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Science of Nootropics in Functional Beers
Nootropic beers combine cognitive-boosting ingredients like L-Theanine and Ashwagandha with non-alcoholic brewing to enhance mental clarity, relaxation, and social experiences - without the downsides of alcohol. These drinks are designed for those seeking healthier, functional alternatives to traditional alcoholic beverages.
Key Takeaways:
- What are Nootropics? Compounds that support focus, relaxation, and mental clarity.
- Benefits: Improved focus, reduced stress, better sleep, and enhanced social engagement.
- How They Work: Ingredients like L-Theanine (focus), Ashwagandha (stress relief), and Social Blend™ are incorporated using advanced brewing techniques like cryogenic fermentation.
- Market Impact: Brands like IMPOSSIBREW® report 88% of customers drinking less alcohol and a 4.8/5 satisfaction rating.
Quick Comparison:
| Feature | Regular Non-Alcoholic Beer | Nootropic Beer |
|---|---|---|
| Mental Clarity | None | Improved focus |
| Relaxation Effect | Minimal | 71% report relaxation |
| Social Experience | Basic alcohol substitute | Enhanced engagement |
| Sleep Quality | No specific effects | Better sleep reported |
Nootropic beers are reshaping social drinking by offering cognitive and emotional benefits while retaining the pleasure of a drink. Keep reading to learn how they work and why they’re gaining popularity.
Ashwagandha Vs. L-Theanine (Which One Should You Take?)
Brain Function Benefits
Nootropic-infused beers offer cognitive advantages that set them apart from traditional non-alcoholic beers. Recent research and clinical findings highlight their ability to boost mental performance while encouraging relaxation.
Mental Performance Effects
Studies show that specific nootropic ingredients can enhance brain function in targeted ways. Dr Paul Chazot has worked on formulations designed to improve mental performance in key areas [1].
Here’s how the main ingredients in nootropic beers contribute to cognitive support:
| Ingredient | Mental Benefits | Reported Effects |
|---|---|---|
| L-Theanine | Improves mental clarity and focus | Enhanced focus without jitters |
| Ashwagandha | Reduces stress and supports cognition | Better mood and relaxation |
| Social Blend™ | Promotes cognitive balance | 71% of users felt more relaxed |
When combined in the right amounts, these ingredients work together to deliver noticeable improvements in mental clarity and relaxation.
Regular vs. Nootropic Beer Effects
Comparing traditional non-alcoholic beers to nootropic-enhanced versions reveals a clear difference. While standard options aim to replicate the taste of alcoholic beverages, nootropic beers are crafted to provide mental and emotional benefits.
"Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions)." – IMPOSSIBREW® [1]
Here’s how they differ:
| Aspect | Regular Non-Alcoholic Beer | Nootropic-Enhanced Beer |
|---|---|---|
| Mental Clarity | No notable benefits | Improved focus and alertness |
| Relaxation Effect | Minimal | 71% report feeling relaxed |
| Social Experience | Basic alcohol substitute | Enhanced social engagement |
| Sleep Quality | No specific effects | Users report better sleep |
Customer feedback reinforces these findings. One IMPOSSIBREW® drinker shared:
"I really did feel chilled out after drinking it (and also slept remarkably well)" [1]
Another remarked:
"Felt exactly the same twinkly boost from drinking... but without the fuzzy head" [1]
Main Nootropic Ingredients
Functional beers combine specific nootropic compounds to support cognitive function while maintaining the pleasure of drinking. Here's a breakdown of how each ingredient contributes to this balance.
L-Theanine: Calm and Focused
L-Theanine, found in green tea, encourages relaxation without causing drowsiness. It works by influencing neurotransmitters, helping you stay calm yet focused - perfect for social occasions.
Ashwagandha: Stress Relief with Clarity
Ashwagandha, a herb rooted in Ayurvedic tradition, is known for helping reduce stress while keeping your mind clear. It's a key ingredient in blends like IMPOSSIBREW®, offering a balanced cognitive experience [1].
Ingredients Backed by Science
These nootropic ingredients are supported by research, making them effective additions to modern formulations. Here's a closer look:
| Ingredient | Function | Benefit |
|---|---|---|
| L-Theanine | Promotes relaxation | Encourages a calm yet alert state |
| Ashwagandha | Supports stress response | Helps reduce stress while maintaining clarity |
| Soluble Plant Fibres | Enhances absorption | Improves the body's ability to use ingredients |
| Vitamin B1 | Supports neural health | Aids normal neurological function |
Studies involving over 1,000 participants found that more than 70% experienced noticeable relaxation effects after using these ingredients [1].
"Our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*. Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions)." - IMPOSSIBREW® [1]
Additionally, 88% of users reported drinking less alcohol after trying these nootropic-enhanced options [1]. These findings highlight the cognitive benefits explored further in this study.
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Research Evidence
Recent studies suggest that nootropic beers may help improve focus, manage stress, enhance social ease, and boost mental clarity. However, these findings still need independent validation for a more complete understanding.
Clinical Study Results
Research indicates that beers infused with nootropics could positively impact cognitive function and mental health. Participants have reported better attention spans, improved stress management, and greater comfort in social settings. While these outcomes are encouraging, more work is needed to clarify long-term effects and determine the best dosages.
Research Gaps
Despite early progress, several areas require further investigation:
- The long-term effects of nootropic beers are still unknown, as most studies focus on short-term results.
- Research is needed to identify the ideal dosages for various age groups and lifestyles.
- The potential for interactions with medications or supplements has not been fully explored.
Although current data suggests these beverages are generally safe, more thorough studies are essential to understand their full range of effects. Researchers are also working on improving how nootropics are absorbed and delivered to address these unanswered questions.
Market Analysis
Nootropic-infused beers are making waves in the non-alcoholic drinks market, thanks to their proven cognitive benefits. Surveys highlight a growing consumer preference for beverages that replicate the social aspects of traditional alcohol, without the downsides.
Consumer Feedback
Research shows a rising demand for functional drinks that offer mental clarity without the effects of alcohol. Recent survey results confirm consistent consumer satisfaction, underlining the lasting appeal of these products.
IMPOSSIBREW® Case Study
Leading brands like IMPOSSIBREW® showcase how these trends are shaping the market. The company has surpassed one million units in sales, with customers giving an impressive 4.8/5 satisfaction rating based on over 1,000 reviews [1].
Their product line mirrors the market's progression:
| Product Type | Starting Price | Key Features |
|---|---|---|
| Enhanced Lager | £2.99 | <0.5% ABV, low calorie, vegan, gluten‐free |
| Enhanced Hazy Pale | £2.99 | <0.5% ABV, low calorie, vegan |
| Bestseller Bundle | £49.99 | 18 beers, complimentary glass, free delivery |
Market Forecast
The future looks bright for functional beers. Three out of four customers view nootropic-enhanced options as the best alcohol alternatives, and 95% would recommend them to friends [1]. Experts anticipate growth driven by increasing health consciousness, demand for alcohol-free options, interest in functional drinks, and strong word-of-mouth endorsements.
Summary
Mental Function Benefits
Nootropic-infused beers offer noticeable cognitive perks. Ingredients like L-Theanine and Ashwagandha have been shown to help, with 71% of consumers reporting feeling calmer and more focused - without the usual downsides of alcohol [1].
Industry Outlook
The functional beer market is growing as more people seek healthier options. Impressively, 88% of IMPOSSIBREW® customers reported cutting back on alcohol, and the brand boasts a stellar 4.8/5 rating from over 1,000 reviews [1]. Recognised as the UK's best non-alcoholic beers at the 2023 World Beer Awards, these products highlight the successful combination of traditional brewing techniques with nootropic advancements.
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Got Questions?
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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