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Social Drinking in Elizabethan England

Social Drinking in Elizabethan England

Social drinking in Elizabethan England was a daily norm, deeply tied to community, economy, and culture. Taverns, alehouses, and inns were more than just places to drink - they were hubs for socialising, business, and even religious events. Here's a quick breakdown:

  • Drinks: Ale and beer were staples due to unsafe water. Wine was a luxury, and mead, cider, and small beer served various tastes and classes.
  • Establishments: Alehouses catered to workers, taverns to wealthier patrons, and inns offered lodging and food. Church ales were community events tied to festivities.
  • Customs: Toasting, buying rounds, and drinking games were common. Social norms varied by gender and class, with alehouses offering rare freedoms.
  • Health: Beer was consumed daily for hydration and sustenance, with labourers drinking up to four pints a day.

Elizabethan drinking culture shaped social bonds and traditions that still influence modern practices, from pub culture to non-alcoholic alternatives like enhanced beers.

Daily life in the age of Queen Elizabeth I | Tracy Borman on Elizabethan England

Drinking Establishments and Their Social Functions

The variety of drinking venues in Elizabethan England played an important role in shaping community life. Each venue had its own purpose, attracting different groups of people and fulfilling specific social needs. Together, they formed a network that supported a wide range of societal functions.

Alehouses and Taverns

In 1577, a census revealed that England had around 14,000 alehouses but only 329 taverns - a striking ratio of about 40 alehouses for every tavern [5]. This imbalance highlights the distinct roles these establishments played, which were influenced by the economic and social realities of the time.

Alehouses were the go-to gathering spots for the working classes. These venues provided an affordable place for artisans, labourers, and tradespeople - described by historian Peter Clark as the backbone of the working class - to socialise and maintain community ties [4]. They were also crucial entry points for those adjusting to urban life. The popularity of alehouses grew rapidly; for instance, the number of licensed alehouses in Canterbury doubled between 1577 and 1596, while Taunton saw a one-third increase during the same period [4]. By the late 16th century, alehouses had become a cornerstone of town life.

Taverns, on the other hand, catered to wealthier patrons by offering a wider selection of drinks, including wine, and sometimes lodging. These establishments served as spaces for both socialising and conducting business, reflecting the stratified nature of Elizabethan society [4][5].

Inns and Ordinaries

Inns provided a more comprehensive service, offering food, drink, and lodging. They played a vital role in supporting England’s expanding travel and trade networks. By 1577, there were 1,631 inns across the country [5]. These establishments attracted a diverse clientele, from merchants and traders to gentlemen travelling between estates.

Ordinaries, meanwhile, were simpler venues that provided affordable meals and drinks. They served as a middle ground, appealing to those who sought a more modest alternative to the services offered by inns [4].

Church Ales and Community Events

Drinking wasn’t just about daily routines; it was also deeply woven into the fabric of community events and celebrations.

One notable example was the tradition of church ales. These events combined religious fundraising with social festivities, creating occasions that brought communities together. Church ales often featured food, ale, music, dancing, games, and other local traditions, making them vibrant social gatherings [7].

In some towns, such as Woodstock and Reading, church ales became elaborate affairs tied to seasonal celebrations. They included communal feasting, games, and even role-playing, all of which strengthened local bonds. In Crowcombe, Somerset, a two-storey house was built in 1515 specifically for parish ales. The ground floor was used for brewing and baking, while the upper floor hosted feasting and dancing [7].

These events often aligned with the religious calendar, celebrating occasions like Whitsun or a church’s patron saint. Others served specific purposes, such as raising money for poor couples through “bride’s ales” or financing the parish clerk’s wages. Women frequently played central roles in organising these gatherings [7]. However, the Protestant Reformation significantly curtailed such festivities. Under Queen Elizabeth, church ales and similar events were suppressed as they were increasingly viewed as frivolous [4].

From everyday socialising to large-scale celebrations, these establishments and traditions were integral to Elizabethan life, reflecting the complex interplay between community, religion, and leisure.

Common Drinks and Brewing Methods

In Elizabethan England, drinks were more than just a way to quench thirst - they were essential for survival, given the poor quality of water. At the same time, they reflected one's social standing, with different beverages and brewing methods catering to various tastes and economic classes.

Ale and Beer

Ale and beer were staples of Elizabethan life, though they weren’t the same thing. As historian Mark Cartwright put it:

"A healthy distrust of water meant that ale and beer were the most popular drinks, with wine a welcome addition for the better off" [6].

The distinction between ale and beer lay in their ingredients. Ale, the traditional English drink, was brewed from malted grains, water, and yeast - without hops. Beer, on the other hand, came from Holland and included hops, which acted as a preservative [9][11]. This meant ale had to be consumed within a few days, while beer could last much longer [13].

The brewing process itself was quite involved. Malted grains were crushed, mixed with hot water, and left to ferment after cooling. The strength of the brew often depended on its purpose. For example, March beer, brewed with double the malt content, was nearly as strong as wine and brewed specifically in March [13]. In contrast, small beer, with less malt, was weaker and typically served to servants, lasting up to a month [13].

Beer consumption was no small matter. A man’s daily allowance was about a gallon, and large events called for monumental quantities. When Lord North hosted Queen Elizabeth in 1577, he prepared 3,996 gallons of beer and 384 gallons of ale [13].

However, the quality of English beer wasn’t always praised. Alessandro Magno, an Italian visitor, was particularly harsh in his description:

"Healthy but sickening to taste. It is cloudy like horse's urine and has husks on top" [13].

Andrew Boorde was equally critical of Cornish ale, claiming:

"It will make you spew ... it is like wash that pigs have wrestled in" [13].

Mead, Wine, and Cider

Although ale and beer dominated daily life, other drinks like wine, mead, and cider catered to different tastes and social classes.

Wine was the ultimate status symbol, imported from Continental Europe and heavily taxed. It was about twelve times more expensive than ale, making it a luxury for the wealthy [6][10]. Popular varieties included sack (sherry) from Jerez, Madeira from the Madeira Islands, and Canary from the Canary Islands [6]. Taverns specialising in wine attracted an elite clientele, setting them apart from the alehouses [6].

Mead, a sweet drink made from fermented honey, was enjoyed by all classes, making it a staple at celebrations and communal gatherings [8].

Cider and other fruit-based drinks, like perry (from pears) and raspie (from raspberries), added seasonal variety. Many households even tried their hand at making wine from fruits, though the results were often poor in quality [6].

Spirits, particularly aqua vitae distilled from wine, were mainly used medicinally rather than for leisure [6]. This functional use of spirits remained common for centuries.

Flavouring and Brewing Techniques

Flavouring drinks was an art form, blending taste preferences with beliefs about health. Spices and herbs like ginger, cloves, cinnamon, nutmeg, and mint were commonly used, alongside honey and ground ivy [12][13].

Brewing was largely a domestic task, with detailed recipes passed down through household guides. For example, William Harrison described his wife’s brewing methods in 1577, while Gervase Markham’s The English Housewife (1615) included an entire chapter on brewing [11]. By 1669, Kenelme Digbie’s The Closet ... Opened... offered an extensive collection of recipes for alcoholic drinks [11].

Brewing techniques back then were quite different from today. According to brewing expert Jeff Renner:

"English ale back then was typically much stronger in OG than now (>1.080), probably cloudy with yeast and suspended starch and protein from poor mashing and sparging techniques, sweeter (higher FG) and unhopped" [12].

Ale was so mild in alcohol content that even children drank it [6]. Its short shelf life meant brewing was a constant chore for most households.

Beyond sustenance, drinks played a significant role in cooking and social events. Ale was a common ingredient in sauces [13], and special brews marked important occasions. Skilled brewers were highly valued in their communities, and their craft added to the vibrant social life of the Elizabethan era.

Drinking Customs and Social Rules

Elizabethan drinking culture wasn’t just about quenching thirst - it was steeped in customs, etiquette, and social expectations that varied depending on gender, class, and setting. These unwritten rules shaped behaviour in drinking establishments and played a significant role in the social fabric of the time.

Rituals and Traditions

Drinking in Elizabethan England was often a communal experience, governed by well-established traditions. One of the most common rituals was toasting someone’s health, a gesture that symbolised respect, camaraderie, or even partnership in both personal and business contexts. Buying rounds of drinks reinforced this sense of community, keeping the act of drinking social rather than solitary [2].

Books and guides of the time even offered advice on proper drinking etiquette. As Michelle O'Callaghan explains, these publications were:

"designed to teach the arts of drinking in polite society by explaining how to toast someone's health, when and how to buy a round, and perhaps most importantly, the strict courtesies of allowing tavern goers a freedom of expression not available elsewhere" [2].

Beer also played a central role in many social ceremonies. Weddings, funerals, and religious festivals were often accompanied by generous amounts of beer, with toasts and drinking games acting as a way to bond with friends and colleagues [1]. Considering some reports suggest an average weekly beer consumption of 17 pints per person [14], these rituals were deeply woven into everyday life.

Social Dynamics and Gender Roles

Gender and class heavily influenced who could participate in drinking culture and how. Elizabethan society was distinctly patriarchal, with men dominating both public and private spheres. Women, on the other hand, were largely confined to domestic roles, and their earnings were typically controlled by male relatives [15]. Despite these restrictions, some women managed to carve out a place for themselves in drinking establishments, defying societal norms.

A fascinating example comes from 1620s Chester, where Elizabeth Case actively engaged in alehouse culture. She joined male companions in drinking, reciprocated rounds, and even competed in games like shovelboard - actions that challenged the rigid gender expectations of her time (Mark Hailwood, Alehouse Characters #4: The Good Fellowette, 2014).

This example highlights how women could navigate these constraints and use alehouses as spaces for asserting a degree of independence. While the prevailing belief was that "women always needed someone to look after them" [15], figures like Elizabeth Case demonstrated that these social venues could offer a rare sense of agency. Even Queen Elizabeth I famously declared, "I have the body of a weak and feeble woman, but I have the heart and stomach of a king" [16], embodying the spirit of defiance that some ordinary women mirrored in subtler ways.

However, public drunkenness came with risks, particularly for the lower classes, where such behaviour was often met with punishment [17]. Yet, within the informal settings of alehouses, these rigid social roles could be temporarily loosened.

Relaxation and Expression

While formal customs set the tone for initial interactions, alehouses provided a more relaxed environment where patrons could shed societal constraints. These establishments developed their own subcultures and rules [2], offering spaces where the strict hierarchies of Elizabethan society could be temporarily suspended. Michelle O'Callaghan observes:

"Elizabethan conviviality rules took many liberties with behaviours and language otherwise forbidden in the everyday world - thus allowing for important cultural innovation" [2].

Alehouses became places where people could openly criticise authority figures, joke freely, and even blaspheme without fear of immediate repercussions [4]. Drinking itself often served as a social currency, used to establish friendships or finalise business deals [3]. Taverns, which were less regulated than alehouses, became particularly popular among gentlemen and the growing middle class. These venues offered a sense of autonomy, with fewer government-imposed restrictions, making them hotspots for both social and intellectual exchange [2].

In a society defined by rigid structures, these drinking establishments provided a rare opportunity for genuine interaction. They weren’t just places to drink - they were spaces where people could relax, connect, and, for a brief time, escape the constraints of their everyday lives.

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Health, Daily Consumption, and Social Impact

In Elizabethan England, alcoholic beverages were more than just a source of enjoyment or a way to socialise - they were essential to survival, economic activity, and the fabric of community life. Drinking culture was woven into nearly every aspect of 16th-century English society, shaping daily routines and social structures.

Health and Hydration

During this period, clean drinking water was a rarity, often unsafe to consume due to contamination. As a result, ale and beer became the go-to sources for safe hydration. Even medical professionals of the time discouraged drinking water, favouring beer or ale instead. Andrew Boorde, for instance, claimed:

"water is not holsome, sole by it selfe, for an Englysshe man … water is colde, slowe, and slacke of dygestyon" [18].

Similarly, William Bullein warned about the dangers of stagnant or polluted water:

"standing waters and water running neare unto cities and townes, or marish ground, wodes, & fennes be euer ful of corruption, because there is so much filthe in them of carions & rotten dunge, &c." [20].

Given these concerns, beer and ale became staples of daily life. On average, individuals consumed a staggering 17 pints of beer each day, and records show that Queen Elizabeth's court alone drank 600,000 gallons of beer in a single year[19]. This reliance on beer extended across all social classes, even to children, making it a fundamental part of life for everyone, from labourers to royalty.

Labour and Daily Consumption

For manual labourers, whose work demanded immense physical effort, ale was more than a drink - it was a source of sustenance. They typically consumed around four pints daily, using it to fuel their demanding tasks[6]. Beer wasn’t just a luxury; it was a necessity for keeping up with the rigours of the day.

Community and Economy

The influence of beer and ale extended well beyond personal consumption, playing a pivotal role in community life and economic activity. The number of taverns, inns, and alehouses grew dramatically during Shakespeare’s time, increasing from 17,000 to at least 30,000 locations[2]. These establishments became vital hubs for social interaction, described by Michelle O'Callaghan as "vital social space in Early Modern society" [2]. They hosted entertainment like ballad singers, games, and performances, while also providing practical services such as shelter for travellers and informal job opportunities[4].

Alehouses initially began as small-scale ventures run by women but eventually evolved into larger businesses offering food and lodging[3]. Historian Clark and Slack noted that these spaces often served as a "door of entry" for newcomers in towns and cities, acting as critical points of contact for those seeking to settle or find work[4]. Beyond their practical uses, alehouses were places where friendships were forged, marriages negotiated, and business deals finalised, with drinking often serving as the social glue that brought people together[3].

The economic impact of drinking culture was also evident in systems like tavern tokens. These tokens, which customers purchased with cash and could only be used at specific taverns, highlight the structured economic networks that revolved around these establishments[6]. In Elizabethan England, drinking wasn’t just a pastime - it was a cornerstone of community life and a driver of economic and social development.

Modern Connections and Non-Alcoholic Options

Influence on Modern Social Drinking

Elizabethan taverns laid the groundwork for the pub culture we know today. These establishments were more than just places to drink; they were central to social life. As Michelle O'Callaghan observed, they served as a:

"vital social space in Early Modern society"

that encouraged new forms of interaction and community [2]. Iconic taverns like the Mermaid, the Boar's Head, and the Mitre became gathering spots for literary figures such as John Donne and Ben Jonson. The Mermaid, in particular, earned a reputation as a hub for "men of wit." Traditions like toasting and buying rounds, which are still familiar today, began in these lively settings. These customs were:

"designed to teach the arts of drinking in polite society"

by promoting proper etiquette and allowing patrons a unique freedom of expression unavailable in other settings [2]. This spirit of camaraderie continues to shape how relationships are built around shared experiences in modern British society.

Modern Non-Alcoholic Alternatives

Drawing from these historical traditions, today's drinkers increasingly turn to non-alcoholic beverages that balance social connection with personal well-being. Just as ale and beer in Elizabethan times provided refreshment, hydration, and a sense of community, modern non-alcoholic drinks aim to replicate the sensory and social joys of drinking without the drawbacks of alcohol.

Non-alcoholic beers, for example, offer hydration and essential nutrients while avoiding the negative effects of alcohol [21] [22]. Research highlights their potential benefits, including supporting post-exercise recovery, improving heart health, and reducing anxiety and stress [21]. Additionally, studies suggest that non-alcoholic beer is not fattening and may even help reduce abdominal fat [22].

Reflecting the community-focused atmosphere of Elizabethan alehouses, modern innovations like IMPOSSIBREW® bring a healthier twist to social drinking. Their enhanced non-alcoholic beers are crafted with a proprietary Social Blend™ to capture the taste and relaxed vibe of traditional beers. With options such as Enhanced Lager and Enhanced Hazy Pale, priced from £2.99, IMPOSSIBREW® offers low-calorie, vegan-friendly, and gluten-free (for the lager) alternatives. These drinks honour the rituals and connections of social drinking while eliminating alcohol's risks, bridging the communal traditions of Elizabethan times with today’s mindful drinking trends [2].

Conclusion

Elizabethan social drinking was far more than just a way to quench thirst - it was a vital part of community life. As the influence of the Catholic Church diminished, drinking establishments stepped in to fill the social gap, multiplying in number during this period of significant change [2]. These taverns became focal points for community gatherings, offering spaces where people could connect, share stories, and engage in meaningful interactions.

Ale wasn't just a beverage; it was a daily staple that brought people together through shared customs and rituals. Taverns upheld traditions like toasting, buying rounds, and adhering to strict social etiquette, which were:

"designed to teach the arts of drinking in polite society"

These practices fostered a sense of camaraderie and created spaces where genuine social bonds could flourish [2]. Many of these customs still echo in the way we approach social drinking today.

Fast forward to the present, and the emphasis on connection remains strong, but with a modern twist. The rise of the mindful drinking movement reflects a growing desire for drinks that encourage social interaction without the downsides of alcohol. Brands like IMPOSSIBREW® are tapping into this shift, offering products like their Social Blend™ that replicate the communal and sensory joys of drinking, minus the alcohol. In a way, they capture the same spirit of togetherness that made Elizabethan taverns so central to daily life.

The enduring legacy of Elizabethan drinking culture lies in its ability to bring people together, spark creativity, and nurture genuine connections - values that continue to hold just as much importance today as they did centuries ago.

FAQs

How did social drinking in Elizabethan England shape today's pub culture?

Social drinking during Elizabethan England laid the groundwork for the pub culture we recognise today. Alehouses and taverns were more than just places to grab a drink - they were the heart of community life. People gathered there to catch up on local news, socialise, and even strike business deals. These lively establishments became essential meeting points, nurturing traditions of friendship and hospitality that still characterise British pubs.

Back then, drinks like ale, cider, and mead weren’t just beverages - they were central to the social experience. Sharing a drink brought people together, creating bonds that mirrored the sense of togetherness we still find in pubs across the UK today.

How did gender and class shape drinking customs in Elizabethan England?

In Elizabethan England, gender and class had a profound influence on drinking habits and customs. During this patriarchal era, women were largely excluded from public drinking spaces, as their societal role was centred around the home. When women did partake in drinking, it was typically in private settings or under the watchful eye of men.

Class divisions also dictated drinking preferences. The wealthy upper classes gravitated towards imported wines and rare beverages, using them as symbols of their affluence and social standing. Meanwhile, the lower classes relied on ale, cider, and mead, which were both affordable and readily available. For the working classes, alehouses and taverns became lively social centres, whereas the nobility preferred hosting private gatherings in their grand homes or visiting exclusive venues.

These drinking traditions not only reflected but also reinforced the strict social hierarchies of Elizabethan society.

Why was beer essential for health and hydration in Elizabethan England?

In Elizabethan England, beer was more than just a popular drink - it was a daily necessity. At the time, many water sources were contaminated, making them unsafe to consume. Beer, on the other hand, was brewed and boiled during its production, which eliminated harmful bacteria and made it a much safer option.

But beer wasn’t just about quenching thirst. It also provided essential nutrients, playing a key role in the diet of the time. Everyone drank it, from the wealthy to the working class - and even children. For many, it was a practical, dependable way to stay both nourished and hydrated.

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  • History of Social Drinking: A Global Perspective
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What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
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  • Want to avoid hangovers and other negative effects of alcohol consumption
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By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

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*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

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How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.
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