IMPOSSIBREW® and Mash Gang Announce Limited Edition Collaboration Brew: RED ALERT
LONDON, UNITED KINGDOM — April 20, 2023 — IMPOSSIBREW®, the innovative beer startup known for its nootropic alcohol alternative Social Blend™, is excited to announce a limited edition collaboration brew with Mash Gang, a cutting-edge brewery that has quickly gained a reputation for its creative and unique alcohol-free beers.
The collaboration, called RED ALERT, is a rich and robust red ale with a 0.5% ABV, perfect for those longer, livelier nights.
RED ALERT is inspired by the first drink shared between IMPOSSIBREW® and Mash Gang, and the mutual appreciation for the colour red. This special collaboration brew combines the expertise of both breweries, offering a unique and enjoyable drinking experience. In addition to the Social Blend™, RED ALERT also contains caffeine, providing an extra boost for those who enjoy a more lively night out.
IMPOSSIBREW® has been making waves in the no/low alcohol industry with its groundbreaking Social Blend™, a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
Developed in collaboration with leading scientists and professors across top UK universities, Social Blend™ has quickly gained popularity among consumers seeking healthier and more enjoyable non-alcoholic drink options.
Mash Gang, on the other hand, has been making a name for itself with its innovative and bold approach to alcohol-free brewing. From its humble beginnings in a kitchen brew bucket in 2020, Mash Gang has quickly become one of the most talked-about and innovative new breweries in the world.
This collaboration between IMPOSSIBREW® and Mash Gang is a testament to the growing demand for high-quality, unique, and enjoyable non-alcoholic beverages. As the no/low alcohol market continues to expand, collaborations like RED ALERT showcase the creativity and innovation that can be achieved when like-minded breweries come together to push the boundaries of what alcohol-free drinks can offer.
To learn more about RED ALERT and to purchase this limited edition collaboration brew, visit https://impossibrew.co.uk/products/mg-red-ale-collab.
For more information on IMPOSSIBREW® and its innovative Social Blend™, visit https://impossibrew.co.uk/blogs/newsroom/introducing-social-blend.
About IMPOSSIBREW®:
IMPOSSIBREW® is a UK-based beverage technology startup on a mission to create the world's most relaxing alcohol alternatives. Founded in 2021, the company is dedicated to developing innovative, functional, and delicious non-alcoholic beers using active nootropic ingredients.
IMPOSSIBREW®'s flagship beers, Enhanced 0.5% ABV Lager and Hazy Pale, both contain their proprietary ingredient, Social Blend™, is a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
As seen on BBC's Dragons’ Den, their IMPOSSIBREW® Enhanced Lager is the first ever non-alcoholic beer to win a Gold Medal at London Beer Competition and their IMPOSSIBREW® Enhanced Pale has been awarded the prestigious Great Taste award.
IMPOSSIBREW® is now the most followed beer brand on Tiktok, globally - with over 15M+ organic views.
For more information, visit https://impossibrew.co.uk
About Mash Gang:
Mash Gang is an innovative brewery that has quickly gained a reputation for its creative and unique alcohol-free beers. Founded in 2020, Mash Gang has grown from a brew bucket in a kitchen to one of the most talked-about and innovative new breweries in the world. With a focus on high-quality ingredients and bold flavours, Mash Gang is dedicated to pushing the boundaries of alcohol-free brewing and providing consumers with exciting and enjoyable non-alcoholic drink options.
Media Contact:
Sam Woodhams
sam@impossibrew.co.uk
020 4540 6000
