While we could list all sorts of benefits (like having great taste, vegan, low calorie, gluten-free etc.), these are sometimes not unique to us. Here is what makes us truly special:

We are designed to mimic the sensations of alcohol. We are the UK's first Alcohol-Free beer with a focus on recreating the sensations of alcohol without any hangovers or health implications.

The Pre-Release Limited Edition is reserved for Early Adopters.

The purpose of this edition is to reward those that have supported us in the earliest stage with something a little special. It is a handcrafted, hand-signed, personalised edition of what is to come with a bespoke display box.

The commercial version will be released in March/April with a more affordable price, designed for everyday consumption.

Our beers have a gluten content of 20ppm or below.

There are two ways you can reduce gluten in a beverage:

- Dilution. Since the amount of barley and other gluten-containing ingredients is so low compared to the volume of 330ml, the concentration of gluten is negligible.

Gluten-Eating Yeasts. There are these specific kinds of yeast that eats up gluten in liquids, reducing the overall levels of concentration.

Of course. In fact, we are no pioneers at all.

People in the past has been using plants for medicinal and functional purposes long before civilisation even began. Our approach was inspired by The Kissa Yojoki, a book written by a Japanese Monk in 1211 AD.

They described ways to use various plants, not for flavour, but for their relaxing and calming effects. The most discussed aspect of the book relates to the use of Green Tea and ways in which it can be used for medicinal purposes.

What we've done, is essentially to combine the knowledge of The Kissa Yojoki and apply it to alcohol-free beers - recreating the sensations similar to alcohol without hangovers or health implications.

To be honest, there is nothing stopping you from doing that. In fact, if you have the time to do that, we encourage it.

Our mission is to create a future of drinking that is healthy and sustainable without missing out on the fun.

If you are buying the active botanicals yourself to substitute for alcohol, you are part of our mission, whether or not you are purchasing from us!

If you would like the benefit of convenience or would like to support us, you can get yours here.

Soon. We're looking at having a number of stockists by summer 2021.

We are currently in talks with a number of retailers and pub chains. We'll be sure to keep you posted - stay in touch by signing up to our newsletter below!

No it is not. We are not medical professionals.

Consult your doctor before consuming if you are breastfeeding, pregnant, or may become pregnant; have a medical condition, including but not limited to GI disorders, heart disease, or hypertension; taking any medication including but not limited to antidepressants, MAO inhibitors, blood thinners, or SSRIs. Do not consume with alcohol. May cause drowsiness, so do not consume when driving or operating heavy equipment.


Here's everything you need to know about IMPOSSIBREW LAGER.

0.5% ALC is less than a ripe banana. Store-bought orange juice will have more than 0.5% alcohol in there.

However, keeping the 0.5% ABV creates much better flavour in our opinion, try for yourself!

The UK labelling laws require us to clearly display the 0.5% but it is essentially Alcohol-Free.

It doesn't make sense to us either.

Theanine is a natural component of Green Tea (Camellia sinensis), it is known to be responsible for sensations of deep relaxation.

"L-Theanine promotes the generation of alpha-waves on the brain, giving the body a sense of relaxation without inducing drowsiness. Alpha-waves are known to indicate an awake, alert and relaxed physical and mental condition.(Juneja, 1999)

"These studies consistently support the conclusion that consumption of 200 mg of L-theanine results in an increase of alpha- wave activity in the brain within 30–40 minutes. This fosters a state of alert relaxation." (Mason, 2001)

*These are not medical claims. We do not claim to diagnose, treat or cure any diseases. Please first consult your doctor if you have any health conditions.

Everyone's different. We aim to provide relaxation, connection and clear conversation. Some say it feels like they've had a pint or two, others say they feel a wave of calm washing over them... Let us know how you feel! Email us at

There's nothing in IMPOSSIBREW that makes it illegal for you to drive.

We believe you're the best judge for whether you can drive. Just like if you've had a lot of coffee - you can legally drive, but you probably should wait a bit. If you don't feel like you can drive, we recommend waiting 30-40 minutes or longer depending on how you feel. Drive safe.

Or legal speak: "May cause drowsiness, so do not consume when driving or operating heavy equipment."

IMPOSSIBREW is suitable for vegans. Though it is not Certified Vegan, nothing in our product has anything to do with animals, only plants.

Our product, despite being alcohol-free, is not intended to be consumed by underage drinkers.

Since it closely mimics the experience of drinking, we have been advised to only make our beer available to adult consumers.


Here's everything you need to know about shipping. Domestic and International.

Our latest delivery estimates are MARCH 2021. If you have any questions about it at all, feel free to contact Mark at

For our Pre-Release Limited Edition, we ship only to the UK at the moment.

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email:

The Pre-Release Limited Edition will be delivered - March 2021.

We'll let you know once your bottles are hand-signed and shipped!

If you have any queries, feel free to email:


We guarantee a full hard-earned-cash refund if you are not satisfied with our product. Here's everything you need to know about returns and refunds.

Just email our founder at: He'll personally sort out the refund for you!

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