Skip to content

Get a Free T-Shirt and Glass when you subscribe!

🥭 NEW! Limited Edition Triple-Hopped IPA

Rated 4.8/5 with over 1,000+ reviews

Give £5 to a friend and get £5!

Over 1 Million IMPOSSIBREW®s sold!

Open search
  • Shop Now
    • Get Started
    • Lager
    • Pale Ale
    • Limited Edition
      • Coming Soon
      • TIPA
    • LABS Edition (Loyalty)
      • LABS #001 - Fruit Pastille Lager
    • Accessories
  • Discover
    • Social Blend™
    • Our Story
    • Journal
    • LABS Loyalty
    • Refer a Friend
    • Got Questions?
      • Reviews
      • Frequently Asked Questions
      • Support
      • Research
    • Trade
      • Trade Store
  • How It Works
  • FAQs
IMPOSSIBREW®

Country

Open search Open account page Open cart
0
  • How It Works
  • FAQs

Country

Account
  • Get Started
  • Lager
  • Pale Ale
  • Accessories
  • Social Blend™
  • Our Story
  • Journal
  • LABS Loyalty
  • Refer a Friend
  • Coming Soon
  • TIPA
  • LABS #001 - Fruit Pastille Lager
  • Reviews
  • Frequently Asked Questions
  • Support
  • Research
  • Trade Store
0

Your cart is empty

Continue shopping
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts

Probiotics vs. Functional Beer: Gut Health Benefits

Probiotics vs. Functional Beer: Gut Health Benefits

When it comes to improving gut health, probiotics and functional non-alcoholic beers offer two distinct approaches. Probiotics are supplements or foods containing live bacteria that support digestion and restore gut balance. Functional non-alcoholic beers, like those by IMPOSSIBREW®, combine gut-friendly ingredients with the enjoyment of a social drink. Here's a quick breakdown:

  • Probiotics: Found in supplements and fermented foods, they deliver live bacteria to the gut. They help with digestion, nutrient absorption, and gut recovery after antibiotics. Effects take 2–4 weeks and require consistent use.
  • Functional Non-Alcoholic Beer: Combines natural brewing compounds with gut-friendly additives like Ashwagandha and L-theanine. Offers immediate enjoyment and supports gut health over time, making it ideal for social settings.

Quick Comparison:

Aspect Probiotics Functional Non-Alcoholic Beer
Purpose Boost gut bacteria Support gut health + social drink
Format Supplements, fermented foods Ready-to-drink beverage
Cost £15–£40 per month £1.97 per can
Time to See Results 2–4 weeks Immediate enjoyment, gradual gut benefits
Social Context Not social Fits into social occasions

If you're looking for targeted gut support, probiotics may suit your needs. For a more social, drinkable option, functional beers like IMPOSSIBREW® are a gut-friendly alternative with added mood-supporting ingredients. Your choice depends on your lifestyle, health goals, and preferences.

Probiotic Beer - Alcohol That's Good For Your Gut | Tiger Fitness

Tiger Fitness

How Probiotics Support Gut Health

Understanding how probiotics function offers a helpful backdrop for assessing their benefits alongside the gut-friendly ingredients in functional non-alcoholic beers.

What Are Probiotics?

Probiotics are live microorganisms that play a key role in maintaining gut health. According to the World Health Organisation, they are defined as "live microorganisms which, when administered in adequate amounts, confer a health benefit on the host."

Common strains like Lactobacillus and Bifidobacterium are naturally found in fermented foods such as yoghurt, kefir, kimchi, and sauerkraut. They’re also available in supplements, with different strains offering distinct benefits.

For probiotics to work, they need to survive the harsh environment of the digestive system. This is why many supplements use advanced coating technologies or specialised packaging to protect the bacteria from stomach acid and external factors.

Let’s look at how these tiny organisms create balance in your gut.

How Probiotics Work in Your Gut

Once probiotics reach your intestines, they get to work in several important ways. One mechanism is competitive exclusion, where they prevent harmful bacteria from taking over by competing for the same nutrients and attachment points along the gut lining.

Probiotics also interact with your immune system, which is largely based in your gut – about 70% of it, to be precise. They help your immune system differentiate between beneficial and harmful microbes, reducing unnecessary inflammation while staying alert to actual threats.

Another vital role is the production of short-chain fatty acids like butyrate. These compounds act as energy sources for the cells lining your colon and help maintain the strength of your gut barrier. Some probiotic strains also produce bacteriocins - natural substances that inhibit harmful pathogens, creating a more stable environment for good bacteria to flourish.

Main Benefits of Probiotics

Probiotics offer a range of digestive and overall health benefits. They aid digestion, improve nutrient absorption, and support regular bowel movements. For example, certain Lactobacillus strains produce the enzyme lactase, which helps break down dairy products - making them particularly helpful for people with lactose intolerance.

They also promote regularity. Probiotics can regulate the speed at which food moves through your digestive system, easing both constipation and diarrhoea. This makes them especially useful for individuals managing irritable bowel syndrome (IBS).

Another key benefit is their ability to restore balance in the gut after antibiotic use. While antibiotics are effective at fighting infections, they often disrupt the gut microbiome. Probiotics can help replenish beneficial bacteria during and after treatment, speeding up recovery.

That said, probiotics aren’t a one-size-fits-all solution. Their effects are highly strain-specific, meaning a strain that works wonders for one person might not have the same impact on someone else. Gut microbiomes are as unique as fingerprints, which explains these differences. Additionally, the benefits of probiotics are usually temporary, requiring consistent intake to maintain results.

The quality of probiotic products also matters. Factors like storage, manufacturing methods, and the product's age can affect whether the bacteria remain alive and effective by the time they’re consumed. This makes it essential to choose trusted brands with rigorous quality controls.

These benefits provide a solid foundation for comparing probiotics to the gut-friendly components found in functional non-alcoholic beers.

Functional Non-Alcoholic Beer and Gut Health

Interest in gut health has sparked a wave of innovation in the beverage industry, paving the way for functional non-alcoholic beers. These drinks merge traditional brewing methods with modern, health-focused ingredients to support digestive health while catering to social occasions. They provide a refreshing option for those looking to balance wellness with social enjoyment.

What Is Functional Non-Alcoholic Beer?

Functional non-alcoholic beer takes the familiar brewing process a step further by incorporating ingredients that promote wellness. These beverages are designed for health-conscious individuals who want to enjoy the social aspects of drinking - whether they're embracing Dry January, adopting a sober-curious lifestyle, or simply seeking healthier alternatives - without sacrificing their well-being. The result? A drink that feels familiar but offers added benefits.

Gut-Healthy Ingredients in Functional Beer

These beers aren’t just about flavour; they’re formulated to support digestion. Traditional brewing naturally produces compounds beneficial for overall wellness, but modern recipes go further by adding gut-friendly ingredients. Some brewers even craft their recipes to support the gut-brain axis, the fascinating connection between digestion and mood. This thoughtful approach makes functional non-alcoholic beers more than just a beverage - they’re a step towards holistic health.

IMPOSSIBREW® and Enhanced Functional Beers

A standout in this space is IMPOSSIBREW®, a brand that’s redefining what non-alcoholic beer can be. Their Enhanced Lager and Pale Ale feature a proprietary Social Blend™ that combines L-theanine and Ashwagandha. L-theanine, an amino acid found in tea leaves, is known for its calming effects, while Ashwagandha, an adaptogen, is recognised for helping reduce stress.

From a gut-health perspective, these beers offer more than just a great taste. Ashwagandha, for example, has been studied for its potential to support the gut-brain axis, impacting both mood and digestive function. Priced at £1.97 per can, IMPOSSIBREW® positions itself as a premium option, delivering immediate social enjoyment alongside long-term wellness benefits.

sbb-itb-a752bf8

Probiotics vs. Functional Beer: Direct Comparison

Looking at probiotics alongside functional non-alcoholic beer reveals two distinct approaches to supporting gut health. Probiotics focus on replenishing beneficial bacteria in the gut, while functional beers like IMPOSSIBREW® offer gut-friendly compounds wrapped in a social drinking experience. Both contribute to gut health, but they do so in very different ways.

Side-by-Side Comparison: Probiotics vs. Functional Beer

Aspect Probiotics Functional Non-Alcoholic Beer
Primary Mechanism Introduces live beneficial bacteria to boost gut microbiome health Combines natural, adaptogenic ingredients with a refreshing drinking experience
Key Bioactive Compounds Includes strains like Lactobacillus and Bifidobacterium Features brewing compounds alongside nootropic and adaptogenic ingredients
Onset of Effects Requires 2–4 weeks for noticeable gut health improvements Offers immediate enjoyment with potential benefits over time
Social Context Taken as a daily supplement Enjoyed in social settings, mimicking traditional drinking habits
Consumption Format Available as capsules, powders, or fermented foods Ready-to-drink beverage
Scientific Evidence Well-documented for digestive health Emerging research on adaptogenic ingredients for wellness
Storage Requirements Often needs refrigeration Shelf-stable, no special storage needed
Cost Consideration Costs around £15–£40 per month for quality products Approximately £1.97 per can for IMPOSSIBREW® options

This table highlights the key differences between the two options, helping you weigh their benefits based on your preferences and goals.

When to Choose Each Option

Deciding between probiotics and functional beer largely depends on your lifestyle and what you're aiming to achieve.

Opt for probiotics if you're addressing specific gut health concerns, recovering after a course of antibiotics, or seeking targeted digestive support. Probiotics work well as part of a structured wellness routine, though they require consistent use and patience, as their benefits usually take weeks to appear.

Go for functional beer when you're looking for a gut-friendly option that complements social occasions. IMPOSSIBREW®'s Enhanced Lager and Enhanced Pale Ale are great choices if you're exploring a sober-curious lifestyle, participating in Dry January, or simply want a refreshing drink that fits into your social life while offering added benefits.

Budget and storage might also influence your choice. Probiotics involve a monthly cost and often need refrigeration, whereas functional beers like IMPOSSIBREW® are shelf-stable and cost £1.97 per can. These differences make it easier to choose what aligns with your health priorities and lifestyle in the UK.

Choosing Options for UK Consumers

When deciding between probiotics and functional beer, UK consumers need to weigh up dietary needs, lifestyle considerations, and local regulations to find the best fit for their preferences.

Dietary Needs and Product Availability

For those with specific dietary requirements, both probiotics and functional beers offer options, but availability can differ. IMPOSSIBREW® stands out by catering to common dietary restrictions, making its functional beers suitable for individuals following plant-based diets or managing coeliac disease.

On the other hand, traditional probiotic supplements may not align with all dietary preferences. Many probiotics are derived from dairy-based cultures, which can be unsuitable for vegans or those with lactose intolerance. While plant-based probiotic alternatives do exist in the UK, they often require careful scrutiny of labels and tend to be pricier. However, their shelf-stable nature ensures they are widely accessible across the country. These factors highlight the importance of considering both practicality and dietary compatibility when choosing between these options.

Lifestyle and Social Situations

Functional beers shine in social settings by offering a healthier and enjoyable alternative to regular alcoholic drinks. Whether you're relaxing at home or celebrating with friends, they provide the familiar experience of beer in formats like a 440ml can, making them a versatile choice for various occasions [1]. Probiotics, on the other hand, are more aligned with daily routines and lack the immediate social appeal of a drinkable product.

Pricing and UK Labelling Rules

Pricing and labelling also play a crucial role in the decision-making process. IMPOSSIBREW® functional beers are priced at approximately £1.97 per can (with multi-packs starting at £22.38), while probiotics generally incur a recurring monthly expense.

UK labelling regulations further highlight the differences between these products. Notably, the term "probiotic" is not permitted on food supplement labels in the UK due to the absence of authorised health claims [3]. Additionally, probiotics are classified as food rather than medicine, meaning they are not subject to the rigorous testing standards applied to pharmaceuticals. This classification raises questions about whether these products contain the stated bacteria in sufficient quantities or if the bacteria can survive storage and digestion [4].

In contrast, functional beers like IMPOSSIBREW® adhere to distinct regulatory standards that ensure transparency about their ingredients and brewing process. Their Social Blend™, which includes nootropic and adaptogenic components, provides clear information about what you're consuming. Research even suggests that certain compounds in beer, including low or non-alcoholic varieties, may positively impact gut microbiota diversity and immune function, potentially offering benefits comparable to traditional probiotics [2]. The polyphenols found in malt and hops further add to these potential advantages, making functional beer an intriguing alternative for those seeking gut health support.

Conclusion: Finding the Right Gut Health Solution

Both probiotics and functional non-alcoholic beers contribute to gut health, but they cater to different needs and preferences. Probiotics provide concentrated bacterial strains aimed at targeted digestive support.

On the other hand, functional non-alcoholic beers take a fresh approach, blending gut health benefits with the sociability of enjoying a drink. For instance, consuming 330 mL of non-alcoholic beer daily for four weeks has been shown to boost gut microbiota diversity from 2.7 ± 0.3 to 2.9 ± 0.3 [5]. This improvement is attributed to beer polyphenols rather than alcohol, highlighting the role of gut-friendly ingredients.

"The goal of functional beers is to combine the enjoyment of beer with potential health-related effects." - Dry Drinker [1]

A standout in this category is IMPOSSIBREW®, with its Enhanced Lager and Enhanced Pale Ale. These beers feature the proprietary Social Blend™, which includes nootropic and adaptogenic ingredients, delivering the essence of a traditional beer while offering additional benefits. At around £1.97 per can, they provide transparency about their ingredients, making them an appealing choice for those seeking a balanced option.

This comparison highlights the ongoing discussion between targeted supplementation and a more social, lifestyle-based approach. If you prefer a structured routine of supplementation, probiotics remain a solid choice. However, if you’re drawn to the idea of enhancing gut health through a relaxing and enjoyable experience, functional beers like those from IMPOSSIBREW® are worth considering.

"Drinking non-alcoholic beer or alcoholic beer increases gut bacterial diversity, without significantly changing body weight, body fat mass, and serum cardiometabolic markers, making these beverages an interesting approach to increase microbiota diversity." - Cláudia Marques et al. [5]

For those in the UK looking to support their gut health, functional non-alcoholic beers offer a unique solution. They combine microbiome benefits with the pleasure of beer and cater to dietary preferences, including vegan and gluten-free options. Ultimately, the best choice depends on your habits and lifestyle.

FAQs

How can functional non-alcoholic beers like IMPOSSIBREW® benefit gut health compared to probiotics?

Functional non-alcoholic beers like IMPOSSIBREW® offer an unexpected way to support gut health, acting similarly to traditional probiotics. These beverages are packed with natural components like prebiotic fibres, polyphenols, and essential vitamins, all of which help feed the beneficial bacteria in your gut, promoting a healthier and more balanced digestive system.

What sets functional beers apart is their approach. While probiotics introduce specific strains of bacteria into your system, these beers focus on enhancing the environment for the bacteria already present in your gut. By creating conditions where your microbiome can flourish, they can work alongside probiotics - or even amplify their benefits - providing a well-rounded method to boost gut health.

Are functional non-alcoholic beers effective for gut health issues like IBS or lactose intolerance?

Functional non-alcoholic beers can play a role in supporting gut health by promoting a diverse microbiota and including prebiotic fibres. However, their effects are broader and less targeted compared to probiotics, which are designed to deliver specific strains of beneficial bacteria directly to the gut.

When it comes to conditions like IBS or lactose intolerance, probiotics are often the better choice. They provide specialised bacterial strains tailored to help manage these specific digestive challenges. While functional beers can support general gut health, they don't offer the same precise benefits for addressing these particular issues.

What are the long-term benefits of adding functional non-alcoholic beer to your diet for gut health?

Incorporating functional non-alcoholic beers into your diet can be a simple and enjoyable way to support gut health. These beers are often packed with polyphenols, B vitamins, and prebiotic fibres, which work together to nourish beneficial gut bacteria and aid digestion.

A well-balanced gut microbiome is connected to stronger immune function, improved metabolism, and a reduced risk of chronic illnesses. Plus, functional non-alcoholic beers offer these benefits without the calories or side effects associated with alcohol, making them a refreshing choice for overall well-being.

Related Blog Posts

  • How Non-Alcoholic Beer Supports Gut Health
  • Ultimate Guide to Cognitive Benefits of Functional Beers
  • How Digestive Enzymes in Beer Improve Gut Health
  • Nutrient Absorption: Beer vs. Non-Alcoholic Beer
Share

Reading next

Flavour Matching Algorithms: How They Work in Brewing

Flavour Matching Algorithms: How They Work in Brewing

Shop Now

View all
Save 27%
IMPOSSIBREW® Bestseller BundleIMPOSSIBREW® Bestseller Bundle
IMPOSSIBREW® Bestseller Bundle4.7
Sale price£49.50 Regular price£67.49
4.7
On sale
IMPOSSIBREW® Enhanced Hazy PaleIMPOSSIBREW® Enhanced Hazy Pale
IMPOSSIBREW® Enhanced Hazy Pale4.7
Sale priceFrom £29.44 Regular price£35.00
4.7
IMPOSSIBREW® Enhanced LagerIMPOSSIBREW® Enhanced Lager
IMPOSSIBREW® Enhanced Lager4.7
Sale priceFrom £29.44
4.7
Invalid password
Enter

Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

Shop IMPOSSIBREW® Now

Join 100,000+ others enjoying a new way to unwind.

Sign up to get exclusive deals, limited edition beers and much more.

Shop Now+
  • Get Started
  • Lager
  • Hazy Pale
  • Limited Edition
  • LABS Edition (Loyalty)
  • Accessories
Discover+
  • Our Story
  • How It Works
  • Research
  • FAQs
  • Journal
  • Refer a friend
  • Trade
  • Invest
  • Careers
  • Newsroom
Others+
  • Terms of Service
  • Privacy Policy
  • Health Claims
  • Shipping Policy
  • NHS Discount
  • Support
  • FAQ
  • Login

Country

American Express Apple Pay Diners ClubDiscoverMaestroMastercardShop Pay Union PayVisa

© 2025, IMPOSSIBREW®. Powered by Shopify

Shopify store optimized by Thails