IMPOSSIBREW® Achieves 300% Growth in June, Outperforming Dry January.

London, United Kingdom - July 3, 2023 - IMPOSSIBREW®, an innovative functional non-alcoholic beer startup, has achieved a remarkable 300% growth in sales this June compared to the same period last year. This impressive increase is attributed to the rising popularity of alcohol-free drinks during the summer months, along with the brand going viral on the social media platform Tiktok with their storytelling content. 

The surge in demand for IMPOSSIBREW®'s mood-enhancing, alcohol-free beers can be linked to the growing interest in healthier drinking options and the expanding range of high-quality, non-alcoholic alternatives available in the market - citing rising general interest and the brand's viral tiktok video posted late June. 

This impressive increase of the company's online sales has trumped that of Dry January, and achieves 300% growth compared to June last year. 

Mark, the founder of IMPOSSIBREW® said, "Warmer weather and longer days of summer make people more likely to want to drink something refreshing and light. Not only is non-alcoholic beer a great option for those who want to enjoy a drink without the effects of alcohol, IMPOSSIBREW fills a gap on the market for those who are also looking for that relaxing sensation that comes from alcohol, but without any of the downsides."

IMPOSSIBREW®'s unique brewing techniques and use of functional herbs for relaxation, anxiety, and stress-relief in their Social Blend™ have set the brand apart from competitors, contributing to its rapid growth.

Commenting on the recent rise in non-alcoholic beer sales at Tesco, Jess Edmondson, beer buyer at Tesco, said in a piece on the Telegraph: “The current boom is down to the number of authentic-tasting products now available from brewers who are using high quality ingredients and more advanced methods.

“This revolution has grown very quickly in the last five years and instead of the thin-tasting alcohol-free beers that were on the market back then, shoppers can now find fuller-bodied equivalents that taste like the real thing.”

The company's recent growth can also be attributed to the increased visibility and interest generated by their viral tiktok video posted late June, which has gathered more than 900,000 views in less than a few days.

Following the video, IMPOSSIBREW® experienced a significant boost in sales, along with their recent limited edition Fruited Lager launch. 

For more information about IMPOSSIBREW® and its range of mood-enhancing, alcohol-free beers, please visit https://impossibrew.co.uk.

Image of IMPOSSIBREW®'s recent Limited Edition Fruited Lagers.  

About IMPOSSIBREW®:

IMPOSSIBREW® is the UK's fastest growing functional beer startup on a mission to create the world's most relaxing alcohol alternatives. Founded in 2021, the company is dedicated to developing innovative, functional, and delicious non-alcoholic beers using active nootropic ingredients.

IMPOSSIBREW®'s flagship beers, Enhanced 0.5% ABV Lager and Hazy Pale, both contain their proprietary ingredient, Social Blend™, is a nootropic alcohol alternative designed to enhance mood, promote relaxation, relieve stress, and provide a hangover-free experience.

As seen on BBC's Dragons’ Den, their IMPOSSIBREW® Enhanced Lager is the first ever non-alcoholic beer to win a Gold Medal at London Beer Competition and their IMPOSSIBREW® Enhanced Pale has been awarded the prestigious Great Taste award.

IMPOSSIBREW® is now the most followed beer brand on Tiktok, globally - with over 15M+ organic views.

For more information, visit https://impossibrew.co.uk

Media Contact:
Sam Woodhams
sam@impossibrew.co.uk
020 4540 6000

Sources:

 https://www.telegraph.co.uk/news/2023/07/02/dry-june-outranks-dry-january-sales-alcohol-free-drinks/

https://www.thetimes.co.uk/article/alcohol-free-beer-will-wash-down-a-dry-summer-rhnvb7x8x

 https://drinksretailingnews.co.uk/news/fullstory.php/aid/21640/Emerging_behaviours_driving_interest_in_alcohol-free_drinks.html

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