LONDON, UNITED KINGDOM — 2023 — IMPOSSIBREW®, the innovative beer startup known for its nootropic alcohol alternative Social Blend™ , made a memorable appearance on BBC's Dragons' Den in Jan 2022. A year later, gained significant attention on social media, particularly on TikTok, where a clip of a confrontation with Dragon Peter Jones went viral, amassing over 8.7 million views within just a couple of days.
During the Dragons' Den appearance, Mark Wong pitched for a £50,000 investment for IMPOSSIBREW®. Although the company did not secure an investment from the Dragons, the exposure led to a significant increase in sales and recognition in the no/low alcohol industry.
Dragon Touker Suleyman even praised Mark as "the most credible 24-year-old [that has ever walked through the Den's door]" on the show.
IMPOSSIBREW® has quickly gained recognition for its unique approach to non-alcoholic beverages, combining active herbs, adaptogens, botanicals, and nootropic ingredients to create a relaxing and enjoyable drinking experience without the negative effects of alcohol.
The company has subsequently achieved significant success, with a valuation of £3.2 million and over £100,000 in sales within 24 hours of its appearance on BBC's Dragons' Den. Despite not securing an investment on the show, the company has since raised over £750,000, and it has achieved its initial crowdfunding target of £400,000 in under 10 minutes since the campaign launched. The campaign aims to raise funds to fuel the company's expansion and continue its mission to create the world's most complete alternative to alcohol that offers an experience beyond taste.
The company's flagship product, the Social Blend™, has been developed in collaboration with leading scientists and professors across top UK universities and is designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
IMPOSSIBREW®'s appearance on Dragons' Den and the subsequent virality on TikTok highlight the growing interest in innovative and healthier alternatives to traditional alcoholic beverages. As the no/low alcohol market continues to expand, IMPOSSIBREW® remains at the forefront of innovation, offering consumers a diverse range of products that cater to various tastes and occasions.
For more information on the aforementioned viral video on Tiktok, visit: https://www.tiktok.com/@impossibrewbeer/video/7195586001270754566
For more information on IMPOSSIBREW®'s Tiktok account, visit: https://www.tiktok.com/@impossibrewbeer
For more information on IMPOSSIBREW®'s Crowdfunding Campaign, visit: https://impossibrew.co.uk/blogs/newsroom/impossibrew-raises-6-figure-crowdfunding-campaign-achieves-funding-target-in-under-10-mins
For more information on IMPOSSIBREW® and its innovative Social Blend™, visit https://impossibrew.co.uk/blogs/newsroom/introducing-social-blend.
IMPOSSIBREW® is a UK-based beverage technology startup on a mission to create the world's most relaxing alcohol alternatives. Founded in 2021, the company is dedicated to developing innovative, functional, and delicious non-alcoholic beers using active nootropic ingredients.
IMPOSSIBREW®'s flagship beers, Enhanced 0.5% ABV Lager and Hazy Pale, both contain their proprietary ingredient, Social Blend™, is a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
As seen on BBC's Dragons’ Den, their IMPOSSIBREW® Enhanced Lager is the first ever non-alcoholic beer to win a Gold Medal at London Beer Competition and their IMPOSSIBREW® Enhanced Pale has been awarded the prestigious Great Taste award.
IMPOSSIBREW® is now the most followed beer brand on Tiktok, globally - with over 15M+ organic views.
For more information, visit https://impossibrew.co.uk