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Ultimate Guide to Mindful Drinking with Functional Beers
Mindful drinking is about enjoying drinks consciously while prioritising your well-being. Functional beers, like IMPOSSIBREW®'s Social Blend™, offer a healthier alternative to regular beers by combining traditional brewing with ingredients like L-Theanine and Ashwagandha to promote relaxation and sociability. These low-calorie, vegan-friendly options mimic the taste and experience of traditional beer without the alcohol.
Key Points:
- 71% of users feel more relaxed after drinking functional beers.
- 88% have reduced alcohol consumption.
- Functional beers are ideal for socialising, unwinding after work, or special occasions.
- IMPOSSIBREW®'s Enhanced Lager and Hazy Pale were awarded the UK's best non-alcoholic beers in 2023.
Switching to functional beers helps maintain social rituals while supporting a healthier lifestyle. Start small by replacing regular beers during specific occasions, track your progress, and enjoy the benefits of mindful drinking.
Functional Beers and Mindful Drinking
What Makes a Beer Functional
Functional beers combine traditional brewing methods with ingredients that promote well-being, offering both great taste and added benefits.
Key features include:
- Traditional brewing techniques, like cryogenic fermentation, to retain full flavour
- Scientifically-supported ingredients aimed at promoting relaxation and sociability
- Low-calorie options (as few as 6 calories per 100ml), often vegan and gluten-free
- Crafted to mimic the sensory and social experience of drinking traditional beer
These elements form the foundation of IMPOSSIBREW® Social Blend™, designed to enhance mindful drinking.
IMPOSSIBREW® Social Blend™
"Our Social Blend™ challenges conventional social drinking, redefining the experience." - IMPOSSIBREW® [1]
Customer feedback highlights its impact:
| Metric | Result |
|---|---|
| Relaxation Response | 71% of customers felt more relaxed |
| Customer Rating | 4.8/5 from over 1,000 reviews |
| Alcohol Reduction | 88% of users reduced their alcohol intake |
| Recommendation Rate | 95% of customers recommended it to friends |
The Social Blend™ includes L-Theanine, Ashwagandha, Soluble Plant Fibres, and Vitamin B1, creating a balanced and enjoyable experience. This unique approach earned IMPOSSIBREW® the title of the UK's best non-alcoholic beer at the World Beer Awards in 2023 [1].
For those exploring mindful drinking, functional beers offer a way to enjoy the essence of beer while making healthier choices. By blending brewing craftsmanship with purposeful ingredients, they provide a satisfying alternative.
Steps to Start Mindful Drinking
Create Your Drinking Plan
Start by keeping track of your drinking habits and identifying when you typically reach for regular beer. A mindful drinking plan should include the following steps:
- Set Clear Boundaries: Decide on weekly limits for beer consumption. Use a journal or an app to track your intake, focusing on enjoying quality over quantity.
- Choose Specific Occasions: Pick certain events where you’ll replace regular beer with a functional alternative. This helps you stay social while cutting down on alcohol.
- Track Your Progress: Pay attention to changes in your physical and mental well-being. Many IMPOSSIBREW® users have shared that they feel better overall after adopting mindful drinking practices.
Having this plan ready will help you feel more confident in social settings.
Social Situations Guide
Maintaining mindful drinking habits in social situations takes a bit of preparation. Here are some strategies to consider before heading out:
Pre-Event Planning
| Strategy | How to Do It | What to Expect |
|---|---|---|
| Bring Your Own | Take functional beers with you | You’ll have full control |
| Set Intentions | Decide on your drink limit in advance | Helps you stick to your goals |
| Communicate | Share your choice with close friends | Less peer pressure |
Handling Social Pressure
Stick to your plan when facing social pressure. Be upfront about your choices to maintain your boundaries. Functional beers like IMPOSSIBREW® are a great option - they’re crafted to offer a relaxing and social experience, thanks to ingredients like L-Theanine and Ashwagandha, which support a balanced approach to drinking [1].
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Daily Uses for Functional Beer
Functional beers are a great way to enhance everyday moments while supporting mindful drinking habits.
Best Times to Enjoy Functional Beer
Functional beers can fit seamlessly into your daily life without interfering with your wellness or productivity. Thanks to the scientifically developed Social Blend™, these drinks are ideal for specific times during your day.
After Work Wind-down: A functional beer can help you transition from work to personal time, making it easier to relax and recharge for the next day.
Social Gatherings: Whether it’s a weekend barbecue or a casual evening with friends, functional beers offer a satisfying alternative. Ingredients like L-Theanine and Ashwagandha promote a calm, balanced approach to socialising.
| Occasion | Benefits | Best Practice |
|---|---|---|
| Post-work | Stress relief, relaxation | Pair with an evening meal |
| Weekend socialising | Boosted social experience | Serve chilled in proper glassware |
| Special celebrations | Stay clear-headed, join toasts | Keep a few bottles on hand |
Replacing Regular Beer
Switching to functional beer is about adjusting your habits while keeping familiar rituals intact. Many people have successfully reduced their alcohol intake by incorporating functional beers into their routines.
The trick to replacing regular beer is to maintain the same enjoyable rituals while choosing healthier options. IMPOSSIBREW®'s Enhanced Lager and Enhanced Pale Ale - both recognised as the UK's best non-alcoholic beers at the World Beer Awards in 2023 [1] - offer a great-tasting alternative without sacrificing the experience.
Why It Works:
- Low-calorie and low-carb options fit into most diets
- Vegan-friendly recipes cater to various lifestyles
- Less than 0.5% ABV supports mindful drinking
- Promotes relaxation without the next-day effects
Common Mindful Drinking Obstacles
Functional beers can help with mindful drinking, but daily life can still present challenges. Once you've embraced the benefits, it's important to tackle the common hurdles that might come your way.
Handling Social Pressure
Social events often make it tricky to stick to mindful drinking. Interestingly, 88% of IMPOSSIBREW® customers have managed to cut back on alcohol despite these pressures [1].
A confident, straightforward response can help deflect unwanted questions. Try saying: "I'm trying out functional alternatives that keep me present and connected." Instead of focusing on what you're avoiding, highlight the positives of your choice. For example, 70% of IMPOSSIBREW® users said they felt more at ease after enjoying the Social Blend™ functional beer [1].
Breaking Old Habits
Changing long-standing drinking habits takes effort, but it's doable with the right approach. Here are some ideas:
| Challenge | Solution | Benefit |
|---|---|---|
| Evening relaxation ritual | Opt for a functional beer with L-Theanine | Relax naturally without alcohol |
| Social drinking habits | Choose IMPOSSIBREW® enhanced options | Stay connected while avoiding alcohol |
| Weekend unwinding | Start new rituals with alcohol-free drinks | Wake up clear-headed and feel refreshed |
If you're struggling to shake old habits, joining a supportive community can make things easier.
Finding Support
Having a supportive network is key to sticking with mindful drinking. Surround yourself with like-minded people and consider advice from wellness professionals who understand the benefits of functional alternatives.
This mindset shift focuses on what you gain rather than what you’re giving up, making the change feel more rewarding and easier to maintain.
Next Steps
Now that you've got your mindful drinking plan in place, it's time to explore how functional beers can fit into your lifestyle. IMPOSSIBREW®'s beers, crafted with their unique Social Blend™ technology, have helped many people cut back on alcohol while staying socially connected [1].
Here’s how to get started:
- Try a Variety Pack: The IMPOSSIBREW® Bestseller Bundle (£49.99) includes Enhanced Lager and Enhanced Hazy Pale, giving you a chance to find your favourite style.
- Track Your Reactions: Pay attention to how you feel after drinking. Join the 71% of customers who report feeling more relaxed thanks to the Social Blend™ [1].
- Create New Habits: Replace your usual drinking occasions with IMPOSSIBREW®'s functional options to enjoy the same social moments without alcohol.
Here’s a quick guide to matching your occasions with the perfect beer:
| Occasion | Option | Why It Works |
|---|---|---|
| After-work relaxation | Enhanced Lager | Crisp and refreshing with calming effects |
| Social gatherings | Enhanced Hazy Pale | Fruity and tropical, ideal for socialising |
| Weekend unwinding | Mixed selection | A variety to suit any mood |
With over 1 million beers sold and an impressive 4.8/5 rating from more than 1,000 reviews [1], IMPOSSIBREW® also offers a 30-day money-back guarantee. Ready to embrace mindful drinking? Start your journey today.
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Got Questions?
Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.
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