LONDON, UNITED KINGDOM, June 26, 2023 — IMPOSSIBREW®, a functional beer startup, is proud to announce RealBrew™, the innovative brewing process behind the company's beers that is bringing the next generation of no/low alcoholic beer to life.
Articulating the brewing process behind IMPOSSIBREW®s, RealBrew™ uses a unique, naturally brewed, cryogenic fermentation method to create beers that taste very similar to the real thing - without using industry standard practices of dilution, or forced alcohol removal techniques that often lead to compromises on flavour.
All IMPOSSIBREW® beers are made with RealBrew™, offering consumers a new and exciting way to enjoy their favourite beverages without compromising on taste or quality. The company's commitment to innovation and quality assurance has led to the development of this pioneering brewing process, which sets a new standard for no/low alcoholic beer.
RealBrew™ will become a game-changer in the beer industry, providing a superior alternative to traditional brewing methods. By using cryogenic fermentation and naturally brewed up to 0.5% ABV, RealBrew™ allows for the creation of no/low alcoholic beers that taste very similar to their full-strength counterparts. No dilution, no removal of alcohol, and no watering-down.
Beyond this, all of IMPOSSIBREW®'s beers are brewed with Social Blend™, which is a proprietary functional recipe of naturally active ingredients, including L-Theanine, 5-HTP from Griffonia Seed, and Vitamin B1 along with other nootropics, which work together to optimise serotonin levels, boost relaxation, and promote mental calm without drowsiness.
Combining all this together, these innovative processes and the company's dedication to quality ensures that consumers can enjoy a guilt-free, delicious beer experience without sacrificing flavour or authenticity.
IMPOSSIBREW®'s RealBrew™ has already made a significant impact on the market with the introduction of both IMPOSSIBREW®'s Enhanced Lager and Hazy Pale, two no/low alcoholic beer that has received raving reviews from customers and industry experts alike. The company's commitment to creating the third way between drinking and not drinking is evident in its extensive range of innovative products, which cater to a variety of tastes and preferences.
For more information on RealBrew™, please visit https://impossibrew.co.uk/pages/realbrew.
For more information on IMPOSSIBREW®'s full range of products, please visit: https://impossibrew.co.uk/products?
IMPOSSIBREW® is a UK-based beverage technology startup on a mission to create the world's most relaxing alcohol alternatives. Founded in 2021, the company is dedicated to developing innovative, functional, and delicious non-alcoholic beers using active nootropic ingredients.
IMPOSSIBREW®'s flagship beers, Enhanced 0.5% ABV Lager and Hazy Pale, both contain their proprietary ingredient, Social Blend™, is a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
As seen on BBC's Dragons’ Den, their IMPOSSIBREW® Enhanced Lager is the first ever non-alcoholic beer to win a Gold Medal at London Beer Competition and their IMPOSSIBREW® Enhanced Pale has been awarded the prestigious Great Taste award.
IMPOSSIBREW® is now the most followed beer brand on Tiktok, globally - with over 15M+ organic views.
For more information, visit https://impossibrew.co.uk