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Science Behind Herbal Blends in Non-Alcoholic Beers
Non-alcoholic beers with herbal blends are designed to mimic the relaxing effects of alcohol while promoting mental well-being. Ingredients like hops, ashwagandha, and L-theanine interact with the brain and body to reduce stress, improve mood, and enhance sleep quality. These beverages cater to the growing demand for healthier, functional drinks.
Key Takeaways:
- Hops: Boosts GABA levels for calmness and better sleep.
- Ashwagandha: Lowers cortisol and supports stress management.
- L-theanine: Promotes relaxation without drowsiness.
- Market Growth: The adaptogen drink market is projected to reach $3 billion by 2026.
Research highlights their potential to improve mood, reduce anxiety, and aid sleep, but long-term effects and dosage guidelines need further study. Consumers should use these beverages cautiously, especially if on medication or managing health conditions.
Science of Herbal Blends
Body and Brain Effects
Herbal blends in non-alcoholic beers are crafted to mimic the relaxing effects of alcohol by interacting with specific biological systems. For example, L-theanine supports alpha brain wave activity, encouraging relaxation without causing drowsiness, and boosts mood through serotonin pathways.
Research into hop-derived compounds, especially matured hop bitter acids (MHBAs), reveals they stimulate the vagus nerve via brain-gut interactions, which can help improve mood. In a study with 97 participants, consuming 35 mg of MHBAs daily for three weeks led to noticeable reductions in anxiety and depression [1].
Each herb used in these blends brings its own properties, creating a combined sensory and physiological experience.
Main Herbs and Functions
Modern non-alcoholic beers include several well-researched herbs:
- Hops (Humulus lupulus L.): Beyond adding flavor, hops increase GABA levels in the brain, a neurotransmitter linked to calmness and better sleep. Research on shift-working nurses showed that hop-infused non-alcoholic beer reduced sleep latency from 20.50 to 12.01 minutes and lowered nighttime activity by 27% [2].
- Ashwagandha: Known for its stress-relieving and cognitive-boosting effects, this herb helps the body manage stress effectively.
- L-theanine: This compound promotes calmness without sedation by influencing brain wave patterns and works in synergy with other herbs for enhanced relaxation.
The table below highlights the specific roles and measurable benefits of these herbs.
Herb Effects Comparison
| Herb | Primary Function | Measured Effects | Timeframe |
|---|---|---|---|
| MHBAs (Hops) | Mood Support | 13.9% drop in total mood disturbance | Effects seen after 29 days |
| Ashwagandha | Stress Management | Lowers cortisol, improves sleep quality | 2-8 weeks |
| L-theanine | Relaxation | Boosts alpha brain wave activity | 30-40 minutes |
| Holy Basil | Stress Adaptation | Improves mood, reduces anxiety | 2-4 weeks |
Research continues to explore how combining traditional brewing with modern techniques can produce effective, non-alcoholic alternatives that deliver both enjoyment and mental well-being [2].
Research Evidence
Study Results
Clinical research suggests that herbal blends in non-alcoholic beers can positively influence mood and relaxation. For instance, a 29-day study involving 97 participants consuming beer with 35 mg MHBAs demonstrated steady improvements in mood scores:
| Assessment Day | Mean Score (±SD) | Improvement |
|---|---|---|
| Day 1 (Baseline) | 51.8 ± 8.3 | - |
| Day 15 | 47.1 ± 6.7 | 9.1% |
| Day 29 | 44.6 ± 7.4 | 13.9% |
Additionally, prior research involving female nurses showed noticeable improvements in sleep quality metrics [2].
While these findings are encouraging, there’s still much to explore in this area, leaving room for further investigation.
Research Gaps
Current studies highlight several areas that need more attention:
- Long-term effects and how individuals may respond differently
- Establishing standardized dosages for herbal ingredients
- Understanding interactions between botanical compounds
- Examining how brewing methods affect the absorption of active ingredients
Though these gaps exist, the findings so far offer useful insights, summarized below.
Research Summary Table
| Study Focus | Key Findings | Sample Size | Duration | Primary Outcomes |
|---|---|---|---|---|
| Mood Enhancement | 13.9% improvement in total mood state | 97 adults | 29 days | Better mood |
| Sleep Quality | 40% decrease in sleep latency | 17 nurses | 14 days | Improved sleep |
| Anxiety Reduction | 12.5% decrease in state anxiety | 17 participants | 14 days | Greater relaxation |
| Cognitive Function | Enhanced focus and mental clarity | 50 adults | 21 days | Better performance |
"Moderate consumption of non-alcoholic beer, particularly due to its hop content, supports better sleep and overall well-being." - Lourdes Franco, Researcher
Dr. Paul Chazot, a biosciences professor at Durham University, has highlighted the potential of these herbal blends as effective alternatives to alcohol. He points out their ability to meet modern wellness demands while still offering a socially enjoyable experience [2][3].
These findings suggest that herbal-infused non-alcoholic beers could evolve into functional beverages aimed at supporting mental health and overall wellness.
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Safety and Guidelines
Herbal blends in non-alcoholic beers can offer a lot, but using them safely and correctly is key to getting the most out of them.
Health Considerations
Herbal non-alcoholic beers can sometimes lead to side effects or interact with medications. Here's what to keep in mind:
| Health Factor | Details | Who's Affected |
|---|---|---|
| Medication Interactions | May interfere with blood thinners or antidepressants | People on prescription medications |
| Allergic Reactions | Could trigger sensitivity to herbal ingredients | Individuals with known herb allergies |
| Dosage Sensitivity | May cause stomach upset or drowsiness | Those sensitive to botanical compounds |
| Medical Conditions | Could affect blood pressure or hormone levels | People with pre-existing conditions |
Legal Requirements
The European Food Safety Authority (EFSA) has strict rules for herbal ingredients in non-alcoholic beers. These include labeling standards and safety checks. Any health claims made on these products need EFSA approval.
Consumer Guidelines
To enjoy herbal non-alcoholic beers safely, follow these tips:
- Start with small amounts to gauge your tolerance.
- Pay attention to how your body reacts to specific herbs.
- Speak with your doctor if you're on medication.
The EFSA also advises checking product labels for clear ingredient details and approved health claims.
While recent findings suggest herbal non-alcoholic beers are generally safer than their alcoholic counterparts, it's important to consume them thoughtfully, especially if you have health concerns. Following these guidelines can help you enjoy these beverages with confidence.
Industry Outlook
The herbal non-alcoholic beer market is evolving quickly, with the adaptogen drink industry expected to hit $3 billion by 2026 [1].
Research Needs
Key areas still need deeper exploration, such as long-term health impacts, potential drug interactions, and consistent testing methods. Researchers at Durham University are currently studying specific herbal combinations for their potential to promote relaxation and improve mood [2][3].
| Research Priority | Current Status | Future Focus |
|---|---|---|
| Long-term Effects | Limited studies exist | Extensive health studies |
| Drug Interactions | Only initial findings | Compatibility research |
| Standardization | Inconsistent methods | Unified testing protocols |
These ongoing studies are paving the way for new possibilities in herbal formulations.
New Uses
Brands like Three Spirit and TRIP are branching out, bringing herbal blends into fresh beverage formats with adaptogens and medicinal mushrooms [1]. This diversification is being matched by advancements from major players in the field.
Market Leaders
Companies such as IMPOSSIBREW® are leading the charge with innovations like their Social Blend™ technology. This patent-pending approach combines nootropics and adaptogens with brewing techniques, backed by scientific collaboration with Dr. Paul Chazot [2][3].
The industry is placing greater importance on rigorous testing to confirm product effectiveness. A growing trend toward personalized blends is also emerging, with companies experimenting with different herb combinations to achieve targeted outcomes. These scientific developments are helping position herbal non-alcoholic beers as a credible option in the functional beverage market.
Summary
Research Findings
Studies have shown that herbal blends in non-alcoholic beers can help with relaxation and improving mood. Research from Durham University provides strong evidence for these effects [2][3].
"Our research confirms that adaptogenic compounds can deliver relaxation benefits without alcohol's downsides." - Dr. Paul Chazot, Professor of Biosciences at Durham University [2][3]
Safety Points
Ensuring consumer safety is crucial when it comes to herbal non-alcoholic beers. It's important to consider potential interactions and take precautions. Consumers are advised to consult healthcare professionals, follow usage instructions, and be particularly cautious if pregnant or managing health conditions.
Market Growth
The non-alcoholic beverage market is growing steadily, with the adaptogen drink segment expected to hit $3 billion by 2026 [1]. This growth is fueled by innovation, as companies combine traditional brewing techniques with modern botanical science. Brands like IMPOSSIBREW® are at the forefront, using proprietary blends to lead this shift [2][3]. This trend highlights a movement toward beverages that combine enjoyment with wellness benefits.
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What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
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