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Announcement
IMPOSSIBREW® Introduces Refreshing New Fruited Lager: A Perfect Summer Beer
LONDON, UNITED KINGDOM — June 29, 2023 — IMPOSSIBREW®, the innovative beer startup known for its nootropic alcohol alternative Social Blend™, is excited to announce the launch of its latest limited edition beers, the IMPOSSIBREW® Fruited Lager.
This refreshing summer edition features two delightful flavours: Yuzu & Lime Lager and Salted Grapefruit Lager, both with a 0.5% ABV and enhanced with the signature relaxing Social Blend™.
The IMPOSSIBREW® Yuzu & Lime Lager harmonises zesty yuzu and lime accents, elevated by a whisper of orange peel, offering a citrus charm perfect for a refreshing summer beer.
The IMPOSSIBREW® Salted Grapefruit Lager, on the other hand, provides an unbelievably thirst-quenching experience with a grapefruit tang, delicately balanced between zesty tartness and the subtle embrace of salt.
Both flavours contain 0g added sugar and are perfect for enjoying during the warm summer months.
IMPOSSIBREW® has been revolutionising the no/low alcohol industry with its groundbreaking Social Blend™, a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
Developed in collaboration with leading scientists and professors across top UK universities, Social Blend™ has quickly gained popularity among consumers seeking healthier and more enjoyable non-alcoholic drink options.
The new IMPOSSIBREW® Fruited Lager is a testament to the company's commitment to providing high-quality, unique, and enjoyable non-alcoholic beverages that cater to the growing demand for healthier and more functional drink options. As the no/low alcohol market continues to expand, IMPOSSIBREW® remains at the forefront of innovation, offering consumers a diverse range of products that suit various tastes and occasions.
IMPOSSIBREW®'s Limited Edition range, unlike their Core Range, features experimental, rare beer styles or collaboration brews that are often made on a one-off basis. Once they're gone, they're gone. Notable releases include IMPOSSIBREW® Extra Hopped Pale Ale, IMPOSSIBREW® Vanilla Stout, IMPOSSIBREW® x Mash Gang Red Alert and others.
To learn more about the IMPOSSIBREW® Fruited Lager and to purchase this refreshing summer edition, visit https://impossibrew.co.uk/products/fruited-lager.
For more information on IMPOSSIBREW® and its innovative Social Blend™, visit https://impossibrew.co.uk/blogs/newsroom/introducing-social-blend.
About IMPOSSIBREW®:
IMPOSSIBREW® is the UK's fastest growing functional beer startup on a mission to create the world's most relaxing alcohol alternatives. Founded in 2021, the company is dedicated to developing innovative, functional, and delicious non-alcoholic beers using active nootropic ingredients.
IMPOSSIBREW®'s flagship beers, Enhanced 0.5% ABV Lager and Hazy Pale, both contain their proprietary ingredient, Social Blend™, is a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.
As seen on BBC's Dragons’ Den, their IMPOSSIBREW® Enhanced Lager is the first ever non-alcoholic beer to win a Gold Medal at London Beer Competition and their IMPOSSIBREW® Enhanced Pale has been awarded the prestigious Great Taste award.
IMPOSSIBREW® is now the most followed beer brand on Tiktok, globally - with over 15M+ organic views.
For more information, visit https://impossibrew.co.uk
Media Contact:
Sam Woodhams
sam@impossibrew.co.uk
020 4540 6000
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Find our most commonly asked questions below or ask our AI Brewer for instant answers.
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35 and to Northern Ireland (additional courier charges may apply).
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How does 'Social Blend™' work?
The Social Blend™ by IMPOSSIBREW® is designed to provide a relaxing and mood-enhancing experience without the negative effects of alcohol. It achieves this through a combination of nootropic herbs and active plant-based ingredients that work synergistically to promote relaxation and stress relief.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Got more questions?
Our customer support is available Monday to Friday: 9am - 5:30pm.