How Functional Beers Support Energy Balance

Functional non-alcoholic beers are gaining popularity in the UK as a healthier alternative to traditional drinks. These beverages combine the familiar taste of beer with plant-based ingredients like L-theanine, ashwagandha, and functional mushrooms. Unlike energy drinks, they don’t rely on caffeine or sugar for a quick boost; instead, they aim to support steady energy and stress management by working with your body’s natural systems.
Key points:
- Non-alcoholic: Less than 0.5% ABV, suitable for various lifestyles.
- Ingredients: Includes stress-reducing compounds that promote calm focus and energy.
- Benefits: Helps regulate cortisol, improve mental clarity, and sustain energy levels without crashes.
- UK Example: IMPOSSIBREW® offers options like Enhanced Lager and Hazy Pale Ale, priced from £1.97 per can.
These beers are crafted for wellness, making them a practical choice for those seeking balance in their daily routines while enjoying the social aspects of drinking.
What Are Functional Non-Alcoholic Beers?
Defining Functional Beers
Functional non-alcoholic beers are a step beyond your regular alcohol-free brews. With less than 0.5% ABV, they’re infused with ingredients like adaptogens, nootropics, and other bioactive compounds designed to promote energy, reduce stress, and enhance mental clarity. Unlike traditional non-alcoholic beers, which mainly focus on replicating the taste of their alcoholic counterparts, functional beers are crafted with wellness in mind. Ingredients such as L-theanine, ashwagandha, and functional mushrooms are carefully chosen for their ability to support your body’s natural processes.
The real difference lies in their purpose and formulation. While standard non-alcoholic beers aim to remove alcohol while preserving flavour, these functional alternatives are designed to play an active role in your health routine. They’re not just about avoiding alcohol - they’re about adding something beneficial to your day.
This focus on wellness has led to new brewing innovations that prioritise both functionality and flavour.
The Brewing Process for Functional Beers
Creating functional non-alcoholic beers is no simple task. Brewers use advanced techniques like arrested fermentation, vacuum distillation, or specialised yeast strains to achieve the desired alcohol content while maintaining the familiar taste of traditional beer. But the real challenge comes when incorporating wellness-focused ingredients - keeping the flavour intact while ensuring the bioactive components remain effective.
For example, IMPOSSIBREW® takes a unique approach with its proprietary cryogenic fermentation process. Unlike traditional methods where alcohol is removed, this process ensures that no alcohol is ever produced in the first place. This not only preserves the authentic beer taste but also allows for the seamless integration of their Social Blend™ - a mix of L-theanine, ashwagandha, soluble plant fibres, vitamin B1, and other plant extracts.
Joe Thomson of Firebrand Brewing Company sums it up well:
"With alcohol free beer you are breaking the rules. You have to find creative ways to brew a tasty balanced beer."
Timing and temperature control are critical when adding adaptogens and nootropics. These ingredients need to be introduced at specific stages to retain their benefits without compromising the beer’s flavour. This delicate balance between functionality and taste is what sets functional beers apart, particularly in the UK, where precision brewing has become a hallmark of this emerging category.
IMPOSSIBREW®: A UK Example
A standout in the field is IMPOSSIBREW®, a UK-based brand founded by Mark Wong. The company has developed a proprietary alcohol alternative, Social Blend™, using patent-pending technology. According to Wong:
"Social Blend™ is our proprietary alcohol alternative made from a blend of science‐backed ingredients using patent‐pending technology. Designed to replicate the sensory and social relaxing experience of drinking, without the negative after-effects."
Their product line includes the Enhanced Lager and Enhanced Hazy Pale, both priced from £1.97 per can and containing less than 0.5% ABV. The Enhanced Lager offers a crisp, citrusy finish and is vegan and gluten-free, while the Enhanced Hazy Pale boasts tropical, fruity notes with a smooth texture. For those wanting to dive deeper, their Bestseller Bundle (£49.99) includes 18 beers, a free glass, and a tasting guide to help consumers explore the benefits of functional brewing.
IMPOSSIBREW®’s cryogenic fermentation process is a game-changer. By preserving the authentic beer taste and integrating adaptogens and nootropics, they’ve positioned functional beers as a legitimate alternative - not just to alcoholic beverages but also to conventional wellness drinks. This innovative approach underscores the growing appeal of functional brewing in the UK and beyond.
How Adaptogens Help Regulate Energy
What Are Adaptogens
Adaptogens are natural compounds that help the body handle stress and maintain energy balance [1]. These substances, unlike synthetic supplements or quick energy fixes, have a long history in traditional medicine systems like Ayurveda and Traditional Chinese Medicine, where they've been used for centuries to support vitality and resilience.
Interestingly, their potential was first explored during World War II, when research suggested that adaptogens could enhance endurance and resilience [2][4].
What sets adaptogens apart is their unique ability to adapt to the body's needs. They don’t simply stimulate or calm; instead, they work to restore balance by reducing stress while gently boosting energy. This two-way action makes them an excellent choice for functional beers aimed at promoting steady energy throughout the day.
Next, let’s dive into how these compounds interact with your body to regulate stress and energy.
How Adaptogens Function in Your Body
The science behind adaptogens lies in their ability to influence the hypothalamic-pituitary-adrenal (HPA) axis, which is your body’s main stress response system. This system controls the production of cortisol, the hormone that plays a key role in how your body reacts to stress [2][3][4][6]. Think of the HPA axis as your body’s stress thermostat - it helps regulate your energy and stress levels.
When you face stress - whether it’s physical, mental, or environmental - your HPA axis typically goes through three stages: alarm, resistance, and exhaustion. Adaptogens help extend the resistance phase, allowing your body to maintain performance and steady energy levels for longer periods [2][4].
They achieve this by supporting the production of neurotransmitters like serotonin, dopamine, and GABA, while also helping to balance hormones [2][3]. Additionally, adaptogens improve adrenal gland function, reducing the overproduction of stress hormones. They also enhance cellular energy and protect against oxidative damage [1].
What’s particularly interesting is that adaptogens work best when your body is under stress or fatigue [4]. In other words, they’re most effective during demanding times, rather than when you’re already feeling energised and balanced.
Adaptogens vs Stimulants
Now that we’ve seen how adaptogens work, it’s important to understand how they differ from traditional stimulants. Unlike stimulants like caffeine, which provide quick bursts of energy, adaptogens offer balanced and sustained support without causing energy crashes.
Stimulants, such as caffeine, deliver energy by pushing your nervous system into overdrive. For example, caffeine blocks adenosine receptors in the brain, which temporarily hides feelings of fatigue. While this gives you a quick energy boost, it often leads to a crash as the effects wear off and accumulated fatigue catches up with you.
Adaptogens, on the other hand, help your body maintain balance during stress, supporting resilience rather than offering a temporary fix [3]. They work to stabilise energy production and stress responses, addressing the root causes of fatigue rather than just masking it. This makes them especially useful for managing stress and avoiding the physical strain caused by external pressures [1][5].
Adaptogens are also generally safe, non-toxic when taken in normal amounts, and don’t typically cause side effects like insomnia or excessive energy depletion [1][2][5].
The result? Energy that feels natural and sustainable, aligning with your body’s rhythms instead of disrupting them. This makes adaptogenic functional beers a great option for social settings, where you want to feel energised and focused - without the jittery highs or sudden crashes associated with traditional stimulants.
Next Generation of Energy Drinks | Evolving Past Hefty Amounts of Caffeine
Key Ingredients in Functional Beers for Energy Balance
Functional beers owe their effectiveness to a carefully curated selection of ingredients, each chosen for its specific role in maintaining energy levels and promoting overall wellbeing. Unlike traditional stimulants, which can lead to sharp energy spikes followed by crashes, these ingredients work together to provide smooth, sustained support. Here's how each one contributes to energy balance.
L-Theanine
L-theanine, an amino acid found in tea, is known for its ability to create a state of calm alertness. It helps you feel relaxed without making you drowsy, making it perfect for social occasions. L-theanine works by increasing levels of GABA, serotonin, and dopamine - neurotransmitters that foster a sense of relaxation and focus. At the same time, it reduces excitatory signals, helping to ease stress and anxiety.
Ashwagandha
Ashwagandha is a powerful adaptogen that helps regulate cortisol levels, reducing stress and fatigue [8]. Elevated cortisol, often a result of chronic stress, can lead to energy crashes and disrupted sleep patterns. By supporting balanced cortisol production, ashwagandha enhances endurance and helps the body manage daily stress [8][7]. Regular use can improve both mental and physical resilience, making it easier to maintain steady energy throughout the day.
Rhodiola
Rhodiola is another adaptogen that targets physical and mental fatigue, helping to sustain energy levels [8][9]. This plant, which thrives in extreme mountain environments, is known for its ability to enhance the body's stress response. By supporting the production of key neurotransmitters, rhodiola helps you stay energised and focused without the risk of burnout [8].
Functional Mushrooms
Functional mushrooms, such as lion's mane and reishi, bring unique benefits to the mix. Lion's mane is celebrated for its ability to boost cognitive function and memory, helping you stay sharp and focused in social settings. Reishi, on the other hand, supports the immune system and reduces inflammation, promoting overall health and relaxation. Together, these mushrooms enhance the calming and supportive qualities of functional beers, without causing sleepiness [7][8].
How IMPOSSIBREW® Uses These Ingredients
IMPOSSIBREW® incorporates L-theanine, ashwagandha, and lion's mane into its signature Social Blend™. This carefully balanced combination is designed to provide calm alertness, stress resilience, and cognitive support, offering genuine functional benefits without overpowering the taste. These ingredients are featured in both the Enhanced Lager and Enhanced Hazy Pale Ale, ensuring consistent results across the range.
Each can is formulated with scientifically supported doses of these ingredients, delivering meaningful support for steady energy and overall wellbeing. This thoughtful blend aligns perfectly with IMPOSSIBREW®'s mission to combine social enjoyment with energy balance, providing a functional alternative to traditional stimulants.
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Real Benefits of Functional Beers for Energy Balance
Functional beers, enriched with adaptogens, offer a refreshing way to support energy levels without the highs and lows of conventional energy drinks. Instead of delivering a quick jolt, these beverages align with your body’s natural rhythms, promoting sustained energy throughout the day.
Steady Energy Without Crashes
Unlike traditional energy drinks that often cause a rapid energy spike followed by a slump, functional beers are crafted to provide a more balanced energy experience. Ingredients like L-theanine promote a calm yet alert state, reducing the jittery effects often associated with stimulants. Plus, being alcohol-free, these beers help avoid dehydration and blood sugar fluctuations, contributing to a smoother, more consistent energy flow. This balance may also enhance the body’s ability to handle stress more effectively.
Supporting Stress Management
Adaptogens in functional beers, such as ashwagandha, play a role in managing cortisol levels, the hormone linked to stress. Chronic stress can sap energy and affect overall well-being, but these ingredients are thought to bolster the body’s natural stress response. Enjoying a functional beer as part of a social ritual can offer a moment of relaxation, helping to ease the pressures of daily life.
Boosting Mental Clarity and Vitality
Functional beers don’t just help with stress - they may also sharpen mental focus. Ingredients like lion’s mane are associated with supporting cognitive function, which can be especially helpful when managing a busy schedule. Combined with the stress-relieving properties of adaptogens, these beers may leave you feeling more mentally agile and energised. Additionally, by skipping alcohol, functional beers help avoid the sleep disruptions that often come with traditional beverages, promoting better recovery and a revitalised sense of well-being.
Adding Functional Beers to Your Daily Routine
Functional beers can slide effortlessly into your daily life, helping you maintain energy balance while still enjoying the ritual of a refreshing drink.
Choosing the Right Functional Beer
IMPOSSIBREW® offers a range of options crafted to suit different times of the day. If you're looking for a light pick-me-up in the afternoon, the lager is a great choice. For winding down in the evening, the pale beer sets a relaxed mood.
Both options feature the proprietary Social Blend™ - a mix of adaptogens and nootropics designed to support your well-being. Additionally, the Enhanced Lager is gluten-free, making it a suitable choice for those with dietary restrictions or sensitivities.
If you're new to functional beers, the Bestseller Bundle is a great starting point. It allows you to explore different styles and find the one that fits seamlessly into your energy routine, all while offering excellent value. Once you've found your favourite, you can incorporate it into a broader wellness plan.
Combining Functional Beers With Healthy Living
To get the most out of functional beers, think of them as part of a balanced lifestyle rather than a standalone solution. Here are a few ways to integrate them effectively:
- Pair your functional beer with regular exercise and nutrient-rich meals. This combination enhances the stress-relief and energy-boosting properties of adaptogens like ashwagandha, a key ingredient in IMPOSSIBREW® beers.
- Use them during moments when you need a little extra balance - whether it's to beat the afternoon slump or to unwind after a long day.
- Prioritise good sleep, as it plays a vital role in maintaining energy levels. Since these beers are alcohol-free, they’re less likely to disrupt your sleep patterns. In fact, the adaptogens may even help regulate stress hormones, promoting better recovery.
For optimal results, pair your drink with foods rich in B vitamins, magnesium, and omega-3 fatty acids. These nutrients support energy metabolism and complement the adaptogenic benefits.
UK Consumer Considerations
If you're in the UK and looking to maintain energy balance, functional beers offer a practical, enjoyable option. Here's what to keep in mind:
- Cost: A daily can works out to about £55–£60 per month, which is comparable to a premium coffee habit but with added functional benefits.
- Dietary Needs: Both varieties are vegan-friendly, and the Enhanced Lager is gluten-free, making it ideal for those on plant-based diets or managing coeliac disease.
- Low-Calorie Option: These beers are low in calories, making them a good fit for weight management goals.
Convenience is another key factor. These beers are shelf-stable until opened, making them handy for work, travel, or outdoor activities. Their compact cans fit neatly in standard UK fridge doors and are easy to carry for social events.
Speaking of social occasions, functional beers shine in settings like after-work meet-ups or weekend gatherings. They let you enjoy the experience of beer drinking while staying aligned with your wellness goals. With an alcohol content of less than 0.5% ABV, they meet UK standards for non-alcoholic beverages, making them suitable for work hours or even when you're the designated driver.
The Future of Functional Beers and Energy Balance
The wellness drinks market is shifting towards products that genuinely address health and lifestyle needs. Functional beers are a standout in this space, offering a way to maintain energy balance without giving up the enjoyment or social aspects of drinking beer.
What sets functional beers apart is their ability to provide steady, long-lasting energy. Unlike traditional energy drinks that rely on caffeine for a quick jolt, these beers use carefully selected ingredients like adaptogens and nootropics. This approach ensures a more balanced energy boost, making them a unique alternative in the beverage world.
A great example is IMPOSSIBREW®, which uses its Social Blend™ to showcase how science-driven ingredients can shape the future of functional brewing. This innovation highlights the potential for even greater advancements in this category.
The timing couldn't be better for UK consumers. With growing awareness of how alcohol affects sleep and overall energy levels, many are seeking healthier options. Functional beers provide an appealing solution - they keep the social and ritualistic aspects of beer drinking intact while actively supporting natural energy systems. As more people move away from traditional alcohol in favour of wellness-focused choices, the idea of personalised functional beers becomes increasingly relevant.
Looking ahead, the next generation of functional beers could be tailored to meet specific lifestyle needs. Whether it’s helping shift workers manage their energy, supporting busy parents, or catering to fitness enthusiasts, these beers may soon offer customised solutions for different stress and energy profiles.
Another advantage is the convenience they bring. Functional beers fit seamlessly into daily routines, eliminating the need for multiple supplements or significant lifestyle changes. You can enjoy them just as you would a regular beer - no extra effort required.
By blending immediate enjoyment with long-term health benefits, functional beers fill an important gap in the wellness market. They combine pleasure with purpose in a way that feels natural and sustainable.
As this category grows, we can expect even more exciting developments in ingredient combinations and brewing methods. Functional beers already deliver on taste, effectiveness, and convenience, and the future promises even more refined options to help maintain energy balance in everyday life.
FAQs
What makes functional beers healthier than regular non-alcoholic beers?
Functional beers take non-alcoholic beers to the next level by incorporating ingredients aimed at promoting health and wellness. These drinks often include botanicals, adaptogens, vitamins, and antioxidants, each selected to address specific needs like increasing energy, easing fatigue, or encouraging relaxation.
Unlike traditional non-alcoholic beers, which primarily serve as a low-calorie option with some natural nutrients, functional beers are designed with a purpose. They combine refreshment with targeted benefits, appealing to people who want more than just a drink - they want something that supports their well-being too.
How do adaptogens in functional beers help with energy balance and reducing fatigue?
Adaptogens are plant-derived substances that assist the body in managing stress and maintaining steady energy levels. They work by supporting the hypothalamic-pituitary-adrenal (HPA) axis, which plays a key role in regulating the stress response. By doing so, adaptogens can help combat fatigue and promote a sense of equilibrium.
When it comes to functional beers, adaptogens are incorporated through plant-based ingredients celebrated for their calming and revitalising qualities. These drinks provide a natural way to boost energy and overall well-being, all without the downsides associated with alcohol. Functional beers like these are perfect for those who want a mindful drinking option that also delivers wellness perks.
Are functional beers a good option for reducing caffeine intake while staying energised?
Functional beers are a great option for anyone aiming to cut back on caffeine while keeping their energy levels steady. Brands like IMPOSSIBREW® often enhance these drinks with adaptogens such as rhodiola. These natural ingredients are known for helping maintain energy balance without the spikes and crashes that caffeine can cause.
What makes functional beers stand out is their ability to combine relaxation with alertness. They offer a natural and balanced way to fight fatigue, making them an appealing choice for those who want to stay focused and energised without relying on traditional caffeinated beverages. Plus, they’re a refreshing change of pace for your routine!
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Find our most commonly asked questions below or ask our AI Brewer for instant answers.
What is IMPOSSIBREW®?
IMPOSSIBREW® is a pioneering non-alcoholic beer brand based in the UK that aims to create the world's most complete alcohol alternative using patent-pending technology.
Founded by Mark Wong in 2021 and working with some of the world's best professors, scientists and expert brewers, IMPOSSIBREW® specialises in expertly crafted non-alcoholic beers designed to match full ABV beers in both taste and feeling.
Product Range
IMPOSSIBREW® offers a range of enhanced non-alcoholic beers, including:
- Enhanced Lager (0.5% ABV)
- Enhanced Pale Ale (0.5% ABV)
- Limited Editions (Seasonal)
Key Benefits
The key feature that sets IMPOSSIBREW® apart is its proprietary "Social Blend™" - a combination of active botanical ingredients and nootropics using patent-pending technology* designed to recreate the relaxing effects of alcohol without the negative side effects.
Along with record-breaking quality flavour that comes from a unique process without removing alcohol.
Social Blend™ Ingredients
Developed with leading scientists in top UK universities, Social Blend™ includes:
- L-Theanine
- Ashwaghanda
- Soluble Plant Fibres
- Vitamin B1
- Various Plant Extracts.
These ingredients are chosen for their potential to boost serotonin, promote relaxation, and create a calming effect similar to the "one or two pint feeling" without hangovers.
See more details on our very own research paper, with over 1,000 participants:
- More than 70% said they felt relaxed after consuming IMPOSSIBREW®.
- 88% have reduced alcohol consumption since discovering IMPOSSIBREW®.
- 95% have told a friend about IMPOSSIBREW® after trying.
- 3/4 say that IMPOSSIBREW® is "the most complete alcohol alternative currently available on the market today".
Recognition
IMPOSSIBREW® has received several notable achievements:
- Featured on BBC's Dragons' Den
- Awarded the first and only Gold Medal in the No/Low beer category from the London Beer Competition
- Received multiple industry Gold awards in categories against Full-ABV beers
- Most followed No/Low Alcohol brand on TikTok globally.
Mission and Vision
IMPOSSIBREW® is on a mission to redefine non-alcoholic drinking by creating better-than-alcohol alternatives for those who love beer but want to avoid the health risks associated with alcohol consumption.
The company aims to become the global leading alcohol alternative brand, focusing on helping people transition to a healthier mode of relaxation without the traditional issues and side effects of alcohol.
Production and Ingredients
IMPOSSIBREW® combines traditional brewing methods with their proprietary Social Blend™ along with patent-pending technology*
The beers are made with traditional brewing ingredients such as water, malted barley, wheat, hops, and yeast, in addition to the Social Blend™ components - leveraging their unique cryogenic fermentation process, which means no alcohol is ever removed from the product - ensuring the most authentic quality taste you've come to expect.
Who is it for?
IMPOSSIBREW® caters to consumers who:
- Are busy professionals and parents who would like to unwind with a drink but don't want the hangovers.
- Enjoy the taste and relaxing experience of beer
- Are looking for healthier alternatives to alcohol, with lower calories, carbs and sugar
- Want to avoid hangovers and other negative effects of alcohol consumption
- Are interested in functional beverages with potential mood-enhancing properties
By offering a unique product that aims to replicate both the taste and feeling of alcoholic beer, IMPOSSIBREW® is positioning itself at the forefront of the growing non-alcoholic beverage market.
Get Started Today
Give it a try today with our Welcome Bundle and get 2 Free Beers with your first purchase. Get it delivered straight to your door, risk-free with our 30-day money-back guarantee.
We hope you enjoy them as much as we do and we can't wait for you to try.
*Patent pending in the UK under application number GB2415685.3
How does 'Social Blend™' work?
Social Blend™ is our proprietary alcohol alternative made from a blend of science-backed ingredients using patent-pending technology*.
Designed to replicate the sensory and social relaxing experience of drinking, minus the headaches (and bad decisions).
Developed with Dr Paul Chazot, Bioscience Professor and Chair of Pharmacology at Durham University.
Key Components and Mechanisms
- L-Theanine:
- Ashwagandha Root:
- Vitamin B1 (Thiamine):
- Various nootropic herbs:
Benefits
- Relaxation: The blend promotes a state of relaxation without the sedative effects typically associated with alcohol.
- Mental Calm: By boosting alpha brain waves and serotonin levels, it helps maintain a calm and focused mental state.
- Stress Relief: The combination of L-Theanine, Ashwagandha, and Vitamin B1 helps mitigate stress and anxiety.
- Mood Enhancement: The inclusion these ingredients and other botanicals supports mood regulation and overall positive outlook.
IMPOSSIBREW®'s Social Blend™ is a carefully crafted combination of nootropic and adaptogenic ingredients designed to offer a relaxing and mood-enhancing experience without the drawbacks of alcohol. It leverages the natural properties of its components to promote relaxation, reduce stress, and enhance mood, making it a unique alternative to traditional alcoholic beverages.
(Read our latest research paper here)
*Patent pending in the UK under application number GB2415685.3
Do you ship overseas?
We ship to the UK Mainland for free when you spend over £35
We aim to expand internationally soon - stay tuned!
If you have any queries, feel free to email: hello(@)impossibrew.co.uk
How long will it take to get my orders?
For UK mainland deliveries, normal orders processed here will take 1-3 business days to arrive, with an optional upgrade to Next Day Delivery available (12pm cut-off).
Delivery details will be provided in your confirmation email.
How is 0.5% ABV alcohol-free?
Yes, we know it's confusing. Isn't 0.5% ABV still alcoholic? Officially, 0.5% ABV is classified as Dealcoholised.
- In fact, most things we consume daily have more than 0.5% ABV
- Burger Rolls - 1.2% ABV
- Orange Juice - 0.5% ABV
- Ripe Banana - 0.5% ABV
After more than 2 years of research, we've found that the 0.5% ABV from our natural brewing process significantly increases both flavour and mouthfeel - without spiking your blood alcohol level (BAC).
Is it really gluten-free?
Yes, IMPOSSIBREW® Enhanced Lager is gluten-free. Even though it contains wheat and barley, our beers have been third-party tested to contain less than 10 parts per million (PPM) of gluten, which meets the criteria to be listed as, and labeled gluten-free.
Does it have alcohol tax?
No. While it is true that our beers don't contain alcohol, and thus don't incur UK alcohol duty, we'd like to highlight some factors here that might be helpful in reflecting the value we provide.
- One-to-One Brewing Process: At IMPOSSIBREW, we take pride in our unique brewing techniques. Unlike other non-alcoholic beers, our products are never diluted, watered-down, or have their alcohol content removed - and some even dilute their alcoholic beers up to 5x. This means that our brewing process involves the same level of craftsmanship, time, and resources as a traditional craft beer, resulting in comparable production costs.
- Effective Nootropics: In our commitment to creating the most relaxing non-alcoholic beers, we utilise only the highest quality nootropics as our active ingredients, in safe and effectives dosages. At current alcohol tax rates for a 5% ABV beer, the cost of our nootropics more than double that. Instead of contributing the amounts as tax, why not have it contribute to the product quality itself?
- Small Scale Brewing: Currently, we operate on a smaller scale, which makes us less competitive than large, commercial brewers (often +10,000x our brewing size). As a growing business, we are passionate about our mission to create unique, high-quality non-alcoholic experiences, and we truly appreciate your support. As we continue to grow and expand our production capabilities, we look forward to passing on even more savings to our valued community!
At IMPOSSIBREW, we prioritise offering our customers an enhanced, premium, non-alcoholic beer experience by combining innovative brewing techniques, quality active nootropic ingredients, and award-winning taste. While our pricing may differ from other non-alcoholic competitors, we believe that the value proposition and unique experience our beers provide are well worth it.
At the end of the day, tasting is believing. So give it a try and let us know what you think - risk-free with our IMPOSSIBREW® Guarantee.
Who shouldn't drink IMPOSSIBREW®?
It is not recommended for pregnant or breastfeeding women, those with certain medical conditions like GI disorders or hypertension, or individuals taking specific medications such as antidepressants or blood thinners. If you fall into any of these categories, it's best to consult with your doctor first.
Ashwagandha can lead to overstimulation (i.e. restlessness) if taken alongside thyroid medication.
What is your philosophy?
For thousands of years, we had only one way to unwind together. One way to let our guards down. One way to bridge the gap between who we are and who we are with others.
Not because it was perfect. But because it was all we had.
We decided that wasn't good enough.
We exist because we believe in a world where social connection doesn't demand compromise.
Where being present with others doesn't mean being absent from yourself. Where letting go doesn't mean losing control.This isn't about removing alcohol. This is about something better.
Our Social Blend™ technology isn't an accident. It's the result of questioning everything we thought we knew about social drinking. About working with scientists to understand what we're really seeking in these moments of connection. About daring to imagine something that wasn't possible before.
We believe the greatest innovations don't just solve problems - they change how we live. They make us question why we ever settled for less.
That's what we're building. Not just a drink, but a new way forward. A future where social connection comes without compromise. Where tradition meets innovation. Where science meets ritual.
This is the future of social drinking.
Got more questions?
Speak to our AI Brewer here for instant answers.
Or email us at hello@impossibrew.co.uk
Our customer support is available Monday to Friday: 9am - 5:30pm.