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How Functional Beers Improve Focus Without Jitters

How Functional Beers Improve Focus Without Jitters

Functional beers are a new way to boost focus and relaxation without relying on caffeine or sugar. Unlike energy drinks, they use natural ingredients like L-Theanine, Ashwagandha, and hop extracts to improve mental clarity and reduce stress without causing jitters or energy crashes. These drinks are non-alcoholic (less than 0.5% ABV), low in calories, and support better sleep, making them a healthier alternative for daily use.

Key benefits include:

  • Improved focus: Ingredients like L-Theanine enhance attention and calm the mind.
  • Stress reduction: Ashwagandha helps lower cortisol levels, promoting relaxation.
  • No side effects: Avoids the jitters, anxiety, and crashes linked to energy drinks.
  • Gut-brain support: Soluble fibres and polyphenols improve mood and cognitive function.

Products like IMPOSSIBREW®’s Social Blend™ combine these ingredients into a nootropic beer designed for productivity and relaxation. With options like Enhanced Lager and Hazy Pale, they offer a refreshing way to stay sharp while enjoying the taste of beer.

What Alcohol Does to Your Brain (and why zero is better than any) | Andrew Huberman

How Functional Beers Support Brain Function

Functional beers are crafted with natural ingredients, carefully chosen and backed by scientific research, to support specific brain pathways. Unlike energy drinks loaded with caffeine and sugar, these beverages offer a gentler, more balanced approach to improving focus and relaxation.

Let’s break down how these ingredients work and the benefits they bring.

Ingredients That Play a Key Role

The active components in functional beers include matured hop bitter acids (like isoxanthohumol) with antioxidant properties, L-Theanine for sharper focus and reduced anxiety, and Ashwagandha to help manage stress. During the brewing process, these natural compounds from hops become more concentrated, amplifying their effects.

  • L-Theanine: Found in tea leaves, this amino acid is known for its nootropic qualities. Studies show that doses of 100–200 mg can enhance attention and calm anxiety without causing drowsiness.
  • Ashwagandha: This adaptogenic herb (Withania somnifera) helps regulate stress responses. Research suggests that 200–500 mg is effective for managing stress. IMPOSSIBREW®'s Social Blend™ combines Ashwagandha with other nootropic extracts and Vitamin B1 to support brain health.
  • Soluble Fibres and Polyphenols: Derived from hops and malt, these compounds benefit the gut–brain axis by supporting neurotransmitter balance and improving mood.

How These Ingredients Work Together

These ingredients work in harmony to promote a calm yet focused state. For example, L-Theanine and Ashwagandha help activate the vagus nerve, a key player in the body’s relaxation response. This balanced activation avoids the overstimulation often caused by caffeine-heavy drinks.

Functional beers also influence neurotransmitters. They help boost dopamine levels (for motivation) and norepinephrine (for sustained attention). IMPOSSIBREW®'s Social Blend™ goes a step further by enhancing serotonin levels and alpha brain wave activity, leading to a relaxed but alert state - without the mental fog or jitters.

The gut–brain axis plays a crucial role here too. Soluble fibres and polyphenols are metabolised by gut bacteria into compounds that can cross the blood-brain barrier, offering neuroprotective benefits. This interaction helps explain how functional beers may improve cognitive performance and overall mental well-being.

Backed by Science

The benefits of functional beers are supported by extensive research. IMPOSSIBREW®'s Social Blend™ is grounded in findings from 52 randomised, double-blind, peer-reviewed studies, developed in collaboration with Dr. Paul Chazot, a Bioscience Professor and Chair of Pharmacology at Durham University [2].

In a landmark 2025 study with over 2,000 participants, 84% reported feeling more relaxed after drinking Social Blend™ [2]. Earlier research involving 1,000 participants found that more than 70% felt relaxed, with many noting better sleep quality [2].

"I really did feel chilled out after drinking it (and also slept remarkably well)" – IMPOSSIBREW® Customer
"Felt exactly the same twinkly boost from drinking... but without the fuzzy head." – IMPOSSIBREW® Customer

Additionally, a 2012 study on non-alcoholic beer revealed that daily consumption improved endothelial function and reduced inflammation markers [1]. Functional beers also provide natural B vitamins (B1, B2, B6, B9) that support metabolism and brain health, alongside 150–200 mg of magnesium, which can help reduce anxiety and support neurological function.

These findings highlight functional beers as a science-backed alternative to traditional energy drinks, offering sustained cognitive benefits without the side effects of high-caffeine, high-sugar options.

Functional Beers vs Energy Drinks: Side-by-Side Comparison

When it comes to sustained focus and mental clarity, functional beers offer an alternative to energy drinks that’s worth considering. Understanding their differences can help you decide which option better suits your needs.

Benefits and Side Effects Compared

The key distinction lies in how these beverages achieve their effects. Energy drinks rely on high doses of caffeine and sugar for a quick boost in alertness, while functional beers use a mix of adaptogens, nootropics, and botanicals to deliver a more balanced and steady impact.

Feature Functional Non-Alcoholic Beer Energy Drink
Primary Ingredients Adaptogens, nootropics, botanicals High caffeine (up to 300mg), sugar
Cognitive Benefits Focus, relaxation, mental clarity Short-term alertness
Side Effects Minimal (no jitters, no crash) Jitters, anxiety, sleep issues
Daily Use Suitability High Low to moderate
Sleep Impact Supports evening relaxation Disrupts sleep for 6–8 hours

Energy drinks are often associated with side effects like increased heart rate, anxiety, and disrupted sleep. Studies reveal that up to 40% of regular energy drink users experience issues such as jitters or difficulty sleeping [3]. With caffeine levels that can reach as high as 300mg per serving, these drinks may inadvertently cause the very problems they aim to solve.

In contrast, functional beers are designed to work harmoniously with your body. By incorporating natural ingredients, they promote relaxation and focus without interfering with your sleep cycles [4]. Unlike energy drinks, which often lead to a crash as blood sugar levels drop and caffeine wears off, functional beers maintain a steady effect, avoiding the highs and lows.

This balanced approach makes functional beers a more sustainable choice, especially for those who value consistency and overall well-being.

Which Is Better for Daily Use?

When considering daily consumption, functional beers stand out as the better option for supporting cognitive function. Their gentle, consistent effects make them ideal for regular use, particularly for individuals who are sensitive to caffeine or want to avoid the common pitfalls of energy drinks, such as jitters and energy crashes [3][5][6]. Functional beers are crafted to complement your routine, offering focus and relaxation without disrupting your sleep or causing mid-afternoon slumps.

In addition to their cognitive benefits, functional beers are nutritionally superior. They’re often lower in calories and free from the excessive sugars and artificial additives found in many energy drinks. Plus, they deliver the familiar, enjoyable experience of drinking beer, which can enhance both social interactions and personal relaxation.

For those seeking balanced focus, beverages enriched with adaptogens, nootropics, and minimal caffeine are the way to go [3][6]. Products like IMPOSSIBREW®'s Social Blend™ exemplify this philosophy, offering scientifically crafted formulas designed for regular consumption - without the drawbacks of traditional energy drinks.

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IMPOSSIBREW®: Changing the Game in Functional Beer

IMPOSSIBREW® is transforming the non-alcoholic beer scene by combining carefully selected cognitive enhancers with the familiar taste of beer. Designed to boost focus and mental clarity without the downsides of typical stimulants, this UK-based brand has made waves. In fact, it was named the best non-alcoholic beer in the UK by the World Beer Awards in 2023, setting a new benchmark for functional drinks.

The Science Behind the Social Blend™

At the core of IMPOSSIBREW®'s innovation is their unique Social Blend™ - a patent-pending formula that pairs nootropics with adaptogens to create a one-of-a-kind experience. Key ingredients include L-Theanine, an amino acid that encourages relaxation without making you sleepy, and Ashwagandha Root, known for its stress-relieving properties and ability to enhance mental clarity.

The formula also incorporates Vitamin B1 and a mix of plant extracts, all carefully chosen to support better cognitive function and mood. Unlike the intense stimulants in energy drinks, these ingredients work together to provide a calming, enjoyable buzz - without the jitters or energy crashes.

What’s on Offer?

IMPOSSIBREW® has crafted a range of beers to suit different palates, all while delivering the same functional benefits. Their flagship products, Enhanced Lager and Enhanced Hazy Pale, start at just £1.97 per can. Both are vegan-friendly, gluten-free, and contain less than 0.5% ABV. The Enhanced Lager is crisp and dry with a refreshing citrus finish, while the Enhanced Hazy Pale features tropical, fruity notes and a smooth texture.

For those who like variety, the brand also releases limited seasonal editions like the Triple Hopped IPA and Cask Reserve Amber, all infused with the Social Blend™ formula. And if you’re counting calories, these beers are a great choice - starting at just 16 calories per 100ml, they’re as light as a glass of orange juice or even a banana.

Inclusivity is key for IMPOSSIBREW®, with the Enhanced Lager containing less than 10 parts per million of gluten. Their commitment to quality is reflected in customer reviews, with ratings consistently ranging from 4.6 to 5.0 stars. Specialty brews and the Enhanced Hazy Pale often hit the top end of that scale, scoring between 4.9 and 5.0 stars. These beers strike the perfect balance between flavour and function, making them a go-to for anyone seeking a smarter way to enjoy a drink.

Is IMPOSSIBREW® Right for You?

IMPOSSIBREW® is perfect for anyone looking to enjoy the social and sensory aspects of beer without the negative effects of alcohol. Whether you’re a busy professional, a parent, or simply someone who values next-day productivity, these functional beers offer a healthier way to unwind or socialise.

Thanks to their cognitive-enhancing ingredients and lack of stimulant-related side effects, these drinks are ideal for relaxing after a stressful day or catching up with friends. They’re especially suited to health-conscious individuals, those sensitive to caffeine, or anyone aiming to cut back on alcohol while maintaining a satisfying drinking ritual. Plus, they support restful sleep and eliminate the risk of hangovers.

"Tastes incredible, gave me a really nice buzz and then I had the best night's sleep ever." - Connor W.

For those curious to try, IMPOSSIBREW® offers a Bestseller Bundle for £49.99. It includes 18 beers (a mix of Enhanced Lager and Enhanced Hazy Pale), a complimentary glass, and free delivery. It’s the perfect way to explore the future of functional beer.

Conclusion: A Better Way to Focus and Unwind

Functional beers provide a refreshing way to enhance focus and relaxation without the downsides of caffeine-packed energy drinks. Instead of leaving you feeling jittery or drained, these beverages use ingredients like L-theanine and ashwagandha to deliver steady mental clarity, avoiding the usual energy spikes and crashes.

As highlighted earlier, these benefits are supported by research and developed with the expertise of Dr. Paul Chazot, a Bioscience Professor and Chair of Pharmacology at Durham University [2].

What makes these beers stand out is their versatility. Whether you're winding down after a long workday, catching up with friends, or needing a gentle boost during evening study sessions, they help you stay clear-headed while supporting restful sleep and reducing anxiety. With just 16 calories per 100ml, plus vegan and gluten-free options, they’re a perfect fit for those who prioritise both health and enjoyment.

This thoughtful balance offers a smarter alternative to the overstimulation of energy drinks or the sluggishness that often follows. Functional beers are designed to provide consistent focus and calm, no matter the occasion. For those curious to try this next step in functional beverages, IMPOSSIBREW®'s Bestseller Bundle (£49.99) is a great way to start. It includes 18 beers, a complimentary glass, and free delivery - a fantastic choice for those seeking lasting clarity and relaxation.

FAQs

How are functional beers different from energy drinks when it comes to focus and side effects?

Functional beers, like those crafted by IMPOSSIBREW®, offer a refreshing alternative for those looking to stay focused and relaxed without the downsides of energy drinks. Instead of relying on caffeine and sugar, which can lead to jitters and energy crashes, these beers are brewed with carefully selected, science-backed ingredients that encourage calm alertness in a natural way.

IMPOSSIBREW®'s non-alcoholic beers deliver the familiar taste and soothing qualities of traditional beers, but without the alcohol. They’re a great choice for unwinding while maintaining a clear mind, offering a healthier and more balanced way to relax.

How do L-Theanine and Ashwagandha in functional beers help improve focus and promote relaxation?

L-Theanine and Ashwagandha are standout ingredients in functional beers designed to promote both focus and relaxation. L-Theanine, a compound naturally found in green tea, is known for its ability to encourage calmness and mental clarity. It achieves this by reducing stress and boosting alpha brainwave activity, which is associated with a state of relaxed alertness.

Ashwagandha, on the other hand, is an adaptogenic herb that helps lower cortisol levels - the hormone linked to stress. By doing so, it supports the body's ability to handle stress more effectively, creating a sense of balance and ease.

Together, these two ingredients offer a natural way to sharpen focus and unwind at the same time, without the jittery effects that often come with caffeine or energy drinks. This makes functional beers an appealing choice for those seeking a calm yet clear-headed experience.

Are functional beers suitable for vegans or those with gluten sensitivities?

Functional beers, like those from IMPOSSIBREW®, are thoughtfully created to cater to diverse dietary needs. Many of their options are both vegan-friendly and gluten-free, making them accessible to a broad audience.

What sets these beers apart is their ability to promote focus and relaxation without sacrificing flavour or quality. They offer a mindful choice for individuals seeking beverages that align with their dietary preferences while delivering a satisfying experience.

Related Blog Posts

  • How Functional Beers Improve Social Connections
  • How Functional Beers Help Manage Stress
  • Science Behind Relaxation in Functional Beers
  • Ultimate Guide to Cognitive Benefits of Functional Beers
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Next Generation Alcohol-Free Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

Get Started

Next Generation Alcohol-Free Beer

IMPOSSIBREW®: The Enhanced Non-Alcoholic Beer designed as an alternative to full ABV beers using patent-pending technology*.

Enjoy a healthier daily wind down with the beer that matches the taste and feeling of traditional alcohol.

Keep the pleasure and ritual of drinking without worrying about your health.

Get Started

Award-winning Taste

Rated "UK's Best Non-Alcoholic Beer" by the prestigious World Beer Awards.

From 16 Calories / 100ml

Low Calorie. Low Carb. Vegan-friendly. <0.5% ABV. Gluten-Free (Lager)

Social Blend™

Our proprietary alcohol alternative made from a blend of science-backed ingredients designed to replicate the sensory, social and relaxing experience of drinking. Read more here.

Got Questions?

Find our most commonly asked questions below or ask our AI Brewer for instant answers.

What is IMPOSSIBREW®?

IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.

Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.

Product Range

IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:

  1. Enhanced Lager (0.5% ABV)
  2. Enhanced Pale Ale (0.5% ABV)
  3. Limited Editions (Seasonal)

Key Benefits

The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.

Along with record-breaking quality flavour that comes from a unique process without removing alcohol.

Social Blend™ Ingredients

Developed with leading scientists in top UK universities, Social Blend™ includes:

  • L-Theanine
  • Ashwaghanda
  • Soluble Plant Fibres
  • Vitamin B1
  • Various Plant Extracts.

These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.

See more details on our very own research paper, with over 1,000 participants:

  • More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
  • 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
  • 95% have told a friend about IMPOSSIBREW® after trying.
  • 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".

Recognition

IMPOSSIBREW® has received several notable achievements:

  1. Featured on BBC's Dragons' Den
  2. Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
  3. Received multiple industry Gold awards in categories against Full-ABV beers
  4. Most followed No/Low Alcohol brand on TikTok globally.

Mission and Vision

IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.

The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.

Production and Ingredients

IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*

The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.

Who is it for?

IMPOSSIBREW® caters to consumers who:

  • Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
  • Enjoy the taste and relaxing experience of beer
  • Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
  • Want to avoid hangovers and other negative effects of alcohol consumption
  • Are interested in functional beverages with potential mood-enhancing properties

By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.

Get Started Today

Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.

We hope you enjoy them as much as we do and we can't wait for you to try.

*Patent pending in the UK under application number GB2415685.3

How does 'Social Blend™' work?

Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.

Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).

Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.

Key Components and Mechanisms

  1. L-Theanine:
  2. Ashwagandha Root:
  3. Vitamin B1 (Thiamine):
  4. Various nootropic herbs:

Benefits

  • Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
  • Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
  • Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
  • Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.

IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.

(Read our latest research paper here)

*Patent pending in the UK under application number GB2415685.3

Do you ship overseas?

We ship to the UK Mainland for free when you spend over £35

We aim to expand internationally soon - stay tuned!

If you have any queries, feel free to email: hello(@)impossibrew.co.uk

How long will it take to get my orders?

For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).

Delivery details will be provided in your confirmation email.

How is 0.5% ABV alcohol-free?

Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.

  • In fact, most things we consume daily have more than 0.5% ABV
  • Burger Rolls - 1.2% ABV
  • Orange Juice - 0.5% ABV
  • Ripe Banana - 0.5% ABV

After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).

Is it really gluten-free?

Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.

Does it have alcohol tax?

No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.

  1. One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
  2. Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
  3. Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!

At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.

At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee. 

Who shouldn't drink IMPOSSIBREW®?

It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants, immunosuppressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.

Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.

What is your philosophy?

For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.

Not because it was perfect. But because it was all we had.

We decided that wasn't good enough.

We exist because we believe in a world where social connection doesn't demand compromise.

Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.

Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.

We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.

That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.

This is the future of social drinking.

Got more questions?

Speak to our AI Brewer here for instant answers.

Or email us at hello@impossibrew.co.uk

Our customer support is available Monday to Friday: 9am - 5:30pm.

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