Skip to content

Free UK Express Delivery over £40

Try risk-free. 30 day money-back guarantee.

Give £10 to a friend and get £10!

Open search
  • Shop Now
    • Shop All
    • Mixed
    • Lager
    • Hazy Pale
    • Limited Edition
      • Triple Hopped IPA
      • Cask Reserve Amber
      • Milkshake Lager
    • Accessories
  • Discover
    • Social Blend™
    • Our Story
    • Journal
    • LABS Loyalty
    • Refer a Friend
    • Got Questions?
      • Reviews
      • Frequently Asked Questions
      • Support
      • Research
    • Trade
      • Trade Store
  • Give £10 Get £10
  • FAQs
  • Login
IMPOSSIBREW®

Country

Open search Open account page Open cart
0
  • Give £10 Get £10
  • FAQs
  • Login

Country

Account
  • Shop All
  • Mixed
  • Lager
  • Hazy Pale
  • Accessories
  • Social Blend™
  • Our Story
  • Journal
  • LABS Loyalty
  • Refer a Friend
  • Triple Hopped IPA
  • Cask Reserve Amber
  • Milkshake Lager
  • Reviews
  • Frequently Asked Questions
  • Support
  • Research
  • Trade Store
0

Your cart is empty

Continue shopping
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts

5 Fitness Benefits of Alcohol-Free Beers

5 Fitness Benefits of Alcohol-Free Beers

Alcohol-free beers are gaining popularity among fitness enthusiasts in the UK, offering a way to enjoy the taste and social aspects of beer without compromising health or fitness goals. Here’s why they’re becoming a smart choice for active lifestyles:

  • Hydration: Their isotonic properties help replenish fluids and electrolytes effectively, similar to water, making them a great post-workout drink.
  • Recovery: Packed with polyphenols and essential nutrients, they reduce inflammation and support muscle recovery after exercise.
  • Low Calories: With fewer calories than regular beer, they align better with dietary goals while still providing carbohydrates to restore energy.
  • Immune Support: Polyphenols and B vitamins boost immune function, especially after intense training sessions.
  • Relaxation Without Alcohol: Ingredients like L-Theanine and Ashwagandha in brands like IMPOSSIBREW® promote relaxation and mental calm without the drawbacks of alcohol.

Alcohol-free beers, such as IMPOSSIBREW®, combine hydration, recovery, and social enjoyment, making them a practical addition to a fitness routine. With options as low as 16 calories per 100ml and gluten-free choices available, they cater to various dietary needs while supporting both physical and mental recovery.

1. Better Hydration for Active Lifestyles

Hydration Benefits

Staying properly hydrated is crucial during workouts and recovery. For those who want something more exciting than plain water, alcohol-free beers offer a great alternative. Unlike traditional beers, they help maintain fluid balance without leading to dehydration.

Since alcohol-free beer is mostly water, it rehydrates just as effectively as water. Research published in the International Journal of Sport Nutrition and Exercise Metabolism confirms this, highlighting that its isotonic properties - matching the electrolyte and carbohydrate levels in human blood - allow for quick fluid absorption during and after exercise [3].

Brands like IMPOSSIBREW® have taken this concept further. Their Enhanced Lager and Enhanced Pale Ale are water-based and designed with additional functional benefits. At just 16 calories per 100ml [1], these options support hydration without adding excess calories, helping you stay on track with fitness goals. The Enhanced Lager is also gluten-free, tested to contain less than 10 parts per million (PPM) of gluten [1], making it a thoughtful choice for those with dietary needs.

In one controlled study, participants who drank 0.7 litres of non-alcoholic beer before exercising maintained their hydration and electrolyte levels just as effectively as those who drank water [4]. Many even preferred the taste of non-alcoholic beer, which encouraged them to drink more, ensuring better hydration during training.

2. Faster Recovery and Less Inflammation

Recovery Support

Managing inflammation effectively can make a big difference in how quickly the body recovers after intense exercise. Research has shown that non-alcoholic beer may provide anti-inflammatory benefits to help the body recover more efficiently after tough training sessions.

Take the Be-MaGIC study, for example. This research involved 277 marathon runners and found that drinking up to 1.5 litres of non-alcoholic beer daily reduced inflammation markers by 20% and lowered the frequency of infections [2][7]. Another study published in Medicine & Science in Sports & Exercise in 2012 backed this up, reporting that marathon runners experienced a drop in inflammation indicators like serum interleukin-6 and blood leukocyte counts. It also noted fewer cases of upper respiratory tract infections among participants [3].

The secret lies in polyphenols, naturally occurring plant compounds found in high concentrations in non-alcoholic beer. These compounds help boost immune function and fight exercise-induced inflammation [2]. Combined with its nutrient content, non-alcoholic beer becomes a helpful ally in speeding up post-workout recovery.

Calorie and Nutrient Profile

Another reason non-alcoholic beer aids recovery is its nutrient composition. Many alcohol-free beers contain carbohydrates, which are crucial for replenishing glycogen stores depleted during exercise [3]. Plus, the absence of alcohol means fewer unnecessary calories, making it a more recovery-friendly choice [2].

Non-alcoholic beer also contains essential vitamins and minerals like B9, B12, folic acid, potassium, iron, and zinc. These nutrients play a vital role in the metabolic processes that support recovery [2][5].

For the best results, non-alcoholic beer should be part of a well-rounded recovery plan. Ideally, consume it within 30 minutes of finishing your workout. However, it’s important to pair it with a protein source to ensure your muscles get the repair they need, as non-alcoholic beer alone won't cover all recovery requirements [3].

3. Low-Calorie and Nutrient-Dense Options

Calorie and Nutrient Profile

These beverages are a perfect match for active lifestyles, offering a low-calorie, nutrient-packed solution that complements fitness goals. By removing the calorie load of alcohol, alcohol-free beers provide essential nutrients without compromising your dietary targets.

Take IMPOSSIBREW® Enhanced Pale Ale, for example. With only 26 calories per can, it delivers a smart calorie-to-nutrient ratio designed to support both recovery and overall fitness[3]. This efficiency, combined with a strong nutrient profile, makes it an ideal choice for health-conscious individuals.

But it’s not just about the calorie count. These drinks offer carbohydrates to help replenish glycogen stores and polyphenols for antioxidant benefits[3][6]. They also come with vital electrolytes like sodium and potassium, which are crucial for maintaining fluid balance and ensuring proper muscle function[3]. On top of that, many alcohol-free beers include B vitamins, such as B9 and B12, which play a role in energy production and red blood cell formation[2].

IMPOSSIBREW® goes a step further with its Enhanced Lager and Enhanced Pale Ale, both crafted to be calorie-conscious while featuring their exclusive Social Blend™. This blend includes scientifically supported ingredients like L-Theanine and Ashwagandha, which add an extra layer of wellness benefits. Plus, both options are vegan-friendly, and the lager is even gluten-free - making them suitable for a variety of dietary needs without sacrificing nutritional value.

Thanks to their isotonic properties, high-quality alcohol-free beers are effective for hydration and muscle recovery[6]. Choosing options specifically tailored for health-conscious consumers ensures you get the most out of these benefits.

4. Immune System Support

Immune System Impact

Intense training can put a strain on your immune system, but alcohol-free beers, packed with polyphenols that have antioxidant and anti-inflammatory properties, offer a unique way to counteract this. These compounds help neutralise harmful free radicals, support cellular repair, and regulate immune cells, which can reduce the inflammation triggered by exercise.

A standout example of this is the "Be-MaGIC" study, led by Johannes Scherr and David Nieman. This research involved 277 marathon runners who drank up to 1.5 litres of non-alcoholic beer daily for three weeks before and two weeks after their marathon. The results? A 20% drop in inflammation markers and fewer upper respiratory tract infections compared to the placebo group [2][3]. Another study, published in Medicine & Science in Sports & Exercise in 2012, backed this up, showing that regular consumption of alcohol-free beer provides better immune support than occasional drinking. These benefits for immunity naturally tie in with the recovery perks discussed earlier.

Recovery Support

Alcohol-free beers don't just help with inflammation - they also strengthen your immune system by delivering key nutrients. For instance, they’re a source of B vitamins like B9 and B12, which are crucial for metabolism and immune health. Plus, their isotonic properties ensure nutrients and immune cells are transported efficiently, supporting both recovery and an active lifestyle.

Take IMPOSSIBREW®, for example. Their proprietary Social Blend™ includes ingredients like L-Theanine and Ashwagandha, which promote relaxation and mental calm, contributing to overall immune balance.

Incorporating alcohol-free beer into your post-exercise routine can be an effective way to manage inflammation and enhance recovery. The 2017 Berlin Marathon even handed out 30,000 bottles of alcohol-free beer to participants, underlining its growing recognition as a recovery aid and immune booster.

sbb-itb-a752bf8

5. Relaxation and Social Benefits Without Drawbacks

Mental and Social Wellbeing

Staying motivated and consistent in fitness isn’t just about physical effort - it’s also about mental and social balance. Many people turn to traditional alcoholic drinks for post-workout socialising or to unwind after a tough session. However, alcohol can mess with sleep, slow down muscle recovery, and leave you feeling less than your best. Alcohol-free beers step in as a smarter option, letting you enjoy the social and sensory experience without those unwanted side effects. Sharing a beer can still be part of your lifestyle without compromising your goals.

IMPOSSIBREW® takes this idea up a notch with its specially developed Social Blend™. Created in partnership with Dr Paul Chazot, a Bioscience Professor and Chair of Pharmacology at Durham University, this formula is packed with ingredients like L-Theanine and Ashwagandha Root. These are known for their calming effects, helping you relax without making you drowsy. Recent research backs this up, with over 70% of users saying they felt more relaxed after enjoying IMPOSSIBREW® [1].

Recovery Support

Recovery isn’t just about your muscles - it’s about your mind too. L-Theanine, a compound found in tea leaves, is great for promoting mental relaxation and helping you bounce back. Ashwagandha Root works to reduce stress and anxiety, while Vitamin B1 (Thiamine) helps regulate mood and supports overall relaxation. These ingredients are a real asset for anyone juggling the physical and mental demands of regular training. As one user, Thomas M., shared:

"Really gives you that nice buzz and relaxed feeling even after just 1 can." [1]

Calorie and Nutrient Profile

IMPOSSIBREW® doesn’t just help with social and mental wellbeing - it also fits neatly into your fitness goals. Each can of IMPOSSIBREW® Enhanced Lager has just 26 calories and is gluten-free, catering to various dietary needs. Plus, its water-based formula hydrates instead of dehydrating, making it a perfect choice for post-exercise socialising.

The results speak for themselves: 88% of users have cut back on alcohol since switching to IMPOSSIBREW®, 95% have recommended it to a friend, and 3 out of 4 users call it "the most complete alcohol alternative currently available" [1]. It’s a drink that supports your wellness journey without asking you to compromise.

Is Non-Alcoholic Beer a Healthy Drink?

Comparison Table

When it comes to picking the right drink for your fitness routine, understanding the options can make a huge difference. Below is a table comparing alcohol-free beer, regular beer, water, and sports drinks across key factors that matter for active lifestyles. Take a look to see how they stack up side by side.

Beverage Hydration Effectiveness Calories Key Nutrients Recovery Support Social Experience
Alcohol-Free Beer High (isotonic properties) 20–60 kcal (per 330ml) Carbohydrates, electrolytes (sodium, potassium), polyphenols, B vitamins Helps reduce inflammation by up to 20%, supports immune function High – beer-like taste and social rituals
Regular Beer Low (diuretic effect) 120–150 kcal (per 330ml) Carbohydrates, electrolytes, alcohol Impairs recovery and increases dehydration High – traditional social experience
Water Very high 0 kcal None Excellent for hydration but lacks recovery nutrients Low – functional rather than social
Sports Drink Very high 20–50 kcal (per 500ml) High electrolytes (200–500 mg sodium), sugars for energy Rapid rehydration and electrolyte replacement Low – primarily functional

This table highlights how IMPOSSIBREW® Enhanced Lager stands out by offering excellent hydration, recovery support, and a social experience. With just 26 kcal per can, it’s a much lighter option compared to the 120–150 kcal found in regular beer [1]. Plus, it doesn’t compromise on the social aspect, providing the familiar beer-like taste and rituals.

One of alcohol-free beer’s key advantages lies in its isotonic properties, which match the electrolyte balance of human blood, ensuring quick hydration [2]. Additionally, the polyphenols it contains can reduce inflammation markers by up to 20%, contributing to better recovery.

When choosing your post-workout drink, it’s all about what you need most. If pure hydration is your priority, water is unbeatable. For replacing electrolytes after intense exercise, sports drinks are highly effective. But if you’re after a drink that hydrates, aids recovery, and still lets you enjoy a social moment, alcohol-free beer - especially enhanced options like IMPOSSIBREW® - ticks all the boxes. It’s a great way to relax post-workout without compromising your recovery.

Conclusion

Alcohol-free beers bring a refreshing twist to fitness routines by combining hydration, recovery, nutritional benefits, immune support, and relaxation - all while keeping the social aspect of life intact. They help your body recover efficiently while letting you enjoy the moments that make a healthy lifestyle sustainable.

Thanks to their isotonic properties, alcohol-free beers are excellent for hydration, rivalling water in effectiveness. They can reduce inflammation by up to 20%, speeding up recovery, and offer essential nutrients with impressively low calorie counts - IMPOSSIBREW® options, for instance, start at just 16 calories per 100ml and are both vegan-friendly and gluten-free [1][2][3]. Beyond that, they strengthen immune function and promote genuine relaxation. IMPOSSIBREW®'s Social Blend™ is a great example, with 84% of users reporting they felt more relaxed after drinking it [1].

What makes these drinks stand out is their adaptability. Whether you need post-workout hydration, help with recovery, or a way to relax and socialise, alcohol-free beers deliver on all fronts. They’re a perfect fit for a balanced fitness routine, offering benefits without giving up the social rituals that make life enjoyable.

FAQs

Can alcohol-free beers help with hydration and recovery after exercise?

Yes, alcohol-free beers can be a helpful option for hydration and recovery after exercise. Unlike their alcoholic counterparts, they don't cause dehydration and often include electrolytes, which play a key role in replenishing the body after a workout. Plus, being low in or completely free of alcohol, these beverages offer a refreshing way to recover without interfering with your body's recovery process.

Some alcohol-free beers, like those from IMPOSSIBREW®, even include functional ingredients that may help with relaxation - perfect for unwinding after a tough training session. Just be sure to check the nutritional information to make sure they fit with your fitness goals.

Can non-alcoholic beers like IMPOSSIBREW® help with recovery and immune support after exercise?

Non-alcoholic beers, such as IMPOSSIBREW®, can be a helpful addition to post-workout recovery. These drinks are often hydrating, lower in calories, and may include natural ingredients that aid in reducing inflammation and promoting relaxation - two essential components of effective recovery after exercise.

What sets IMPOSSIBREW®'s Enhanced Beers apart is their use of science-backed ingredients tailored to encourage relaxation, all without the downsides of alcohol. This makes them an excellent choice for relaxing after a tough workout while staying aligned with your fitness goals.

Why are alcohol-free beers a great choice for socialising without the downsides of alcohol?

Alcohol-free beers, like those from IMPOSSIBREW®, provide a chance to enjoy the social and relaxing vibe of drinking without dealing with the downsides of alcohol - think hangovers or clouded judgement.

Made with carefully chosen, science-backed ingredients, these beers are crafted to capture the flavour and soothing qualities of traditional alcoholic beverages. They’re a great choice for anyone looking to stay social while keeping things balanced.

Related Blog Posts

  • 7 Health Benefits of Non-Alcoholic Beer: A Science-Based Guide
  • Non-Alcoholic Beer vs. Sports Drinks: Which Hydrates Better?
  • Non-Alcoholic Beer for Post-Workout Recovery
  • Non-Alcoholic Beers vs. Alcohol: Health Perceptions in Social Life
Share

Reading next

Trace Minerals and Stress: What the Science Says

Trace Minerals and Stress: What the Science Says

Non-Alcoholic Beer for Anxiety: What Studies Show

Non-Alcoholic Beer for Anxiety: What Studies Show

Shop Now

View all
Save 25%
IMPOSSIBREW® Bestseller BundleIMPOSSIBREW® Bestseller Bundle
IMPOSSIBREW® Bestseller Bundle4.7
Sale price£49.41 Regular price£66.00
4.7
On sale
IMPOSSIBREW® Enhanced Hazy PaleIMPOSSIBREW® Enhanced Hazy Pale
IMPOSSIBREW® Enhanced Hazy Pale4.7
Sale priceFrom £29.41 Regular price£30.00(£0.67/100ml)
4.7
On sale
IMPOSSIBREW® Enhanced LagerIMPOSSIBREW® Enhanced Lager
IMPOSSIBREW® Enhanced Lager4.7
Sale priceFrom £29.41 Regular price£30.00
4.7
Invalid password
Enter
Impossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free BeerImpossibly Relaxing Alcohol-Free Beer

Next Generation Alcohol-Free Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

Get Started

Next Generation Alcohol-Free Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

Get Started

Award-winning Taste

Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.

From 16 Calories / 100ml

Low Calorie. Low Carb. Vegan-friendly. <0.5% ABV. Gluten-Free (Lager)

Social Blend™

Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.

Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants, immunosuppressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

Shop IMPOSSIBREW® Now
The Standard The Guardian The Independent Daily Mail The Times Dragons' Den GQ BBC The Standard The Guardian The Independent Daily Mail The Times Dragons' Den GQ BBC
Shop Now+
  • Get Started
  • Lager
  • Hazy Pale
  • Limited Edition
  • Accessories
Discover+
  • Our Story
  • How It Works
  • Research
  • FAQs
  • Journal
  • Refer a friend
  • Trade
  • Invest
  • Careers
  • Newsroom
Others+
  • Terms of Service
  • Privacy Policy
  • Health Claims
  • Shipping Policy
  • NHS Discount
  • Support
  • FAQ
  • Login

Country

American Express Apple Pay Diners ClubDiscoverMaestroMastercardShop Pay Union PayVisa

© 2025, IMPOSSIBREW®. Powered by Shopify

Shopify store optimized by Thails