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Nootropic Nutrient Synergy: Science Behind Relaxation
Nootropics are substances that support brain function and relaxation, often used in non-alcoholic drinks to mimic the social benefits of alcohol without its downsides. IMPOSSIBREW®'s Social Blend™ combines L-Theanine, Ashwagandha Root, and Vitamin B1 to help reduce stress, promote calmness, and improve social experiences. Research indicates that 88% of users reduced alcohol intake, and 71% reported positive effects. These drinks also enhance alpha brain waves for relaxation without drowsiness.
Key benefits of IMPOSSIBREW®'s Social Blend™:
- Promotes relaxation: Supports serotonin and dopamine levels.
- Non-alcoholic alternative: Reduces alcohol consumption.
- Award-winning taste: Recognised as the UK's best non-alcoholic beer in 2023.
| Product | Features | Taste Profile |
|---|---|---|
| Enhanced Lager | Gluten-free, vegan, <0.5% ABV | Crisp, dry, citrus notes |
| Enhanced Hazy Pale | Vegan, <0.5% ABV | Tropical, fruity, smooth |
With over 1 million beers sold and a 4.8/5 rating, IMPOSSIBREW® is reshaping social drinking for those seeking healthier, stress-free alternatives.
Ashwagandha Vs. L-Theanine (Which One Should You Take?)
Nootropic Mechanisms
Nootropics work through various processes to support brain function and relaxation.
Brain Chemical Adjustments
Nootropics influence neurotransmitters to encourage relaxation. For example, L-theanine crosses the blood-brain barrier and interacts with GABA, serotonin, and dopamine - key chemicals involved in mood and stress management.
Once in the brain, L-theanine triggers reactions that promote a calm yet focused state. This makes it particularly useful in situations that require both concentration and reduced anxiety, such as social interactions.
Brain Wave Activity
Nootropics also affect brain wave activity, particularly boosting alpha brain waves. These waves, operating at frequencies of 8–12 Hz, are linked to a relaxed but alert mental state, similar to what people experience during meditation.
Research using EEG scans has shown that L-theanine increases alpha wave activity within 30–45 minutes of consumption. This aligns with the calming effects many users report, providing a clear biological explanation for its impact.
Combined Ingredient Effects
When nootropic ingredients are used together, they can create an "entourage effect." This occurs when multiple compounds amplify each other’s benefits, delivering greater results than they would individually. For instance, pairing L-theanine with other calming agents often leads to deeper, longer-lasting relaxation.
In drinks, this combination is carefully balanced to ensure relaxation without causing drowsiness. Achieving these effects depends on accurate dosing and the right mix of ingredients, which are essential for the functional benefits seen in nootropic beverages.
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Research Results
Recent clinical studies back the effectiveness of these nootropic mechanisms.
L-Theanine Studies
Research involving over 1,000 participants revealed that IMPOSSIBREW®'s Social Blend™, which is high in L-Theanine, helps improve relaxation significantly [1]. This blend offers a non-alcoholic option for social settings, promoting calmness while keeping the mind sharp.
Stress Response Studies
Studies indicate that plant-based nootropics can help regulate stress responses. The adaptogenic ingredients in Social Blend™ have shown measurable reductions in stress levels and improved social ease [1].
"Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*. Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions)." - IMPOSSIBREW® [1]
Further research highlights that individuals tend to lower their alcohol consumption when opting for nootropic alternatives [1]. These stress-regulating benefits contribute to broader mental health advantages.
Mental Health Effects
Studies suggest that well-balanced nootropic formulations support both relaxation and mental focus. In fact, 75% of participants in one study described Social Blend™ as "the most complete alcohol alternative on the market" [1]. Additionally, 95% of users expressed long-term satisfaction, recommending it to others.
"Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before." - IMPOSSIBREW® [1]
Nootropics in Drinks
Modern nootropic drinks are changing the way we enjoy social occasions, combining science and flavour to offer a new take on social drinking. By using advanced brewing techniques and nootropic ingredients, these beverages are reshaping the landscape of non-alcoholic options.
IMPOSSIBREW®'s Social Blend™
IMPOSSIBREW®'s Social Blend™ is a standout example of how nootropics can replace alcohol’s downsides. Created in partnership with Dr Paul Chazot, a Bioscience Professor at Durham University, this blend includes ingredients like L-Theanine, Ashwagandha Root, Vitamin B1, and a mix of plant extracts. These carefully chosen components aim to promote relaxation while delivering unique flavour experiences.
Taste and Function
IMPOSSIBREW® uses a cryogenic fermentation method to preserve the authentic taste of beer. This dedication to quality has earned their Enhanced Lager and Enhanced Hazy Pale the title of the UK's best non-alcoholic beers at the 2023 World Beer Awards [1]. Their brewing process ensures a balance between functional ingredients and great taste, as highlighted by the feedback from Dragons' Den:
"It tastes lovely, it really tastes good" [1]
Product Features
IMPOSSIBREW® offers a range of products designed for today’s consumers, focusing on both functionality and flavour:
| Product Type | Key Features | Taste Profile |
|---|---|---|
| Enhanced Lager | Gluten-free, vegan, <0.5% ABV | Crisp and dry with refreshing citrus notes |
| Enhanced Hazy Pale | Vegan, <0.5% ABV | Tropical and fruity with a smooth texture |
Both options are low in calories and incorporate the benefits of the Social Blend™. The brand has received glowing reviews, maintaining a 4.8/5 rating from over 1,000 customer reviews. Many users have praised the products for offering a pleasant buzz and a relaxed sensation [1].
Summary
Recent research and market data highlight the growing popularity of nootropics and their benefits, with increasing consumer interest in alcohol alternatives like IMPOSSIBREW®.
Main Points
Studies show that IMPOSSIBREW®'s unique mix of L-Theanine, Ashwagandha, and Vitamin B1 promotes relaxation by supporting serotonin levels. This blend offers a calming, balanced alternative to alcohol. Impressively, three out of four consumers rate IMPOSSIBREW® as the most complete alcohol-free option available [1].
Market Trends
These insights align with changing consumer preferences in the functional beverage market. The impact is evident: 88% of users reduced alcohol intake, the product boasts a 4.8/5 customer rating, and over one million beers have been sold. In 2023, the brand received multiple Gold awards and became the most-followed No/Low Alcohol brand on TikTok worldwide [1].
Key consumer trends include:
| Trend Indicator | Evidence |
|---|---|
| Alcohol Reduction | 88% of users cut their alcohol consumption |
| Product Satisfaction | 95% would recommend it to friends |
| Market Reach | Over 70,000 active customers |
"We exist because we believe in a world where social connection doesn't demand compromise." – IMPOSSIBREW® [1]
The data points to a growing demand for functional beverages that deliver relaxation and social enjoyment without sacrificing taste or wellness.
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Got Questions?
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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