can produce non-alcoholic beer without needing a separate dealcoholisation step [5]. This method shortens fermentation to just 1–1.5 days, compared to roughly 8 days for thermal processes [5]. With fewer fermentation tanks in use and less need for heating and cooling, direct fermentation significantly reduces energy requirements. In fact, switching to this method can lower emissions by approximately 1,260 tonnes of CO₂ equivalent per 100,000 hectolitres [5].

Some breweries are also exploring innovative approaches to bypass traditional dealcoholisation entirely. For example, IMPOSSIBREW® uses a cryogenic fermentation process to craft beer with less than 0.5% ABV, avoiding the need to remove alcohol altogether. The company describes their process as:

involving the same level of craftsmanship, time, and resources as a traditional craft beer [1]

while sidestepping the energy-intensive steps associated with dealcoholisation.

For breweries looking to enhance energy efficiency, heat recovery systems are another option. These systems capture waste heat from cooling processes, cutting overall energy demand by approximately 20% and offering a payback period of around 1.3 years [3]. However, the baseline energy consumption remains lower with direct fermentation due to the reduced need for cooling.

Water Usage Differences

Water usage is another key environmental consideration that varies significantly depending on the production method. Thermal dealcoholisation requires substantial water for multiple stages, including cooling the dealcoholisation equipment, cleaning tanks and pipes, and running additional filtration and centrifugation processes.

Switching to direct fermentation can lead to considerable water savings. For instance, producing 100,000 hectolitres of non-alcoholic beer with direct fermentation instead of thermal dealcoholisation saves approximately 59,499 hectolitres of water - around 37% less water overall [5]. These savings stem from eliminating the additional processing steps required in thermal methods.

In the United Kingdom, where water efficiency is increasingly vital due to environmental and cost pressures, these differences are particularly relevant. The choice of production method not only impacts day-to-day brewery operations but also affects water demand throughout the supply chain, from raw materials to the final product. By evaluating water usage at every stage, breweries can make meaningful strides towards reducing their environmental footprint, especially as water scarcity becomes an ever more pressing issue.

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Packaging in Lifecycle Assessment

Expanding on the earlier discussion about energy and water demands, packaging plays a pivotal role in shaping the environmental impact of beer production. In fact, packaging is frequently highlighted as one of the most environmentally taxing stages in the lifecycle of beer production [3]. For non-alcoholic beer, this issue becomes even more pronounced due to the additional steps - like dealcoholisation - that already increase resource consumption.

The choice of packaging material - whether aluminium cans, glass bottles, or reusable systems - presents breweries with a balancing act. Each option comes with trade-offs in carbon emissions, energy use, and recyclability, which influence both sustainability goals and consumer expectations.

Aluminium Cans vs. Glass Bottles

When it comes to lifecycle efficiency, the debate between aluminium and glass is particularly important. Aluminium production, especially smelting, is highly energy-intensive. However, its lightweight nature makes it more efficient for transportation, resulting in reduced emissions. On the other hand, glass production initially requires less energy, but its heavier weight leads to higher transportation costs. This weight difference becomes a significant factor when distributing large quantities across the United Kingdom, as lighter loads save fuel and cut carbon emissions.

Recycling adds another layer of complexity. Aluminium recycling is highly efficient, using about 95% less energy compared to creating new aluminium. In countries like the United Kingdom, where recycling systems are well-established, aluminium cans can achieve a much lower carbon footprint across multiple use cycles. With every recycling round, the environmental benefits of aluminium grow.

Glass, while also recyclable, doesn’t offer the same energy savings as aluminium. However, it can be recycled endlessly without degrading in quality, which is a strong environmental advantage. That said, the processes of collecting, sorting, and reprocessing glass still demand significant energy, and its weight continues to impact emissions during transport - even when recycled.

For non-alcoholic beer producers in the UK, aluminium cans often emerge as the more resource-efficient option. The combination of lightweight transport and superior recycling efficiency makes them a practical choice for products distributed nationally.

Reusable vs. Single-Use Packaging

Reusable packaging systems offer a promising way to cut environmental impact - if managed well. The core idea is simple: a single reusable container can replace dozens of single-use alternatives, significantly reducing the need for raw materials, manufacturing emissions, and waste.

The benefits of reusable systems depend on their lifespan. For example, a reusable glass bottle can typically endure 50 or more uses, while plastic crates might last through 100 cycles or more. In areas with effective deposit return schemes, these systems can lower packaging-related environmental impacts by 40–60% compared to single-use options [3].

However, reusable systems present unique challenges in the non-alcoholic beer market. Consumer habits often differ between alcoholic and non-alcoholic beverages, with the latter’s audience being less familiar with deposit schemes. This means breweries would need to invest in consumer education and infrastructure. Additionally, the logistics of collecting, cleaning, and redistributing reusable containers require significant coordination and upfront investment.

Distance is another critical factor. The environmental benefits of reusable packaging diminish as transportation distances grow. In local or regional markets where distribution routes are short, reusable systems excel. But for nationwide distribution in the UK, the additional emissions from return logistics can offset the benefits. The system works best when bottles travel short loops between the brewery, retailers, consumers, and back to the brewery.

Hygiene requirements further complicate matters for non-alcoholic beer. Unlike alcoholic beverages, these products lack alcohol’s natural antimicrobial properties, necessitating rigorous cleaning and quality checks for reusable containers. This adds to operational costs and increases water consumption.

Economic considerations also weigh heavily. Non-alcoholic beer is often sold at a lower price point than premium alcoholic options, making the economics of reusable systems less appealing. The upfront costs for infrastructure - such as bottle washing equipment, reverse logistics, and deposit management - can be prohibitive, especially for smaller producers.

Despite these hurdles, some breweries are finding success with deposit return schemes in specific regions. With the right infrastructure and consumer engagement, reusable systems can work. Local and regional producers, in particular, are better suited to benefit from these systems due to their concentrated customer bases. Additionally, packaging choices can influence refrigeration needs, with lighter materials reducing energy consumption during transport.

Areas for Improvement in Non-Alcoholic Beer Production

Non-alcoholic beer production comes with its own set of challenges, especially when it comes to sustainability. The additional processing steps required for removing alcohol add to the environmental impact, but there’s plenty of room to make the process greener. Advances in technology and smarter ingredient sourcing are already showing promise in cutting down energy use and resource waste.

Energy Efficiency in Breweries

Energy use is a major area where breweries can make improvements. For example, the first filtration stage in craft beer production is responsible for a whopping 68% of overall exergy destruction[2]. This highlights just how much potential there is for energy savings.

One promising solution is heat recovery systems, which can cut energy demand by 20% and pay for themselves in just 1.3 years[3]. On top of that, alternative fermentation techniques, like using maltose- and Crabtree-negative yeasts (M&CNY), can shorten fermentation times to just 1–1.5 days, slashing carbon emissions by 1,260 tonnes of CO₂ equivalent per 100,000 hectolitres[5]. Even more cutting-edge methods, such as cryogenic fermentation, eliminate the need for energy-heavy dealcoholisation altogether.

Another way to tackle energy inefficiency is through detailed energy audits. These audits can pinpoint areas where breweries are wasting energy, paving the way for tailored solutions. Considering that brewery operations account for 12–38% of the beer lifecycle’s environmental impact in Europe[3], there’s significant room for improvement.

While energy efficiency is crucial, the environmental impact of raw materials shouldn’t be overlooked.

Ingredient Sourcing

When it comes to ingredients, malted barley stands out as the biggest contributor to beer’s environmental footprint. This makes sourcing decisions a critical part of any sustainability effort.

Choosing where and how to source ingredients can make a big difference. For instance, sourcing from regions with eco-friendlier agricultural practices and shorter transportation distances can cut environmental impacts by as much as 22%[2]. Local sourcing not only reduces fuel consumption but also supports nearby farming communities. However, breweries need to strike a balance between these benefits and factors like supply chain reliability and product quality.

Innovative brewing methods also play a role in reducing resource use. The M&CNY brewing approach, for example, significantly cuts down on malt requirements and saves 59,499 hectolitres of water per 100,000 hectolitres of production[5]. This shows how process improvements can directly lower resource demands.

From a financial perspective, sustainability investments make sense too. Lifecycle assessments show that craft beer production can achieve a net present value of £36,500, a modified internal rate of return of 16.92%, and a benefit-cost ratio of 3.02[2]. On top of the environmental benefits, these changes can boost brand reputation, help breweries stand out in the market, and ensure compliance with regulations.

The tools and technologies to make non-alcoholic beer production more sustainable are already here. The next step is getting breweries to adopt them on a larger scale.

Conclusion

Lifecycle assessments highlight distinct environmental hurdles for producing non-alcoholic beer compared to traditional beer. While both face shared industry challenges, non-alcoholic beer introduces additional complexities due to extra processing steps.

The production method stands out as the most influential factor in determining environmental impact. Traditional thermal dealcoholisation methods are energy and water-intensive, extending fermentation to roughly eight days and requiring multiple tanks. In contrast, direct fermentation significantly reduces production time to just 1–1.5 days, saving 59,499 hectolitres of water and cutting malt use by 66% per 100,000 hectolitres. This approach also slashes the carbon footprint by 1,260 tonnes of CO₂ equivalent[5].

Sustainability isn’t just about the environment - it makes financial sense too. Breweries that adopt energy recovery systems can cut energy demand by 20%, with a payback period as short as 1.3 years[3]. Broader sustainability investments show strong returns, with a modified internal rate of return of 16.92% and a benefit-cost ratio of 3.02[2]. These figures underscore how aligning environmental goals with financial strategies benefits both the planet and the bottom line.

However, there’s still much we don’t know. Research comparing the lifecycle impacts of zero-alcohol and regular beers is scarce[4]. While European guidelines exist for beer production assessments, reporting remains voluntary, leaving producers and consumers without a consistent framework for decision-making[4]. Beyond refining production methods, focusing on ingredient sourcing and packaging can further enhance sustainability throughout the product's lifecycle.

Looking ahead, the industry has the tools to make meaningful change. For instance, IMPOSSIBREW® has adopted a cryogenic fermentation process that avoids energy-heavy dealcoholisation by ensuring alcohol isn’t produced in the first place. Paired with careful ingredient selection and smart packaging strategies, this method points to a more sustainable future for non-alcoholic beer production.

To drive progress, the industry must embrace these solutions and commit to transparent reporting, ensuring continuous improvement for years to come.

FAQs

How do biological methods compare to thermal dealcoholisation in terms of environmental impact for non-alcoholic beer production?

Biological methods, like fermentation techniques specifically designed for non-alcoholic beer, tend to have a smaller environmental footprint compared to thermal dealcoholisation. Thermal processes usually involve heating to remove alcohol, which not only uses more energy but also contributes to higher carbon emissions.

On the other hand, biological approaches operate at lower temperatures and adjust the fermentation process naturally. This results in less energy consumption and fewer emissions. Plus, these techniques are better at maintaining the beer's flavour, making them a more sustainable and flavourful choice for fans of non-alcoholic beer.

How does packaging choice affect the environmental impact of non-alcoholic beer?

The packaging of non-alcoholic beer plays a big part in how environmentally friendly it is. Materials like glass, aluminium, and cardboard all come with their own environmental pros and cons, from how they’re made to how easily they can be recycled. Take aluminium cans, for instance - they’re lightweight and easy to recycle. On the other hand, glass bottles can be reused, but they’re heavier to transport and often need more energy to produce.

Choosing sustainable packaging doesn’t just cut down on carbon emissions; it also helps reduce waste. Many brands, such as IMPOSSIBREW®, are actively looking into greener packaging options to reflect their commitment to eco-friendly practices. By focusing on things like how recyclable a material is and how much energy it takes to produce, these choices can have a real impact on the overall environmental footprint of non-alcoholic beer.

What are the financial benefits for breweries adopting sustainable practices in non-alcoholic beer production?

Breweries that adopt greener production methods for non-alcoholic beer can reap notable financial benefits. Cutting back on energy and water usage helps trim operational expenses over time. Plus, eco-friendly practices resonate with environmentally aware consumers, which can translate into stronger sales and increased brand loyalty.

On top of that, sustainability efforts may unlock access to government grants or tax breaks designed to encourage businesses to go green. In the UK, for instance, breweries could take advantage of programmes aimed at reducing carbon emissions or boosting energy efficiency. When you combine these financial perks with the rising demand for sustainable products, it’s clear that investing in eco-conscious practices is a smart move for the future.

Related Blog Posts

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  • How Yeast Shapes Non-Alcoholic Beer Flavor
  • Sensory Analysis of Non-Alcoholic Beers
  • Non-Alcoholic Beer Pricing Challenges Explained
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Next Generation Alcohol-Free Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

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Next Generation Alcohol-Free Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

Get Started

Award-winning Taste

Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.

From 16 Calories / 100ml

Low Calorie. Low Carb. Vegan-friendly. <0.5% ABV. Gluten-Free (Lager)

Social Blend™

Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.

Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants, immunosuppressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

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