Skip to content

Rated 4.8/5 with over 1,000+ reviews

🥭 NEW! Limited Edition Triple-Hopped IPA.

Over 1 Million IMPOSSIBREW®s sold!

Give £5 to a friend and get £5!

Open search
  • Shop Now
    • Get Started
    • Bundles
    • Lager
    • Pale Ale
    • Limited Edition
      • Coming Soon
      • TIPA
    • LABS Edition (Loyalty)
      • LABS #001 - Fruit Pastille Lager
    • Accessories
  • Discover
    • Social Blend™ (Patent-Pending)
    • Our Story
    • Research
    • LABS Loyalty
    • Reviews
    • Refer a Friend
    • Savings Calculator
    • Journal
    • Got Questions?
      • Frequently Asked Questions
      • Support
    • Trade
      • Trade Store
    • Invest
    • Careers
  • How It Works
  • FAQs
IMPOSSIBREW®

Country

Open search Open account page Open cart
0
  • How It Works
  • FAQs

Country

Account
  • Get Started
  • Bundles
  • Lager
  • Pale Ale
  • Accessories
  • Social Blend™ (Patent-Pending)
  • Our Story
  • Research
  • LABS Loyalty
  • Reviews
  • Refer a Friend
  • Savings Calculator
  • Journal
  • Invest
  • Careers
  • Coming Soon
  • TIPA
  • LABS #001 - Fruit Pastille Lager
  • Frequently Asked Questions
  • Support
  • Trade Store
0

Your cart is empty

Continue shopping
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts

Sensory Profiles of Enhanced Lager vs. Pale Ale

Sensory Profiles of Enhanced Lager vs. Pale Ale

Enhanced Lager and Pale Ale are alcohol-free beers crafted with advanced brewing techniques and IMPOSSIBREW®'s Social Blend™, which includes nootropics like L-Theanine and Ashwagandha for a calming effect. Both beers mimic the flavour and feel of traditional beers while offering unique sensory profiles:

  • Enhanced Lager: Crisp, clean taste with subtle malt sweetness, mild grainy aroma, and a light, refreshing mouthfeel. Ideal for casual settings or lighter meals.
  • Enhanced Pale Ale: Bold, hoppy flavours with fruity and floral aromas, medium-bodied smoothness, and a more intense profile. Best for robust dishes or those who enjoy hop-forward beers.

Quick Comparison

Attribute Enhanced Lager Enhanced Pale Ale
Taste Crisp, clean, light bitterness Bold, hoppy, citrus notes
Aroma Mild, grainy Fruity, floral, hoppy
Mouthfeel Light and crisp Medium body, smooth

Both beers offer a relaxing experience thanks to the Social Blend™. Choose Lager for simplicity or Pale Ale for bolder flavours. Try both to discover your favourite.

We Rate 16 Non-Alcoholic Beers

Enhanced Lager Sensory Profile

Enhanced Lager brings together the classic appeal of a traditional lager with a modern twist, courtesy of IMPOSSIBREW®'s Social Blend™. The result? A refreshing drink that combines great flavour with a calming touch. Here's a closer look at what makes this lager stand out.

Taste: Crisp and Clean

Enhanced Lager delivers a refreshingly crisp flavour, striking a balance with its gentle malt sweetness and light bitterness. Unlike traditional ales, it contains fewer fruity esters, making the taste clean and straightforward [4]. Subtle hints of hibiscus and ginger add a layer of botanical complexity, as highlighted by Dry Drinker:

"Flavour is clean and dry, with gentle malt sweetness, light bitterness, and botanical complexity from hibiscus and ginger." - Dry Drinker [3]

The dry finish amplifies its refreshing nature, and with just 17 kcal and 3.4 g of carbs per 100 ml, it offers a light, guilt-free option [3].

Aroma: Mild and Grainy

The aroma is subtle yet distinctive, featuring mild grainy or bready notes that stem from its malted barley base. You might also catch a faint trace of yeast-derived sulphur, a hallmark of traditional lager styles. This understated aromatic profile perfectly complements the clean taste, creating a well-rounded sensory experience.

Mouthfeel: Light and Crisp

Thanks to a production process that includes full fermentation followed by gentle de-alcoholisation, Enhanced Lager maintains a light body and crisp texture while preserving its malt character. With an ABV of less than 0.5%, it stays true to its refreshing and approachable profile [3].

Enhanced Pale Ale Sensory Profile

The Enhanced Pale Ale from IMPOSSIBREW® takes the classic pale ale up a notch, offering a bold, hop-forward experience. By blending traditional pale ale elements with their unique Social Blend™, this beer caters to both flavour enthusiasts and those looking for a calm, relaxing drink.

Taste: Bold and Hoppy

This ale delivers a strong malt and hop balance, with just the right amount of bitterness supported by a hearty malt backbone. Expect hints of citrus, tropical fruits, and floral accents, all thanks to the carefully chosen hop varieties. These flavours can shift from bright and zesty to more earthy and pine-like undertones [5]. True to the American pale ale tradition, the focus is on hop-forward flavours, ranging from mildly bitter to more pronounced bitterness [6][7]. These bold flavour notes set the stage for an equally captivating aroma.

Aroma: Fruity and Hoppy

The aroma is a delightful mix of fruity and hoppy layers, crafted through a combination of hop-derived compounds and yeast esters [8]. Acetate and ethyl esters enhance the fruity notes, while modern hop varieties add essential oils, sometimes making up as much as 2.0% of the hops. These oils contribute distinct pine and herbal nuances, with compounds like β-linalool boosting the intensity of the aroma [8]. Fruity and floral aromas remain highly sought after in the beverage world, driving ongoing efforts to perfect these sensory qualities [8].

Mouthfeel: Medium Body and Smooth

Despite its bold taste and aroma, the Enhanced Pale Ale surprises with a medium body and smooth texture, creating a balanced and enjoyable experience. Moderate carbonation enhances the beer's texture, allowing the hop flavours to develop gradually and leaving a lingering, satisfying finish. This smooth mouthfeel encourages a thoughtful appreciation of its layered complexity.

sbb-itb-a752bf8

Enhanced Lager vs Enhanced Pale Ale Comparison

When deciding between IMPOSSIBREW®'s Enhanced Lager and Enhanced Pale Ale, it all comes down to your taste preferences and the occasion. Both beverages feature the cutting-edge Social Blend™ technology but offer distinctly different sensory experiences.

Sensory Attributes Comparison Table

Attribute Enhanced Lager Enhanced Pale Ale
Taste Crisp, clean, refreshing Bold, hoppy
Aroma Mild, grainy Fruity, hoppy
Mouthfeel Light, crisp Medium body, smooth

Key Differences and Consumer Preferences

The sensory differences outlined in the table above highlight how each drink appeals to different palates. Let’s dive into what sets these two apart.

The Enhanced Lager is perfect for those who enjoy a crisp and refreshing beer without too much complexity. Its clean flavour and mild, grainy aroma make it a go-to for casual gatherings or sunny days. It pairs wonderfully with lighter meals, enhancing the overall experience without overpowering your palate.

On the other hand, the Enhanced Pale Ale is crafted for those who crave bold, hoppy flavours and a more intense experience. Wine expert Henry Jeffreys sheds light on the challenges of creating alcohol-free beverages, noting:

"Alcohol doesn't just affect you physically, it also acts as a vehicle for flavour and provides texture. To compensate for the lack of mouthfeel in alcohol-free drinks, brewers can add sweetness – some of the big brand 0% lagers taste of popcorn – or turn up the hops" [9].

This insight explains how the Enhanced Pale Ale achieves its full-bodied flavour and smooth mouthfeel, delivering a satisfying alternative to traditional alcoholic ales.

The brewing process also plays a significant role in shaping their profiles. Lagers are brewed with bottom-fermenting yeast at cooler temperatures, resulting in a clean and crisp finish. In contrast, ales use top-fermenting yeast and warmer fermentation, which brings out fruity and spicy notes.

Ultimately, the choice between these two comes down to your mood and taste. The Enhanced Lager is ideal for easy, everyday enjoyment, while the Enhanced Pale Ale offers a more robust and hop-forward option for those who appreciate a bolder beer. Whichever you choose, both come with IMPOSSIBREW®'s signature Social Blend™, ensuring a relaxed and social drinking experience.

Sensory Evaluation Standards and Science in Enhanced Beers

Enhanced beers are crafted with precision, combining rigorous UK evaluation methods and cutting-edge ingredient science to create distinct and consistent sensory profiles. The advanced techniques behind their unique characteristics are grounded in well-established sensory evaluation principles and modern analytical practices, as outlined below.

UK Sensory Evaluation Methods

In the UK brewing industry, sensory evaluation plays a key role in ensuring quality and consistency. Descriptive sensory panels are at the heart of this process, focusing on key aspects like appearance, aroma, flavour, and mouthfeel. One of the most widely used tools is Quantitative Descriptive Analysis (QDA), which equips trained assessors to define qualitative attributes and quantify their intensity through statistical methods like ANOVA and PCA [2][10].

Sue Purcell, Section Manager – Sensory Training and Beverage Consultant at Campden BRI, highlights the importance of understanding beer profiles:

"Understanding your beers' flavours and their sources will enable good quality control, so that you can deliver products that consistently meet the target flavour profiles" [2].

Sensory defects can emerge at any stage of production, and UK methodologies are designed to systematically identify and address these issues [2]. Unlike consumer panels, professional sensory panels use objective language and standardised vocabulary. Tools such as beer evaluation sheets and the Beer Flavor Wheel ensure consistency and reliability in assessments [1].

Science-Based Sensory Experience

Building on these traditional methods, modern science enhances the sensory precision of products like IMPOSSIBREW®. The Social Blend™, a signature formulation, combines ingredients such as L-Theanine, Ashwagandha, Vitamin B1, and plant extracts to promote relaxation, stress relief, and mood balance [11].

Another standout feature is IMPOSSIBREW®'s cryogenic fermentation process, which eliminates the need to remove alcohol post-production. This method helps retain authentic taste profiles and preserves the complex flavour compounds that define the sensory appeal of their Enhanced Lager and Enhanced Pale Ale [11].

Customer feedback underscores the effectiveness of this approach. A survey conducted in May 2024 revealed that 71% of respondents felt more relaxed after consuming IMPOSSIBREW®'s enhanced beers, while 88% reported a reduction in alcohol consumption since discovering the brand [11]. Notably, three out of four customers described IMPOSSIBREW® as "the most complete alcohol alternative currently available on the market today" [11].

Choosing Between Enhanced Lager and Pale Ale

Deciding between IMPOSSIBREW®'s Enhanced Lager and Enhanced Pale Ale comes down to your personal preferences and the occasion. Both options offer the same Social Blend™ benefits, but their distinct flavour profiles cater to different tastes.

This shared Social Blend™ ties the two together, adding a unique layer of relaxation to every sip.

Key Takeaways

Here’s a closer look at the sensory profiles to help you choose the right one for your moment.

  • Enhanced Lager delivers a crisp, clean flavour that’s perfect for those who enjoy refreshment without complexity. With a mild, grainy aroma and a light, smooth mouthfeel, it’s ideal for casual settings or when you’re in the mood for something subtle. It pairs beautifully with lighter dishes like seafood, complementing rather than overpowering the meal[13].
  • Enhanced Pale Ale brings bold, hoppy flavours to the table, with fruity aromas and a smooth, medium-bodied finish. Its pronounced hop character makes it a great match for spicier foods, offering a dynamic flavour experience that evolves with each sip[13].

These profiles make it easy to pick the beer that best suits your taste and the occasion.

Final Recommendations

If you’re looking for something light and refreshing - perfect for a relaxed afternoon or pairing with lighter meals - Enhanced Lager’s crisp, clean taste fits the bill. Its versatility makes it a great choice for a variety of social settings.

For a more flavour-forward experience, Enhanced Pale Ale is the way to go. Its bold, hoppy character pairs well with heartier dishes or serves as a satisfying choice for unwinding in the evening.

Both beers feature the same Social Blend™ technology, with over 70% of customers reporting a more relaxed state after enjoying them[12]. Whether you lean towards the clean simplicity of the lager or the bold complexity of the pale ale, both are designed to enhance your moments of relaxation.

Why not try both? With IMPOSSIBREW®'s 30-day money-back guarantee, you can explore these options risk-free and find your perfect match for any mood or occasion.

FAQs

What is the Social Blend™ in IMPOSSIBREW®'s Enhanced Lager and Pale Ale, and how does it enhance the drinking experience?

The Social Blend™ in IMPOSSIBREW®'s Enhanced Lager and Pale Ale brings together a thoughtful combination of botanicals: L-Theanine, Ginseng Extract, Griffonia Seed Extract, Citrus Extract, and Vitamin B1. This blend is specially formulated to naturally encourage alpha brain wave activity, promoting a sense of calm and sociability - without relying on alcohol.

With this unique mix, you can enjoy the relaxing and social aspects of a great beer without worrying about intoxication or hangovers. It's an ideal choice for those who want to savour the flavour and social experience of beer while keeping a clear head.

How does IMPOSSIBREW® maintain the authentic taste of their alcohol-free beers using cryogenic fermentation?

IMPOSSIBREW® has crafted a distinctive way to create their alcohol-free beers using a cryogenic fermentation process. This involves rapidly cooling the brew to sub-zero temperatures, stopping fermentation at just the right moment. By doing so, the yeast is deactivated, but the beer’s natural taste and aroma remain untouched.

Thanks to this approach, their beers keep their rich, full-bodied flavours, offering the same enjoyable experience as traditional alcoholic drinks - minus the alcohol.

What are the potential health benefits of L-Theanine and Ashwagandha in alcohol-free beers?

L-Theanine and Ashwagandha are two natural compounds often celebrated for their ability to ease stress and boost mood. Found naturally in tea, L-Theanine is known for encouraging relaxation while also sharpening focus. On the other hand, Ashwagandha, a traditional herb, is recognised for helping the body adapt to stress and promoting overall balance.

When combined, these ingredients can help create a calming effect, improve sleep quality, and enhance the ability to handle everyday pressures. This makes them an ideal addition to alcohol-free beers aimed at promoting relaxation and unwinding.

Related posts

  • Multisensory Science Behind Functional Beers
  • How Functional Beers Improve Social Connections
  • Sensory Analysis of Non-Alcoholic Beers
  • Memory and Focus: Benefits of Nootropic Beers
Share

Reading next

Creating Sober-Friendly Music Spaces

Creating Sober-Friendly Music Spaces

Social Drinking in Elizabethan England

Social Drinking in Elizabethan England

Shop Now

View all
Save 26%
IMPOSSIBREW® Bestseller BundleIMPOSSIBREW® Bestseller Bundle
IMPOSSIBREW® Bestseller Bundle4.8
Sale price£49.99 Regular price£67.49
4.8
On sale
IMPOSSIBREW® Enhanced Hazy PaleIMPOSSIBREW® Enhanced Hazy Pale
IMPOSSIBREW® Enhanced Hazy Pale4.8
Sale priceFrom £29.99 Regular price£35.00
4.8
IMPOSSIBREW® Enhanced LagerIMPOSSIBREW® Enhanced Lager
IMPOSSIBREW® Enhanced Lager4.8
Sale priceFrom £29.99
4.8
Invalid password
Enter
Shop All Beers

Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.
Contact Us

Shop Now

View all
Save 26%
IMPOSSIBREW® Bestseller BundleIMPOSSIBREW® Bestseller Bundle
IMPOSSIBREW® Bestseller Bundle4.8
Sale price£49.99 Regular price£67.49
On sale
IMPOSSIBREW® Enhanced Hazy PaleIMPOSSIBREW® Enhanced Hazy Pale
IMPOSSIBREW® Enhanced Hazy Pale4.8
Sale priceFrom £29.99 Regular price£35.00
IMPOSSIBREW® Enhanced LagerIMPOSSIBREW® Enhanced Lager
IMPOSSIBREW® Enhanced Lager4.8
Sale priceFrom £29.99

Join 100,000+ others enjoying a new way to unwind.

Sign up to get exclusive deals, limited edition beers and much more.

Shop Now+
  • Get Started
  • Lager
  • Hazy Pale
  • Bestseller Bundle
  • Limited Edition
  • LABS Edition (Loyalty)
  • Accessories
Discover+
  • Our Story
  • How It Works
  • Research
  • FAQs
  • Journal
  • Refer a friend
  • Trade
  • Invest
  • Careers
  • Newsroom
Others+
  • Terms of Service
  • Privacy Policy
  • Health Claims
  • Shipping Policy
  • NHS Discount
  • Support
  • FAQ
  • Login

Country

American Express Apple Pay Diners ClubDiscoverMaestroMastercardShop Pay Union PayVisa

© 2025, IMPOSSIBREW®. Powered by Shopify