IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most relaxing and complete alcohol alternative. Their beers are designed to closely mimic the sensory experience and relaxing effects of traditional beer, while being healthier with low calories, low carbs, and <0.5% ABV (Is this alcohol-free?).

IMPOSSIBREW® uses a proprietary blend called Social Blend™ in their beers, which includes active botanical ingredients like L-Theanine, Ashwagandha and various others. This unique combination is crafted to boost serotonin levels and promote relaxation, replicating the "one or two pint feeling" without the negative effects of alcohol.

Their current product line includes an award-winning Lager and a Pale Ale. The Lager is crisp and refreshing with a clean citrus finish, while the Pale Ale features tropical fruit flavors like peach, pineapple and mango.

Founder Mark Wong started IMPOSSIBREW® after being advised to stop drinking alcohol due to health reasons. Determined to create a satisfying alternative, he teamed up with university professors to develop a functional non-alcoholic beer that many initially thought was impossible - hence the brand name.

IMPOSSIBREW® is crafted using a unique, cryogenic, one-to-one brewing process that involves the same level of craftsmanship, time, and resources as traditional craft beer. Unlike many other non-alcoholic beers, IMPOSSIBREW® is never diluted, watered-down, or have its alcohol content removed after brewing. This results in a full-flavoured beer with comparable production costs to alcoholic craft beer.

The brewing process starts with standard beer ingredients including water, malted barley, wheat, hops and yeast.What sets IMPOSSIBREW® apart is the addition of their proprietary Social Blend™ - a combination of active botanical ingredients designed to boost serotonin levels and promote relaxation.

Here are some tips on how to best enjoy and serve both IMPOSSIBREW® Enhanced Lager and Pale Ale:

Glassware:

• Lager: Serve in our signature glass (get it for free with our Bestseller Bundle), or a traditional lager glass or pilsner glass to enhance the visual appeal and concentrate the beer's delicate aromas.
• Pale Ale: Serve in our signature glass (get it for free with our Bestseller Bundle), or in a tulip or snifter glass to capture the complex aromas and support the fluffy head.

Temperature: Both the Lager and Pale Ale are best enjoyed chilled, between 4-6°C (39-43°F), to refresh and deliver their crisp, clean taste.

Food Pairing:

• Lager: Pairs wonderfully with light appetizers, seafood, or grilled chicken for a complementary tasting experience.
• Pale Ale: Complements spicy foods, grilled meats, and aged cheeses.

Occasions: Both beers are perfect for social gatherings, sporting events, or as a refreshing drink after a long day. Their non-alcoholic nature makes them a great choice for any time.

Pouring Technique: Tilt the glass at a 45-degree angle when pouring to create the perfect head, allowing for the release of aromas and a smooth tasting experience.

When enjoying IMPOSSIBREW®, take a moment to appreciate its appearance:

• Lager: Clear, golden amber color topped with a fluffy white head.
• Pale Ale: Hazy, golden hue with a frothy, lasting head.

Inhale the inviting aroma:

• Lager: Fresh with notes of traditional lager maltiness, subtle hops, and a hint of citrus.
• Pale Ale: Tropical and juicy with notes of peach, pineapple, mango, and a hint of kiwi.

As you sip, notice the mouthfeel and flavor profile:

• Lager: Delightfully clingy mouthfeel, soft carbonation, clean and balanced with a crisp, refreshing finish.
• Pale Ale: Smooth, medium-bodied with a bitter finish featuring tropical fruit flavors.

Remember, both beers are designed to provide a relaxing, mood-enhancing experience without the negative effects of alcohol, thanks to the proprietary Social Blend™. Enjoy responsibly and savor the unique non-alcoholic craft beer experience IMPOSSIBREW® offers.

The best place to buy our beers is online at impossibrew.co.uk, get them delivered to your door in 1-3 working days and find them in some of the best bars and independent stores across the UK. You can find our full stockist list here by chatting with our AI Brewer. 

We are always adding more, so follow us on Instagram @impossibrewbeer and sign up to our mailing list for updates. 

Here are some tips on how to properly store your IMPOSSIBREW® non-alcoholic beers to maintain their quality and flavour:

1. Refrigerate: Always keep your IMPOSSIBREW® cans refrigerated at a temperature between 4-7°C (39-45°F). This helps preserve the beer's freshness, aroma, and taste.
2. Store upright: Place the cans upright in your refrigerator to minimize the surface area exposed to air, which can cause oxidation and affect the beer's flavor.
3. Avoid light exposure: Keep your IMPOSSIBREW® cans away from direct sunlight and fluorescent light, as UV rays can cause the beer to become "light-struck", resulting in an unpleasant aroma and taste.
4. Consume within 12 months: For the best taste and quality, enjoy your IMPOSSIBREW® beers within 12 months of purchase. While the beer will remain safe to drink after this period, its flavour and aroma may begin to deteriorate.
5. Don't freeze: Avoid storing your IMPOSSIBREW® in the freezer, as this can cause the beer to expand and potentially explode the can. Freezing can also alter the beer's flavor and texture.
6. Serve chilled: When you're ready to enjoy your IMPOSSIBREW®, serve it chilled at a temperature between 4-6°C (39-43°F) for the best taste and refreshment.

Sure! Get our IMPOSSIBREW® Welcome Bundle with our love-it-or-return-it guarantee so you can enjoy them risk-free. Don't like them? Just let us know within 30 days of purchase and we'll refund you.

When drinking IMPOSSIBREW®, you can expect to feel more relaxed, mentally calm, and in a better mood, without any of the drowsiness or impairment that comes with consuming alcohol.

It's designed to give you a mellow, positive vibe - like having a beer or two with friends, but without the intoxication or hangover the next day.

• 71% of our customers felt more relaxed after drinking IMPOSSIBREW®
• Read our Latest Research paper

The exact effects may vary from person to person, but overall IMPOSSIBREW® aims to provide a satisfying, functional non-alcoholic beer experience that enhances your state of mind in a natural, responsible way.

You get the familiar flavours and social aspects of drinking craft beer, with the added benefit of plant-powered relaxation, without the hangovers or calories associated with normal beer.

While there are no explicit guidelines on how much IMPOSSIBREW® you can drink in one sitting or over time. However, we can offer some general recommendations:

• We recommend consuming 1 can first to see how you feel, especially on an empty stomach. As a general guideline, it's advisable to start with one can of IMPOSSIBREW® and assess your individual tolerance and response to the Social Blend™ ingredients. Pay attention to how you feel and don't overdo it, even though the beers are alcohol-free.
• We do not recommend consuming more than 6 cans a day, but this is a personal recommendation based on our team's experience.
• Moderation is key - just like with alcoholic beverages or any other functional drink. Listen to your body, drink responsibly, and stop if you experience any discomfort. When in doubt, consult a healthcare professional for personalised advice based on your specific circumstances and health status.

Additionally, our products are not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to avoid IMPOSSIBREW® or consult with your doctor first.

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

There is nothing in IMPOSSIBREW® that would make it illegal for you to drive.

Having said that, everyone reacts to our drinks differently and should be responsible for their actions, just as if you were tired, or have had too much caffeine.

We always think it is best to be on the safe side, so advise waiting up to an hour to drive after drinking IMPOSSIBREW®.

There is no caffeine in it.

Caffeine is not listed as one of the active ingredients in the Social Blend™ for our core Lager and Pale Ale products. The blend is designed to promote relaxation, boost serotonin levels, and provide a mood-enhancing experience without the use of stimulants like caffeine.

Both our Lager and Pale is 100% vegan.

However, only our Lager is gluten-free (<10ppm).

IMPOSSIBREW® is certified as non-alcoholic.

Our drinks do contain trace amounts of alcohol, just like overripe fruit, kombucha & orange juice (less than 0.5%), and less than a burger roll (1.5%)!

IMPOSSIBREW® beers are not completely sugar-free, but they are very low in sugar:

1. IMPOSSIBREW® Enhanced Lager contains less than 0.7g of sugar per 100ml. 
2. IMPOSSIBREW® Enhanced Hazy Pale also contains 0.6g of sugar per 100ml. 

It's true that we're not the cheapest out there.

There are several reasons why IMPOSSIBREW® non-alcoholic beers may be perceived as expensive compared to other non-alcoholic or traditional beers:

1. One-to-one brewing process: IMPOSSIBREW® uses a unique brewing technique where their beers are never diluted, watered-down, or have their alcohol content removed after brewing. This means that their production process involves the same level of craftsmanship, time, and resources as traditional craft beer, resulting in comparable production costs.
2. Premium ingredients: IMPOSSIBREW® uses high-quality, premium ingredients in their beers, such as specialty malts and hop extracts. These ingredients are more expensive than those used in mass-produced beers and can significantly increase production costs.
3. Effective nootropics: IMPOSSIBREW® includes a proprietary blend of high-quality nootropic ingredients, like L-Theanine, Ashwagandha, in their beers. These active ingredients are carefully dosed to promote relaxation and boost serotonin levels. The cost of these nootropics can be more than double the alcohol tax for a 5% ABV beer. (Read paper)
4. Small-scale brewing: As a growing business, IMPOSSIBREW® currently operates on a smaller scale compared to large, commercial brewers. This makes us less competitive in terms of production costs and pricing.

We can make them cheaper, but it'll mean we'll have to sacrifice the quality ingredients we use and get rid of Social Blend which won't be ideal.

If you're still undecided, try our Welcome Bundle today with our love-it-or-return-it guarantee so you can enjoy risk-free.

The permissibility of IMPOSSIBREW® under Islamic law is not entirely clear-cut and may depend on individual interpretation and consultation with religious authorities.

Here are the key points to consider:

1. Non-alcoholic beers in general are often considered halal because they are brewed with no alcohol content (or less than orange juice, a ripe banana or burger rolls with around 0.5% ABV). This suggests that IMPOSSIBREW®, as a non-alcoholic beer, could potentially be permissible.
2. However, the consumption of functional or enhanced non-alcoholic beers like IMPOSSIBREW® that produce a relaxing effect raises some questions. If the relaxing effect is similar to the intoxicating effects of alcohol, it could be considered haram.
3. The permissibility also depends on the intent behind consumption. If the relaxing effect is a side effect of other ingredients added to improve health or well-being, such as herbs or vitamins, it would likely be considered halal as long as it does not contain prohibited ingredients and has been prepared according to Islamic guidelines.
4. IMPOSSIBREW® contains a proprietary blend called Social Blend™ which includes ingredients like L-Theanine, Ashwagandha, and Vitamin B1. These are intended to promote relaxation and boost serotonin levels. The permissibility may depend on whether these effects are considered intoxicating or simply health-promoting.
5. According to Islamic law, if a beverage is not an "intoxicant," then its permissibility seems clearer. This suggests that if IMPOSSIBREW® does not cause intoxication, it is more likely to be considered halal.

However, it is always best to consult with a trusted religious authority for a definitive ruling based on one's personal beliefs and practices.The information provided should be taken as general guidance rather than specific religious instruction. Read more here.

Based on the latest information on the World Anti-Doping Agency (WADA) prohibited list, there is no mention of any of IMPOSSIBREW®'s ingredients being on it.

However, it is important to note that WADA's prohibited list is subject to change, and athletes should always consult with their governing bodies or sports organisations for the most up-to-date information and guidance on supplement use.

Yes, IMPOSSIBREW®'s packaging is now infinitely recyclable, and always sustainably sourced. We use recycled material whenever possible. We care about the environment and seek to re-use materials as much as we can. Got any ideas on how we could do better? Email us at hello@impossibrew.co.uk with your suggestions and we will do our best to try them!

For UK mainland deliveries, normal orders processed on the IMPOSSIBREW® website will take 1-3 business days to arrive. There is also an optional upgrade to Next Day Delivery available, with a 12pm cut-off time.

After placing your order, you will receive a confirmation email that includes the delivery details for tracking your package.

IMPOSSIBREW® offers free UK mainland delivery when you order over £35. For orders under £35, there may be a shipping fee.

Currently, IMPOSSIBREW® only ships to the UK mainland and Northern Ireland. For Northern Ireland deliveries, additional courier charges may apply. We aim to expand internationally in the future.

If you have any questions about your order, please don't hesitate to get in touch with us at hello@impossibrew.co.uk

You can see our full shipping and returns policy at footer of checkout page.

 

OUR DELIVERY POLICY

We can only ship within Mainland UK (Excluding Channel Islands, Scottish Highlands, Northern Ireland)

We use DPD for all orders within Mainland UK.

For all Delivery options, your order must be placed before 12 p.m. Monday to Friday to qualify.

Any item ordered after 12 p.m. at Bank Holidays or the weekend will be processed and dispatched the next working day. Please bear this in mind with our delivery times.

For example: If you place an order after 12 p.m. on Thursday or Friday before 12 p.m. this will be processed and collected by our courier on the Friday and be shipped the following working day. I.E Monday. If you place an order after 12 p.m. on Friday or at the weekend, it will be processed on Monday and then delivered to you on Tuesday.

We aim to process orders the same or next working day, however, please allow up to 5 working days for your UK orders.

Refunds will not be issued in the instance of an order being placed outside the conditions of the delivery parameters stated on the checkout page. If the address is entered incorrect at the time of placing the order, we have the right to reject a refund or replacement order.

WHAT TO EXPECT WHEN YOU PLACE AN ORDER

As soon as you place an order, you will receive an order confirmation email from IMPOSSIBREW® and you will receive another email when it has been dispatched. Please also check your junk mail if you feel you have not received delivery notification.

If your order is not picked up from the pickup shop within seven days, or if it is rejected upon the delivery attempt, or you request to cancel once the order has been picked and packed by our warehouse team, then you will be refunded less £10 due to carrier costs to have the parcel sent back to us.