Skip to content

Get a FREE T-Shirt with your first order!

Rated 4.8/5 with over 1,000+ reviews

FREE Delivery over £35 (UK Mainland)

Give £5 to a friend and get £5!

Over 1 Million IMPOSSIBREW®s sold!

Open search
  • Shop Now
    • Bundles
    • Lager
    • Hazy Pale
    • Limited Edition
      • Triple Hopped IPA
      • Cask Reserve Amber
    • Accessories
  • Discover
    • Social Blend™
    • Our Story
    • Journal
    • LABS Loyalty
    • Refer a Friend
    • Got Questions?
      • Reviews
      • Frequently Asked Questions
      • Support
      • Research
    • Trade
      • Trade Store
  • Gift a Friend
  • FAQs
  • Login
IMPOSSIBREW®

Country

Open search Open account page Open cart
0
  • Gift a Friend
  • FAQs
  • Login

Country

Account
  • Bundles
  • Lager
  • Hazy Pale
  • Accessories
  • Social Blend™
  • Our Story
  • Journal
  • LABS Loyalty
  • Refer a Friend
  • Triple Hopped IPA
  • Cask Reserve Amber
  • Reviews
  • Frequently Asked Questions
  • Support
  • Research
  • Trade Store
0

Your cart is empty

Continue shopping
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts

Study: Nutrient Additions in Low-Alcohol Beer

Study: Nutrient Additions in Low-Alcohol Beer

Low-alcohol beer is booming in the UK, driven by health-conscious drinkers seeking flavourful, lower-alcohol options. But brewing these beers comes with challenges, especially nutrient deficiencies in the brewing process. Recent research highlights how adding key nutrients like zinc, nitrogen, and vitamins can improve fermentation, speed up production, and enhance beer quality. While nutrient additions don't drastically change flavour, they can improve yeast health, reduce off-flavours, and even slightly boost the nutritional profile of the beer. Brewers are also exploring new techniques, like enzyme-assisted brewing and functional ingredients, to refine the sensory experience and meet consumer demands for healthier, satisfying beverages.

Key takeaways:

  • Zinc and nitrogen are crucial for fermentation efficiency and yeast performance.
  • Nutrient-enriched beers are gaining popularity among health-conscious UK consumers.
  • Regulatory compliance and transparent labelling are essential when incorporating added nutrients.

For brewers, balancing traditional methods with emerging innovations offers opportunities to create better low-alcohol beers that align with market trends.

Yeast Nutrient Requirements in Low-Alcohol Beer Production

Challenges in Low-Alcohol Beer Fermentation

Producing low-alcohol beer comes with its own set of challenges, especially when working with low-gravity worts or high adjunct ratios. These brewing methods can lead to a lack of essential nutrients for yeast, which are crucial for proper fermentation. Without enough nutrients, yeast reproduction and activity slow down, often causing fermentation to stall. This can directly impact the beer's attenuation and overall quality. To tackle these issues, it’s essential to have a clear understanding of the nutrients yeast needs to thrive.

Key Yeast Nutrients

Zinc plays a vital role in protein synthesis, yeast growth, and fermentation efficiency. Studies show that adding zinc can boost fermentation rates, reduce the risk of stuck fermentations, enhance yeast health and flocculation, and even speed up the reduction of diacetyl - a compound that can affect flavour [1]. Keeping zinc levels balanced is critical for smooth and effective fermentation.

Nitrogen, particularly in the forms of Free Amino Nitrogen (FAN) and Yeast Assimilable Nitrogen (YAN), is another key nutrient. It’s essential for yeast to produce the proteins it needs to function properly [1][2][3]. Low-alcohol beers, especially those made with low-gravity worts or high adjunct ratios, are often nitrogen-deficient [1][3]. When nitrogen levels are too low, yeast reproduction and fermentation efficiency can suffer.

Vitamins like biotin, pantothenic acid, and thiamin are also necessary for yeast growth and activity [2]. Without these, yeast struggles to perform effectively during fermentation.

Impact of Nutrient Deficiencies

When yeast doesn’t get the nutrients it needs, fermentation slows down, and the quality of the beer can take a hit. This underscores the importance of carefully managing yeast nutrition to ensure a successful brewing process and a high-quality final product.

[Webinar] Low Alcohol Brewing

Impact of Nutrient Additions on Beer Quality and Nutrition

Recent studies have taken a closer look at whether adding extra nutrients can enhance both the quality and nutritional profile of beer, building on the basics of yeast nutrient requirements.

Improving Fermentation and Yeast Health

When it comes to brewing low-alcohol beer, getting the nutrient balance right is crucial. Yeast rely on specific minerals to ensure a smooth fermentation process. While the importance of zinc, nitrogen, and vitamins has already been highlighted, newer research has explored whether other nutrients, like magnesium or potassium, could make a difference. So far, there’s no solid evidence to suggest these additions boost yeast activity or improve fermentation efficiency.

Better Sensory Properties

When it comes to taste, aroma, and mouthfeel, nutrient additions don’t seem to be the magic fix. Research indicates that the sensory challenges in low-alcohol beers are more likely tied to the unique brewing methods used, rather than any lack of nutrients.

Boosting Nutritional Content

Adding nutrients might improve the levels of vitamins and minerals in low-alcohol beer, but the overall nutritional impact appears to be modest at best. More studies are needed to determine whether fine-tuning nutrient levels can deliver noticeable health benefits without affecting the beer’s quality.

sbb-itb-a752bf8

Optimising Nutrient Management in Brewing

Brewers have long recognised the value of adding nutrients to improve fermentation, but the focus has now shifted to refining these strategies for even better results. Fine-tuning nutrient management is especially important in crafting low-alcohol beers, where precise control over fermentation is key to maintaining product quality and consistency.

Best Practices for Nutrient Addition

Getting the timing right for nutrient addition can make all the difference. Adding essential nutrients like zinc and nitrogen early in the fermentation process supports yeast health and activity, which are vital for achieving optimal results. Regularly monitoring the progress of fermentation allows brewers to adjust nutrient levels as needed, ensuring consistent quality in the final product.

New Approaches

Brewers today are exploring methods that go beyond traditional nutrient supplementation. While these conventional techniques provide a solid foundation, newer approaches are pushing boundaries. For example, IMPOSSIBREW®'s Social Blend™ incorporates functional ingredients through a scientifically developed process, enhancing both fermentation efficiency and sensory characteristics. Other innovations, such as enzyme-assisted brewing, are gaining traction for their ability to improve flavour profiles and mouthfeel. Additionally, combining specific yeast strains with tailored nutrient profiles is being studied as a way to further optimise fermentation, particularly for low-alcohol beer production.

Comparison of Strategies

The choice of nutrient management strategy often depends on a brewer's quality goals and market focus. A more traditional approach, centred on balanced additions of zinc and nitrogen, offers a dependable way to support fermentation. On the other hand, newer methods - like functional ingredient integration or enzyme-assisted brewing - can elevate sensory qualities, such as flavour and texture. By blending tried-and-tested practices with cutting-edge innovations, brewers can achieve greater consistency while enhancing the overall drinking experience.

Consumer Perceptions and Regulatory Considerations

As brewers refine nutrient management strategies, the role of consumer preferences and regulatory standards becomes increasingly important in shaping the future of low-alcohol beer.

The success of nutrient-enriched low-alcohol beers hinges on how well they align with consumer expectations while adhering to the complex rules governing food and drink production. These factors are critical for creating products that resonate with the market and comply with legal standards.

Consumer Preferences for Nutrient-Enriched Beer

In the UK, consumers are showing a growing interest in low-alcohol beers that go beyond simply reducing alcohol content. While taste remains the top priority - drinkers expect the same depth of flavour and satisfaction as traditional beers - there’s a rising demand for beverages that pair great taste with added functional benefits.

Health-conscious drinkers increasingly look for clear, transparent information about added nutrients and their specific benefits. This has pushed brewers to highlight the advantages of their nutrient choices, creating an opportunity to connect with this audience.

Low-alcohol beers are also valued for their ability to combine health benefits with the social enjoyment of drinking, without the downsides of alcohol. This trend has opened doors for products that enhance the sensory experience while incorporating functional ingredients.

The broader focus on wellness further shapes these expectations. Many UK consumers now see their drink choices as part of a larger approach to healthy living. These evolving preferences naturally tie into the strict regulatory framework that governs such products.

UK Regulatory Guidelines

Brewers face a detailed regulatory framework to ensure both the safety of their products and the accuracy of their labelling. The Food Standards Agency (FSA) plays a key role here, requiring that all added ingredients are safe for consumption and clearly listed on product packaging.

Labelling rules demand transparency, with all nutrients, their quantities, and any associated health claims clearly stated. The Advertising Standards Authority (ASA) also oversees marketing efforts, ensuring that any health or wellness claims are well-supported and not misleading.

When brewers introduce innovative functional ingredients, they may need to comply with novel food regulations, which require additional safety checks and approvals. Additionally, to qualify as low-alcohol beer, products must contain no more than 1.2% alcohol by volume. This limit influences not only taxation but also the types of health claims that can be made.

Health and Wellness Significance

Nutrient-enriched low-alcohol beers offer a unique way to support overall health and wellness. By incorporating B vitamins, minerals, and other functional ingredients, these products can help bridge nutritional gaps while maintaining a satisfying taste.

Many low-alcohol beers also naturally have fewer calories, making them attractive to those mindful of their calorie intake. When combined with added nutrients, these beverages strike a balance between social enjoyment and health-conscious choices.

Mental wellness is another area gaining attention, as more consumers seek drinks that promote relaxation and social connection without the drawbacks of alcohol. This growing trend in functional beverages presents a significant opportunity for brewers who can deliver great taste, added benefits, and regulatory compliance.

IMPOSSIBREW® is a prime example of how science-driven nutrient management can align with strict regulatory standards to meet the needs of today’s UK drinkers. Successfully blending scientific innovation with these consumer and legal demands will be essential for future advancements in this space.

Conclusion and Key Takeaways

Research highlights that adding nutrients can significantly improve the quality of low-alcohol beer while catering to health-conscious consumers. By carefully managing nutrients, brewers can turn the challenges of producing low-alcohol beer into unique advantages.

Summary of Research Findings

The study confirms that nutrient additions play a key role in enhancing low-alcohol beer across multiple aspects. Effective nutrient management not only addresses fermentation issues but also introduces nutritional benefits, such as malt-derived polyphenols known to support gut health.

Low-alcohol beers also stand out for their antioxidant properties. Research shows that 55%–88% of the antioxidant capacity in commercial beers comes from just six compounds, with ferulic acid accounting for over half [4]. Moreover, about 70–80% of beer polyphenols are derived from malt [6]. These polyphenols offer health benefits, with evidence suggesting that a 30-day intake of non-alcoholic beer can enhance gut microbial diversity [5].

When brewing methods are optimised, these natural compounds provide functional benefits that go beyond basic nutrition.

Implications for Brewers and Consumers

The findings offer practical insights for both brewers and consumers. For brewers, the research provides clear strategies to refine production processes. Using complete beer yeast nutrients can reduce sulphur production, eliminating the need for extended warm clean-up stages during fermentation [7]. Zinc supplementation enhances fermentation efficiency and overall beer quality. Additionally, brewing methods that preserve polyphenol content, such as those involving less heat, can improve both flavour and health benefits [6].

For consumers, nutrient-enhanced low-alcohol beers represent a new standard in quality. These beers not only provide isotonic and electrolyte properties that aid rehydration - especially for athletes - but also maintain the social enjoyment of beer [4][6]. They are evolving into functional beverages that align with active lifestyles without sacrificing taste.

Brands like IMPOSSIBREW® showcase how these findings can be applied, using scientifically backed ingredients to create beers that deliver both flavour and health benefits without compromise.

Future Research and Opportunities

This research opens the door to exciting opportunities for further innovation. Exploring different yeast strains could amplify health benefits and reduce the downsides of low-alcohol content, all while preserving the sensory appeal [4]. Some yeast strains even exhibit probiotic properties, further enhancing the beer's nutritional value [4].

Another promising area lies in biotransformation, which can tackle flavour challenges by improving aroma profiles through specific nutrient additions [8]. Interestingly, both non-alcoholic and alcoholic beers have been shown to increase gut microbiota diversity, suggesting that these benefits stem from beer polyphenols rather than alcohol content [5]. This insight could pave the way for developing beers with targeted functional benefits.

Overall, these findings lay a strong groundwork for future progress in low-alcohol beer production. By prioritising nutrient management, brewers can create products that rival traditional beers while offering additional health advantages. This research highlights the important role of nutrient management in crafting superior low-alcohol beers that meet modern consumer preferences and health-focused trends.

FAQs

How do nutrients like zinc and nitrogen enhance the fermentation process in low-alcohol beer production?

Nutrients like zinc and nitrogen are essential for enhancing the fermentation process in low-alcohol beer production. Zinc is particularly important for yeast health. It aids in yeast growth, improves sugar absorption, and helps maintain yeast vitality, reducing the risk of problems like stuck fermentations.

On the other hand, nitrogen, often added through sources like diammonium phosphate (DAP), ramps up yeast activity, making the fermentation process more efficient. This can cut fermentation time by as much as 50%, while still ensuring a smooth and effective process. The result? A well-crafted low-alcohol beer with consistent quality.

What are the health benefits of drinking nutrient-enriched low-alcohol beer?

Nutrient-enriched low-alcohol beers bring a blend of enjoyment and health-conscious benefits to the table. Packed with B-complex vitamins like folate, these beverages support red blood cell production and aid in DNA synthesis. They also contain polyphenols, which are known for their potential to boost circulation and help lower the risk of heart-related issues.

Additionally, these beers may play a role in reducing inflammation and promoting heart health, adding to their appeal for those seeking options that align with their wellness goals. As a lighter choice compared to traditional beers, they offer a refreshing way to enjoy a drink while reaping some added nutritional perks.

How do UK regulations shape the production and labelling of nutrient-enriched low-alcohol beers?

In the UK, low-alcohol beers - those with an ABV of up to 1.2% - must clearly state their alcohol content on the label. On the other hand, products labelled as 'alcohol-free' are defined as having an ABV of no more than 0.05%. Producers are required to comply with the Food Information to Consumer Regulations, which are designed to ensure accurate labelling and transparency for consumers. However, it’s worth noting that a full nutritional breakdown isn’t a legal requirement for alcoholic beverages.

The UK government is currently reviewing labelling guidelines for low and no-alcohol products to make them clearer for consumers. These rules play a key role in shaping the way nutrient-enriched low-alcohol beers are created and marketed, ensuring they align with both legal requirements and consumer preferences.

Related Blog Posts

  • Flavor Stability in Non-Alcoholic Beer: Key Challenges
  • Bioavailability in Functional Beers: Key Factors
  • How Yeast Shapes Non-Alcoholic Beer Flavor
  • Sensory Analysis of Non-Alcoholic Beers
Share

Reading next

Gen X and the Rise of Non-Alcoholic Beers

Gen X and the Rise of Non-Alcoholic Beers

How Adaptogens Affect the Brain: A Neuroscience Guide

How Adaptogens Affect the Brain: A Neuroscience Guide

Shop Now

View all
Save 27%
IMPOSSIBREW® Bestseller BundleIMPOSSIBREW® Bestseller Bundle
IMPOSSIBREW® Bestseller Bundle4.7
Sale price£49.50 Regular price£67.49
4.7
On sale
IMPOSSIBREW® Enhanced Hazy PaleIMPOSSIBREW® Enhanced Hazy Pale
IMPOSSIBREW® Enhanced Hazy Pale4.7
Sale priceFrom £29.50 Regular price£35.00
4.7
IMPOSSIBREW® Enhanced LagerIMPOSSIBREW® Enhanced Lager
IMPOSSIBREW® Enhanced Lager4.7
Sale priceFrom £29.50
4.7
Invalid password
Enter

UK's #1 Functional Non-Alcoholic Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

Get Started

UK's #1 Functional Non-Alcoholic Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

Get Started

Award-winning Taste

Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.

From 16 Calories / 100ml

Low Calorie. Low Carb. Vegan-friendly. <0.5% ABV. Gluten-Free (Lager)

Social Blend™

Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.

Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants, immunosuppressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

Shop IMPOSSIBREW® Now

Unsure if IMPOSSIBREW is right for you?

Chat with your favourite AI assistant to discover why IMPOSSIBREW might be suitable for you.

ChatGPT Ask ChatGPT Claude Ask Claude Perplexity Ask Perplexity

Join 100,000+ others enjoying a new way to unwind.

Sign up to get exclusive deals, limited edition beers and much more.

Shop Now+
  • Get Started
  • Lager
  • Hazy Pale
  • Limited Edition
  • Accessories
Discover+
  • Our Story
  • How It Works
  • Research
  • FAQs
  • Journal
  • Refer a friend
  • Trade
  • Invest
  • Careers
  • Newsroom
Others+
  • Terms of Service
  • Privacy Policy
  • Health Claims
  • Shipping Policy
  • NHS Discount
  • Support
  • FAQ
  • Login

Country

American Express Apple Pay Diners ClubDiscoverMaestroMastercardShop Pay Union PayVisa

© 2025, IMPOSSIBREW®. Powered by Shopify

Shopify store optimized by Thails