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Ultimate Guide to Cognitive Benefits of Functional Beers
Functional non-alcoholic beers are a new way to improve focus, relaxation, and brain health without the downsides of alcohol. These drinks combine brewing techniques with natural ingredients like L-Theanine, Ashwagandha, and Vitamin B1 to support mental clarity and reduce stress. Here's what you need to know:
- Immediate Benefits: Improved focus, reduced stress, and better sleep.
- Key Ingredients: L-Theanine (relaxation), Ashwagandha (stress relief), Vitamin B1 (brain function), hops (protect brain cells).
- Long-Term Effects: Supports brain health and builds stress tolerance over time.
- Why It Matters: 71% of users reported feeling more relaxed, and 88% reduced alcohol intake after switching to functional beers.
Functional beers like IMPOSSIBREW®'s Social Blend™ are perfect for UK consumers seeking healthier, alcohol-free drink options that fit into social settings while promoting mental wellbeing.
'Functional drinks' is a new buzzword in the non-alcohol sector
Brain-Supporting Ingredients in Functional Beers
Functional beers are crafted with natural compounds aimed at promoting cognitive health. These ingredients offer relaxation and mental focus, all without the downsides of alcohol.
Key Plant-Based Ingredients for Cognitive Support
Modern functional beers incorporate plant-based compounds that are known to support mental performance. These carefully chosen ingredients work together to deliver noticeable benefits [1]:
| Compound | Benefits | Background |
|---|---|---|
| L-Theanine | Promotes relaxation | Found in tea leaves, traditionally used for calmness |
| Ashwagandha | Reduces stress | A well-known herb from Ayurvedic medicine |
| Vitamin B1 | Boosts brain function | Vital for energy metabolism in brain cells |
| Soluble Plant Fibres | Aids absorption of active compounds | Helps maintain steady delivery of nutrients |
These ingredients have been scientifically selected to support mental clarity, with 71% of users reporting improved relaxation after consuming beverages containing them [1].
Cognitive Benefits from Hops and Silicon
Traditional brewing components also add to the brain-supporting properties of these beers. Hops, in particular, bring a range of benefits:
- Xanthohumol: A flavonoid from hops that helps protect brain cells.
- Silicon: A mineral that plays a role in maintaining cognitive health.
- Natural polyphenols: Compounds that help reduce oxidative stress.
Immediate Mental Benefits
Focus and Mental Clarity
Functional beers are designed to support mental performance. Their carefully crafted blend includes ingredients like L-Theanine, an amino acid known for promoting relaxation and clearer thinking. Studies suggest that this ingredient can help improve mental clarity, making it easier to handle everyday tasks with a sharper mind [1]. This improved clarity can also contribute to maintaining a stable mood, even in challenging situations.
Stress Relief and Mood
Beyond boosting focus, these formulations are aimed at managing stress and improving mood. A combination of L-Theanine and Ashwagandha root works to help users stay calm under pressure without compromising mental sharpness [1]. This balance allows you to navigate stressful moments while keeping your mind steady and focused.
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Long-Term Brain Health Effects
Brain Protection and Aging
Drinking functional non-alcoholic beers regularly might help maintain brain health over time. IMPOSSIBREW® includes a unique Social Blend™ that combines traditional brewing techniques with specific compounds known to support brain function. Its mix of nootropic and adaptogenic ingredients is designed to promote cognitive health, laying a solid foundation for stress management benefits discussed below.
Building Stress Tolerance
In addition to supporting brain health, this beer formula is crafted to help the body handle stress more effectively. The nootropic and adaptogenic components may contribute to a more balanced stress response, better sleep quality, and improved mental clarity.
"I really did feel chilled out after drinking it (and also slept remarkably well)" [1]
These features are particularly appealing to UK consumers looking for alcohol-free drinks that provide both immediate relaxation and long-term wellness benefits. Notably, IMPOSSIBREW® was awarded the title of the UK's best non-alcoholic beer at the World Beer Awards 2023 [1].
UK Consumer Guide
UK Health and Wellness
In the UK, there's a growing demand for healthier drink options that still fit into social settings. IMPOSSIBREW® meets this need with its range of functional beers tailored to modern dietary habits. For instance, their Enhanced Lager is both gluten-free (under 10 ppm) and vegan-friendly, with just 27 calories per can [1].
Recent data highlights a noticeable trend towards mindful drinking in the UK [1]. This shift is especially apparent among young professionals looking for drinks that offer cognitive support without compromising social rituals.
"We exist because we believe in a world where social connection doesn't demand compromise." - IMPOSSIBREW® [1]
This shift in consumer habits provides a great opportunity to explore how functional beers can be seamlessly integrated into daily routines.
Usage Guidelines
To make the most of functional beers like IMPOSSIBREW®, consider these practical tips:
| Occasion | How to Use | Benefits |
|---|---|---|
| Evening Wind-down | Enjoy 1 can, 2–3 hours before bed | Promotes relaxation and better sleep |
| Social Events | Swap alcoholic drinks 1:1 | Keeps the social vibe with a clear mind |
| Post-work Recovery | Pair 1 can with your evening meal | Helps reduce stress and reset mentally |
Avoid consumption if you:
- Are pregnant or breastfeeding
- Have gastrointestinal conditions
- Suffer from hypertension
- Take antidepressants or blood thinners [1]
A survey found that 71% of customers experienced greater relaxation after trying IMPOSSIBREW®'s Social Blend™ [1]. Pay attention to how your body responds to the adaptogenic ingredients. Many users find that drinking it in the evening enhances its effects. Regular use can help these ingredients support mental clarity over time [1].
Summary: Functional Beers for Better Brain Health
Functional non-alcoholic beers are making waves for their potential to support brain health and mental wellbeing. Designed to sharpen focus and enhance social moments, these drinks blend brewing techniques with nootropic ingredients known for their mental benefits.
Research shows that 71% of users report feeling more relaxed, and 88% have reduced their alcohol consumption [1]. Ingredients like L-Theanine and Ashwagandha are key players, offering mental clarity and stress relief while keeping the social experience enjoyable.
Users frequently mention feeling an instant mental boost without unwanted side effects. Studies back this up, highlighting how these ingredients promote focus and reduce stress.
Here’s a quick breakdown of the main benefits:
| Benefit Category | Observed Effects | Key Ingredients |
|---|---|---|
| Mental Clarity | Improved focus without drowsiness | L-Theanine, Vitamin B1 |
| Stress Response | Greater relaxation (71% of users) | Ashwagandha, Social Blend™ |
| Sleep Quality | Enhanced rest and recovery | Adaptogenic herbs |
This combination of carefully chosen ingredients delivers both short-term cognitive benefits and long-term brain support, offering a thoughtful alternative for those seeking mindful drinking options.
FAQs
What are the cognitive benefits of ingredients like L-Theanine and Ashwagandha in functional beers?
Functional beers often include ingredients like L-Theanine and Ashwagandha, which are known for their potential cognitive benefits. L-Theanine, commonly found in tea, is believed to promote relaxation without causing drowsiness, helping to improve focus and mental clarity. Ashwagandha, a traditional adaptogen, may help reduce stress levels and enhance overall cognitive function by supporting the body’s ability to manage stress.
These ingredients are carefully chosen to provide short- and long-term benefits for mental well-being, making functional beers a great option for those seeking a relaxing yet focused experience.
How do functional non-alcoholic beers support mental wellbeing and enhance social experiences compared to traditional alcoholic drinks?
Functional non-alcoholic beers are crafted to provide a similar sensory and social experience to traditional alcoholic drinks, but without the negative side effects like hangovers or impaired judgement.
For example, IMPOSSIBREW® incorporates its unique Social Blend™, which uses scientifically backed ingredients to promote relaxation, mental clarity, and stress reduction. These beers are designed to help you unwind and connect socially, offering the benefits of traditional drinks while supporting your overall mental wellbeing.
Are there any side effects or health considerations when drinking functional beers, particularly for those with specific medical conditions?
Functional beers are generally designed with well-being in mind, but it’s always important to consider individual health needs. If you have specific medical conditions, are taking medication, or are pregnant, it’s recommended to consult your GP or healthcare provider before consuming functional beers. While they are crafted with natural, science-backed ingredients, individual reactions can vary, so it’s always better to prioritise personal health and safety.
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Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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