IMPOSSIBREW® Introduces Refreshing New Fruited Lager: A Perfect Summer Beer

LONDON, UNITED KINGDOM — June 29, 2023 — IMPOSSIBREW®, the innovative beer startup known for its nootropic alcohol alternative Social Blend™, is excited to announce the launch of its latest limited edition beers, the IMPOSSIBREW® Fruited Lager.

This refreshing summer edition features two delightful flavours: Yuzu & Lime Lager and Salted Grapefruit Lager, both with a 0.5% ABV and enhanced with the signature relaxing Social Blend™.

The IMPOSSIBREW® Yuzu & Lime Lager harmonises zesty yuzu and lime accents, elevated by a whisper of orange peel, offering a citrus charm perfect for a refreshing summer beer.

The IMPOSSIBREW® Salted Grapefruit Lager, on the other hand, provides an unbelievably thirst-quenching experience with a grapefruit tang, delicately balanced between zesty tartness and the subtle embrace of salt.

Both flavours contain 0g added sugar and are perfect for enjoying during the warm summer months.

IMPOSSIBREW® has been revolutionising the no/low alcohol industry with its groundbreaking Social Blend™, a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.

Developed in collaboration with leading scientists and professors across top UK universities, Social Blend™ has quickly gained popularity among consumers seeking healthier and more enjoyable non-alcoholic drink options.

The new IMPOSSIBREW® Fruited Lager is a testament to the company's commitment to providing high-quality, unique, and enjoyable non-alcoholic beverages that cater to the growing demand for healthier and more functional drink options. As the no/low alcohol market continues to expand, IMPOSSIBREW® remains at the forefront of innovation, offering consumers a diverse range of products that suit various tastes and occasions.

IMPOSSIBREW®'s Limited Edition range, unlike their Core Range, features experimental, rare beer styles or collaboration brews that are often made on a one-off basis. Once they're gone, they're gone. Notable releases include IMPOSSIBREW® Extra Hopped Pale Ale, IMPOSSIBREW® Vanilla Stout, IMPOSSIBREW® x Mash Gang Red Alert and others. 

To learn more about the IMPOSSIBREW® Fruited Lager and to purchase this refreshing summer edition, visit https://impossibrew.co.uk/products/fruited-lager.

For more information on IMPOSSIBREW® and its innovative Social Blend™, visit https://impossibrew.co.uk/blogs/newsroom/introducing-social-blend.

About IMPOSSIBREW®:

IMPOSSIBREW® is the UK's fastest growing functional beer startup on a mission to create the world's most relaxing alcohol alternatives. Founded in 2021, the company is dedicated to developing innovative, functional, and delicious non-alcoholic beers using active nootropic ingredients.

IMPOSSIBREW®'s flagship beers, Enhanced 0.5% ABV Lager and Hazy Pale, both contain their proprietary ingredient, Social Blend™, is a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.

As seen on BBC's Dragons’ Den, their IMPOSSIBREW® Enhanced Lager is the first ever non-alcoholic beer to win a Gold Medal at London Beer Competition and their IMPOSSIBREW® Enhanced Pale has been awarded the prestigious Great Taste award.

IMPOSSIBREW® is now the most followed beer brand on Tiktok, globally - with over 15M+ organic views.

For more information, visit https://impossibrew.co.uk

Media Contact:
Sam Woodhams
sam@impossibrew.co.uk
020 4540 6000